My presentation for Gdays Pampanga 2014 event hosted by Google Business Group Angeles about a simple walk through on Google Analytics history, advantage and interface for beginners.

1. Roel Jan Manarang
Director of Marketing
North Social Media
www.northsocialmedia.com
INTRODUCTION TO
GOOGLE ANALYTICS
A BEGINNER’S GUIDE

2. ABOUTROELMANARANG
2008
Blogger
2010
Marketing
Manager
2009
Sales
Consultant
2011
Online
Marketing
100+ BUSINESSES
X 20 COUNTRIES
Serving the most iconic brands
APPROVED FACEBOOK SME
AGENCY PROGRAM
South East Asia
PRESIDENT
PAMPANGA CHAPTER
SEO Organization Philippines
TOP 1 SALES AND
MARKETING EXPERT
Elance Rankings 2011 - Present
01
FOUNDER AND CHIEF
EXECUTIVE OFFICER
North Social Media
www.northsocialmedia.comwww.northsocialmedia.com

3. INTRODUCTION TO
GOOGLE ANALYTICS
ABEGINNER’S GUIDE

4. GOOGLE ANALYTICS
A BRIEF HISTORY
SPRING 2005
ORIGINALLY DEVELOPED FROM THE URCHIN
ON DEMAND SOFTWARE THAT GOOGLE
ACQUIRED
NOVEMBER 2005
FIRST GOOGLE BRANDED VERSION RELEASED
2006
IDEAS FROM ADAPTIVE PATH PRODUCT -
MEASURE MAP WERE INTEGRATED INTO
GOOGLE ANALYTICS WHEN GOOGLE
ACQUIRED THEM
MID-AUGUST 2006
INITIAL RELEASE & FULLY AVAILABLE TO
USERS
APRIL 2011
NEW VERSION OF GOOGLE ANALYTICS

5. 04
Powerful
WHYUSEANALYTICS
Easy to use
Free Program
Integrates with other
Google Products
www.northsocialmedia.comwww.northsocialmedia.com

6. GOOGLE ANALYTICS SECTIONS
AUDIENCE |ACQUISITION |BEHAVIOR |
CONVERSIONS |CUSTOM REPORTS

7. AUDIENCE
06www.northsocialmedia.comwww.northsocialmedia.com
DATE
METRIC GRAPH
SESSIONS | USERS | PAGEVIEWS
PAGES/SESSIONS | AVG. SESSION DURATION
BOUNCE RATE | % NEW SESSIONS
NEW VS. RETURNING VISITOR PIE CHART
DEMOGRAPHICS
SYSTEM
MOBILE
SEGMENTS
SUB SECTION

8. ACQUISITION
07www.northsocialmedia.comwww.northsocialmedia.com
SUB SECTIONS
CHANNELS
ALL TRAFFIC
ALL REFERRALS
CAMPAIGNS
KEYWORDS
COST ANALYSIS
ADWORDS
SOCIAL
SEARCH ENGINE OPTIMIZATION
DATE
SEGMENTS
PRIMARY DIMENSION
GOAL OPTION

9. BEHAVIOR
08www.northsocialmedia.comwww.northsocialmedia.com
DATE
METRIC GRAPH
SEGMENTS
SUB SECTIONS
BEHAVIOR FLOW
SITE CONTENT
SITE SPEED
SITE SEARCH
EVENTS
ADSENSE
EXPERIMENTS
IN-PAGE ANALYTICS

10. CONVERSIONS
09www.northsocialmedia.comwww.northsocialmedia.com
CATEGORIES
GOALS
ECOMMERCE
4 TYPE OF GOALS
DESTINATION
DURATION
PAGES/SCREENS PER SESSION
EVENT

11. CUSTOM REPORTS
10www.northsocialmedia.comwww.northsocialmedia.com

12. QUESTIONS
AND ANSWERS
www.northsocialmedia.com
Twitter
@NorthSMedia
Facebook
NorthSMedia
Pinterest
NorthSMedia
e. hello@northsocialmedia.com