Charity merchandise tender - National

1. National Events
Merchandise Tender

2. Est.1972, we are the ‘Original Premium Sourcing Company’
Specialists in sourcing high volume premiums at competitive
prices…without compromise.
Global expansion and offices in 5 countries.
Dedicated and experienced ‘solutions focussed’ team with
unparalleled knowledge of CCA events. Multilingual
purchasing teams in France, UK, China and Australia.
At the forefront of global innovations and trends coupled
with worldwide supply networks
Secure balance sheet to enable favourable trading terms,
international transactions, currency hedging, letters of credit
etc
Our Heritage
Unrivalled Experience
Heritage
Evolution
Service
Reach
Stability

3. Innovative Marketing International (Australasia) P/L
Head Office based in London
Dedicated Purchasing/QC operation in Shanghai opened Oct 2010
Fulfilment operation in Midlands UK

4. Our expertise lies in the vast array and diversification of
products and services we provide.
IMI are a leading sourcing company across a host of
industries including the charity sector. Our understanding
and capacity to develop popular low cost product ranges,
coupled with our ability to drive efficiencies in complex
logistics projects has been a great fit for charities to
ultimately reduce costs.
Value added IT solutions include Online Surveys, blogs,
reporting WIPS, tracking and online ordering, enabling open
communications and involvement of key stakeholders.
In house graphic and industrial design.
Solutions focussed and collaborative in our approach with
clients, suppliers and colleagues.
Multiple international award winners (APPA & BPMA)
Our Expertise
Expertise
Experience
IT
Design
Strategy & Service
Award Winners

5. Charity Partners

6. A selection of our Partners

7.  Tailor made boxes for all stakeholders
 Free of charge units
 Shelf ready merchandising of product in pre
packed boxes
 Reverse logistics (Recycling)
 Pack Personalisation (China)
 NS recycling
 Providing incentives/prizes (TV’s, Coffee
Machines & IPads)
 China field trip
 Factory Auditing criteria
 Bespoke Project Management System
 Unlimited design
 Moulded plastic POS box insert
 Sustained competitive pricing
Contribution since 2005

8. Case Study – Legacy
eParcel Distribution
 Consolidating Legacy week deliveries to all states using
eParcel service. (90 different locations across all States and
Territories)
 Labeled in China with Australia Post eParcel labels.
 Once they arrive in Australia they go into the Australia Post
network for delivery.
 Australia Post supply con note numbers for delivery tracking.
 If the client is not available to take delivery it is then taken to
the local Post Office where it is held for 14 days awaiting pickup.
 Benefits of this service are minimal handling here in Australia,
affordability and traceability of stock.

9. 4 x major Pacific Islands all buying premiums
independently 4 x the suppliers, 4 x logistics companies, 4
x headaches!!
IMI consolidated the buying process across not only 4
different countries but 4 different brands – Milo, Nescafe,
Maggi and Sunshine Milk
IMI facilitated logistics distribution for all campaigns
lowering project costs saving Nestle thousands of dollars
IMI delivered on this project despite the extremely tight
lead times set in place by Nestle Australia head office
Resulting in increased profitability across the premiums
campaigns for Nestle Pacific islands and a more
streamlined approach for all future campaigns
Case Study –Nestle
Consolidating Premiums for less

11. Case Study – Marie Curie UK
New Revenue winner
Campaign designed to encourage children in Nursery,
Primary and Infant Schools to sponsor the growth of a
‘daffodil’ from bulb to flower and to raise much needed funds
for Marie Curie’s work, and has been running yearly since
2006 to present day.
Each primary school child receives a daffodil bulb, pot
label, plant label, pot wrap that could bear a unique design,
and a donation envelope. The teachers receive instructions
and posters. The children are taught how to plant the bulbs,
watch its growth and record it stage by stage.
Data of names, addresses and quantities required by each
participating school was received by IMI and packed
accordingly. These were delivered into local despatch
depots and distributed around the country.
The campaign response greatly exceeds the client’s
expectations each year and is a great way to engage a new
audience for Daffodil Day.

12. Case Study – MacMillan/Boots UK
JV Success
IMI successfully tendered for the supply of pre kitted
counter display units exclusively distributed throughout the
UK via Boots
Our existing relationship with Boots assisted in
communications and ability to fast track production as
existing factory already audited to Alliance Boots criteria
IMI produced all creative and worked directly with both
companies throughout the development stages.
4 product ranges in total. Each range being replenished by
new stock each month over a 6 month period.

13.  Integrated procurement across the UK, France, Australia and
China driving economies of scale and coordinating production &
fulfilment schedules
 Reverse Logistics / Bonded Warehousing in China
 In house fulfilment with capabilities to label and deliver directly
avoiding need for 3rd party warehousing in Australia
 Local Fulfilment i.e. GNI Packs, NS returns
 In house and 3rd party QC to maintain standards
 In-house Logistics team overseeing sea and air freight
shipments
 Online shipping schedules for all stakeholders
Supply Chain

14. Project Management
 Develop a project plan – critical path
 Weekly Work in Progress meetings
 We value face time to cover off on crucial information
otherwise lost in teleconferences/phone calls
 IMI implement back end Resource & Procurement, Financial,
QC, Risk Management & Change Management plans
 Dedicated project managers / account managers and a
secondary point of contact ensuring continuity.
 On-call unlimited access and speedy response times
 Review Process
“the art of project
management : A
mixture of
administration,
planning, experience,
analysis, people-skills,
political wrangling,
leadership and a little
bit of luck” anon

15. In house Industrial Design
Our in-house and specialist industrial designers provide for strong creative and cost
effective designs of both product and packaging.

16. Innovative in-house design teams abreast
of industry specific innovations and global
trends relevant to CCA demographics and
applying that knowledge to create appealing
mass market cost effective item.
In house Graphic Design

17. The cornerstone of IMI’s business is volume and low cost
merchandise that provides outstanding quality/cost ratios
Further strengthen and development of our supply chain to drive
efficiencies and save costs
IMI have developed this to a point where we can allow each
stakeholder to fully embrace this initiative and best manage
excess merchandise by selecting tailored box configurations
Packaging recycled stock in sets with new merch e.g. pen &
pencil sets. Using excess merchandise at sporting events and
similar to raise further awareness
Placing MOQ’s to allow mass production to commence while
providing additional time to more accurately forecast
merchandise requirements
Analysing risk and ensuring range is tailored to the targeted
demographics, consolidating range where possible
Look to develop and drive efficiencies with states that will allow
direct mailing to end users/supporters
Stock & Cost Management
Cost
Supply Chain
Reverse Logistics
MOQ’s
Consolidating
Warehousing
Stock Management

18. Quality Assurance & Product Testing
IMI have a strict code of QC procedures that we adhere to.
Before production and after the placement of the order we
have a number of Pre Production samples (PPS) requiring
approval. Once approved a final production sample is sent.
After this final approval process complete production can
begin.
Agreed AQL levels of 2.5 / 4.0 major and minor tolerances
are used for CCA events at Dupro and FRI stages
We purchase to globally recognised standards BS 6001 &
SA 8000 and are well informed of changes to legislation by
our 3rd party partners, CMA, TUV, Secura and ITS.
We have extensive knowledge of legislation, patents,
design restrictions such as C-Tick, CE, EMC, ROHS.
IMI will advise clients on necessary product testing and
local country legal testing requirements.
 Testing for Phthalates, Cadmium, EN71, etc, is standard in
our buying procedures.

19. Ethical Trading & Factory Auditing
IMI follows the ETI (Ethical Trading Initiative) base code when
dealing with all factories. All suppliers must sign a written
undertaking that they agree to the codes working conditions.
Implementation and maintenance of CAP (Corrective Action Plan)
with those factories yet to achieve the full audited status
IMI does not tolerate non-compliance by factories and does not
enter into trading with such suppliers.
In 2009 it was agreed that CCA would utilise IMI’s existing ETI
base code to apply to the supply agreement/contract
IMI works closely with factories that have already attained audit
“FAMA” recognition from Disney, and audit approval from Hasbro,
Universal, Adidas and Alliance Boots.
Client visits can be accommodated to witness production
Re-evaluation to ensure standards do not diminish.

20. Energy & Sustainability
Calculate carbon footprint across manufacturing,
shipping and local transport and look to offsets to
achieve neutrality or at least meet consumer
expectations
 Reduce packaging where possible.
 Continue to utilise recyclable materials.
 Roll out ‘green resources’ such as FSC certified
paper products from complying suppliers

21. Look for further revenue outside of traditional channels such as
'co-donation' projects that combine consumption with
philanthropy.
Further explore opportunities within Coles and other retailers to
utilise bins & tailored POS stands to increase revenue and sell
through.
Look at ways we can create new opportunities i.e. retail
channels outside of regular event periods and demographics.
This may also provide further opportunities to manage excess
stock.
IT improvements - further updates to web tracking with auto
email to all event mangers when tracking updates are made.
IMI will be providing a value add service in Sept 2012 when we
move to new premises incorporating a warehousing facility. This
may provide CCA with the opportunity to save costs and have
greater access and control on fulfilment.
Direct contact between CCA and IMI’s Industrial & Graphic
design team thereby limiting the break down of communications
in the development of merchandise.
Strengthening the Partnership
Joint Ventures
POS
IT Improvements
Retail
Local Warehousing
Communications

22. Reinvigorate & Reinvent

23. Product Development

24. Product Development

25. Product Development

26. Product Development

27. Suite 1, Level 1 14 Narabang Way, Belrose NSW 2085
+61 2 9844 5442
admin@innovativemarketing.com.au
http://www.innovativemarketing.com.au