Web Is Dead 29 05 08

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RogerBlack

My presentation at Webvisions 09. --- Roger http://rogerblack.com

Technologie Art & Photos

The web
is dead!
Webvisions
Portland
23 May 2008

THE DIRECTION OF THE INTERNET

Long live
the web!

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 2

THE WEB IS DEAD

The web is
about links
★Hypertext markup language

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 3

THE WEB IS DEAD

Not a good thing
for people with
an attention deﬁcit
problem
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 4

THE TRENDS

Clients (players)
are challenging
the browser
★Flash, Silverlight
★Video
★Widgets
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 5

THE TRENDS

★Search
★Community
★Social networking
★Blogs, citizen journalism
★Aggregated content
★Rich media
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 6

MEANWHILE, THE MODEL HAS CHANGED

One to many Publisher/
Producer/
Author

Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/
Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/
User User User User User User User User User User

Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/
Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/
User User User User User User User User User User

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 7

THE WEB 2.0 MODEL

Many to many
User/ User/ User/ User/ User/ User/ User/ User/ User/ User/
Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer

User/ User/ User/ User/ User/ User/ User/ User/ User/ User/
Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer

User/ User/ User/ User/ User/ User/ User/ User/ User/ User/
Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer

User/ BLACK
ROGER : WEBVISIONS : PORTLAND User/ 2008
User/ : 23 MAY User/ User/ User/ User/ User/ User/ User/

NEW PLATFORMS

Multiple targets
Publisher/
Producer/
Author

MySpace/
Web RSS
Magazine Newsletter Newspaper Facebook Radio Video TV Podcast
Site(s) Feed
/Twitter

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

USER-GENERATED CONTENT

The ﬂow is reversed
The
New Portal

Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 10

THE WEB IS TOO BIG

Aggregating content
★PopURLS

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11

THE WEB IS TOO BIG

Aggregating content
★iGoogle
★Yelp
★Netvibes

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12

ENOUGH WITH THE LINKS!

It’s all about
the narrative.

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 13

RICH INTERNET APPLICATIONS

WPF:
New York Times
Reader

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14

RIA’S

Silverlight:
New York Times
Reader

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 15

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 16

READABILITY

Fitting the grid

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17

READABILITY

WYSIWIG?

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 18

READABILITY

Pixel-aware ClearType WYSIWYG ClearType

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 19

READABILITY

Size for size

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 20

RICH INTERNET APPLICATIONS

Indigo:
A digital magazine

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 21

DIGITAL MAGAZINES

The next thing
★6 million page views per month
An average of two spreads at a time

★90,000 subscribers
★Where
41% Mexico City
21% Monterrey
7% Guadalajara
31% Rest of Mexico

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 22

THE US VERSION

Flyp
★RIA experience
★One story at a time
★Only online capability
★Blogging and comments
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23

NEXT STEPS

And then?
★Live content
★Inline discussion
★User design
★Fix the fonts
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 24

Thank
you.
rogerblack.com
E-mail: roger@rogerblack.com

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Web Is Dead 29 05 08

1. The web is dead! Webvisions Portland 23 May 2008

2. THE DIRECTION OF THE INTERNET Long live the web! ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 2

3. THE WEB IS DEAD The web is about links ★Hypertext markup language ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 3

4. THE WEB IS DEAD Not a good thing for people with an attention deﬁcit problem ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 4

5. THE TRENDS Clients (players) are challenging the browser ★Flash, Silverlight ★Video ★Widgets ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 5

6. THE TRENDS ★Search ★Community ★Social networking ★Blogs, citizen journalism ★Aggregated content ★Rich media ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 6

7. MEANWHILE, THE MODEL HAS CHANGED One to many Publisher/ Producer/ Author Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ User User User User User User User User User User Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ User User User User User User User User User User ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 7

8. THE WEB 2.0 MODEL Many to many User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ BLACK ROGER : WEBVISIONS : PORTLAND User/ 2008 User/ : 23 MAY User/ User/ User/ User/ User/ User/ User/

9. NEW PLATFORMS Multiple targets Publisher/ Producer/ Author MySpace/ Web RSS Magazine Newsletter Newspaper Facebook Radio Video TV Podcast Site(s) Feed /Twitter ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

10. USER-GENERATED CONTENT The ﬂow is reversed The New Portal Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 10

11. THE WEB IS TOO BIG Aggregating content ★PopURLS ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11

12. THE WEB IS TOO BIG Aggregating content ★PopURLS ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11

13. THE WEB IS TOO BIG Aggregating content ★iGoogle ★Yelp ★Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12

14. THE WEB IS TOO BIG Aggregating content ★iGoogle ★Yelp ★Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12

15. THE WEB IS TOO BIG Aggregating content ★iGoogle ★Yelp ★Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12

16. THE WEB IS TOO BIG Aggregating content ★iGoogle ★Yelp ★Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12

17. ENOUGH WITH THE LINKS! It’s all about the narrative. ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 13

18. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14

19. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14

20. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14

21. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14

22. RIA’S Silverlight: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 15

23. RIA’S Silverlight: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 15

24. ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 16

25. READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17

26. READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17

27. READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17

28. READABILITY WYSIWIG? ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 18

29. READABILITY Pixel-aware ClearType WYSIWYG ClearType ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 19

30. READABILITY Size for size ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 20

31. RICH INTERNET APPLICATIONS Indigo: A digital magazine ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 21

32. RICH INTERNET APPLICATIONS Indigo: A digital magazine ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 21

33. DIGITAL MAGAZINES The next thing ★6 million page views per month An average of two spreads at a time ★90,000 subscribers ★Where 41% Mexico City 21% Monterrey 7% Guadalajara 31% Rest of Mexico ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 22

34. THE US VERSION Flyp ★RIA experience ★One story at a time ★Only online capability ★Blogging and comments ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23

35. THE US VERSION Flyp ★RIA experience ★One story at a time ★Only online capability ★Blogging and comments ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23

36. NEXT STEPS And then? ★Live content ★Inline discussion ★User design ★Fix the fonts ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 24

37. Thank you. rogerblack.com E-mail: roger@rogerblack.com

Web Is Dead 29 05 08

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