This document identifies 11 different personality types commonly seen in cafes and provides tips on how to spot their behaviors and connect with each type to build repeat business. The types include the Trend, Monday Dread, Rock, Comedian, Wholesome, Social, Seeker, Organised, Ambassador, Impatient, and Coffee Snob. For each, it lists distinctive behaviors, how to identify them, and recommendations for engaging with them in a way that matches their personality.

1. 11 Personality Types
In Cafes
How to
*Identify
*Spot Behaviours
*Connect
For more repeat business

2. “Trend”
Behaviour: Compliments clothing/fitout
How to Spot: Good posture - well dressed
How to Connect: Point out something new or unobserved, likes vouchers

3. “Monday dread”
Behaviour: Existential dread
How to Spot: Comments about day of week and exhaustion
How to Connect: Relate to what they are going through, compassion

4. “The Rock”
Behaviour: Adventerous life, direct; others notice,
How to Spot: Strong, firm, fitness gear
How to Connect: Talk of extra-ciricular activities

5. “Comedian”
Behaviour: Entry made into room, loud
How to Spot: Big Smiles, satirical
How to Connect: Encourage them to host room and be themself, ask for a joke

6. “Wholesome”
Behaviour: Alternative clothes, sing song melody, focus and in a rush t
How to Spot: Focused, encouraging on off day to others, raises others
How to Connect: Find common interest, ask what they enjoy doing, what gives them joy

7. “Social”
Behaviour: Chatter, seeks connection, bubbly
How to Spot: Seeks eye contact, asks about day
How to Connect: Match their questions back to them, ask them to tell about self

8. “Seeker”
Behaviour: Fiercely loyal, likes long slow chats, seeks meaning in coffee
How to Spot: Bubbly, seeks topics of conversation with deep meaning
How to Connect: Tell them they are appreciated

9. “Organised”
Behaviour: Firm, not interested in conversation, systems driven
How to Spot: Knows order exactly, methodical
How to Connect: Tell them how long order will take or repeat order back to them

10. “Ambassador”
Behaviour: Friendly, concerned about your day
How to Spot: Brings friends, positions in centre of group
How to Connect: Make second coffee for them or friends; keep it light - never over share

11. “Impatient”
Behaviour: Skittish, eyes adverted;
How to Spot: Leads with eyes
How to Connect: Take order, conversation to minimum, affirm

12. “Coffee Snob”
Behaviour: Talks of processing method and what machinery they have at home
How to Spot: They tell you
How to Connect: Invite them in with questions and listen