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ENVIRONMENT:
THE CONSTRAINTS
HOW THE ENVIRONMENT AFFECTS
MANAGERS
• Assessing environmental uncertainty
▫ Degree of unpredictable change
 dynamic - frequent change
 stable - minimal change
▫ Environmental complexity
 the number of components in the environment
 amount of information available or required
about those components
▫ Managers attempt to minimize uncertainty
ENVIRONMENTAL UNCERTAINTY
STAKEHOLDER RELATIONSHIP
MANAGEMENT
• Who are stakeholders?
▫ Any constituencies that are affected by the
organization’s decisions and actions
 include internal
and external groups
can influence the
organization
ORGANIZATIONAL STAKEHOLDERS
STAKEHOLDER RELATIONSHIP
MANAGEMENT
• Why is stakeholder relationship
management important?
▫ The more secure the
relationship, the more
influence managers
will have over
organizational outcomes
▫ It’s the “right” thing to do
STAKEHOLDER RELATIONSHIP
MANAGEMENT
• How can these relationships be managed?
▫ Four steps
 identify the stakeholders
 determine real and potential concerns of each
stakeholder group
 determine whether stakeholder is critical
 determine specific approach to manage the
relationship
▫ Approach to a stakeholder group based on the
importance of the group and the degree of
environmental uncertainty
MANAGING STAKEHOLDER
RELATIONSHIPS
STAKEHOLDER RELATIONSHIP
MANAGEMENT
• Boundary spanning
▫ Important stakeholder and environmental
uncertainty
▫ Interacting to gather and disseminate
information
• Stakeholder partnerships
▫ Stakeholder is critical and environmental
uncertainty is high
▫ Pursue common goal

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3rd Chapter - Managment by Robbins & Coulter - Part 3

  • 2. HOW THE ENVIRONMENT AFFECTS MANAGERS • Assessing environmental uncertainty ▫ Degree of unpredictable change  dynamic - frequent change  stable - minimal change ▫ Environmental complexity  the number of components in the environment  amount of information available or required about those components ▫ Managers attempt to minimize uncertainty
  • 4. STAKEHOLDER RELATIONSHIP MANAGEMENT • Who are stakeholders? ▫ Any constituencies that are affected by the organization’s decisions and actions  include internal and external groups can influence the organization
  • 6. STAKEHOLDER RELATIONSHIP MANAGEMENT • Why is stakeholder relationship management important? ▫ The more secure the relationship, the more influence managers will have over organizational outcomes ▫ It’s the “right” thing to do
  • 7. STAKEHOLDER RELATIONSHIP MANAGEMENT • How can these relationships be managed? ▫ Four steps  identify the stakeholders  determine real and potential concerns of each stakeholder group  determine whether stakeholder is critical  determine specific approach to manage the relationship ▫ Approach to a stakeholder group based on the importance of the group and the degree of environmental uncertainty
  • 9. STAKEHOLDER RELATIONSHIP MANAGEMENT • Boundary spanning ▫ Important stakeholder and environmental uncertainty ▫ Interacting to gather and disseminate information • Stakeholder partnerships ▫ Stakeholder is critical and environmental uncertainty is high ▫ Pursue common goal

Notes de l'éditeur

  1. 1