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The	Supply	Chain	Canvas	
Aims	to	Deliver	
“10x	Faster,	Be.er,	and	Cheaper	Solu8ons”	
C:	
Consumer	
(Beneficiary)	
S:	
Supplier	
(Partner)	
C:	
Customer	
(Channel)	
P:	
Producer	
(Enterprise)	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing
The	Supply	Chain	Canvas	
is	
A	Visual	Pla8orm	
For	Rapidly	Learning	and	HolisAcally	Applying	
The	3	“Legs”	of	the	Lean	Launchpad	Methodology	
(Customer	Development;	Lean	Startup	Method	(Agile	
Engineering);	Business	Model	Canvas)		
as	well	as	
Supply	Chain	Mapping,	Analysis,	Improvement,	
Design,	and	Management	
C:	
Consumer	
(Beneficiary)	
S:	
Supplier	
(Partner)	
C:	
Customer	
(Channel)	
P:	
Producer	
(Enterprise)	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing
C:	
Consumer	
(Beneficiary)	
S:	
Supplier	
(Partner)	
C:	
Customer	
(Channel)	
P:	
Producer	
(Enterprise)	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Producer’s	Supply	Chain	Canvas	
(SPCC	QuesAons	for	Supply	Chain	Canvas)	
	
Every	Living	Object	
Is	
A	Producer	
Is	
A	Supply	Chain	
Is	
Part	of	a	Supply	Chain
C:	
Consumer	
(Beneficiary)	
S:	
Supplier	
(Partner)	
C:	
Customer	
(Channel)	
P:	
Producer	
(Enterprise)	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Producer’s	Supply	Chain	Canvas	
(SPCC	QuesAons	for	Supply	Chain	Canvas)	
Supplier	(S)	QuesQon	
What	suppliers/key	partners	create	value	for	you	or	your	organizaQon?	
	
Producer	(P)	Ques4on	
Who	are	you	&	what	do	you	create/have	(-/+):	Job	To	Get	Done	(JTGD)?	
	
Customer	(C)	QuesQon	
For	what	customers	do	you	create/	deliver/capture/share	value?	
	
Consumer	(C)	QuesQon	
For	what	consumers	do	you	create/	deliver/capture/share	value?
C:	
Consumer	
(Beneficiary)	
S:	
Supplier	
(Partner)	
C:	
Customer	
(Channel)	
P:	
Producer	
(Enterprise)	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Producer’s	Supply	Chain	Canvas	
(SPCC	QuesAons	for	Supply	Chain	Canvas)
Six	Principles	for	Rapidly	Visualizing	and	Using	a	Supply	Chain	Canvas	
Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
1.  A	supply	chain	or	system	delivers	every	object	in	our	universe:	product;	service;	customer/user	
experience;	impact;	trade-off;	organizaQon.	The	absolutely	original	supplier	or	value	creator	is	
nature	or	the	“big	bang.”	Thus,	every	object	is	part	of	a	supply	chain.	
2.  A	classic	or	“molecular”	supply	chain	consists	of	four	categories	of	stakeholders:	supplier;	
producer;	customer;	consumer.	A	stakeholder	can	have	a	dual	idenAty	as	a	Value	Creator	(VC)	
and/or	Value	Recipient	(VR).	Every	stakeholder	has	an	atomic	supply	chain	and	uses	a	pain	
solving	or	learning	cycle	of	Pain-Plan-Do-Review	(PPDR)	to	eliminate	trade-offs.	
3.  An	“atomic”	supply	chain	involves	two	organiza4onal	en44es	-	Value	Creator	(VC)	and	Value	
Recipient	(VR)	-	that	exchange	products,	informaQon,	goods,	and/or	services.	At	the	highest	level	
of	abstracQon,	a	molecular	supply	chain	can	be	illustrated	as	an	atomic	supply	chain.	A	recursive,	
self-similar	or	fractal	relaAonship	therefore	exists	between	molecular	and	atomic	supply	chains.	
4.  A	Business	Model	Strip	and/or	P.O.K.E.R.	Canvas	can	be	used	to	illustrate	how	any	system,	
organizaQon,	atomic	supply	chain,	or		molecular	supply	chain	works	while	it	creates,	delivers,	and	
captures/shares	value.	
5.  Every	sustainable	or	viable	stakeholder	including	a	Value	Creator	and	Value	Recipient	requires	a	
“back-end”	supply	chain	(push)	and	“front-end”	supply	chain	(pull)	while	creaQng	a	net	posiQve	
value	in	an	ecosystem.	
6.  At	any	given	point	in	4me,	a	business	model	can	be	illustrated	using	a	“pipe”	supply	chain	or	
“plaeorm	(networked)”	supply	chain.	Like	in	the	tool	of	a	supply	chain,	the	structure	of	a	
business	model	evolves	from	a	pipe(chain)	to	a	plaeorm	(network).	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Pull	
Push	
1.  A	supply	chain	or	system	delivers	every	object	in	our	universe:	product;	service;	customer/user	experience;	impact;	trade-off;	
organizaQon.	The	absolutely	original	supplier	or	value	creator	is	nature.	Thus,	every	object	is	part	of	a	supply	chain.	
2.  A	classic	or	“molecular”	supply	chain	consists	of	four	categories	of	stakeholders:	supplier;	producer;	customer;	consumer.	A	
stakeholder	can	have	a	dual	idenAty	as	a	Value	Creator	(VC)	and/or	Value	Recipient	(VR).	Every	stakeholder	has	an	atomic	
supply	chain	and	uses	a	pain	solving	or	learning	cycle	of	Pain-Plan-Do-Review	(PPDR)	to	eliminate	trade-offs.	
3.  An	“atomic”	supply	chain	involves	two	organiza4onal	en44es	-	Value	Creator	(VC)	and	Value	Recipient	(VR)	-	that	exchange	
products,	informaQon,	goods,	and/or	services.	At	the	highest	level	of	abstracQon,	a	molecular	supply	chain	can	be	illustrated	
as	an	atomic	supply	chain.	A	recursive,	self-similar	or	fractal	relaAonship	therefore	exists	between	molecular	and	atomic	
supply	chains.	
4.  A	Business	Model	Strip	and/or	P.O.K.E.R.	Canvas	can	be	used	to	illustrate	how	any	system,	organizaQon,	atomic	supply	chain,	
or		molecular	supply	chain	works	while	it	creates,	delivers,	and	captures/shares	value.	
5.  Every	sustainable	or	viable	stakeholder	including	a	Value	Creator	and	Value	Recipient	requires	a	“back-end”	supply	chain	
(push)	and	“front-end”	supply	chain	(pull)	while	creaQng	a	net	posiQve	value	in	an	ecosystem.	
6.  At	any	given	point	in	4me,	a	business	model	can	be	illustrated	using	a	“pipe”	supply	chain	or	“plaeorm	(networked)”	supply	
chain.	Like	in	the	tool	of	a	supply	chain,	the	structure	of	a	business	model	evolves	from	a	pipe(chain)		to	a	plaeorm	(network).	
	
Six	Principles	for	Rapidly	Visualizing	and	Using	a	Supply	Chain	Canvas	
Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
(Respond)	 (Sense)
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Pull	
Push	
1.  A	supply	chain	or	system	delivers	every	object	in	our	universe:	product;	service;	customer/user	experience;	impact;	trade-off;	
organizaQon.	The	absolutely	original	supplier	or	value	creator	is	nature.	Thus,	every	object	is	part	of	a	supply	chain.	
2.  A	classic	or	“molecular”	supply	chain	consists	of	four	categories	of	stakeholders:	supplier;	producer;	customer;	consumer.	A	
stakeholder	can	have	a	dual	idenAty	as	a	Value	Creator	(VC)	and/or	Value	Recipient	(VR).	Every	stakeholder	has	an	atomic	
supply	chain	and	uses	a	pain	solving	or	learning	cycle	of	Pain-Plan-Do-Review	(PPDR)	to	eliminate	trade-offs.	
3.  An	“atomic”	supply	chain	involves	two	organiza4onal	en44es	-	Value	Creator	(VC)	and	Value	Recipient	(VR)	-	that	exchange	
products,	informaQon,	goods,	and/or	services.	At	the	highest	level	of	abstracQon,	a	molecular	supply	chain	can	be	illustrated	
as	an	atomic	supply	chain.	A	recursive,	self-similar	or	fractal	relaAonship	therefore	exists	between	molecular	and	atomic	
supply	chains.	
4.  A	Business	Model	Strip	and/or	P.O.K.E.R.	Canvas	can	be	used	to	illustrate	how	any	system,	organizaQon,	atomic	supply	chain,	
or		molecular	supply	chain	works	while	it	creates,	delivers,	and	captures/shares	value.	
5.  Every	sustainable	or	viable	stakeholder	including	a	Value	Creator	and	Value	Recipient	requires	a	“back-end”	supply	chain	
(push)	and	“front-end”	supply	chain	(pull)	while	creaQng	a	net	posiQve	value	in	an	ecosystem.	
6.  At	any	given	point	in	4me,	a	business	model	can	be	illustrated	using	a	“pipe”	supply	chain	or	“plaeorm	(networked)”	supply	
chain.	Like	in	the	tool	of	a	supply	chain,	the	structure	of	a	business	model	evolves	from	a	pipe(chain)		to	a	plaeorm	(network).	
	
Six	Principles	for	Rapidly	Visualizing	and	Using	a	Supply	Chain	Canvas	
Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
(Respond)	 (Sense)	
WHO	
WHY	
HOW	 WHAT	
4	Pain	Solving	Actors	or	4Q’s
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Pull	
Push	
1.  A	supply	chain	or	system	delivers	every	object	in	our	universe:	product;	service;	customer/user	experience;	impact;	trade-off;	
organizaQon.	The	absolutely	original	supplier	or	value	creator	is	nature.	Thus,	every	object	is	part	of	a	supply	chain.	
2.  A	classic	or	“molecular”	supply	chain	consists	of	four	categories	of	stakeholders:	supplier;	producer;	customer;	consumer.	A	
stakeholder	can	have	a	dual	idenAty	as	a	Value	Creator	(VC)	and/or	Value	Recipient	(VR).	Every	stakeholder	has	an	atomic	
supply	chain	and	uses	a	pain	solving	or	learning	cycle	of	Pain-Plan-Do-Review	(PPDR)	to	eliminate	trade-offs.	
3.  An	“atomic”	supply	chain	involves	two	organiza4onal	en44es	-	Value	Creator	(VC)	and	Value	Recipient	(VR)	-	that	exchange	
products,	informaQon,	goods,	and/or	services.	At	the	highest	level	of	abstracQon,	a	molecular	supply	chain	can	be	illustrated	
as	an	atomic	supply	chain.	A	recursive,	self-similar	or	fractal	relaAonship	therefore	exists	between	molecular	and	atomic	
supply	chains.	
4.  A	Business	Model	Strip	and/or	P.O.K.E.R.	Canvas	can	be	used	to	illustrate	how	any	system,	organizaQon,	atomic	supply	chain,	
or		molecular	supply	chain	works	while	it	creates,	delivers,	and	captures/shares	value.	
5.  Every	sustainable	or	viable	stakeholder	including	a	Value	Creator	and	Value	Recipient	requires	a	“back-end”	supply	chain	
(push)	and	“front-end”	supply	chain	(pull)	while	creaQng	a	net	posiQve	value	in	an	ecosystem.	
6.  At	any	given	point	in	4me,	a	business	model	can	be	illustrated	using	a	“pipe”	supply	chain	or	“plaeorm	(networked)”	supply	
chain.	Like	in	the	tool	of	a	supply	chain,	the	structure	of	a	business	model	evolves	from	a	pipe(chain)		to	a	plaeorm	(network).	
	
Six	Principles	for	Rapidly	Visualizing	and	Using	a	Supply	Chain	Canvas	
Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
(Respond)	 (Sense)	
WHO	(Pain)	
WHY	
(End)	
HOW	(Means)	 WHAT	
(Ways)	
4	Pain	Solving	Actors	or	4Q’s	
(Pain-End-Ways-Means	Cycle)
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Pull	
Push	
1.  A	supply	chain	or	system	delivers	every	object	in	our	universe:	product;	service;	customer/user	experience;	impact;	trade-off;	
organizaQon.	The	absolutely	original	supplier	or	value	creator	is	nature.	Thus,	every	object	is	part	of	a	supply	chain.	
2.  A	classic	or	“molecular”	supply	chain	consists	of	four	categories	of	stakeholders:	supplier;	producer;	customer;	consumer.	A	
stakeholder	can	have	a	dual	idenAty	as	a	Value	Creator	(VC)	and/or	Value	Recipient	(VR).	Every	stakeholder	has	an	atomic	
supply	chain	and	uses	a	pain	solving	or	learning	cycle	of	Pain-Plan-Do-Review	(PPDR)	to	eliminate	trade-offs.	
3.  An	“atomic”	supply	chain	involves	two	organiza4onal	en44es	-	Value	Creator	(VC)	and	Value	Recipient	(VR)	-	that	exchange	
products,	informaQon,	goods,	and/or	services.	At	the	highest	level	of	abstracQon,	a	molecular	supply	chain	can	be	illustrated	
as	an	atomic	supply	chain.	A	recursive,	self-similar	or	fractal	relaAonship	therefore	exists	between	molecular	and	atomic	
supply	chains.	
4.  A	Business	Model	Strip	and/or	P.O.K.E.R.	Canvas	can	be	used	to	illustrate	how	any	system,	organizaQon,	atomic	supply	chain,	
or		molecular	supply	chain	works	while	it	creates,	delivers,	and	captures/shares	value.	
5.  Every	sustainable	or	viable	stakeholder	including	a	Value	Creator	and	Value	Recipient	requires	a	“back-end”	supply	chain	
(push)	and	“front-end”	supply	chain	(pull)	while	creaQng	a	net	posiQve	value	in	an	ecosystem.	
6.  At	any	given	point	in	4me,	a	business	model	can	be	illustrated	using	a	“pipe”	supply	chain	or	“plaeorm	(networked)”	supply	
chain.	Like	in	the	tool	of	a	supply	chain,	the	structure	of	a	business	model	evolves	from	a	pipe(chain)		to	a	plaeorm	(network).	
	
Six	Principles	for	Rapidly	Visualizing	and	Using	a	Supply	Chain	Canvas	
Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
(Respond)	 (Sense)	
Pain	
Review	
(-/+)	
Do	 Plan	
PPDR	Learning	Cycle
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Pull	
Push	
1.  A	supply	chain	or	system	delivers	every	object	in	our	universe:	product;	service;	customer/user	experience;	impact;	trade-off;	
organizaQon.	The	absolutely	original	supplier	or	value	creator	is	nature.	Thus,	every	object	is	part	of	a	supply	chain.	
2.  A	classic	or	“molecular”	supply	chain	consists	of	four	categories	of	stakeholders:	supplier;	producer;	customer;	consumer.	A	
stakeholder	can	have	a	dual	idenAty	as	a	Value	Creator	(VC)	and/or	Value	Recipient	(VR).	Every	stakeholder	has	an	atomic	
supply	chain	and	uses	a	pain	solving	or	learning	cycle	of	Pain-Plan-Do-Review	(PPDR)	to	eliminate	trade-offs.	
3.  An	“atomic”	supply	chain	involves	two	organiza4onal	en44es	-	Value	Creator	(VC)	and	Value	Recipient	(VR)	-	that	exchange	
products,	informaQon,	goods,	and/or	services.	At	the	highest	level	of	abstracQon,	a	molecular	supply	chain	can	be	illustrated	
as	an	atomic	supply	chain.	A	recursive,	self-similar	or	fractal	relaAonship	therefore	exists	between	molecular	and	atomic	
supply	chains.	
4.  A	Business	Model	Strip	and/or	P.O.K.E.R.	Canvas	can	be	used	to	illustrate	how	any	system,	organizaQon,	atomic	supply	chain,	
or		molecular	supply	chain	works	while	it	creates,	delivers,	and	captures/shares	value.	
5.  Every	sustainable	or	viable	stakeholder	including	a	Value	Creator	and	Value	Recipient	requires	a	“back-end”	supply	chain	
(push)	and	“front-end”	supply	chain	(pull)	while	creaQng	a	net	posiQve	value	in	an	ecosystem.	
6.  At	any	given	point	in	4me,	a	business	model	can	be	illustrated	using	a	“pipe”	supply	chain	or	“plaeorm	(networked)”	supply	
chain.	Like	in	the	tool	of	a	supply	chain,	the	structure	of	a	business	model	evolves	from	a	pipe(chain)		to	a	plaeorm	(network).	
	
Six	Principles	for	Rapidly	Visualizing	and	Using	a	Supply	Chain	Canvas	
Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
Build	
(MVP)	
Learn	
(-/+)	
(Respond)	 (Sense)	
Pain	
Review	
(-/+)	
Do	 Plan	
Build-Measure-Learn	Loop	PPDR	Learning	Cycle	
Measure	(Data);	GOOB
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Pull	
Push	
1.  A	supply	chain	or	system	delivers	every	object	in	our	universe:	product;	service;	customer/user	experience;	impact;	trade-off;	
organizaQon.	The	absolutely	original	supplier	or	value	creator	is	nature.	Thus,	every	object	is	part	of	a	supply	chain.	
2.  A	classic	or	“molecular”	supply	chain	consists	of	four	categories	of	stakeholders:	supplier;	producer;	customer;	consumer.	A	
stakeholder	can	have	a	dual	idenAty	as	a	Value	Creator	(VC)	and/or	Value	Recipient	(VR).	Every	stakeholder	has	an	atomic	
supply	chain	and	uses	a	pain	solving	or	learning	cycle	of	Pain-Plan-Do-Review	(PPDR)	to	eliminate	trade-offs.	
3.  An	“atomic”	supply	chain	involves	two	organiza4onal	en44es	-	Value	Creator	(VC)	and	Value	Recipient	(VR)	-	that	exchange	
products,	informaQon,	goods,	and/or	services.	At	the	highest	level	of	abstracQon,	a	molecular	supply	chain	can	be	illustrated	
as	an	atomic	supply	chain.	A	recursive,	self-similar	or	fractal	relaAonship	therefore	exists	between	molecular	and	atomic	
supply	chains.	
4.  A	Business	Model	Strip	and/or	P.O.K.E.R.	Canvas	can	be	used	to	illustrate	how	any	system,	organizaQon,	atomic	supply	chain,	
or		molecular	supply	chain	works	while	it	creates,	delivers,	and	captures/shares	value.	
5.  Every	sustainable	or	viable	stakeholder	including	a	Value	Creator	and	Value	Recipient	requires	a	“back-end”	supply	chain	
(push)	and	“front-end”	supply	chain	(pull)	while	creaQng	a	net	posiQve	value	in	an	ecosystem.	
6.  At	any	given	point	in	4me,	a	business	model	can	be	illustrated	using	a	“pipe”	supply	chain	or	“plaeorm	(networked)”	supply	
chain.	Like	in	the	tool	of	a	supply	chain,	the	structure	of	a	business	model	evolves	from	a	pipe(chain)		to	a	plaeorm	(network).	
	
Six	Principles	for	Rapidly	Visualizing	and	Using	a	Supply	Chain	Canvas	
Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
Build	
(MVP)	
Learn	
(-/+)	
(Respond)	 (Sense)	
Act	
	
Decide	
(-/+)	
Observe/	
Orient	Pain	Plan	
Review	
(-/+)	
Do	
PPDR	Learning	Cycle	 OODA	Loop	Build-Measure-Learn	Loop	
Measure	(Data);	GOOB
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Pull	
Push	
(Respond)	 (Sense)
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Pull	
Push	
(Respond)	 (Sense)
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Pull	
Push	
-	 +	 -	 +	 -	 +	 -	 +	
(Respond)	 (Sense)
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
-	 +	 -	 +	 -	 +	 -	 +
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
	
$	
	
$	
	
$	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
-	 +	 -	 +	 -	 +	 -	 +
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
Midstream:	
Secondary	
(Manufacturing)	Industry	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
-	 +	 -	 +	 -	 +	 -	 +	
	
$	
	
$	
	
$
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
Midstream:	
Secondary	
(Manufacturing)	Industry	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
-	 +	 -	 +	 -	 +	 -	 +	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
Midstream:	
Secondary	
(Manufacturing)	Industry	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
-	 +	 -	 +	 -	 +	 -	 +	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)	
Problem	Scenario	
Solu4on	Scenario
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
Midstream:	
Secondary	
(Manufacturing)	Industry	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)	
1.  A	supply	chain	or	system	delivers	every	object	in	our	universe:	product;	service;	customer/user	experience;	impact;	trade-off;	
organizaQon.	The	absolutely	original	supplier	or	value	creator	is	nature.	Thus,	every	object	is	part	of	a	supply	chain.	
2.  A	classic	or	“molecular”	supply	chain	consists	of	four	categories	of	stakeholders:	supplier;	producer;	customer;	consumer.	A	
stakeholder	can	have	a	dual	idenAty	as	a	Value	Creator	(VC)	and/or	Value	Recipient	(VR).	Every	stakeholder	has	an	atomic	
supply	chain	and	uses	a	pain	solving	or	learning	cycle	of	Pain-Plan-Do-Review	(PPDR)	to	eliminate	trade-offs.	
3.  An	“atomic”	supply	chain	involves	two	organiza4onal	en44es	-	Value	Creator	(VC)	and	Value	Recipient	(VR)	-	that	exchange	
products,	informaQon,	goods,	and/or	services.	At	the	highest	level	of	abstracQon,	a	molecular	supply	chain	can	be	illustrated	
as	an	atomic	supply	chain.	A	recursive,	self-similar	or	fractal	relaAonship	therefore	exists	between	molecular	and	atomic	
supply	chains.	
4.  A	Business	Model	Strip	and/or	P.O.K.E.R.	Canvas	can	be	used	to	illustrate	how	any	system,	organizaQon,	atomic	supply	chain,	
or		molecular	supply	chain	works	while	it	creates,	delivers,	and	captures/shares	value.	
5.  Every	sustainable	or	viable	stakeholder	including	a	Value	Creator	and	Value	Recipient	requires	a	“back-end”	supply	chain	
(push)	and	“front-end”	supply	chain	(pull)	while	creaQng	a	net	posiQve	value	in	an	ecosystem.	
6.  At	any	given	point	in	4me,	a	business	model	can	be	illustrated	using	a	“pipe”	supply	chain	or	“plaeorm	(networked)”	supply	
chain.	Like	in	the	tool	of	a	supply	chain,	evoluAon	in	a	business	model	takes	place	from	a	pipe(chain)		to	a	plaeorm	(network).	
	
Six	Principles	for	Rapidly	Visualizing	and	Using	a	Supply	Chain	Canvas	
Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management
Producer’s	Supply	Chain	Canvas	
(4	Basic	QuesAons	for	Supply	Chain	Canvas)	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing
C:	
Consumer	
(Beneficiary)	
S:	
Supplier	
(Partner)	
C:	
Customer	
(Channel)	
P:	
Producer	
(Enterprise)	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Producer’s	Supply	Chain	Canvas	
(SPCC	QuesAons	for	Supply	Chain	Canvas)	
Supplier	(S)	QuesQon	
What	suppliers/key	partners	create	value	for	you	or	your	organizaQon?	
	
Producer	(P)	Ques4on	
Who	are	you	&	what	do	you	create/have	(-/+):	Job	To	Get	Done	(JTGD)?	
	
Customer	(C)	QuesQon	
For	what	customers	do	you	create/	deliver/capture/share	value?	
	
Consumer	(C)	QuesQon	
For	what	consumers	do	you	create/	deliver/capture/share	value?
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
Midstream:	
Secondary	
(Manufacturing)	Industry	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
-	 +	 -	 +	 -	 +	 -	 +	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)	
Producer’s	
Supply	Chain	
Canvas	
What	suppliers/	
key	partners		
create		
value	for	you?	
For	what	customers	
do	you	create/	
deliver/capture/
share	value?	
PRODUCER	
Who	are	you	&	
What	do	you	create/have	(-/+):		
Job	To	Get	Done	(JTGD)?	
For	what	consumers	
do	you	create/	
deliver/capture/
share	value?
Non-Profit	Example
Hacking	for	X	(H4X)
SUPPLY	CHAIN	CANVAS	of	Hacking	for	Defense	(H4D)	Program	at	Stanford	University	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
	
Feedback	
(-/+)	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
Midstream:	
Secondary	
(Manufacturing)	Industry	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)	
Stanford	University	 Department	of	Defense	
Uni-Supply	
Chain	Canvas	
Military	(CiAzens)	
-	 +	 -	 +	 -	 +	 -	 +	
University	Students
SUPPLY	CHAIN	CANVAS	of	Hacking	for	Defense	(H4D)	Program	at	Stanford	University	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
	
Feedback	
(-/+)	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
Midstream:	
Secondary	
(Manufacturing)	Industry	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)	
Stanford	University	 Department	of	Defense	
Uni-Supply	
Chain	Canvas	
Military	(CiAzens)	
-	 +	 -	 +	 -	 +	 -	 +	
University	Students	
Example	
XPLOMO	
Solu4on	Scenario
SUPPLY	CHAIN	CANVAS	of	Hacking	for	Defense	(H4D)	Program	at	Stanford	University	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
	
Feedback	
(-/+)	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
Midstream:	
Secondary	
(Manufacturing)	Industry	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)	
University	Students	Stanford	University	 Department	of	Defense	
Uni-Supply	
Chain	Canvas	
Military	(CiAzens)	
Problem	Sponsor	
Example	
XPLOMO	
-	 +	 -	 +	 -	 +	 -	 +	
MVP	
PLOMO	
MVP	
Pivot	
Job	To	Get	Done	(JTGD)	
Augment	replace	warfighters’		
capabilities	to	detect	IEDs	via	software	
Solu4on	Scenario
Supply	Chain	Olympiad	(SCO)	for		
High	School	Students
SUPPLY	CHAIN	CANVAS	of	Hacking	for	Defense	(H4D)	Program	at	Stanford	University	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
Stanford	University	 Department	of	Defense	
Uni-Supply	
Chain	Canvas	
Military	(CiAzens)	
-	 +	 -	 +	 -	 +	 -	 +	
University	Students	
Measure	(Data)	
Build	
(MVP)	
Learn	
(-/+)	
Act	
	
Decide	
(-/+)	
Observe/	
Orient	Pain	Plan	
Review	
(-/+)	
Do	
PPDR	Learning	Cycle	 OODA	Loop	Build-Measure-Learn	Loop
SUPPLY	CHAIN	CANVAS	of	Hacking	for	Defense	(H4D)	Program	at	Stanford	University	&	Supply	Chain	Olympiad	for	High	Schools	(SCO4HS)	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
Stanford	University	 Department	of	Defense	 Military	(CiAzens)	
-	 +	 -	 +	 -	 +	 -	 +	
University	Students	
Measure	(Data)	
Build	
(MVP)	
Learn	
(-/+)	
Act	
	
Decide	
(-/+)	
Observe/	
Orient	Pain	Plan	
Review	
(-/+)	
Do	
PPDR	Learning	Cycle	 OODA	Loop	Build-Measure-Learn	Loop	
Uni-Supply	
Chain	Canvas	
School	Supply	
Chain	Canvas
SUPPLY	CHAIN	CANVAS	of	Hacking	for	Defense	(H4D)	Program	at	Stanford	University	&	Supply	Chain	Olympiad	for	Non-profit	Orgs	(SCONO)	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
University	Students	Stanford	University	 Department	of	Defense	
Uni-Supply	
Chain	Canvas	
Military	(CiAzens)	
School	Supply	
Chain	Canvas	
-	 +	 -	 +	 -	 +	 -	 +	
Measure	(Data)	
Build	
(MVP)	
Learn	
(-/+)	
Act	
	
Decide	
(-/+)	
Observe/	
Orient	Pain	Plan	
Review	
(-/+)	
Do	
PPDR	Learning	Cycle	 OODA	Loop	Build-Measure-Learn	Loop	
High	School	Students	
(“Supply	Chain	Olympiad”)	
q  High	Schools/Colleges	
q  Community	Partners	
q  Business	Advisors	
q  Sponsors	
Na4onal/Local	Gov.;	
Schools/School	Districts	 Community	(Students)
For-Profit	Example
SUPPLY	CHAIN	CANVAS:	Business	Examples	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
Midstream:	
Secondary	
(Manufacturing)	Industry	
-	 +	 -	 +	 -	 +	 -	 +	
	
$	
	
$	
	
$	
Apple’s	
Supply	Chain	
Canvas	
Uber’s	
Supply	Chain	
Canvas
SUPPLY	CHAIN	CANVAS:	Business	Examples	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
Midstream:	
Secondary	
(Manufacturing)	Industry	
	
$	
	
$	
	
$	
Apple’s	
Supply	Chain	
Canvas	
Uber’s	
Supply	Chain	
Canvas	
Airbnb’s	
Supply	Chain	
Canvas
SUPPLY	CHAIN	CANVAS:	Business	Examples	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
Build	
(MVP)	
Learn	
(-/+)	
Act	
	
Decide	
(-/+)	
Observe/	
Orient	Pain	Plan	
Review	
(-/+)	
Do	
PPDR	Learning	Cycle	 OODA	Loop	Build-Measure-Learn	Loop	
Measure	(Data);	GOOB	
Apple’s	
Supply	Chain	
Canvas	
Uber’s	
Supply	Chain	
Canvas	
Airbnb’s	
Supply	Chain	
Canvas
Appendix
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
Midstream:	
Secondary	
(Manufacturing)	Industry	
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
-	 +	 -	 +	 -	 +	 -	 +	
	
$	
	
$	
	
$
SUPPLY	CHAIN	CANVAS:	Fractal	Business	Model	Strip	for	Rapid	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
VALUE	CREATORS	(VC)	 VALUE	RECIPIENTS	(VR)	
CONSUMER	
(End	Buyer/	
End	User/
Beneficiary)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CUSTOMER	
(Distributor/
Wholesaler/
Retailer)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	
2	
3	4	
1	 2	 3	 4	
Typical	Supply	Chain	
Diagram	
SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
Midstream:	
Secondary	
(Manufacturing)	Industry	
Source:	Based	on	hjps://www.ibm.com/blogs/insights-on-business/government/blockchain-wheres-my-stuff/		
ENVIRONMENT	
Buy	(Use)	Deliver	Create	Source	
Pull	
Push	
	
$	
	
$	
	
$
An4-Supply	Chain	Canvas	
Systema4cally	Analyze,	An4cipate,	Avert,	and	Add	Pain	in	Any	Supply	Chain
ANTI-SUPPLY	CHAIN	CANVAS:	Rapid	Pain	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
PAIN	CREATORS	(PC)	 PAIN	RECIPIENT	(PR)	
CASUALTY	
(VicQm/
Sufferer/					
Pain	Receiver)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CHANNEL	
(Deliverer/
Perpetrator/
Facilitator)	
Input/	
Raw	Materials	
Final	Output	
or	Product	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
ANTI-SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
Midstream:	
Secondary	
(Manufacturing)	Industry	
ENVIRONMENT	
Die/Suffer	Deliver	Create	Source	
Pull	
Push	
-	 +	 -	 +	 -	 +	 -	 +	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)	
Problem	Scenario	
Solu4on	Scenario
ANTI-SUPPLY	CHAIN	CANVAS	for	IED-Casual4es:	Rapid	Pain	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
PAIN	CREATORS	(PC)	 PAIN	RECIPIENT	(PR)	
CASUALTY	
(VicQm/
Sufferer/					
Pain	Receiver)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CHANNEL	
(Deliverer/
Perpetrator/
Facilitator)	
Input/	
Raw	Materials	
Intermediate/Final	
Output	or	Product	
1	 2	 3	 4	
ANTI-SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
Upstream	or	Back-end:	
(Supply)/Primary		
(Agriculture/ExtracQve)	Industry	
Downstream	or	Front-end:	
(Demand)/TerQary		
(Service)	Industry	
Midstream:	
Secondary	
(Manufacturing)	Industry	
ENVIRONMENT:	
Afghanistan/Iraq	
Die/Suffer	Deliver	Create	Source	
Pull	
Push	
-	 +	 -	 +	 -	 +	 -	 +	
	
Feedback	
(-/+)	
	
Feedback	
(-/+)	
Final	Output	
or	Product	
	
Feedback	
(-/+)	
Solu4on	Scenario	
CasualQes	caused	by	
Improvised	Explosive	
Devices	(IEDs)	
Insurgent’s	
Supply	Chain	
Canvas	
Problem	Scenario
ANTI-SUPPLY	CHAIN	CANVAS	for	IED-Casual4es:	Rapid	Pain	Supply	Chain	Mapping,	Analysis,	Improvement,	Design,	and	Management	
q  Future	 q  Present	 q  Past	WHEN:	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
SUPPLIER	
(Key	
Partners)	
	
PAIN	CREATORS	(PC)	 PAIN	RECIPIENT	(PR)	
CASUALTY	
(VicQm/
Sufferer/					
Pain	Receiver)	
PRODUCER	
(Manufacturer/
Processor;	
Enterprise)	
CHANNEL	
(Deliverer/
Perpetrator/
Facilitator)	
1	 2	 3	 4	
ANTI-SUPPLY	CHAIN	CANVAS:	Fractal	Chain	of	Stakeholders,	Business	Models,	and/or	P.O.K.E.R.	Canvases	
ENVIRONMENT:	
Afghanistan/Iraq	
Die/Suffer	Deliver	Create	Source	
Pull	
Push	
-	 +	 -	 +	 -	 +	 -	 +	
Solu4on	Scenario	
CasualQes	caused	by	
Improvised	Explosive	
Devices	(IEDs)	
Build	
(MVP)	
Learn	
(-/+)	
Act	
	
Decide	
(-/+)	
Observe/	
Orient	Pain	Plan	
Review	
(-/+)	
Do	
PPDR	Learning	Cycle	 OODA	Loop	Build-Measure-Learn	Loop	
Measure	(Data);	GOOB	
Insurgent’s	
Supply	Chain	
Canvas	
Problem	Scenario
Supply	Chain	Hacking	for	X	(SCH4X)	
	
The	Terms	of		
CyberneAc	System,	Supply	Chain,	and	Business	
Model	
Are	Synonyms	
In	
The	Paradigm	of	
Supply	Chain	Hacking	for	X	(SCH4X)	
C:	
Consumer	
(Beneficiary)	
S:	
Supplier	
(Partner)	
C:	
Customer	
(Channel)	
P:	
Producer	
(Enterprise)	
Author	of	the	World’s	Most	Paradigm-Shi=ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc8ons?”	
h2ps://4nyurl.com/mf4wku4	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing
WHY	Are		
Business	Model	&	
Lean	Startup	Gurus		
Afraid	of	
This	Groundbreaking	
Business	Book?	
Dr.	King’s	book	highlights	the		
“12	Handicaps”	of	business	model	mapping	
tools	such	as	the	Business	Model	Canvas	
and	Lean	Canvas	while	suggesQng	ways	to	
rapidly	fix	the	handicaps.		
His	book	can	be	obtained	from	
Amazon.com:	
h2ps://4nyurl.com/mf4wku4

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SUPPLY CHAIN CANVAS: Deliver “10x Faster, Better, and Cheaper Solutions” for UNDESIRABLE TRADE-OFFS IN SUPPLY CHAINS, BUSINESS MODELS, AND ORGANIZATIONS

  • 6. Six Principles for Rapidly Visualizing and Using a Supply Chain Canvas Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management 1.  A supply chain or system delivers every object in our universe: product; service; customer/user experience; impact; trade-off; organizaQon. The absolutely original supplier or value creator is nature or the “big bang.” Thus, every object is part of a supply chain. 2.  A classic or “molecular” supply chain consists of four categories of stakeholders: supplier; producer; customer; consumer. A stakeholder can have a dual idenAty as a Value Creator (VC) and/or Value Recipient (VR). Every stakeholder has an atomic supply chain and uses a pain solving or learning cycle of Pain-Plan-Do-Review (PPDR) to eliminate trade-offs. 3.  An “atomic” supply chain involves two organiza4onal en44es - Value Creator (VC) and Value Recipient (VR) - that exchange products, informaQon, goods, and/or services. At the highest level of abstracQon, a molecular supply chain can be illustrated as an atomic supply chain. A recursive, self-similar or fractal relaAonship therefore exists between molecular and atomic supply chains. 4.  A Business Model Strip and/or P.O.K.E.R. Canvas can be used to illustrate how any system, organizaQon, atomic supply chain, or molecular supply chain works while it creates, delivers, and captures/shares value. 5.  Every sustainable or viable stakeholder including a Value Creator and Value Recipient requires a “back-end” supply chain (push) and “front-end” supply chain (pull) while creaQng a net posiQve value in an ecosystem. 6.  At any given point in 4me, a business model can be illustrated using a “pipe” supply chain or “plaeorm (networked)” supply chain. Like in the tool of a supply chain, the structure of a business model evolves from a pipe(chain) to a plaeorm (network). Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
  • 7. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Pull Push 1.  A supply chain or system delivers every object in our universe: product; service; customer/user experience; impact; trade-off; organizaQon. The absolutely original supplier or value creator is nature. Thus, every object is part of a supply chain. 2.  A classic or “molecular” supply chain consists of four categories of stakeholders: supplier; producer; customer; consumer. A stakeholder can have a dual idenAty as a Value Creator (VC) and/or Value Recipient (VR). Every stakeholder has an atomic supply chain and uses a pain solving or learning cycle of Pain-Plan-Do-Review (PPDR) to eliminate trade-offs. 3.  An “atomic” supply chain involves two organiza4onal en44es - Value Creator (VC) and Value Recipient (VR) - that exchange products, informaQon, goods, and/or services. At the highest level of abstracQon, a molecular supply chain can be illustrated as an atomic supply chain. A recursive, self-similar or fractal relaAonship therefore exists between molecular and atomic supply chains. 4.  A Business Model Strip and/or P.O.K.E.R. Canvas can be used to illustrate how any system, organizaQon, atomic supply chain, or molecular supply chain works while it creates, delivers, and captures/shares value. 5.  Every sustainable or viable stakeholder including a Value Creator and Value Recipient requires a “back-end” supply chain (push) and “front-end” supply chain (pull) while creaQng a net posiQve value in an ecosystem. 6.  At any given point in 4me, a business model can be illustrated using a “pipe” supply chain or “plaeorm (networked)” supply chain. Like in the tool of a supply chain, the structure of a business model evolves from a pipe(chain) to a plaeorm (network). Six Principles for Rapidly Visualizing and Using a Supply Chain Canvas Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management (Respond) (Sense)
  • 8. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Pull Push 1.  A supply chain or system delivers every object in our universe: product; service; customer/user experience; impact; trade-off; organizaQon. The absolutely original supplier or value creator is nature. Thus, every object is part of a supply chain. 2.  A classic or “molecular” supply chain consists of four categories of stakeholders: supplier; producer; customer; consumer. A stakeholder can have a dual idenAty as a Value Creator (VC) and/or Value Recipient (VR). Every stakeholder has an atomic supply chain and uses a pain solving or learning cycle of Pain-Plan-Do-Review (PPDR) to eliminate trade-offs. 3.  An “atomic” supply chain involves two organiza4onal en44es - Value Creator (VC) and Value Recipient (VR) - that exchange products, informaQon, goods, and/or services. At the highest level of abstracQon, a molecular supply chain can be illustrated as an atomic supply chain. A recursive, self-similar or fractal relaAonship therefore exists between molecular and atomic supply chains. 4.  A Business Model Strip and/or P.O.K.E.R. Canvas can be used to illustrate how any system, organizaQon, atomic supply chain, or molecular supply chain works while it creates, delivers, and captures/shares value. 5.  Every sustainable or viable stakeholder including a Value Creator and Value Recipient requires a “back-end” supply chain (push) and “front-end” supply chain (pull) while creaQng a net posiQve value in an ecosystem. 6.  At any given point in 4me, a business model can be illustrated using a “pipe” supply chain or “plaeorm (networked)” supply chain. Like in the tool of a supply chain, the structure of a business model evolves from a pipe(chain) to a plaeorm (network). Six Principles for Rapidly Visualizing and Using a Supply Chain Canvas Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management (Respond) (Sense) WHO WHY HOW WHAT 4 Pain Solving Actors or 4Q’s
  • 9. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Pull Push 1.  A supply chain or system delivers every object in our universe: product; service; customer/user experience; impact; trade-off; organizaQon. The absolutely original supplier or value creator is nature. Thus, every object is part of a supply chain. 2.  A classic or “molecular” supply chain consists of four categories of stakeholders: supplier; producer; customer; consumer. A stakeholder can have a dual idenAty as a Value Creator (VC) and/or Value Recipient (VR). Every stakeholder has an atomic supply chain and uses a pain solving or learning cycle of Pain-Plan-Do-Review (PPDR) to eliminate trade-offs. 3.  An “atomic” supply chain involves two organiza4onal en44es - Value Creator (VC) and Value Recipient (VR) - that exchange products, informaQon, goods, and/or services. At the highest level of abstracQon, a molecular supply chain can be illustrated as an atomic supply chain. A recursive, self-similar or fractal relaAonship therefore exists between molecular and atomic supply chains. 4.  A Business Model Strip and/or P.O.K.E.R. Canvas can be used to illustrate how any system, organizaQon, atomic supply chain, or molecular supply chain works while it creates, delivers, and captures/shares value. 5.  Every sustainable or viable stakeholder including a Value Creator and Value Recipient requires a “back-end” supply chain (push) and “front-end” supply chain (pull) while creaQng a net posiQve value in an ecosystem. 6.  At any given point in 4me, a business model can be illustrated using a “pipe” supply chain or “plaeorm (networked)” supply chain. Like in the tool of a supply chain, the structure of a business model evolves from a pipe(chain) to a plaeorm (network). Six Principles for Rapidly Visualizing and Using a Supply Chain Canvas Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management (Respond) (Sense) WHO (Pain) WHY (End) HOW (Means) WHAT (Ways) 4 Pain Solving Actors or 4Q’s (Pain-End-Ways-Means Cycle)
  • 10. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Pull Push 1.  A supply chain or system delivers every object in our universe: product; service; customer/user experience; impact; trade-off; organizaQon. The absolutely original supplier or value creator is nature. Thus, every object is part of a supply chain. 2.  A classic or “molecular” supply chain consists of four categories of stakeholders: supplier; producer; customer; consumer. A stakeholder can have a dual idenAty as a Value Creator (VC) and/or Value Recipient (VR). Every stakeholder has an atomic supply chain and uses a pain solving or learning cycle of Pain-Plan-Do-Review (PPDR) to eliminate trade-offs. 3.  An “atomic” supply chain involves two organiza4onal en44es - Value Creator (VC) and Value Recipient (VR) - that exchange products, informaQon, goods, and/or services. At the highest level of abstracQon, a molecular supply chain can be illustrated as an atomic supply chain. A recursive, self-similar or fractal relaAonship therefore exists between molecular and atomic supply chains. 4.  A Business Model Strip and/or P.O.K.E.R. Canvas can be used to illustrate how any system, organizaQon, atomic supply chain, or molecular supply chain works while it creates, delivers, and captures/shares value. 5.  Every sustainable or viable stakeholder including a Value Creator and Value Recipient requires a “back-end” supply chain (push) and “front-end” supply chain (pull) while creaQng a net posiQve value in an ecosystem. 6.  At any given point in 4me, a business model can be illustrated using a “pipe” supply chain or “plaeorm (networked)” supply chain. Like in the tool of a supply chain, the structure of a business model evolves from a pipe(chain) to a plaeorm (network). Six Principles for Rapidly Visualizing and Using a Supply Chain Canvas Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management (Respond) (Sense) Pain Review (-/+) Do Plan PPDR Learning Cycle
  • 11. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Pull Push 1.  A supply chain or system delivers every object in our universe: product; service; customer/user experience; impact; trade-off; organizaQon. The absolutely original supplier or value creator is nature. Thus, every object is part of a supply chain. 2.  A classic or “molecular” supply chain consists of four categories of stakeholders: supplier; producer; customer; consumer. A stakeholder can have a dual idenAty as a Value Creator (VC) and/or Value Recipient (VR). Every stakeholder has an atomic supply chain and uses a pain solving or learning cycle of Pain-Plan-Do-Review (PPDR) to eliminate trade-offs. 3.  An “atomic” supply chain involves two organiza4onal en44es - Value Creator (VC) and Value Recipient (VR) - that exchange products, informaQon, goods, and/or services. At the highest level of abstracQon, a molecular supply chain can be illustrated as an atomic supply chain. A recursive, self-similar or fractal relaAonship therefore exists between molecular and atomic supply chains. 4.  A Business Model Strip and/or P.O.K.E.R. Canvas can be used to illustrate how any system, organizaQon, atomic supply chain, or molecular supply chain works while it creates, delivers, and captures/shares value. 5.  Every sustainable or viable stakeholder including a Value Creator and Value Recipient requires a “back-end” supply chain (push) and “front-end” supply chain (pull) while creaQng a net posiQve value in an ecosystem. 6.  At any given point in 4me, a business model can be illustrated using a “pipe” supply chain or “plaeorm (networked)” supply chain. Like in the tool of a supply chain, the structure of a business model evolves from a pipe(chain) to a plaeorm (network). Six Principles for Rapidly Visualizing and Using a Supply Chain Canvas Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management Build (MVP) Learn (-/+) (Respond) (Sense) Pain Review (-/+) Do Plan Build-Measure-Learn Loop PPDR Learning Cycle Measure (Data); GOOB
  • 12. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Pull Push 1.  A supply chain or system delivers every object in our universe: product; service; customer/user experience; impact; trade-off; organizaQon. The absolutely original supplier or value creator is nature. Thus, every object is part of a supply chain. 2.  A classic or “molecular” supply chain consists of four categories of stakeholders: supplier; producer; customer; consumer. A stakeholder can have a dual idenAty as a Value Creator (VC) and/or Value Recipient (VR). Every stakeholder has an atomic supply chain and uses a pain solving or learning cycle of Pain-Plan-Do-Review (PPDR) to eliminate trade-offs. 3.  An “atomic” supply chain involves two organiza4onal en44es - Value Creator (VC) and Value Recipient (VR) - that exchange products, informaQon, goods, and/or services. At the highest level of abstracQon, a molecular supply chain can be illustrated as an atomic supply chain. A recursive, self-similar or fractal relaAonship therefore exists between molecular and atomic supply chains. 4.  A Business Model Strip and/or P.O.K.E.R. Canvas can be used to illustrate how any system, organizaQon, atomic supply chain, or molecular supply chain works while it creates, delivers, and captures/shares value. 5.  Every sustainable or viable stakeholder including a Value Creator and Value Recipient requires a “back-end” supply chain (push) and “front-end” supply chain (pull) while creaQng a net posiQve value in an ecosystem. 6.  At any given point in 4me, a business model can be illustrated using a “pipe” supply chain or “plaeorm (networked)” supply chain. Like in the tool of a supply chain, the structure of a business model evolves from a pipe(chain) to a plaeorm (network). Six Principles for Rapidly Visualizing and Using a Supply Chain Canvas Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management Build (MVP) Learn (-/+) (Respond) (Sense) Act Decide (-/+) Observe/ Orient Pain Plan Review (-/+) Do PPDR Learning Cycle OODA Loop Build-Measure-Learn Loop Measure (Data); GOOB
  • 13. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Pull Push (Respond) (Sense)
  • 14. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Pull Push (Respond) (Sense)
  • 15. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Pull Push - + - + - + - + (Respond) (Sense)
  • 16. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Buy (Use) Deliver Create Source Pull Push - + - + - + - +
  • 17. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases $ $ $ ENVIRONMENT Buy (Use) Deliver Create Source Pull Push - + - + - + - +
  • 18. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry Midstream: Secondary (Manufacturing) Industry ENVIRONMENT Buy (Use) Deliver Create Source Pull Push - + - + - + - + $ $ $
  • 19. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry Midstream: Secondary (Manufacturing) Industry ENVIRONMENT Buy (Use) Deliver Create Source Pull Push - + - + - + - + Feedback (-/+) Feedback (-/+) Feedback (-/+)
  • 20. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry Midstream: Secondary (Manufacturing) Industry ENVIRONMENT Buy (Use) Deliver Create Source Pull Push - + - + - + - + Feedback (-/+) Feedback (-/+) Feedback (-/+) Problem Scenario Solu4on Scenario
  • 21. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry Midstream: Secondary (Manufacturing) Industry ENVIRONMENT Buy (Use) Deliver Create Source Pull Push Feedback (-/+) Feedback (-/+) Feedback (-/+) 1.  A supply chain or system delivers every object in our universe: product; service; customer/user experience; impact; trade-off; organizaQon. The absolutely original supplier or value creator is nature. Thus, every object is part of a supply chain. 2.  A classic or “molecular” supply chain consists of four categories of stakeholders: supplier; producer; customer; consumer. A stakeholder can have a dual idenAty as a Value Creator (VC) and/or Value Recipient (VR). Every stakeholder has an atomic supply chain and uses a pain solving or learning cycle of Pain-Plan-Do-Review (PPDR) to eliminate trade-offs. 3.  An “atomic” supply chain involves two organiza4onal en44es - Value Creator (VC) and Value Recipient (VR) - that exchange products, informaQon, goods, and/or services. At the highest level of abstracQon, a molecular supply chain can be illustrated as an atomic supply chain. A recursive, self-similar or fractal relaAonship therefore exists between molecular and atomic supply chains. 4.  A Business Model Strip and/or P.O.K.E.R. Canvas can be used to illustrate how any system, organizaQon, atomic supply chain, or molecular supply chain works while it creates, delivers, and captures/shares value. 5.  Every sustainable or viable stakeholder including a Value Creator and Value Recipient requires a “back-end” supply chain (push) and “front-end” supply chain (pull) while creaQng a net posiQve value in an ecosystem. 6.  At any given point in 4me, a business model can be illustrated using a “pipe” supply chain or “plaeorm (networked)” supply chain. Like in the tool of a supply chain, evoluAon in a business model takes place from a pipe(chain) to a plaeorm (network). Six Principles for Rapidly Visualizing and Using a Supply Chain Canvas Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management
  • 24. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry Midstream: Secondary (Manufacturing) Industry ENVIRONMENT Buy (Use) Deliver Create Source Pull Push - + - + - + - + Feedback (-/+) Feedback (-/+) Feedback (-/+) Producer’s Supply Chain Canvas What suppliers/ key partners create value for you? For what customers do you create/ deliver/capture/ share value? PRODUCER Who are you & What do you create/have (-/+): Job To Get Done (JTGD)? For what consumers do you create/ deliver/capture/ share value?
  • 27. SUPPLY CHAIN CANVAS of Hacking for Defense (H4D) Program at Stanford University q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Feedback (-/+) Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry ENVIRONMENT Buy (Use) Deliver Create Source Pull Push Midstream: Secondary (Manufacturing) Industry Feedback (-/+) Feedback (-/+) Stanford University Department of Defense Uni-Supply Chain Canvas Military (CiAzens) - + - + - + - + University Students
  • 28. SUPPLY CHAIN CANVAS of Hacking for Defense (H4D) Program at Stanford University q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Feedback (-/+) Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry ENVIRONMENT Buy (Use) Deliver Create Source Pull Push Midstream: Secondary (Manufacturing) Industry Feedback (-/+) Feedback (-/+) Stanford University Department of Defense Uni-Supply Chain Canvas Military (CiAzens) - + - + - + - + University Students Example XPLOMO Solu4on Scenario
  • 29. SUPPLY CHAIN CANVAS of Hacking for Defense (H4D) Program at Stanford University q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Feedback (-/+) Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry ENVIRONMENT Buy (Use) Deliver Create Source Pull Push Midstream: Secondary (Manufacturing) Industry Feedback (-/+) Feedback (-/+) University Students Stanford University Department of Defense Uni-Supply Chain Canvas Military (CiAzens) Problem Sponsor Example XPLOMO - + - + - + - + MVP PLOMO MVP Pivot Job To Get Done (JTGD) Augment replace warfighters’ capabilities to detect IEDs via software Solu4on Scenario
  • 31. SUPPLY CHAIN CANVAS of Hacking for Defense (H4D) Program at Stanford University q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Buy (Use) Deliver Create Source Pull Push Stanford University Department of Defense Uni-Supply Chain Canvas Military (CiAzens) - + - + - + - + University Students Measure (Data) Build (MVP) Learn (-/+) Act Decide (-/+) Observe/ Orient Pain Plan Review (-/+) Do PPDR Learning Cycle OODA Loop Build-Measure-Learn Loop
  • 32. SUPPLY CHAIN CANVAS of Hacking for Defense (H4D) Program at Stanford University & Supply Chain Olympiad for High Schools (SCO4HS) q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Buy (Use) Deliver Create Source Pull Push Stanford University Department of Defense Military (CiAzens) - + - + - + - + University Students Measure (Data) Build (MVP) Learn (-/+) Act Decide (-/+) Observe/ Orient Pain Plan Review (-/+) Do PPDR Learning Cycle OODA Loop Build-Measure-Learn Loop Uni-Supply Chain Canvas School Supply Chain Canvas
  • 33. SUPPLY CHAIN CANVAS of Hacking for Defense (H4D) Program at Stanford University & Supply Chain Olympiad for Non-profit Orgs (SCONO) q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Buy (Use) Deliver Create Source Pull Push University Students Stanford University Department of Defense Uni-Supply Chain Canvas Military (CiAzens) School Supply Chain Canvas - + - + - + - + Measure (Data) Build (MVP) Learn (-/+) Act Decide (-/+) Observe/ Orient Pain Plan Review (-/+) Do PPDR Learning Cycle OODA Loop Build-Measure-Learn Loop High School Students (“Supply Chain Olympiad”) q  High Schools/Colleges q  Community Partners q  Business Advisors q  Sponsors Na4onal/Local Gov.; Schools/School Districts Community (Students)
  • 35. SUPPLY CHAIN CANVAS: Business Examples q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry ENVIRONMENT Buy (Use) Deliver Create Source Pull Push Midstream: Secondary (Manufacturing) Industry - + - + - + - + $ $ $ Apple’s Supply Chain Canvas Uber’s Supply Chain Canvas
  • 36. SUPPLY CHAIN CANVAS: Business Examples q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry ENVIRONMENT Buy (Use) Deliver Create Source Pull Push Midstream: Secondary (Manufacturing) Industry $ $ $ Apple’s Supply Chain Canvas Uber’s Supply Chain Canvas Airbnb’s Supply Chain Canvas
  • 37. SUPPLY CHAIN CANVAS: Business Examples q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT Buy (Use) Deliver Create Source Pull Push Build (MVP) Learn (-/+) Act Decide (-/+) Observe/ Orient Pain Plan Review (-/+) Do PPDR Learning Cycle OODA Loop Build-Measure-Learn Loop Measure (Data); GOOB Apple’s Supply Chain Canvas Uber’s Supply Chain Canvas Airbnb’s Supply Chain Canvas
  • 39. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry Midstream: Secondary (Manufacturing) Industry ENVIRONMENT Buy (Use) Deliver Create Source Pull Push - + - + - + - + $ $ $
  • 40. SUPPLY CHAIN CANVAS: Fractal Business Model Strip for Rapid Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) VALUE CREATORS (VC) VALUE RECIPIENTS (VR) CONSUMER (End Buyer/ End User/ Beneficiary) PRODUCER (Manufacturer/ Processor; Enterprise) CUSTOMER (Distributor/ Wholesaler/ Retailer) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 1 2 3 4 Typical Supply Chain Diagram SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry Midstream: Secondary (Manufacturing) Industry Source: Based on hjps://www.ibm.com/blogs/insights-on-business/government/blockchain-wheres-my-stuff/ ENVIRONMENT Buy (Use) Deliver Create Source Pull Push $ $ $
  • 42. ANTI-SUPPLY CHAIN CANVAS: Rapid Pain Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) PAIN CREATORS (PC) PAIN RECIPIENT (PR) CASUALTY (VicQm/ Sufferer/ Pain Receiver) PRODUCER (Manufacturer/ Processor; Enterprise) CHANNEL (Deliverer/ Perpetrator/ Facilitator) Input/ Raw Materials Final Output or Product Intermediate/Final Output or Product 1 2 3 4 ANTI-SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry Midstream: Secondary (Manufacturing) Industry ENVIRONMENT Die/Suffer Deliver Create Source Pull Push - + - + - + - + Feedback (-/+) Feedback (-/+) Feedback (-/+) Problem Scenario Solu4on Scenario
  • 43. ANTI-SUPPLY CHAIN CANVAS for IED-Casual4es: Rapid Pain Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) PAIN CREATORS (PC) PAIN RECIPIENT (PR) CASUALTY (VicQm/ Sufferer/ Pain Receiver) PRODUCER (Manufacturer/ Processor; Enterprise) CHANNEL (Deliverer/ Perpetrator/ Facilitator) Input/ Raw Materials Intermediate/Final Output or Product 1 2 3 4 ANTI-SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases Upstream or Back-end: (Supply)/Primary (Agriculture/ExtracQve) Industry Downstream or Front-end: (Demand)/TerQary (Service) Industry Midstream: Secondary (Manufacturing) Industry ENVIRONMENT: Afghanistan/Iraq Die/Suffer Deliver Create Source Pull Push - + - + - + - + Feedback (-/+) Feedback (-/+) Final Output or Product Feedback (-/+) Solu4on Scenario CasualQes caused by Improvised Explosive Devices (IEDs) Insurgent’s Supply Chain Canvas Problem Scenario
  • 44. ANTI-SUPPLY CHAIN CANVAS for IED-Casual4es: Rapid Pain Supply Chain Mapping, Analysis, Improvement, Design, and Management q  Future q  Present q  Past WHEN: Author of the World’s Most Paradigm-Shi=ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc8ons?” h2ps://4nyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing SUPPLIER (Key Partners) PAIN CREATORS (PC) PAIN RECIPIENT (PR) CASUALTY (VicQm/ Sufferer/ Pain Receiver) PRODUCER (Manufacturer/ Processor; Enterprise) CHANNEL (Deliverer/ Perpetrator/ Facilitator) 1 2 3 4 ANTI-SUPPLY CHAIN CANVAS: Fractal Chain of Stakeholders, Business Models, and/or P.O.K.E.R. Canvases ENVIRONMENT: Afghanistan/Iraq Die/Suffer Deliver Create Source Pull Push - + - + - + - + Solu4on Scenario CasualQes caused by Improvised Explosive Devices (IEDs) Build (MVP) Learn (-/+) Act Decide (-/+) Observe/ Orient Pain Plan Review (-/+) Do PPDR Learning Cycle OODA Loop Build-Measure-Learn Loop Measure (Data); GOOB Insurgent’s Supply Chain Canvas Problem Scenario