Business Model Fishbone for Apple's Classic iPod

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The Business Model Fishbone is essentially a linear cause-and-effect diagram for visualizing, improving, and innovating on business models. This presentation illustrates the business model of Apple's classic iPod. This multi-purpose fishbone diagram is particularly useful for root-cause analysis and Subversion Analysis (Failure Mode Effect Analysis) of business models.

Business Technologie

UNIVERSAL SYSTEM FISHBONE
Cause-and-Effect Platform for System Visualization, Improvement, and Innovation

CAUSE (System) EFFECT (Result/Impact)

Environ-
Ment:
Global

Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

BUSINESS MODEL FISHBONE
 Past  Present  Future

Supply Infrastructure (Push System) Effect (Result/Impact)

Key Partners Key Resources Key Activities Value Cost Revenue
(KP) (KR) (KA) Proposition Structure Streams
(VP) (C$) (R$)

Mission/Vision
Environ-
Ment:
Global

Total Total
Channels Customer Rel. Customer Seg. Cost Rev.
(CH) (CR) (CS)

Demand Infrastructure (Pull System)

Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

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