1. Over 1.2 billion people, or 16% of the global population, live without access to electricity and spend $27 billion annually on inefficient energy sources like kerosene. 2. Major markets for off-grid solar are in Kenya, Tanzania, Ethiopia, and India, with over 100 companies having sold over 44 million solar products using a pay-as-you-go model. 3. India has the largest off-grid population at 263 million people without access to electricity, followed by Indonesia at 67 million people.

1. Facts & Figures (Based on World Bank Report): -
1. 1.2 Bn / viz. 16% of the global population lives without any access to the power grid and spend almost close
to $27 Bn. annually on using conventional energy forms like kerosene, candles, battery torches, and fossil
fuel.
2. Major markets are - Kenya, Tanzania, Ethiopia and India.
3. PAYG Model is the adopted way of consumer conversion.
4. More than 100 players and more than 44 million products sold till date.
5. 89 million people in the developing world have at least one solar lighting product in their household.
6. Average Pico-PV price in Africa is $3.15.
7. 87% direct investments into off-grid solar companies in 2014 and 2015 have gone to pay -as-you-go
companies.
8. Sales growth is at 34% CAGR.
9. 15 Million Televisions are likely to be solar powered by 2020.
10. Mobile phone charging in Asian markets is a key growth driver.
Potential Asian Markets: -
These figures indicated against each market denotes the people that have no access to electricity
Country Off-Grid Population (In Millions)
India 263
Indonesia 67
Bangladesh 62
Pakistan 56
Myanmar 38
Philippines 16
Cambodia 10
Nepal 7
Target Audience for Revenue Generation: -
 World Bank – Lighting Global Platform
 IFC
 GOGLA (Global Off-Grid Lighting Association)
 TELCOS [Airtel, Vodafone, Idea, Reliance, Indonesia Telkom, XL Axiata, Indosat, Grameen,
Banglalink, Robi Axiata, Mobilink, Telenor, Zong, Ooredoo, PLDT, Globe, Cellcard, Smart
Axiata, Metfone, Nepal Telecom]
 International Donors [USAID, AUSAID, DFID, EU, UNHCR, IOM, SHELL Foundation]
B2C
 Community-Based Commissioned Agents
 Proprietary Retail outlets
 Individual Retail Stores
 MLM Companies
B2B
 Specialist PICO Solar Distributors and Importers and Corporate Gifting Vendors
 INGOs/MFIs/SACCO (Savings & Credit Cooperatives) [BRAC, IRC, IFRC, Acumen Fund, MSF, CRS,
CARE International, UNICEF, Mercy Corps, Action Aid, DRC, Bandhan Financial Services,
SKS Microfinance, SKDRDP]
 E-Commerce Partners
 Government
 CSR Initiatives of Large Corporate Entities
 Rural Marketing Companies
 Fertilizer Companies