The document introduces the Business DNA Model, which comprehensively visualizes, organizes, and helps understand the key components of a business model. It presents the Business DNA Model template as a way to capture elements such as value proposition, product, market, finance, costs, revenues, strategy, and their interrelationships. The model is intended to aid in analyzing and managing business model and strategy performance.

1. Business
DNA
Model
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
BUSINESS
MODEL
(Value
Prop.)
Why?
Strategy
How?
What?
How-­‐What-­‐Why
Learning
Circles

2. Business
DNA
Model
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
BUSINESS
MODEL
(Value
Prop.)
PRODUCT
(Solu>on)
MARKET
(Problem/
Trade-­‐off)
FINANCE
(Value)
How?
What?
Why?
Strategy
How-­‐What-­‐Why
Learning
Circles

3. Business
DNA
Model
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
BUSINESS
MODEL
(Value
Prop.)
PRODUCT
(Solu>on)
MARKET
(Problem/
Trade-­‐off)
FINANCE
(Value)
How?
What?
Why?
Strategy
D N
A
How-­‐What-­‐Why
Learning
Circles

4. Business
DNA
Model
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
BUSINESS
MODEL
(Value
Prop.)
PRODUCT
(Solu>on)
FINANCE
(Value)
D:
Design
N:
Needs
A:
AspiraKons
Strategy
MARKET
(Problem/
Trade-­‐off)
Design-­‐Needs-­‐Aspira>ons
(D-­‐N-­‐A)
Learning
Circles

5. Business
DNA
Model
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Value
Engine:
Value
Capture
BUSINESS
MODEL
(Value
Prop.)
PRODUCT
(Solu>on)
FINANCE
(Value)
D:
Design
N:
Needs
A:
AspiraKons
Strategy
MARKET
(Problem/
Trade-­‐off)
Enterprise
Engine:
Value
CreaGon
(Supply
Infra’)
Customer
Growth
Engine:
Value
Delivery
(Demand
Infra’)

6. Business
DNA
Model
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Value
Engine:
Value
Capture
BUSINESS
MODEL
(Value
Prop.)
PRODUCT
(Solu>on)
FINANCE
(Value)
Cost
(Structure)
Revenue
(Streams);
DifferenGaGon
Product-­‐Market
Fit
D:
Design
N:
Needs
A:
AspiraKons
Strategy
MARKET
(Problem/
Trade-­‐off)
Enterprise
Engine:
Value
CreaGon
(Supply
Infra’)
Customer
Growth
Engine:
Value
Delivery
(Demand
Infra’)

7. Business
DNA
Model
Minimum
Viable
Perspec1ves
(MVPs)
for
Business
Model
and
Strategy
Performance
Management:
The
Balanced
Scorecard
and
Strategy
Map
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
q Learning
and
Growth
Perspec>ve
q Process
Perspec>ve
q Customer
Perspec>ve
q Financial
Perspec>ve
BUSINESS
MODEL
(Value
Prop.)
D:
Design
N:
Needs
A:
AspiraKons
Strategy

8. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Enterprise
Engine:
Value
CreaGon
(Supply
Infra’)
Customer
Growth
Engine:
Value
Delivery
(Demand
Infra’)
Value
Engine:
Value
Capture
BUSINESS
MODEL
(Value
Prop.)
PRODUCT
(Solu>on)
FINANCE
(Value)
Cost
(Structure)
Revenue
(Streams);
DifferenGaGon
Product-­‐Market
Fit
Strategy
Business
DNA
Model
MARKET
(Problem/
Trade-­‐off)

9. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Enterprise
Engine:
Value
CreaGon
(Supply
Infra’)
Customer
Growth
Engine:
Value
Delivery
(Demand
Infra’)
Value
Engine:
Value
Capture
BUSINESS
MODEL
(Value
Prop.)
PRODUCT
(Solu>on)
FINANCE
(Value)
Cost
(Structure)
Revenue
(Streams);
DifferenGaGon
Product-­‐Market
Fit
Strategy
Business
DNA
Model
MARKET
(Problem/
Trade-­‐off)

10. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Enterprise
Engine:
Value
CreaGon
(Supply
Infra’)
Customer
Growth
Engine:
Value
Delivery
(Demand
Infra’)
Value
Engine:
Value
Capture
PRODUCT
(Solu>on)
FINANCE
(Value)
Cost
(Structure)
Revenue
(Streams);
DifferenGaGon
Product-­‐Market
Fit
Business
DNA
Model
MARKET
(Problem/
Trade-­‐off)

11. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
PRODUCT
(Solu>on)
FINANCE
(Value)
Cost
(Structure)
Revenue
(Streams);
DifferenGaGon
Product-­‐Market
Fit
Business
DNA
Model
MARKET
(Problem/
Trade-­‐off)

12. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
PRODUCT
(Solu>on)
FINANCE
(Value)
Business
DNA
Model
MARKET
(Problem/
Trade-­‐off)

13. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Business
DNA
Model

14. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Business
DNA
Model
(Suppliers)
(Customers)

15. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
INDUSTRY
(Ecosystem)
Business
DNA
Model
(Suppliers)
(Customers)

16. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
INDUSTRY
(Ecosystem)
Business
DNA
Model
(Suppliers)
(Customers)

17. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Business
DNA
Model
INDUSTRY
(Ecosystem)
(Suppliers)
(Customers)

18. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
GLOBAL
ENVIRONMENT
Business
DNA
Model
INDUSTRY
(Ecosystem)
(Suppliers)
(Customers)

19. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
GLOBAL
ENVIRONMENT
Business
DNA
Model
P.E.S.T.L.I.E.D.
Trends
INDUSTRY
(Ecosystem)
(Suppliers)
(Customers)

20. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
GLOBAL
ENVIRONMENT
Business
DNA
Model
P.E.S.T.L.I.E.D.
Trends
D N
A
INDUSTRY
(Ecosystem)
(Suppliers)
(Customers)

21. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
GLOBAL
ENVIRONMENT
Business
DNA
Model
P.E.S.T.L.I.E.D.
Trends
How?
What?
Why?
D N
A
INDUSTRY
(Ecosystem)
(Suppliers)
(Customers)

22. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
GLOBAL
ENVIRONMENT
Business
DNA
Model
P.E.S.T.L.I.E.D.
Trends
Design
Needs
AspiraKons
D N
A
INDUSTRY
(Ecosystem)
(Suppliers)
(Customers)

23. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
GLOBAL
ENVIRONMENT
Business
DNA
Model
Design
Needs
AspiraKons
D N
A
INDUSTRY
(Ecosystem)

24. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
GLOBAL
ENVIRONMENT
Business
DNA
Model
Design
Needs
AspiraKons
D N
A
Why
sa>sfy
customer
needs?
What
are
customer
needs
or
Job
To
Get
Done?
How
to
sa>sfy
customer
needs?
INDUSTRY
(Ecosystem)

25. Business
DNA
Template
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
GLOBAL
ENVIRONMENT
Business
DNA
Model
Design
Needs
AspiraKons
D N
A
Why
sa>sfy
customer
needs?
What
are
customer
needs
or
Job
To
Get
Done?
How
to
sa>sfy
customer
needs?
What
is
trade-­‐off
or
compeGGve
advantage?
What
are
costs
&
revenues
(benefits)?
What
are
impacts
on
environment?
INDUSTRY
(Ecosystem)

26. RED
OCEAN
BLUE
OCEAN
Where
currently
are
you?
Where
must
you
go?
How
should
you
get
there?
1-­‐Page
AdapKve
Planning
&
ExecuKon
(APEX)
Evolu1on
of
Business
DNA
from
Red
Ocean
to
Blue
Ocean
Present
D-­‐N-­‐A:
Reality/Problem
Future
D-­‐N-­‐A:
Scenario/SoluGon
Ø Hypotheses/Guesses
(External/Internal)
Ø Reality/Facts
(External
&
Internal)

27. RED
OCEAN
BLUE
OCEAN
Where
currently
are
you?
Where
must
you
go?
How
should
you
get
there?
1-­‐Page
AdapKve
Planning
&
ExecuKon
(APEX)
Evolu1on
of
Business
DNA
from
Red
Ocean
to
Blue
Ocean
Present
D-­‐N-­‐A:
Reality/Problem
Future
D-­‐N-­‐A:
Scenario/SoluGon
E:
Executor
O:
Observer
O:
Orienter
D:
Decider
APEX
Team
(Simplified
OODE
Loop)
Ø Hypotheses/Guesses
(External/Internal)
Ø Reality/Facts
(External
&
Internal)

28. RED
OCEAN
BLUE
OCEAN
Where
currently
are
you?
Where
must
you
go?
How
should
you
get
there?
Ø Hypotheses/Guesses
q Core
Purpose/Mission
q Vision
q Core
Values
q Goal:
Blue
Ocean
Success
q ObjecKves/
“Jobs-­‐To-­‐Get
Done”
(Physical/Intellectual/
Emo>onal/Spiritual)
1-­‐Page
AdapKve
Planning
&
ExecuKon
(APEX)
Evolu1on
of
Business
DNA
from
Red
Ocean
to
Blue
Ocean
Business
DNA
Resources/
Value
Factors
&
Proposi>on
q S:
Strengths
(1-­‐10)
q W:
Weaknesses
(1-­‐10)
q O:
OpportuniKes
(1-­‐10)
q T:
Threats
(1-­‐10)
Ø Reality/Facts
(External
&
Internal)
E:
Executor
O:
Observer
O:
Orienter
D:
Decider
APEX
Team
(Simplified
OODE
Loop)
Present
D-­‐N-­‐A:
Reality/Problem
Future
D-­‐N-­‐A:
Scenario/SoluGon

29. RED
OCEAN
BLUE
OCEAN
Where
currently
are
you?
Where
must
you
go?
How
should
you
get
there?
1-­‐Page
AdapKve
Planning
&
ExecuKon
(APEX)
Evolu1on
of
Business
DNA
from
Red
Ocean
to
Blue
Ocean
Business
DNA
Resources/
Value
Factors
&
Proposi>on
q S:
Strengths
(1-­‐10)
q W:
Weaknesses
(1-­‐10)
q O:
OpportuniKes
(1-­‐10)
q T:
Threats
(1-­‐10)
q APEX
Strategy/TacKcs/Targets
-­‐ Minimize
Weaknesses/Threats/
Pain/Risks/Disadvantages
-­‐ Maximize
Strengths/OpportuniKes/
Delight/Rewards/Advantages
-­‐ Rapidly
Experiment
&
Learn
(4
Heuris>cs):
• OODA:
Observe
SWOT;
Orient;
Decide;
Act
• BML:
Build-­‐Measure-­‐Learn
Loop
• ARONP:
Ac>on;
Risk
Minimiza>on;
Opportunity
Maximiza>on;
Networking;
Pilo>ng
• ERIC
(R.O.D.
DisrupKon):
Eliminate;
Reduce;
Increase;
Create
E:
Executor
O:
Observer
O:
Orienter
D:
Decider
APEX
Team
(Simplified
OODE
Loop)
Present
D-­‐N-­‐A:
Reality/Problem
Future
D-­‐N-­‐A:
Scenario/SoluGon
Ø Hypotheses/Guesses
q Core
Purpose/Mission
q Vision
q Core
Values
q Goal:
Blue
Ocean
Success
q ObjecKves/
“Jobs-­‐To-­‐Get
Done”
(Physical/Intellectual/
Emo>onal/Spiritual)
Ø Reality/Facts
(External
&
Internal)

30. Appendix
1

31. Business
DNA
Model
for
Classic
iPod
“A
Thousand
Songs
in
Your
Pocket”
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Value
Engine:
Value
Capture
BUSINESS
MODEL
(Value
Prop.)
PRODUCT
(Solu>on)
FINANCE
(Value)
Cost
(Structure)
Revenue
(Streams);
DifferenGaGon
Product-­‐Market
Fit
D:
Design
N:
Needs
A:
AspiraKons
Strategy
Listen
to
Music
iPod
Walkman
(Detractors)
MARKET
(Problem/
Trade-­‐off)
Enterprise
Engine:
Value
CreaGon
(Supply
Infra’)
Customer
Growth
Engine:
Value
Delivery
(Demand
Infra’)

32. Business
DNA
Model
for
Classic
iPod
“A
Thousand
Songs
in
Your
Pocket”
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
BUSINESS
MODEL
(Value
Prop.)
PRODUCT
(Solu>on)
FINANCE
(Value)
Cost
(Structure)
Revenue
(Streams);
DifferenGaGon
Product-­‐Market
Fit
D:
Design
N:
Needs
A:
AspiraKons
Strategy
Listen
to
Music
iPod
Walkman
(Detractors)
q Learning
and
Growth
Perspec>ve
q Process
Perspec>ve
q Customer
Perspec>ve
q Financial
Perspec>ve
MARKET
(Problem/
Trade-­‐off)

33. Business
DNA
Model
for
VisionaryD
“Rapidly
Improve
Business
Model
Agility”
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Value
Engine:
Value
Capture
BUSINESS
MODEL
(Value
Prop.)
PRODUCT
(Solu>on)
FINANCE
(Value)
Cost
(Structure)
Revenue
(Streams);
DifferenGaGon
Product-­‐Market
Fit
D:
Design
N:
Needs
A:
AspiraKons
Strategy
Google
Search
VisionaryD
(Detractors)
MARKET
(Problem/
Trade-­‐off)
Enterprise
Engine:
Value
CreaGon
(Supply
Infra’)
Customer
Growth
Engine:
Value
Delivery
(Demand
Infra’)
Simpler,
Faster,
Cheaper
Processes

34. Business
DNA
Model
for
VisionaryD
“Rapidly
Improve
Business
Model
Agility”
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
BUSINESS
MODEL
(Value
Prop.)
PRODUCT
(Solu>on)
FINANCE
(Value)
Cost
(Structure)
Revenue
(Streams);
DifferenGaGon
Product-­‐Market
Fit
D:
Design
N:
Needs
A:
AspiraKons
Strategy
Google
Search
VisionaryD
(Detractors)
q Learning
and
Growth
Perspec>ve
q Process
Perspec>ve
q Customer
Perspec>ve
q Financial
Perspec>ve
MARKET
(Problem/
Trade-­‐off)
Simpler,
Faster,
Cheaper
Processes

35. Appendix
2

36.
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Business
DNA
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
REVENUE
(Delight;
Benefit)
VALUE
(Un/Happiness;
PROFIT)
Processes/
AcKviKes
Internal
Resources
Inputs/
Partners
Channels
&
RelaKon-­‐
ships
Product/
Service
Customer
Segments
Present
D-­‐N-­‐A:
Reality/Problem
Future
D-­‐N-­‐A:
Scenario/SoluGon
(Habits/Tasks)
ENVIRON-­‐
MENT
A:
AspiraKons
q Customer
Perspec>ve
q Financial
Perspec>ve
q Process
Perspec>ve
q Learning
&
Growth
Perspec>ve

37. Appendix
3

38. Non-­‐Business
DNA
Model
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Value
Engine:
Value
Capture
PRODUCT
(Solu>on)
FINANCE
(Value)
D:
Design
N:
Needs
A:
AspiraKons
MARKET
(Problem/
Trade-­‐off)
Enterprise
Engine:
Value
CreaGon
(Supply
Infra’)
Customer
Growth
Engine:
Value
Delivery
(Demand
Infra’)

39. Non-­‐Business
DNA
Model
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Value
Engine:
Value
Capture
PRODUCT
(Solu>on)
FINANCE
(Value)
D:
Design
N:
Needs
A:
AspiraKons
MARKET
(Problem/
Trade-­‐off)
Enterprise
Engine:
Value
CreaGon
(Supply
Infra’)
Customer
Growth
Engine:
Value
Delivery
(Demand
Infra’)
(Detractors)

40.
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Non-­‐living
DNA
Model
Non-­‐Business
DNA
Model
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
Value
Engine:
Value
Capture
PRODUCT
(Solu>on)
FINANCE
(Value)
MARKET
(Problem/
Trade-­‐off)
Enterprise
Engine:
Value
CreaGon
(Supply
Infra’)
Customer
Growth
Engine:
Value
Delivery
(Demand
Infra’)
(Detractors)

41.
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Non-­‐living
DNA
Model
Non-­‐Business
DNA
Model
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
Value
Engine:
Value
Capture
PRODUCT
(Solu>on)
FINANCE
(Value)
MARKET
(Problem/
Trade-­‐off)
Enterprise
Engine:
Value
CreaGon
(Supply
Infra’)
Customer
Growth
Engine:
Value
Delivery
(Demand
Infra’)
D
A
(Detractors)
N

42. Appendix
4

43. Business
DNA
Template
for
“Porter’s
5
Forces”
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
GLOBAL
ENVIRONMENT
P.E.S.T.L.I.E.D.
Trends
Design
Needs
AspiraKons
D N
A
INDUSTRY
(Ecosystem)
(Suppliers)
(Customers)

44. Business
DNA
Template
for
“Value
Net”
Comprehensively
Visualize,
Organize,
and
Understand
the
DNA
of
a
Business
Model
GLOBAL
ENVIRONMENT
P.E.S.T.L.I.E.D.
Trends
Design
Needs
AspiraKons
D N
A
INDUSTRY
(Ecosystem)
(Suppliers)
(Customers)

45. Appendix
5

46. Business
DNA
Template
for
the
Business
Model
Canvas
Collabora1vely
and
Fractally
Building
the
“Infinite
Business
Library
(IBL)”
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
PRODUCT
(Solu>on)
FINANCE
(Value)
Cost
(Structure)
Revenue
(Streams);
DifferenGaGon
Business
DNA
Model
MARKET
(Problem/
Trade-­‐off)
BUSINESS
MODEL
(Value
Prop.)
Product-­‐Market
Fit
Strategy
D N
A
Key
Partners
Key
AcKviKes
Key
Resources
Customer
Rel.
Channels
Customer
Segments

47. Business
DNA
Template
for
the
Lean
Canvas
Collabora1vely
and
Fractally
Building
the
“Infinite
Business
Library
(IBL)”
#1APEX.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h@p://businessmodels.ning.com
&
h@p://twi@er.com/RodKuhnKing
Cost
(Structure)
Revenue
(Streams);
DifferenGaGon
Business
DNA
Model
BUSINESS
MODEL
(Value
Prop.)
D N
A
Channels
Customer
Segments
PRODUCT
(SoluKon)
MARKET
(Problem/
Trade-­‐off)
Key
Metrics
Unfair
Advantage