1. FOOD AND GROCERY RETAIL IN INDIA

2. 1.THE EVOLUTION

3. 2. CHANGES IN MODERN TIMES NOT STACKED 200 Sq.Ft. LOCATION ONLY DRY ITEMS DAILY ITEMS ONLY DIS.ON TOTAL COST NO PARKING NO LOYALTY PROGRAMS NO USE OF TECHNOLOGY WELL STACKED ITEMS CLEAN ENVIROINMENT FRESH STOCK MORE VARIETY LESS PRICE PARKING FACILITY LOYALTY PROGRAMS BARCODE SYSTEM TRANSFORMATION

4. 3.1 CURRENT SCENARIO CUSTOMER PROFILE:- Husband & wife both working Lives in metro city or tier 1 city Age group 20-40 Owns a Car Reads newspaper & Uses internet High disposable income Likes Mall Culture Brand Conscious

5. 3.2 CURRENT SCENARIO COMPETITOR ANALYSIS:- KIOSKS SABZI MANDI KIRANA SHOP STREET VENDORS

6. 3.3 CURRENT SCENARIO INDUSTRY GROWTH RATE:-Food and grocery retail industry is expected to have a grow at a rate of 30 %

7. 4.1 STRATEGIES EMPLOYED STRATEGIES FOR PROMOTION:-ADVERTISEMENTS

8. 4.2 STRATEGIES EMPLOYED STRATEGIES FOR RETENTION:- LOYALTY PROGRAMS

9. 5. TECHNOLOGY USED MODERN & NEW TECHONOLOGY:- In the organized food & grocery retail COMPUTERIZED BILLING COUNTERS can be seen. Moreover some of the big retail stores like big bazaar use modern technology AND techniques for managing their supply chain . VENDOR RELATIONSHIP MANAGEMENT(VRM) ENTERPRISE RESOURCE PLANNING(ERP)

10. 6.1 ORGANISED vs. UNORGANISED WELL STACKED ITEMS & VARIETY UNEVENLY PLACED GOODS & LESS VARIETY

11. 6.2 ORGANISED vs. UNORGANISED EMPLOYEES HIRED TO WORK FAMILY MEMEBERS WORK & CHILD LABOUR IS ALSO SEEN

12. 6.3 ORGANISED vs. UNORGANISED LOCATED IN GOOD LOCATIONS LOCATED JUST OUTSIDE COLONIES & SOCIETIES

13. 6.4 ORGANISED vs. UNORGANISED TOTAL=12 MILLION RETAILERS % OF TOTAL FOOD & GROCERY RETAIL OUTLETS IN INDIA 2% 98%

14. THANKS FOR LISTENING TO US!! COMPLETED BY :- ROHIT BAHRI ARPIT VAISH