1. Web 2.0 and Social Media
Business in a Connected World
© McHaney and Sachs 2016
Applications of Web 2.0 Tools

2.  Takes that concept of organizing resources from many sources (curating) to
another level.
 Flipboard can be accessed by phone, laptop, desktop or tablet.
 Wikipedia states: “Flipboard is a social-network aggregation, magazine-format
mobile app localized in more than 20 languages. The software collects content
from social media and other websites, presents it in magazine format, and
allows users to "flip" through their social-networking feeds and feeds from
websites that have partnered with the company.”
Curation website sign up page.
Flipboard

3. Flipboard Helps Users Locate Topics of Interest

4. Flipboard Topics Can be Organized into Digital Magazines

5. Flipboard Access Top Sources

6. Flipboard Offers More than 34,000 Topics
After accessing Flipboard, user can customize his or her experience
http://www.flipboard.com

7. After Finishing Topic Selection, Press ‘Done’

8. Helps you find content.
Flipboard Learns Your Preferences

9. Flipboard Observations
 Flipboard does a good job of reducing
information overload
 Flipboard is good at finding and saving
resources
 Flipboard is non-intrusive, and interesting.

10. Flipboard Additional Resources
Getting Started on Flipboard:
https://www.youtube.com/watch?v=LcouQMBtTNM
How to Get Started With Flipboard:
https://www.youtube.com/watch?v=-qhdONS1isI
Flipboard Tutorials:
https://about.flipboard.com/tutorials/
Flipboard
Resources

11. SlideShare Overview
 SlideShare is a free Web 2.0 slide hosting resource.
 Users upload files privately or publicly in these formats: PowerPoint, PDF, Keynote or
OpenDocument presentations.
 Originally intended for businesses to share slides, but has expanded to host slides that
are uploaded merely to entertain.
 Slide decks viewed on the site, on hand held devices or embedded on other sites.
 SlideShare also provides users with the ability to rate, comment on, and share uploaded
content.

12. SlideShare Background
 Launched on October 4, 2006, considered to be similar to YouTube, but for slideshows.
 Acquired by LinkedIn in 2012.
 Gets an estimated 70 million unique visitors a month, and has about 38 million registered
users.
 Voted among the World's Top 10 tools for education & e-learning in 2010.
 SlideShare's biggest competitors include Scribd.com, and Issuu.

13. SlideShare Featured Topics

14. SlideShare Accounts Can Go Through LinkedIn

15. Search for Slides of Interest After Joining

16. File Sets Can Be ‘Shared’, ‘Liked’ or ‘Downloaded’

17. Embedding into social media like Blogger is possible too!
Sharing Can Be Done in Social Media

18. SlideShare Observations
 SlideShare is a good place to conduct
research.
 It allows a user to see how others cover a
given topic
 Businesses and individuals regularly use
SlideShare as a way to demonstrate their
expertise, and perhaps, to increase their
business.

19. SlideShare Additional Resources
Basic Tutorial How to Use SlideShare:
http://www.slideshare.net/ramos_cherrylin/
basic-tutorial-how-to-use-slideshare-
45572037
How to Easily Create a SlideShare
Presentation:
http://blog.hubspot.com/marketing/how-to-
create-slideshare-presentation-free-
template-
ht#sm.000009qspx0ut2eecsufug2dkhyn2
Up and Running with SlideShare – on
Lynda.com:
https://www.lynda.com/SlideShare-training-
tutorials/5902-0.html

20. Hosts blogs on Google Web servers.
Blogger
 Blogger, a blog publishing service, began in 1999.
 Blogger is one of the “big three” blogging publishing services available (the
others being WordPress and Tumblr).
 Purchased by Google in 2003.

21. Sign Up with Blogger
Visit Blogger ‘Welcome’ page. Log in with Google ID
http://www.blogger.com

22. Blogger’s Help Center
Blogger offers a fully featured ‘Help Center’.

23. Located on the ‘Welcome’ screen.
Press the ‘Start a New Blog’ Button

24. Do this thoughtfully considering potential readers and other factors.
Choose Blog Name

25. Click ‘New Post’ to add a post.
Blog with No Posts

26. Press ‘Publish’ when ready to make content public.
Blogger Post Page: Before and After Adding Content

27. The second image is the view seen by the public.
Blogger Publish Screen Followed By Blog Post

28. Select images from computer hard drive.
Images can be Added to Posts

29. Select videos from YouTube.
Videos can be Added to Posts

30. Blogger Observations
 Blogger posting options are clear and rather easy to use.
 There are some more advanced features, beyond the scope of this introduction,
but for individuals who are interested in having a blog, and updating it quickly
and easily on a regular basis, Blogger provides useful options, at a very
reasonable cost.

31. Blogger Additional Resources
How to Start a Blog on Blogger:
https://www.youtube.com/watch?v=U2QvwgaECps
Blogger Getting Started Guide (from Google)
https://support.google.com/blogger/answer/1623800?hl=
en
8 Key Steps to Blogging Mastery by Jeff Bullas:
http://www.jeffbullas.com/wp-
content/uploads/2013/07/8-key-steps.pdf
A book, provided FOR FREE by Jeff:
How to Create a Blog on Blogger
How to get started with Blogger:
https://www.youtube.com/watch?v=rA4s3wN_vK8

32. Social Network for business professionals.
LinkedIn
 Microsoft, in June 2016 paid $26.2 billion for LinkedIn – and 433 million
individuals, all over the globe, use LinkedIn on a regular basis.
 LinkedIn was founded in 2002 – and is used by business professionals (and
recruiters).
 Social network that has earned tremendous respect in industry.
 Available in 24 languages.

33. Join LinkedIn

34. LinkedIn Profile Wizard Walks a New User Through Setup

35. LinkedIn confirms via email.
LinkedIn Helps Find Business Colleagues

36. Topics and thought leaders
LinkedIn Builds Connections

37. LinkedIn Mobile App Configuration

38. Be sure to add a professional quality photo for a business profile
LinkedIn After Making Choices

39. LinkedIn Observations
 LinkedIn has dramatically changed the
way businesses work together, and how
individuals can search for and find jobs
within industry.
 All students should develop a LinkedIn
profile prior to entering the workforce.
 Backed by Microsoft and LinkedIn's
acquisitions, Lynda.com and SlideShare,
this social network is setting itself up for a
long and useful existence.

40. LinkedIn Additional Resources
The Powerful Code You Need to Stand Out On LinkedIn
http://www.makeuseof.com/tag/the-powerful-code-you-need-
to-stand-out-on-linkedin/
Up and Running with LinkedIn:
https://www.lynda.com/LinkedIn-tutorials/Up-Running-
LinkedIn/383249-
2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:Up%2Band%2Bru
nning%2Bwith%2BLinkedIn%0Apage:1%0As:relevance%0Asa:tr
ue%0Aproducttypeid:2
LinkedIn 80/20 – Getting More Results with Less Work:
https://www.youtube.com/watch?v=cvNUz0apSjU

41. Web 2.0 tools can enhance business
productivity, improve communication
and enhance capabilities.
Web 2.0 tools including Blogger, Feedly,
Dropbox, LinkedIn, Evernote, SlideShare,
SoundCloud and others were
demonstrated and described in a
professional context.
Many of these resources reside “in the
cloud” and can be used anytime from
any place.
Appendix A Summary

42. Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu