SlideShare une entreprise Scribd logo
1  sur  21
History
Apple Computer Company was founded on April 1, 1976,
by Steve Jobs, Steve Wozniak and Ronald Wayne.
Introducing
Features of iPhone X
Marketing of iPhone X
Features first based marketing
Highly innovative product that’s a market leader
YouTube based Marketing to reach a bigger market
Introducing
Features of iPad Pro
Marketing of iPad Pro
Built to replicate Personal Computers
Boasts the iPad Pencil which is shown to have zero lag
Is shown to be powerful enough to run high performance games
Competes with Microsoft Surface Pro
And not to forget the iconic..
Let’s discuss a few Questions..
1. What makes the company so good at innovation ?
2. How important is the iPod to the company’s success ?Also
discuss the significance of iPhone and iPad to Apple's new
product development strategy ?
3. What’s next for Apple ?
Apple’s penchant for Innovation
• According to TIME magazine, Apple spent 10 billion $ in 2016,a 30%
rise from 2015.
• Apple crowdsources innovative ideas from its 800,000 developers
around the world for its apps on the Apple app store
• Apple adopted creativity techniques using “Attribute listing” for the
iPhone to find major flaws in its competitors’ products like Nokia
which had clunky keyboards
Importance of iPod
This iconic ad gained Apple
a lot of publicity as it
showed how the music
experience provided by the
iPod could be enjoyed
across various cultures
What’s next for Apple ?
Apple faces a lot of competition from Microsoft, Samsung and Google
on different fronts like iTunes v/s Spotify, iPhone v/s other flagship
smartphones like OnePlus, Pixel and Galaxy S series phones.
For the future, announced plans at WWDC 2017 that it plans to launch
a new augmented reality platform, virtual reality development tools,
the Home Pod speaker, and improvements to iOS 11 on iPad
Ecosystem.
Apple’s Marketing Strategy
Uniqueness Of Apple’s Product
High R&D investment
Market Testing
Commercialization
Consumer Adoption
Uniqueness Of Apple’s Products
Apple’s founder Steve Jobs
wanted the engineers to
create the products as if
they are designing them for
themselves.
Let’s look at how Apple has
evolved over the years:
High R & D Investment
Apple spent 10 billion $ in 2016 to fund its research programs.
According to the Apple Insider the increase in revenues have been
complimented by the equally rising R & D costs.
According to the Apple Insider its R&D spending is highly efficient--
“Apple spends $2 billion less per year on research and development than Samsung,
and still crushes it on revenue by over $46 billion per year. Alphabet's R&D
expenditures vastly exceed Apple's by more than $4 billion, and Apple clears more
than twice the annual revenue.”
Market Testing
Apple follows a very confidential approach to test its products.
It tries to keep all reports gleaned from customer survey away from the
prying eyes of its competitors and public
When Steve Jobs was asked whether Apple conducts market surveys or
not he replied “None. It isn't the consumers' job to know what they
want. It's hard for [consumers] to tell you what they want when they've
never seen anything remotely like it.”
Commercialization
Apple commercializes its products through the WWDC(Apple
Worldwide Developers Conference) which is located in San Jose,
California: The heart of Silicon Valley.(Where ?)
Apple showcases its products using minimalist technical jargon,
because Apple is all about innovation in daily lives. The audience
comprises apple fanboys, developers and Tech enthusiasts.(To Whom ?)
YouTube Unboxing Videos became the latest fad when it came to
marketing the iPhone X.(How?)
Consumer Adoption
Summary
• Introduction to Apple’s iconic Product Line-
The iPhone, iPad Pro and the iPod Touch.
• Discussion of Management Questions related to Apple-
Apple’s innovation strategy, Importance of iPod and Future Plans
• Apple’s marketing Strategy
Uniqueness, R&D investment , Market testing , Commercialization and
Consumer Adoption
Disclaimer
This project was created by Rohan Roy, IET Lucknow during a Marketing
Internship by Prof. Sameer Mathur, IIM Lucknow.

Contenu connexe

Tendances

Marketing presentation for Apple inc.
Marketing presentation for Apple inc.Marketing presentation for Apple inc.
Marketing presentation for Apple inc.
Yazan Nayrab
 
Presentation On Apple INC
Presentation On Apple INCPresentation On Apple INC
Presentation On Apple INC
Husnain Shah
 
Apple-Ipad-Presentation
Apple-Ipad-PresentationApple-Ipad-Presentation
Apple-Ipad-Presentation
Madison Hays
 

Tendances (20)

Product life cycle
Product life cycleProduct life cycle
Product life cycle
 
Marketing presentation for Apple inc.
Marketing presentation for Apple inc.Marketing presentation for Apple inc.
Marketing presentation for Apple inc.
 
Apple Incorporation
Apple Incorporation Apple Incorporation
Apple Incorporation
 
iphone (Apple)
iphone (Apple)iphone (Apple)
iphone (Apple)
 
Marketing strategic of apple inc
Marketing strategic of apple incMarketing strategic of apple inc
Marketing strategic of apple inc
 
Presentation On Apple INC
Presentation On Apple INCPresentation On Apple INC
Presentation On Apple INC
 
Apple inc presentation
Apple inc presentationApple inc presentation
Apple inc presentation
 
Apple iPod's Promotional and Positioning Strategies.
Apple iPod's Promotional and Positioning Strategies.Apple iPod's Promotional and Positioning Strategies.
Apple iPod's Promotional and Positioning Strategies.
 
Apple inc.ppt
Apple inc.pptApple inc.ppt
Apple inc.ppt
 
Apple's Brand and Identity
Apple's Brand and Identity  Apple's Brand and Identity
Apple's Brand and Identity
 
Apple-Ipad-Presentation
Apple-Ipad-PresentationApple-Ipad-Presentation
Apple-Ipad-Presentation
 
Apples advertising-strategy
Apples advertising-strategyApples advertising-strategy
Apples advertising-strategy
 
Ppt on apple company
Ppt on apple companyPpt on apple company
Ppt on apple company
 
Apple inc.
Apple inc.Apple inc.
Apple inc.
 
Apple ipod case
Apple ipod caseApple ipod case
Apple ipod case
 
APPLE Inc ppt
APPLE Inc pptAPPLE Inc ppt
APPLE Inc ppt
 
Apple Evolution
Apple EvolutionApple Evolution
Apple Evolution
 
Pheonix apple
Pheonix applePheonix apple
Pheonix apple
 
Apple Ipod ppt
Apple Ipod pptApple Ipod ppt
Apple Ipod ppt
 
Apple fianl
Apple fianlApple fianl
Apple fianl
 

Similaire à Apple Case Study by Rohan Roy

presentation1-170201212756 (2).pdf
presentation1-170201212756 (2).pdfpresentation1-170201212756 (2).pdf
presentation1-170201212756 (2).pdf
ShadanTariq
 
presentation1-170201212756 (2).pdf
presentation1-170201212756 (2).pdfpresentation1-170201212756 (2).pdf
presentation1-170201212756 (2).pdf
ShadanTariq
 

Similaire à Apple Case Study by Rohan Roy (20)

Apple inc
Apple incApple inc
Apple inc
 
Apple inc. mini case study
Apple inc. mini case study Apple inc. mini case study
Apple inc. mini case study
 
Apple inc
Apple incApple inc
Apple inc
 
Apple - [How became the world no. 01]
Apple - [How became the world no. 01]Apple - [How became the world no. 01]
Apple - [How became the world no. 01]
 
présentation le monopole Apple.pptx
présentation le monopole Apple.pptxprésentation le monopole Apple.pptx
présentation le monopole Apple.pptx
 
Apple Inc.
Apple Inc.Apple Inc.
Apple Inc.
 
Steve Jobs, Apple Inc.
Steve Jobs, Apple Inc.Steve Jobs, Apple Inc.
Steve Jobs, Apple Inc.
 
Apple big game
Apple big gameApple big game
Apple big game
 
Apple Inc.pptx
Apple Inc.pptxApple Inc.pptx
Apple Inc.pptx
 
Bm mohit kataria - pgp30318 (1)
Bm   mohit kataria - pgp30318 (1)Bm   mohit kataria - pgp30318 (1)
Bm mohit kataria - pgp30318 (1)
 
Design Thinking and Innovation at Apple Inc
Design Thinking and Innovation at Apple IncDesign Thinking and Innovation at Apple Inc
Design Thinking and Innovation at Apple Inc
 
Apple Marketing Analysis
Apple Marketing AnalysisApple Marketing Analysis
Apple Marketing Analysis
 
Apple inc
Apple incApple inc
Apple inc
 
presentation1-170201212756 (2).pdf
presentation1-170201212756 (2).pdfpresentation1-170201212756 (2).pdf
presentation1-170201212756 (2).pdf
 
presentation1-170201212756 (2).pdf
presentation1-170201212756 (2).pdfpresentation1-170201212756 (2).pdf
presentation1-170201212756 (2).pdf
 
Apple Marketing strateies
Apple Marketing strateiesApple Marketing strateies
Apple Marketing strateies
 
Apple Marketing strategy
Apple Marketing strategyApple Marketing strategy
Apple Marketing strategy
 
Presentation on apple inc.
Presentation on apple inc.Presentation on apple inc.
Presentation on apple inc.
 
marketing
marketingmarketing
marketing
 
Apple inc. by shubham chaudhary
Apple inc. by shubham chaudharyApple inc. by shubham chaudhary
Apple inc. by shubham chaudhary
 

Dernier

Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 

Dernier (20)

Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 

Apple Case Study by Rohan Roy

  • 1.
  • 2. History Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne.
  • 5. Marketing of iPhone X Features first based marketing Highly innovative product that’s a market leader YouTube based Marketing to reach a bigger market
  • 8. Marketing of iPad Pro Built to replicate Personal Computers Boasts the iPad Pencil which is shown to have zero lag Is shown to be powerful enough to run high performance games Competes with Microsoft Surface Pro
  • 9. And not to forget the iconic..
  • 10. Let’s discuss a few Questions.. 1. What makes the company so good at innovation ? 2. How important is the iPod to the company’s success ?Also discuss the significance of iPhone and iPad to Apple's new product development strategy ? 3. What’s next for Apple ?
  • 11. Apple’s penchant for Innovation • According to TIME magazine, Apple spent 10 billion $ in 2016,a 30% rise from 2015. • Apple crowdsources innovative ideas from its 800,000 developers around the world for its apps on the Apple app store • Apple adopted creativity techniques using “Attribute listing” for the iPhone to find major flaws in its competitors’ products like Nokia which had clunky keyboards
  • 12. Importance of iPod This iconic ad gained Apple a lot of publicity as it showed how the music experience provided by the iPod could be enjoyed across various cultures
  • 13. What’s next for Apple ? Apple faces a lot of competition from Microsoft, Samsung and Google on different fronts like iTunes v/s Spotify, iPhone v/s other flagship smartphones like OnePlus, Pixel and Galaxy S series phones. For the future, announced plans at WWDC 2017 that it plans to launch a new augmented reality platform, virtual reality development tools, the Home Pod speaker, and improvements to iOS 11 on iPad Ecosystem.
  • 14. Apple’s Marketing Strategy Uniqueness Of Apple’s Product High R&D investment Market Testing Commercialization Consumer Adoption
  • 15. Uniqueness Of Apple’s Products Apple’s founder Steve Jobs wanted the engineers to create the products as if they are designing them for themselves. Let’s look at how Apple has evolved over the years:
  • 16. High R & D Investment Apple spent 10 billion $ in 2016 to fund its research programs. According to the Apple Insider the increase in revenues have been complimented by the equally rising R & D costs. According to the Apple Insider its R&D spending is highly efficient-- “Apple spends $2 billion less per year on research and development than Samsung, and still crushes it on revenue by over $46 billion per year. Alphabet's R&D expenditures vastly exceed Apple's by more than $4 billion, and Apple clears more than twice the annual revenue.”
  • 17. Market Testing Apple follows a very confidential approach to test its products. It tries to keep all reports gleaned from customer survey away from the prying eyes of its competitors and public When Steve Jobs was asked whether Apple conducts market surveys or not he replied “None. It isn't the consumers' job to know what they want. It's hard for [consumers] to tell you what they want when they've never seen anything remotely like it.”
  • 18. Commercialization Apple commercializes its products through the WWDC(Apple Worldwide Developers Conference) which is located in San Jose, California: The heart of Silicon Valley.(Where ?) Apple showcases its products using minimalist technical jargon, because Apple is all about innovation in daily lives. The audience comprises apple fanboys, developers and Tech enthusiasts.(To Whom ?) YouTube Unboxing Videos became the latest fad when it came to marketing the iPhone X.(How?)
  • 20. Summary • Introduction to Apple’s iconic Product Line- The iPhone, iPad Pro and the iPod Touch. • Discussion of Management Questions related to Apple- Apple’s innovation strategy, Importance of iPod and Future Plans • Apple’s marketing Strategy Uniqueness, R&D investment , Market testing , Commercialization and Consumer Adoption
  • 21. Disclaimer This project was created by Rohan Roy, IET Lucknow during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.