il tool di planning e management delle campagne pubblicitarie sul mezzo Radio

1. media planning & management tools
Il tool per le vostre campagne Radio

2. What we/our tools do
Media
Planning
Media
Management
TV
Campaign
Verification
/ PostBuy
Analisys,
Consulting
and Training
on Media
Surveys,
Planning, ...

3. •Target definition
•Ranking
•Plan build
•GRP R&F
estimate
•Billing mediaplan (costs,
discounts, ...)
•Schedules and Seller’s
proposals
•Booking, traffick, track,
•Billing analysis
•Invoices supervision
•Broadcast collection,
verification and
certification
•Owner taxonomy
•Harmonizeed with
AdExNielsen taxonomy
•Auditel® Audience,
GRP, R&F, ... kpi
analytics
Media
Planning
Media
Management
TV
Campaign
Verification
/ PostBuy
Analisys,
Consulting
and Training
on Media
Surveys,
Planning, ...

4. TV – 83.000 media plans & 5.000 planning jobs
Internet - 18.000 media plans & 8.500 planning jobs
Radio – 4.500 media plans & 4.000 planning jobs
Press – 8.500 media plans & 3.000 planning jobs
OOH – 5.200 media plans *
2.800 users (media managers, supervisors, planners, ...) in 2014

5. TV – 5.500
(average month) commercial time bands
Internet - 30.000
6.000 sites, >750 packages / network, >800 app.
Radio - 900
Commercial time bands
Press – 6.000
Magazines, newspapers, technical, professional, ...
OOH – 12.000
Networks, positions, districts
Cinema – 250
Networks, positions, venues
Media vehicles DB

6. >61.000 launches in 2014 >32.000 in 2015
CLIENTI RADIO*BOX 2015
a ARMANDO TESTA CONSULTING
a B-SIDE MEDIA
a DENTSU AEGIS
a ERAHORA
a EXPANSION
a F.C MEDIA SERVICE
a FOSBURY OUTDOOR/THE MEDIA LAB
a GEOTAG
a GROUPM
- Mediaedge:Cia
- Mindshare
- Mediacom
- Maxus
- Maxus MC2
a HAVAS MEDIA
a IPG MEDIABRENDS
- Initiative Media
- Universal McCann
a ITALIA BRAND GROUP
a KEY DUE
a LIFE LONGARI & LOMAN
a ME.PE./SOFIA
a MEDIAEXCANGE
a MEDIAWORK
a MISTRAL
a OC&M
a OMNICOMMEDIA GROUP
a PUBLITALIA '80
a RAI PUBBLICITA'
a SELECTION/PERFETTI
a STS ITALIANA
a VIVAKI
- Mediavest
- Starcom
- ZOG

7. Our Radio DB includes >600 italian channels
organized by Media Seller, Channel Type, Channel
Name, Commercial Time Bands, Rate cards, ...
Level Description
1 Media Seller
A Manzoni &C,
Open Space
Pubblicità, ...
Rai Pubblicità
P.R.S.
P.R.S., Immagine
Pubblicità,
Teamradio - PerTre,
...
Advertising, Gruppo
Finelco, Websystem,
...
2 Channel Type Nazionale Rai Locali Circuito Pacchetto <<Private
Channel>>
<<Private
Package>>
3 Channel Name Radio Deejay
Network, RTL 102.5
Hit Radio, ...
Rai Radiouno,
...
G.R.P. Giornale
Radio Piemonte,
Gamma Radio,
Gamma Radio (CT),
...
Best Radio, Gruppo
Radio Margherita
(Circuito),
Teamradio Network
Italia, ...
Advertising a
Pacchetto, Gruppo
Finelco a Pacchetto,
Il Sole 24 Ore a
Pacchetto, Manzoni a
Pacchetto, ...
4 Time Bands Fascia Rotazione
06.00-24.00, Fascia
09.00-12.00, ...
Drive Time 1,
Elite 1,
Formula 1
Top, Lifestyle
1, ...
Fascia Rotazione
06.00-24.00,
Rotazione, ...
Modulo 42, Fascia
Rotazione 06.00-
24.00, Fascia 10.00-
13.00, ...
Modulo Drive [84
spot], Fascia 05.00-
09.00 [3 spot]
Adv Format 30" 30" 30" 30" 30"
Tech.Specifications ... ... ... ...
For Example

8. Planning - Analytics & Ranking
Channel - Time Band
Channel by 15’
Streams

9. Planning - Ranking
Ranking
Radio Planning
GRP R&F estimate

10. Budget Recap
Radio Plan Buying, discounts, fees
Manager – Radio Plan
Schedule