How going green is an opportunity for Print Service Providers to gain a competitive advantage

1. Print and
beyond
insights
Does it pay to be Green ?
Roger Christiansen
Jan 2013

2. Agenda
 Necessary evil or opportunity ?
 Getting started
 Turning Green into a competitive advantage
 Customer examples
 Ricoh Solutions
 Summary
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3. Necessary evil or opportunity ?
Environment Costs
• Corporate Mandates: Need a credible • Constant pressure on costs
Sustainability Programme to bid for work • Economic conditions
• More competition
• Industry: continuous pressure to reduce • Price increases
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greenhouse gases and water usage
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4. Getting started
 Carbon footprint reduction begins with calculating the emission factors
associated with each process in production.
 This can be a complex task which requires specialist expertise.
 Ricoh, as one of the ‘Global 100 Most Sustainable Corporations in the World’
for eight years running, has a wealth of expertise in this area.
1. Analyse 2. Optimise 3. Neutralise
Calculate baseline Create optimisation Balance
CO2 footprint plan to reduce CO2 remaining, unavoid
able CO2
CO2 CO2 CO2
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5. Turning Green into a competitive advantage
Green = Lean = Cost-savings
 Carbon neutral operation is an effective way
companies can truly monitor and control
their emissions
 Lean manufacturing good practice
 Example: Ricoh’s factory in Telford has even
turned their waste department from a cost-
center to a profit center – by recycling their
waste materials.
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6. Turning Green into a competitive advantage
Green Initiatives = competitive edge
 Many organisations will claim to be green …
 Certification helps you stand out from the
crowd
 Certifications such as ISO 14001, FSC and
PEFC help to underpin the credibility of your
Green initiatives, and confirm your long-term
commitments.
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7. Turning Green into a competitive advantage
 Deploy your own Green technologies and expertise to help
your clients
 Printing on Demand is another approach to reduce waste and energy.
With this approach full colour items are printed in colour onto white
paper without the need for pre-printed stationery, effectively printing
just-in-time.
 As a result there is no need to hold onto large stocks of printed
material, which can quickly become out of date and surplus to
requirements.
 Print Service Providers can literally save their clients millions by
eliminating pre-printed forms and reducing waste
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8. Customer examples
• Nextprint
• Multicopy
• Ricoh at major events
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9. Nextprint Netherlands
Challenges
 Focus on efficiency and productivity
 Growing demand for short-run printing
Solution
 Ricoh Digital Colour production print
 Carbon Balanced Printing Programme
Results
 Reducing energy consumption and using raw materials more
efficiently has helped Nextprint save money
 Calculates the CO2 emissions of individual print jobs, and
provide evidence to clients that the CO2 emissions have been
neutralised.
 Nextprint differentiates itself from competition
“We provide print on demand, encouraging clients to save money
and reduce waste by printing only the materials that they require.
Ricoh’s Carbon Balanced Printing takes it a step further. We are
able to demonstrate
that the print we produce for clients is carbon neutral.”
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10. Multicopy Netherlands
Challenges
 Extend their carbon neutral printing offer to digital print
Solution
 Carbon Balanced Printing Programme for both colour and mono
digital production devices
Results
 optimised its print infrastructure, minimising carbon dioxide
emissions
 Differentiating itself from other, less environmentally concerned
suppliers, Multicopy Leeuwarden is now able to offer its clients
carbon balanced print services – from Offset to digital
“Government authorities and large organisations take a keen
interest in Corporate Social Responsibility, actively seeking
services which minimise their environmental impact. Smaller
businesses are not perhaps so advanced, but that will change.
Ricoh’s Carbon Balanced Printing Programme is helping us take
a lead.”
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11. Ricoh at major events
Challenges
 In line with Ricoh’s commitment to Environment, we want to ensure we
are Carbon Neutral at all major events
 drupa 2012 –was a significant challenge !
How ?
 use 100% recycled media with a low carbon footprint wherever possible
 showcase other media including a non-tree based paper from Favini that
has been qualified on our colour printers
 All Ricoh’s printing activity would be analysed and the carbon emission
calculated based on the number of sheets run through the printers
 Track all electrical energy usage for non printing activity
 Offset the carbon generated from unavoidable carbon emissions on the
stand
 Any paper waste generated at the show would be sent directly to a pulp
and paper mill for immediate recycling after the event
Ricoh at drupa
• 2000m² stand Results
• 14 print engines • When we calculated the total amount of C0₂generated from our own
• 100m² LED wall printing activity and energy usage on the stand, we found that we were
• 100 staff only 2.5% over our original estimate.
• Lessons learnt used to reduce our impact (and our costs) at future events
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12. Ricoh solutions for Environment
 Ricoh Carbon Balanced Printing Programme
 Sustainability Optimisation Programme
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13. Summary
 Green is a great opportunity
 Carbon balanced printing as a
unique way to reduce environmental
impact, attract new customers, and
add more value to existing ones.
Ricoh-europe.com/printandbeyond
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14. Thank you
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