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BLUE 
OCEAN 
STRATEGY 
+ 
DESIGN 
THINKING 
+ 
BUSINESS 
MODELING 
+ 
LEAN 
STARTUP 
METHOD 
Industry/Market/Customer 
Goal 
(Job 
To 
Get 
Done): 
………………………………..…………………. 
Problem 
Pain: 
(Un)Known 
1 
2 
3 
4 
5 
10 
8 
6 
4 
2 
#BMYacht. 
Dr. 
Rod 
King. 
rodkuhnhking@gmail.com 
& 
h:p://businessmodels.ning.com 
& 
h:p://twi:er.com/RodKuhnKing 
RED 
OCEAN 
BLUE 
OCEAN 
SoluKon 
Gain: 
(Un)Known 
Customer 
Segments 
Processes/ 
AcKviKes 
Internal 
Resources 
Channels 
& 
RelaKon-­‐ 
ships 
Product/ 
Service 
10 
8 
6 
4 
2 
COST 
(STRUCTURE) 
REVENUE 
(STREAMS) 
Product 
Product 
Strategy 
Canvas 
(“As 
Is”) 
Strategy 
Canvas 
(“To 
Be”) 
Decision-­‐Making 
Dashboard 
Decision-­‐Making 
Dashboard 
(Done) 
(To 
Do/Vision) 
(Doing) 
PROFIT 
0 
i 
ii 
iii 
iv 
v 
vi 
vii 
viii 
u Understand 
u Observe/Model 
u Ideate/Model 
Inputs/ 
Partners 
Value 
Engine: 
Value 
Capture 
(ProposiMon/Strategy) 
I 
n 
n 
o 
v 
a 
t 
I 
o 
n 
A 
c 
c 
o 
u 
n 
t 
I 
n 
g 
0 
i 
ii 
iii 
iv 
v 
vi 
Time 
(Delay; 
Risk) 
Inaccessi-­‐ 
bility/ 
Inconve-­‐ 
vii 
nience 
viii 
Price 
(Size; 
Volume) 
FuncConality/ 
Performance 
Quality 
Brand/ 
Design/ 
Elegance 
CustomizaCon/ 
InteracCvity 
Complexity

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One Template for BLUE OCEAN STRATEGY, DESIGN THINKING, BUSINESS MODELING, AND LEAN STARTUP METHOD: The Business Model Yacht

  • 1. BLUE OCEAN STRATEGY + DESIGN THINKING + BUSINESS MODELING + LEAN STARTUP METHOD Industry/Market/Customer Goal (Job To Get Done): ………………………………..…………………. Problem Pain: (Un)Known 1 2 3 4 5 10 8 6 4 2 #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known Customer Segments Processes/ AcKviKes Internal Resources Channels & RelaKon-­‐ ships Product/ Service 10 8 6 4 2 COST (STRUCTURE) REVENUE (STREAMS) Product Product Strategy Canvas (“As Is”) Strategy Canvas (“To Be”) Decision-­‐Making Dashboard Decision-­‐Making Dashboard (Done) (To Do/Vision) (Doing) PROFIT 0 i ii iii iv v vi vii viii u Understand u Observe/Model u Ideate/Model Inputs/ Partners Value Engine: Value Capture (ProposiMon/Strategy) I n n o v a t I o n A c c o u n t I n g 0 i ii iii iv v vi Time (Delay; Risk) Inaccessi-­‐ bility/ Inconve-­‐ vii nience viii Price (Size; Volume) FuncConality/ Performance Quality Brand/ Design/ Elegance CustomizaCon/ InteracCvity Complexity