Unraveling the Mystery of The Circleville Letters.pptx
Hansaplast Product Innovation
1. Product
Management
Hansaplast
Easy Crepe and Wound
Watch
A product offering simulation for wound care category in India
GROUP 9 | SECTION B
ROHIT ROHAN
TARINI BANDHU
PUHOOP AGARWAL
MEDHAVI KHANNA
DAKSH KALIA
ADITI GARDE
SOUMYA PREM
SIDHARTH UCHIL
PROF. ROHIT TRIVEDI | MUDRA INSTITUTE OF COMMUNICATIONS - AHMEDABAD
2. Contents
Category analysis
Market share and brand share analysis
Competitor analysis
Market offering
• Product rationale
• Product innovation
• Need gap analysis
Segmenting-Targeting-Positioning
Pricing
Packaging
Distribution
Product Launch
Product Management
Wound Care
Group 9 | Section B
3. Category analysis
The wound care market is more broad-based and hence is differentiated from the medical products market.
The wound care sector, over the recent times, has been more or less stable as far as the major players are
involved. There hasn’t been much activity in terms of mergers and acquisitions in the sector. Also, the prices
have remained stable over the last year. Even in the near future, the prices are expected to be stable.
Overall sector grew by about 6% in the 2011 and ended up at Rs. 2.4 bn. The gauze, tape and other wound care
saw the highest growth of above 6% as compared to the rest of the sector that was below 6%.The total
expenditure on health goods and medical services has increased from 1164.3bn to Rs. 2422.4 bn, a jump of
over 100%.
Within the wound care sector, sticking plasters/adhesive bandages account for Rs. 1687.8 mn out of the total
worth of Rs. 2363.0 mn
The most growth in the sector since 2006 however has been shown by Gauze,Tape and Other Wound Care, at
48.6%, which is above the sector growth rate of 41.4%. Meanwhile, it is seen that the market for first-aid kits
remains negligible in India as the consumers prefer to buy the separate components of the kit individually,
rather than in the combined pack.
Over the next 5 years, this sector is expected to carry on with the trend of highest growth in Gauze, Tape and
Other Wound Care. Overall growth rate of the sector is pegged to be at about 10.1% till 2016. This translates
into a constant value CAGR of 2% during this period.
Product Management
Wound Care
Group 9 | Section B
4. These trends are explained on the basis of the limited utility of the sticking plasters to only cuts and
bruises. In contrast, gauze and tape products are now increasingly being used by sports people like
athletes and gymnasts, as they can be used to reduce joint pain.
The most growth in the sector since 2006 however has been shown by Gauze, Tape and Other
Wound Care, at 48.6%, which is above the sector growth rate of 41.4%. Even in the near future,
we can expect this sub-sector to be the flag bearer for the entire wound care industry. Meanwhile,
it is seen that the market for first-aid kits remains negligible in India as the consumers prefer to
buy the separate components of the kit individually, rather than in the combined pack.
Table 1: Sales of Wound Care by Category: Value 2006-2011 (Rs. Millions)
2006
2007
2008
2009
2010
2011
First Aid Kits
Sticking plasters/Adhesive bandages
Gauze, Tape and Other Wound Care
1,217.3
454.2
1300.4
490.9
1401.8
539.3
1497.6
5597.1
1594.2
635.8
1687.8
675.2
Wound Care
1671.5
1791.3
1941.1
2084.7
2230.0
2362.0
Source: Euromonitor Int’l
Table 2: Sales of Wound Care by Category: % Value Growth 2006-2011
2010/2011
2006-11 CAGR
2006/11 Total
First Aid Kits
Sticking Plasters/Adhesive Bandages
5.9
6.8
38.7
Gauze, Tape and Other Wound Care
Wound Care
6.2
6.0
8.2
7.2
48.6
41.4
Source: Euromonitor Int’l
Over the next 5 years, this sector is expected to carry on with the trend of highest growth in
Gauze, Tape and Other Wound Care. Overall growth rate of the sector is pegged to be at about
10.1% till 2016. This translates into a constant value CAGR of 2% during this period.
Product Management
Wound Care
Group 9 | Section B
5. Table 3: Forecast Sales of Wound Care by Category: Value 2011-2016 (Rs. Million)
First Aid Kits
Sticking
plasters/Adhesive
bandages
Gauze, Tape and
Other Wound
Care
Wound Care
2011
1687.8
2012
1721.7
2013
1749.7
2014
1773.7
2015
1793.8
2016
1809.9
675.2
704.3
731.2
755.5
775.7
791.6
2362.0
2426.0
2480.9
2529.1
2569.5
2601.5
Source: Euromonitor Int’l
Table 4: Forecast Sales of Wound Care by Category: % Value Growth 2011-2016
2011-16 CAGR
2011/16 Total
First Aid Kits
-
-
Sticking Plasters/Adhesive Bandages
1.4
7.2
Gauze, Tape and Other Wound Care
Wound Care
3.2
1.9
17.2
10.1
Source: Euromonitor Int’l
These trends are explained on the basis of the limited utility of the sticking plasters to only cuts
and bruises. In contrast, gauze and tape products are now increasingly being used by sports
people like athletes and gymnasts, as they can be used to reduce joint pain.
Product Management
Wound Care
Group 9 | Section B
6. Category analysis
Johnson and Johnson, owing to its extensive distribution channels even in the rural areas, has been able to
maintain its stronghold over the market with a value share of 71%. The next competitor Beiersdorf India
Ltd. only musters up a share of 21%. However, it has priced its product Hansaplast 25% lower than Johnson
and Johnson’s Band-Aid to counter their strong communication and the established brand name. It works
to their advantage as the consumers are highly price sensitive. The rest of the market is filled with a few
domestic players, amongst which Bengal Surgicals Ltd. is the most notable.
The communication strategy is intense on the part of both the big players, but while Johnson and Johnson
focuses on the mothers, Beiersdorf India Ltd. is targeting children.
Table 5: Wound Care Company Shares by Value 2007-2011
2007
2008
2009
2010
2011
Johnson and Johnson (India) Ltd.
Beiersdorf India Ltd.
70.7
18.0
70.7
18.3
70.8
18.5
70.8
19.3
70.7
20.9
Others
Total
11.4
100.0
11.1
100.0
10.7
100.0
10.0
100.0
8.4
100.0
Source: Euromonitor Int’l
Product Management
Wound Care
Group 9 | Section B
7. Table 6: Wound Care Brand Shares by Value 2008-2011
Brand
Company
2008
2009
2010
2011
Band-Aid
Johnson & Johnson
(India) Ltd.
58.5
58.3
57.5
56.3
Hansaplast
Beiersdorf India Ltd.
11.3
11.4
11.9
13.0
Others
30.2
30.3
30.6
30.7
Total
100.0
100.0
100.0
100.0
Source: Euromonitor Int’l
Over the past few years, Beiersdorf has been slowly and steadily gaining market share. In 2007,
when it had 18% of the market share, Johnson and Johnson (India) Ltd. was at 70.7%. However,
while Johnson and Johnson (India) Ltd. has maintained its stronghold on its share, Beiersdorf has
been able to capture the share held by small players and increase its share to almost 21%. Its brand
Hansaplast has been able to snatch some of the share in the market away from the Johnson and
Johnson (India) Ltd. brand Band-Aid between 2008 and 2011. Thus, while Band-Aid’s share fell from
58.5% in 2008 to 56.3 in 2011, the share of Hansaplast increased from 11.3% in 2008 to 13% in
2011. Thus, there has been a gradual shift in the market share over the past few years.
Johnson and Johnson (India) Ltd. is the leader in the market with a share of 70.7%. The next largest
player, with a market share of 20.9%, is Beiersdorf India Ltd. Small domestic players make the rest of
the market with a combined share of 8.4%
Product Management
Wound Care
Group 9 | Section B
8. Competitor analysis
As analysis of the major players in the wound care category, except the local players and hospital
products we have looked at players like Johnson & Johnson, Beiersdorf, and3M.
Johnson & Johnson
Band Aid Wash Proof:
Key Product Features:
It is an antiseptic ready-to-use bandage
Medicated pad contains Benzalkonium Chloride 0.5 % w/w
Special non-stick cover present on the center pad prevents the pad from sticking to the wound.
Air holes allow air to pass through the medicated area and help to cure the wound faster.
Stays better on the skin in water
Key Benefits
Helps heal upto 50% faster as compared to uncovered wounds.
Blends beautifully with skin
Band Aid Flexi:
Key Product Features:
It is an antiseptic ready-to-use bandage
Medicated pad contains Benzalkonium Chloride 0.5 % w/w
Stretchable protection: New stretchable backing material
Hypoallergenic adhesive: Skin friendly adhesive helps leave no sticky residue.
Key Benefits
Provides Continuous Protection: For hard to bandage areas like elbows, knees and fingers.
It helps cuts to heal 50% faster as compared to uncovered wounds
Product Management
Wound Care
Group 9 | Section B
9. 3M
3M Steri-Strip Wound Closure System
A sterile wound closure system that includes one reinforced 3M™ Steri-Strip™ Adhesive Skin
Closure and one 3M™ Tegaderm™ Transparent Dressing.
The Steri-Strip wound closure system combines the wound closure benefits of Steri-Strip skin
closures with the barrier protection of 3M™ Tegaderm™ Transparent Dressings into one
convenient product.
Key Benefits:
Less scarring when compared to staples or sutures.
Enhances patient comfort and less chance of infection than with sutures or staples.
Fast application.
Comfortable to wear.
Reduces likelihood of skin irritation.
3M Steri-Strip Adhesive Skin Closure
Sterile skin closure strips that are made of a porous, non-woven backing coated with a pressuresensitive, hypoallergenic adhesive and reinforced with polyester filaments for added strength.
Reinforced Steri-Strip skin closures provide general wound support for increased tensile strength
and finer wound edge approximation.
K eBenefits
Convenient to use.
Less scarring when compared to staples or sutures.
Enhanced patient comfort and less chance of infection than with sutures or staples.
Fast application.
Comfortable to wear.
Reduces likelihood of skin irritation.
Keeps wound protected, Steri-Strip closure secure, and allows patient to shower or bathe.
Reduces need for dressing changes.
Product Management
Wound Care
Group 9 | Section B
10. Beiersdorf
Elastic Extra Flexible Plaster
Hansaplast Elastic fabric plasters are suitable for covering all types
of smaller wounds.
The material stretches with the skin's movements.
The non-stick woundpad protects and cushions the wound.
The strong adhesion ensures that the plaster stays in place.
The plasters are available:
- as strips in different sizes which seal all around the wound and
- as dressing length which can be cut to the ideal size
Universal Water Resistant Plaster
Hansaplast Universal plastic plasters are suitable for covering
all types of smaller wounds.
The material is breathable and is water-repellent.
The non-stick woundpad protects and cushions the wound.
The strong adhesion ensures that the plaster stays in place.
The plasters are available:
as strips in different sizes which seal all around the wound and
as dressing length which can be cut to the ideal size
Fast Healing Antibacterial Plaster
Hansaplast Fast Healing plasters speed up the healing process by up to 50% and are suitable for
covering all types of smaller wounds, even those after minor surgery. These plasters utilize
advanced technology and have a woundpad containing antiseptic silver to help prevent
infection. For optimal healing results, the plaster should be worn for several days.
The thin, waterproof material seals around the wound to protect it from bacteria.
The woundpad made with a skin friendly polyurethane material selectively absorbs wound fluid
while keeping the wound moist, thus accelerating healing and reducing the risk of scarring.
The antiseptic silver woundpad helps to prevent infection.
The strong adhesion ensures that the plaster stays in place for several days.
The plasters are available as strips in different sizes for optimal healing.
Product Management
Wound Care
Group 9 | Section B
11. Market Offering
Product Rationale
The data above shows that people prefer products that are easy to use and those that can be accommodated
in their daily routine, when it comes to wound-care products for healing cuts and bruises. The convenience of
using wound care products and the increasing need to be “on the go” for daily routines without hindrance
from cuts and bruises are two major factors which are expected to escalate demand for wound care in the
times to come.
Table 1 below shows that wound care products are predicted see a CAGR of 2% in constant value terms over
the forecast period, as sticking plasters have become much more accepted, with consumers now have the
habit of using them for cuts, bruises and pain. With value sales having previously declined by an annual
average of 2% in constant value terms over the review period, the forecast period’s 2% CAGR represents a
significant improvement.
Gauze, tape and other wound care is expected to see higher growth in the forecast period. Growth will be
attributable to consumers buying gauze and tape products to treat joint pains, and increased usage of these
products by sportspeople. The average unit prices of wound care products are predicted to remain stable in
the forecast period.
Product Management
Wound Care
Group 9 | Section B
12. Product Innovation and Product description
Hansaplast-Easy Crepe is a user friendly product which is designed to meet the rising trend towards selftreatment for minor wounds. When an injury is to severe to be just covered by a bandage and is not so
grave that it requires surgical treatments, then it is feasible to self-treat the injury.
Hansaplast Easy Crepe includes a stretchable nylon gauze with an attached cotton layer with adhesive on
the sides to make for easy sticking. It specifically serves the purpose of covering limb wound when they
are on the verge to heal and therefore shaped like a band accordingly.
As on add-on Hansaplast will also launch a Hansaplast water-wrap, a water resistant plastic membrane
with velcroto serve asa protective covering for the bandaged wound.
The two innovations suggested:
1)
2)
Hansaplast Easy Crepe – Heal it easy (the main product)
Hansaplast Wound Watch- Keep it dry (an add-on accessory to Easy Crepe)
Need Gap Analysis
An effort was made to deduce the need gaps that may exist in the wound care category amongst
consumers and the following were identified as the major wants for the product offering:
Hansaplast Easy Crepe | Convenience and feasibility
Most people view repeated visits to hospitals for wound-dressings to be not only an added cost but also
a time consuming activity. In injuries where the first two or three dressings are administered by the
doctors and thereafter can be self-administered, the act of going to the hospitals/clinics is seen as a
waste.
Medical materials like cotton, gauze and antiseptics are easily available in any household or are
accessible in a nearby market. But the act of administering the dressing to oneself at home can be a
messy and unhygienic task – often assumed to not be of the same assurance level that the doctor
promises.
Also, such injuries usually conceded on the limbs/joint areas which are always inevitably moving. So in
such situations, the administered dressing may not be very steadfast and may leave the wound
unprotected due to recurring movements. This is a hassle for patients and to avoid such frivolous
dressings, they prefer getting such dressings from a physician.
Therefore, due to a lack of a suitable alternative, patients comply with repeated visits to the doctors for
additional dressings.
Product Management
Wound Care
Group 9 | Section B
13.
Hansaplast Wound Watch | Freedom from hassles
A very basic inadequacy of the wound care market is that though it is saturated with waterproof
bandages for minor cuts and bruises, there is no such proposition for more serious wounds and
surface-injuries. Patients very often have a common complaint of not being able to take care of
their basic personal hygiene because the delicate gauze and cotton that covers their wound is a
hindrance to routine activities. The act of tying common ‘poly-ethene bags’ around injuries to
protect them is often suggested as a makeshift domestic remedy. However, even this protection
does not keep the wound safe and is subject to hygiene issues, especially during activities like
taking a bath or performing chores in the kitchen. The problem is worse in the case in the case of
limb injuries.
Product Management
Wound Care
Group 9 | Section B
14. Segmentation | Targeting | Positioning
As stated , today time is the biggest asset and obstacles posed by wounds tend to slow down individuals ,
causing major inconvenience.
Given the hectic life that working individuals in urban and semi-urban areas lead , it is increasingly
becoming difficult to take out time for personal health care. Self-treatment which is quick and easy to
administer is a boon for this category of targeted consumers. To be more specific , even children and
sports people benefit significantly because they constitute one such segment that is literally “on the
move”
Demographically, SEC B1 , B2 and A1 ( Tier 1 , 2 and 3) would be the target of the two products
conceived. Age-wise segmentation would be futile , though one can assume that children and older
people have a greater tendency to suffer injuries and are basic consumers of all wound care products.
OUR APPROACH
In order to gauge the receptivity of this product , an attempt was made to draw a convenient sample
(given time and space constraints) that spans all age groups and asked two distinct questions- a)
Whether or not they would see any value in purchasing such a product , and b) What would be the
maximum price they would be willing to pay for the two products conceived of. Depending upon these
responses , we arrived at the conclusion that the need gaps identified were valid.
____________________________________________________________________________________
NOTE: We recognize the fact that are method of conducting this research was not as thorough , but in
order to proceed further with pricing and packaging strategies we needed an unbiased view of
individuals not associated with the management of this product. The responses have been put strictly to
theoretical use and have been used to shape the strategies we shall be discussing hereon.
Product Management
Wound Care
Group 9 | Section B
15. Pricing
The product that we propose to launch is a direct variant of Hansaplast band-aids. Hansaplast Easy Crepe is
bigger, treats more severe injuries and is a value addition to the ordinary local made gauze bandage.
As mentioned above in the category analysis, we know that wound care is a very price sensitive segment.
The price offering then becomes the most important part of this product. We have analyzed the
psychological aspects of the customers, keeping in mind the reference prices and perceived prices.
Industry conditions and more importantly the estimated cost of our product offering is kept in mind to
decide on an appropriate product price. The pricing we thought would be perfect is the Perceived value >
Price > variable cost modelling.
We conducted a small survey to know the perceived value of our product in minds of the customers. Our
respondents were a set of college students and a few housewives. Out of the 30 respondents we surveyed
around 22 customers were ready to shell a maximum threshold price of 70-80 rupees for a pack having
three Easy Crepe bandages with one Wound Watch.
The two main concerns raised during the pricing of our product were the water-shielding capacity of the
Wound Watch; and the quality of the Easy Crepe when a low price tag was suggested. We inferred the
perceived value of a pack having a set of three bandages and one water-proof wrap to be around 80
rupees.
The estimated production, manufacturing, packaging cost of the product is given below:
Average cost of a cotton gauze bandage role is 4 rupees. (source: Market research)
Since it is a nylon bandage, we estimated its cost will be around 7 rupees per medium sized bandage
that we plan to make (source: Market research)
Cost/unit of manufacturing the product with the sterilized cotton and adhesives at the end - ~12
rupees. (source: Market research)
Cost per unit of water wrap with thick water resistant material - 8 rupees. (source: Market research)
Packaging cost per unit- 5 rupees. (source: Market research)
Promotion cost and distribution cost – depends on the company strategy
Total estimated cost of ‘3 bandages and 1 water wrap’- (12x3)+(8)+(5)= 49 (exclusive of promotion
and distribution costs)
Profit margin/unit – 5% (source: standard profit margin on products at Beiersdorf is 5%(approx.))
Moreover, our product is a new product entering in the market. Keeping the Penetration Pricing
strategy in mind, a necessary strategy for price-sensitive markets and to discourage competitors to
enter the market; and stability of the product and the long term prospects of the product, we
propose that the product should be mark-priced around 60 rupees per unit.
Marked price of the product (inclusive of approx. promotion and distribution costs)- ~60 rupees/unit
Product Management
Wound Care
Group 9 | Section B
16. Respondent
S/N
Will you buy
Easy Crepe?*1
How much are you
willing to pay for
it?*2
Will you buy
Wound Watch?
*3
How much are you
willing to pay for
it?*4
How much are you
willing to pay for a
combo pack?*5
1
Yes
40
Yes
15
45
2
Yes
35
Yes
15
50
3
No
35
No
15
45
4
Yes
45
Yes
15
50
5
Yes
50
No
20
70
6
Yes
50
No
25
75
7
Yes
60
Yes
20
80
8
No
30
Yes
15
40
9
No
30
Yes
15
40
10
Yes
35
No
15
45
11
Yes
35
No
20
50
12
Yes
45
No
15
55
13
Yes
50
Yes
15
65
14
Yes
50
No
15
65
15
No
55
Yes
10
65
16
Yes
50
No
25
70
17
Yes
55
Yes
20
75
18
Yes
60
Yes
20
80
19
No
45
Yes
30
75
20
No
50
Yes
20
60
21
Yes
50
No
25
65
22
Yes
45
No
15
55
23
Yes
35
No
25
40
24
Yes
40
Yes
20
45
25
Yes
35
Yes
20
45
26
Yes
40
Yes
20
45
27
Yes
50
No
35
70
28
No
45
No
25
65
29
Yes
50
No
30
70
30
Yes
50
Yes
30
75
Table 7 : Data survey conducted amongst 30 people with a mix of students and housewives.
*1 – Product description was given to the respondents
*2 – Respondents were asked to quote a maximum price
*3 - Product description was given to the respondents
*4 - Respondents were asked to quote a maximum price
*5 – Respondents were asked to quote a maximum price for a 3+1 combo
Product Management
Wound Care
Group 9 | Section B
17. Packaging
A prototype of the packaging is attached. It will contain 3 Hansaplast Easy Crepe bandages individually packed in
moisture retentive material to keep the medicine in the bandage dry. There will be 3 sizes- small, medium and
large with the given dimensions
Small – 2”x 2”
Medium – 2”x 4”
Large – 2” x 6”
Outer package
Inner package
Wound Watch
The Wound Watch will be packaged in cylindrical plastic containers similar to the crepe bandage ones in since
these are reusable and will require storage for longer duration.
The expected cost for both of these packaging materials is around Rs 4 to Rs 5.
Product Management
Wound Care
Group 9 | Section B
18. Packaging
While our product can be used in both urban and rural setting, distribution will be more skewed towards the
urban market. This is because urban consumers are more likely to change their dressing themselves. Additionally
they are also more likely to value hygiene and convenience than rural consumers.
Hence, with the focus set on an urban environment, the below mentioned key distribution centres have been
identified. These can be easily reached with Beiersdorf Hansaplast’s existing extensive distribution network.
Chemists/Pharmacies
Trends show that the chemists/pharmacies are expected to remain the main distribution channel for consumer
healthcare products in the country. There has been a marginal increase in the number organized chained
pharmacies but traditional independent chemists still have a much larger presence compared to them. According
to the Indian Retail Druggists and Chemists Association, in 1978, there were roughly 10,000 distributors and
125,000 retail pharmacies in India. Today, the total number of stockists in India is around 65,000 and the number
of pharmacies is about 550,000, an increase of around 6 and 4 fold, respectively. Keeping this in mind, our focus
will be on getting the product to this sector.
Stores which keep OTC brands on their shelves
Easy Crepe is a product which can find a place in every family’s first-aid kit. Hence, the distribution channel
should ensure that this product is available easily in places where a family shops on a regular basis. Stores like
Health and Glow which keep OTC brands and medicines on their shelves are a perfect fit. This will make the
product available to consumers who have no urgent need of the product. Wound watch , as an add-on accessory
will also find place on the same shelf as Easy Crepe.
Hospitals and hospital dispensaries
Another key distribution point for will be hospitals and hospital dispensaries. A doctor’s recommendation is vital
to the product’s success. Also, since our consumer is expected to make a visit to the doctor for the first dressing
of the wound and then use EasyCrepe for subsequent dressings, it is critical that Easy Crepe be available in the
hospital. An added bonus would be to get hospitals to use Easy Crepe for the first dressing as well , and suggest
Wound watch for wound protection
Supermarkets
Like other adhesive bandages, the products can be made available to the consumer in supermarkets like
FoodWorld, Spar, Spencers etc. These stores are frequented regularly by potential consumers who have no
immediate use of the product and would like to buy it for use in case of emergencies.
Mass merchandisers
These have dedicated sections to health and hygiene. Mass merchandisers like Big Bazaar are a one stop shop for
an increasing number of urban SEC B1, B2 families and by placing our product on these shelves; we ensure that a
consumer not looking to buy the product is made aware of its presence
Online Retail
In metropolitan cities, there is a growing number of online retail shops like atmydoorstep.com etc. A tie up with
them would ensure that our product reaches our customer’s doorstep. Since it’s an OTC product, there is no issue
of prescriptions or incorrect usage. There is also a small emerging online community dealing with medical
supplies. HealthKart.com, 3gchemists.com are other online stores that Hansaplast can tie up with to deliver Easy
Crepe and Wound Watch directly to its end user.
Product Management
Wound Care
Group 9 | Section B
19. Launch plan
Phase 1
• Generating Awareness
• Timeframe: 1 month
• PR activities
• Distribution of promotional material to chemists, doctors etc
• Participation in medical conferences
• Product will be made available only to select chemists and hospitals
Phase 2
• Interest generation
• Timeframe: 2 month
• Promotional advertisements in print and on TV, web banners on Beiersdourf
website.
• Promotional/Sample packs for doctors and hospitals
• Product will be made available in the market.
Phase 3
Phase 4
Product Management
•Generating the need
•Medical representatives will educate doctors on benefits of Easy Crepe in an attempt to
get them to use and recommend Easy Crepe.
•Action
•A promotional offer only for the launch
•Offer includes a combo pack
•A pack of Easy Crepe and Wound Watch sold together at a launch price of 60.
Wound Care
Group 9 | Section B
20. The End | Happy Healing!
Product Management
Wound Care
Group 9 | Section B