Love him or hate him. But, you can’t ignore him. I’m talking about Gates … Bill Gates. Bill Gates is a quintessential Red Ocean Disruptor. First, he disrupted the Red Ocean industry of software and computers while creating a virtually uncontested market space (“monopoly”). And in the process, Gates became the richest man in the United States and arguably, the world. Now, Gates wants to tackle the world’s biggest problems and he is asking the rest of the world to join him. Bill Gates wants to help reduce world poverty and disease as well as improve education especially in America. As Gates pursues his post-Microsoft dreams, he is set to disrupt the Red Ocean of philanthropy. He refers to the emerging Blue Ocean as “Catalytic Philanthropy.” In this month’s WIRED magazine, Gates writes an article, “Here’s my Plan to Improve Our World – And How You Can Help.” Gates starts the article with an “Innovation Proclamation” as follows: “I believe That Every Life is Valuable. That We Can Make Things Better. That Innovation is the Key to a Bright Future. That We’re Just Getting Started.” I too believe in the above Innovation Proclamation. I believe that innovation can systematically be discovered, learned, and taught. I believe that we are all born with the capacity to solve problems and innovate. I believe that Value Innovation or Red Ocean Disruption is the main driver of individual, national, and global prosperity. In the WIRED article, Gates request for help is directed at technology companies and individuals. Nevertheless, everyone is invited to help bring to life innovations especially those that help the poor in developing countries. WIRED magazine recently responded to Gates’ request to help by inviting world-class design firms to develop prototypes for 4 world-changing products dreamed up by Bill Gates. I call the program “The 4 Lean Startup Challenges of Bill Gates” because of the high uncertainty and risk in discovering a scalable business models for such projects. The participating design firms are Artefact, New Deal Design, Frog Design, and Fuse Project. The respective “Lean Startup Challenge” for each firm is as follows: Challenge 1: Rapidly discover and solve problems in obtaining ELECTRICITY in developing countries Challenge 2: Rapidly discover and solve problems in obtaining REAL-TIME INTELLIGENCE ON CROPS in developing countries Challenge 3: Rapidly discover and solve problems in keeping NEWBORNS HEALTHY in developing countries Challenge 4: Rapidly discover and solve problems in diagnosing a PERSON’S HEALTH in developing countries Each invited design firm has now produced a full-blown prototype for each challenge: #1) Artefact’s Juice Box #2) New Deal Design’s Yield #3) Frog’s Healthy Baby Kit #4) Fuse Project’s Kernel. http://goo.gl/EwLDM8

1. The
Red
Ocean
Disrup1on
(ROD)
Game
for
Solving
4
Lean
Startup
Challenges
from
Bill
Gates
What
Lean
Startups
Can
Learn
From
The
World’s
Best
Product
Design
Firms

2. The
World’s
Best
Design
Firms
Rapidly
Discover
and
Solve
BUMPs:
Big
Urgent
Market
Problems

3. To
Rapidly
Discover
and
Solve
BUMPs
In
a
Project,
The
World’s
Best
Design
Firms
Consistently
But
Tacitly
Play
The
Same
Red
Ocean
Disrup>on
(ROD)
Game:
“The
6
Jobs
of
Highly
Innova1ve
Teams”

4. HOW
TO
PLAY
6
Jobs
of
Highly
Innova1ve
Teams
Rapidly
Discover
and
Solve
BUMPs
Object
of
Game
The
game
of
6
Jobs
of
Highly
Innova1ve
Teams
is
about
playing
the
role
of
six
archetypal
heroes
in
a
problem-­‐solving
cycle.
The
object
of
6
Jobs
of
Highly
InnovaDve
Teams
is
to
enable
a
team
to
rapidly
discover
and
solve
BUMPs
(Big
Urgent
Market
Problems)
by
repeatedly
going
through
the
problem-­‐solving
cycle
and
learning
what
is
valued
in
the
shortest
possible
>me.
Number
of
Players
At
least,
2
players
in
a
project
team.
Ideally,
the
problem
solving
profile
of
a
project
team
should
have
a
high
score
for
each
of
the
6
problem
solving
styles.
Materials
Required
Gameboard
for
“6
Jobs
of
Highly
InnovaDve
Teams.”
Leaderboard
for
Project
Teams.
Pens.
Post-­‐its:
opDonal.
Dura1on
Minimum
of
30
minutes.
Procedure
1.
2.
3.
4.
Form
a
Red
Ocean
Disrup>on
(ROD)
team
or
Problem
Solving
Team.
(Complete
the
Game
Charter:
opDonal).
Make
a
large
printout
or
drawing
of
the
template
for
the
6
Jobs
of
Highly
InnovaDve
Teams
and
place
it
on
a
table
or
wall.
Sequen>ally
play
the
role,
fill
in
informa>on
in
the
space
for,
and
validate
each
problem
solving
style:
Problem
Definer;
SoluDon
Builder;
Problem
Measurer;
Problem
Analyzer;
SoluDon
Improver;
Value
Learner.
Decide,
at
the
end
of
cycle,
itera>on,
or
experiment,
whether
to
con>nue
or
end
the
project.
Discussion
Points
What
are
the
main
outcomes,
findings,
or
conclusions
from
playing
the
6
Jobs
game?
What
BUMPs
did
you
discover?
What
BUMPs
did
you
solve?
What
did
you
learn?
How
would
learning
be
shared
and
improved?
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hWp://businessmodels.ning.com
&
hWp://twiWer.com/RodKuhnKing

5.
GAME
CHARTER:
“6
JOBS
OF
HIGHLY
INNOVATIVE
TEAMS”
Purpose:
……………………………………………………………………………..……………………………………………………………………………
CHALLENGE
Rapidly
discover
and
solve
problems
in
……………………………………………………….…….
PLAYERS:
CAST/ACTORS
SCOPE:
MISSION
RESOURCES:
MATERIALS/PROPS
RULES:
METHOD/PROCESS
“THE
6
JOBS
OF
HIGHLY
INNOVATIVE
TEAMS”
ADDED
VALUE:
PRIZE/REWARD
DURATION
WHAT
NEXT?
WHAT
TACTICS?
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hWp://businessmodels.ning.com
&
hWp://twiWer.com/RodKuhnKing

6. GAMEBOARD
Rapidly
Discover
and
Solve
BUMPs
in
…………………………………
The
6
Jobs
of
Highly
Innova1ve
Teams
Lap
No.:
…......
Problem
Definer
Solu1on
Builder
Problem
Measurer
Object
(Topic)
Value
Learner
Solu1on
Improver
Problem
Analyzer

7. LEADERBOARD
for
The
6
Jobs
of
Highly
Innova1ve
Teams
Rapidly
Discover
and
Solve
BUMPs
PROJECT
TEAM
Problem
Definer
Solu1on
Builder
Problem
Measurer
Problem
Analyzer
Solu1on
Improver
Value
Learner
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hWp://businessmodels.ning.com
&
hWp://twiWer.com/RodKuhnKing

8. CASE
STUDIES
How
the
World’s
Best
Product
Design
Firms
Developed
Prototypes
For
Solving
The
4
Lean
Startup
Challenges
from
Bill
Gates

9. CHALLENGE
1
Rapidly
Discover
and
Solve
BUMPs
in
Obtaining
Electricity
Artefact’s
JUICE
BOX:
Portable
Power
Supply
Source
Lap
No.:
…......
Problem
Definer
Solu1on
Builder
Define
Problem
“The
Poor/Unconnected”:
Unavailability
of
electrical
power
wherever
and
Learn
What’s
Valued
whenever
Build
Solu1on
it’s
needed
PORTABLE
Artefact
(Designer)
Value
Learner
(MOBILE)
POWER
SUPPLY
JOB
TO
SOURCE
GET
DONE
Obtain
Improve
Solu1on
Measure
Problem
electricity
POWER
SUPPLY
SOURCE
“The
Poor/Unconnected”:
q Simplicity
of
use
People
that
are
q Ease
of
charging
not
connected
to
q Flexibility
the
Electric
Grid
q Modularity
Analyze
Problem
Of
Design
ExisDng
manufacturers
of
portable
power
devices
focus
on
a
single
region
or
energy
source
Solu1on
Improver
Problem
Measurer
Problem
Analyzer
Source
of
informa1on
for
“6
Jobs”
Template:
h`p://www.wired.com/design/2013/11/four-­‐world-­‐changing-­‐products-­‐
dreamed-­‐up-­‐by-­‐todays-­‐best-­‐product-­‐designers/?goback=%2Egde_4694118_member_5809674453222707201#%21

10. CHALLENGE
2
Rapidly
Discover
and
Solve
BUMPs
in
Obtaining
Real-­‐Dme
Intelligence
on
Crops
New
Deal
Design’s
YIELD:
Real-­‐>me
Tricorder
Lap
No.:
…......
Problem
Definer
Solu1on
Builder
Define
Problem
“Family
(Small)
Farmers”:
Unavailability
of
real-­‐Dme
informaDon
on
crops
New
Deal
Design
(Designer)
Learn
What’s
Valued
Build
Solu1on
FARMER’S
TRICORDER:
“Lab
on
a
sDck”
Value
Learner
JOB
TO
GET
DONE
Obtain
real-­‐
Improve
Solu1on
Measure
Problem
FARMER’S
TRICORDER
1me
info
““Family
(Small)
Farmers”:
in
field
q Dual-­‐purpose
Farmers
who
do
q Lab
on
sDck
not
have
q Siri
for
farmers
smartphones
and
q Smartphone
Analyze
Problem
soil
sensors
connected
No
unified
pla^orm
to
collect
data
for
family
farmers
Solu1on
Improver
Problem
Measurer
Problem
Analyzer
Source
of
informa1on
for
“6
Jobs”
Template:
h`p://www.wired.com/design/2013/11/four-­‐world-­‐changing-­‐products-­‐
dreamed-­‐up-­‐by-­‐todays-­‐best-­‐product-­‐designers/?goback=%2Egde_4694118_member_5809674453222707201#%21

11. CHALLENGE
3
Rapidly
Discover
and
Solve
BUMPs
in
Keeping
Newborns
Healthy
Frog’s
HEALTHY
BABY
KIT:
Kit
for
Keeping
Newborns
Healthy
Lap
No.:
…......
Problem
Definer
Solu1on
Builder
Define
Problem
“Expectant
mothers
in
developing
countries”:
Neonatal
deaths
Frog
(Designer)
Learn
What’s
Valued
Value
Learner
Build
Solu1on
HEALTHY
BABY
KIT
Take
expectant
mothers
JOB
TO
through
pregnancy
and
beyond
GET
DONE
Keep
Measure
Problem
newborns
HEALTHY
BABY
KIT
healthy
“Expectant
mothers
in
q Symbolic
logic
developing
countries”:
q Preloaded
half
of
neonatal
deaths
q SMS-­‐enabled
occur
within
q Baby
ready
Analyze
Problem
24
hours
of
q Low
birth
weight
delivery
q Hypothermia
q Poor
coordinaDon
q Lible
fine-­‐tuning
period
Improve
Solu1on
Solu1on
Improver
Problem
Measurer
Problem
Analyzer
Source
of
informa1on
for
“6
Jobs”
Template:
h`p://www.wired.com/design/2013/11/four-­‐world-­‐changing-­‐products-­‐
dreamed-­‐up-­‐by-­‐todays-­‐best-­‐product-­‐designers/?goback=%2Egde_4694118_member_5809674453222707201#%21

12. CHALLENGE
4
Rapidly
Discover
and
Solve
BUMPs
in
Diagnosing
a
Person’s
Health
Fuse
Project’s
KERNEL:
Cloud-­‐based
Health
Diagnos>c
Amulet
Lap
No.:
…......
Problem
Definer
Solu1on
Builder
Define
Problem
“Sick
people
in
developing
countries”:
Nearest
doctor
is
days
away
by
foot
Fuse
Project
(Designer)
Learn
What’s
Valued
Value
Learner
Build
Solu1on
HEALTH
DIAGNOSTIC
AMULET
PaDents
remotely
monitor
JOB
TO
GET
DONE
health
in
real
Dme
Diagnose
Measure
Problem
HEALTH
DIAGNOSTIC
Person’s
“Sick
people
in
Health
AMULET
developing
countries”:
q Science
(tech)
inside
PrevenDve
care
is
q Cloud-­‐powered
virtually
impossible
q Almost-­‐zero
Analyze
Problem
(maintenance)
q Expensive
sensors
q Sensors
are
not
robust
for
a
wearable
device
Improve
Solu1on
Solu1on
Improver
Problem
Measurer
Problem
Analyzer
Source
of
informa1on
for
“6
Jobs”
Template:
h`p://www.wired.com/design/2013/11/four-­‐world-­‐changing-­‐products-­‐
dreamed-­‐up-­‐by-­‐todays-­‐best-­‐product-­‐designers/?goback=%2Egde_4694118_member_5809674453222707201#%21

13. Templates
for
The
Red
Ocean
Disrup1on
(ROD)
Game:
“The
6
Jobs
of
Highly
Innova1ve
Teams”

14. The
6
Jobs
of
Highly
Innova1ve
Teams
Rapidly
Discover
and
Solve
BUMPs
Problem
Definer
Solu1on
Builder
Problem
Measurer
Object
(Topic)
Value
Learner
Solu1on
Improver
Problem
Analyzer

15. The
6
Jobs
of
Highly
Innova1ve
Teams
Rapidly
Discover
and
Solve
BUMPs
Problem
Definer
Value
Learner
Solu1on
Builder
Define
Problem
Define/sketch
customer
Make
field
visits;
Network
Observe
anomalies,
pains
&
trade-­‐offs
Ques>on
ecosystem
Learn
What’s
Valued
Explore
in
Build
Solu1on
What
to
learn/share
space/>me
Set
goals/strategies
Evaluate
(-­‐/+);
Monitor
Brainstorm
specs/propn.
Reflect:
Lesson
Learned
Idealize;
Use
“What
if?”
Tell
stories;
“Pitch”
Analogize;
Experiment
Object
Summarize
Prototype
tool;
Pilot
(Topic)
Improve
Solu1on
Measure
Problem
Resolve
trade-­‐offs
Measure
impacts
Do
mul>level
thinking
Collect
data/info
Transform;
Disrupt
Quan>fy
rela>onships
Role-­‐play;
Simplify
Confirm
channels
Implement
tac>cs
Verify/Validate
Analyze
Problem
Analyze
data/info
Categorize
inputs
Model
process/system
Structure/Classify
outputs
Display
cri>cal
thinking
Solu1on
Improver
Problem
Measurer
Problem
Analyzer
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hWp://businessmodels.ning.com
&
hWp://twiWer.com/RodKuhnKing

16. The
6
Jobs
of
Highly
Innova1ve
Teams
Rapidly
Discover
and
Solve
BUMPs
Problem
Definer
Date:
………………………………....
Solu1on
Builder
Define
Problem
Learn
What’s
Valued
Value
Learner
Improve
Solu1on
Build
Solu1on
Object
(Topic)
Measure
Problem
Problem
Measurer
Analyze
Problem
Solu1on
Improver
Problem
Analyzer
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hWp://businessmodels.ning.com
&
hWp://twiWer.com/RodKuhnKing

17. ROD
Map
for
6
Problem
Solving
Heroes
Rapidly
Discover
and
Solve
BUMPs
Date:
………………………………....
Purpose
(Aim/Vision/Outcome):
……………………………………………………………………………………………………………………..…………………..…..……
Pa1ents
(Customer):
…..…………………………………………………………………………………………….….……….………..……………………………..…………..……
PaWerns
of
Performance
(Goal/Strategy/Job-­‐To-­‐Get-­‐Done/Targets):
……..…………..……..……………..…….…………………………….……
Processes
(Product/Service/Business
Model):
………………………………..…….……………………………….…………………………………………………..
Professionals
(Staff/Team):
………………………………..…….…………..…….……………………...………………………….……………………………………………..
PROBLEM
DEFINER
SOLUTION
(PROTOTYPE)
BUILDER
PROBLEM
MEASURER
PROBLEM
ANALYZER
SOLUTION
IMPROVER
VALUE
LEARNER
Customer
Story
Provider
Story
Learning
Story
(ROD
Problem)
(ROD
SoluDon)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hWp://businessmodels.ning.com
&
hWp://twiWer.com/RodKuhnKing