1. 3P-­‐BUSINESS
MODEL
STORYBOARD
(BMS)
FOR
HEALTHCARE
q PAST:
Who
WERE
we?
q PRESENT:
Who
ARE
we?
drives
delivers
P:
PROVIDER
q FUTURE:
Who
MUST
we
be?
P:
PERFORMANCE
P:
PATIENT
CARE
requires
requires
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing

2. 3P-­‐BUSINESS
MODEL
STORYBOARD
(BMS)
FOR
HEALTHCARE
q PAST:
Who
WERE
we?
q PRESENT:
Who
ARE
we?
drives
delivers
P:
PROVIDER
q FUTURE:
Who
MUST
we
be?
P:
PERFORMANCE
P:
PATIENT
CARE
requires
requires
Partners/Inputs
Purpose/Value
ProposiUon
(Prototype/Service)
Pain
(Defect;
Cost)
Professionals
(Staff/Team)/
Equipment/Facility
Pathways
(Channels/
RelaAonships)
Pleasure
(Delight;
Revenue)
Processes
PaUents
(Customers/
Job-­‐To-­‐Get-­‐Done)
PERFORMANCE
(Value/Wellness/
Quality/Profit)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing

3. 3P-­‐BUSINESS
MODEL
STORYBOARD
(BMS)
FOR
HEALTHCARE
q PAST:
Who
WERE
we?
q PRESENT:
Who
ARE
we?
q FUTURE:
Who
MUST
we
be?
drives
delivers
P:
PERFORMANCE
P:
PATIENT
CARE
requires
requires
require(s)
Purpose/Value
ProposiUon
(Prototype/Service)
affect(s)
Professionals
(Staff/Team)/
Equipment/Facility
require(s)
Processes
deliver(s)
require(s)
delight(s)
Pathways
(Channels/
RelaAonships)
require(s)
requires
Pain
(Defect;
Cost)
delight(s)
PaUents
(Customers/
Job-­‐To-­‐Get-­‐Done)
Pleasure
(Delight;
Revenue)
drive(s)
Partners/Inputs
(Problem-­‐Service
Fit)
P:
PROVIDER
delights
PERFORMANCE
(Value/Wellness/
Quality/Profit)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing

4. 4
STEPS
FOR
USING
THE
3P-­‐BUSINESS
MODEL
STORYBOARD
Cost
effec5vely
and
rapidly
improve
the
wellness
of
organiza5ons,
teams,
and
individuals
1. Decide
whether
you
want
to
prepare
a
3P-­‐Business
Model
for
a
past,
present,
or
future
organizaUon
2. Create
a
large
(3
x
5
Poster)
template
of
the
3P-­‐Business
Model
Storyboard
and
place
it
on
a
table
or
wall;
iniAally
use
the
3P-­‐Business
Model
Storyboard
showing
just
the
9
storycards
(that
is,
a
diagram
of
the
Business
Model
Storyboard
without
arrows
between
adjacent
storycards)
3. CollaboraAvely
put
in
details
(e.g.,
using
small
Post-­‐it
notes)
for
each
of
the
9
storycards
of
the
Business
Model
Storyboard
4.
Validate
the
content
and
relaUonships
of
storycards
in
the
3Ps:
Provider,
PaAent
Care,
and
Performance
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing

5.
3P-­‐BUSINESS
MODEL
STORYBOARD
(BMS)
for
Performance
Improvement
Projects
q PAST:
Who
WERE
we?
q PRESENT:
Who
ARE
we?
drives
delivers
P:
PROVIDER
q FUTURE:
Who
MUST
we
be?
P:
PERFORMANCE
P:
PATIENT
CARE
requires
requires
Partners/Inputs
q Who/What
externally
helps
to
provide
paAent
care?
Purpose/Value
ProposiUon
(Prototype/Service)
q What
is
our
purpose/passion/
proposiAon
for
delivering
paAent
care?
Pain
(Defect;
Cost)
q What
is
the
pain/cost
of
providing
(receiving)
care?
Pleasure
(Delight;
Revenue)
Professionals
(Staff/Team)/
Equipment/Facility
Pathways
(Channels/
RelaAonships)
q How
is
care
delivered
to
paAents
(customers)?
q What
is
the
pleasure/
reward
of
providing
(receiving)
care?
Processes
PaUents
(Customers/
Job-­‐To-­‐Get-­‐Done)
PERFORMANCE
(Value/Wellness/Profit)
q Who/What
internally
provides
paAent
care?
q What
are
core
processes
used
for
providing
paAent
care?
q Who
are
we
caring
for?
q What
are
paAent
(business)
outcomes?
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing

6.
3P-­‐BUSINESS
MODEL
STORYBOARD
(BMS)
for
High-­‐Performance
Projects
(Based
on
Thomas
P
Huber’s
PresentaAon:
Micro-­‐Systems
in
Health
Care:
Essen5al
Building
Blocks
for
the
Successful
Delivery
of
Health
Care
in
the
21st
Century)
drives
delivers
P:
PROVIDER
P:
PERFORMANCE
P:
PATIENT
CARE
requires
requires
Partners/Inputs
Purpose/Value
ProposiUon
(Prototype/Service)
Pain
(Defect;
Cost)
Professionals
(Staff/Team)/
Equipment/Facility
Pathways
(Channels/
RelaAonships)
Pleasure
(Delight;
Revenue)
Processes
PaUents
(Customers/
Job-­‐To-­‐Get-­‐Done)
q Strong
Leadership/Great
Org.
Support/Staff
Focus/Training
Focus/Interdependence/IT
Focus
q Process
Improvement
Focus
q PaAent
Focus
PERFORMANCE
(Value/Wellness/Profit)
q Performance/Result
Focus
q Commu./Market
Focus
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hLp://businessmodels.ning.com
&
hLp://twiLer.com/RodKuhnKing