Qg 2007 12 Gq Australia Media Kit 2007

Media Kit and Reader Profile 2007
look sharp | live smart

w

modern ma n's
essenti al
style Guide
From ground-breaking features and celebrity
interviews to technology, music, travel, fashion
or politics, GQ australia informs, empowers
and inspires. GQ has an audience of affluent,
successful men who love style and design and
who want to engage the world.


FreQuency:
Qua rterly
readership
44,000

distribution
50,784 (stand alone)

GQ allows you to align yourself with a global brand and its pages contain
both local and international content. portraying a luxury environment, GQ
provides direct access to a quality, trend-savvy aB male readership that
enjoys the finer things in life.

*source: roy morgan readership survey, december 2006


demoGr aphics &
psychoGr a phics
POPULATION GQ

ALL - 44,000
Live in capital city 62% 77%
AGe
Average age 45 yrs 28 yrs
MArITAL STATUS
Single 41% 79%
LIfeSTAGe
Young singles 11% 41%
SOcIO-ecONOMIc
AB 20% 32%
OccUPATION
Professional or Manager 17% 28%
White collar 20% 28%

source: roy morgan readership survey, december 2006


the GQ reader

POPULATION GQ

edUcATION
Have diploma or degree 31% 47%
HOUSeHOLd INcOMe
Average $70,930 $105,890
vALUe SeGMeNT
Young optimism 8% 38%
Socially aware 14% 26%
dIScreTIONArY exPeNdITUre
Big spenders 33% 43%

source: • roy morgan readership survey, december 2006


GQ rea der proFile
spendinG haBits
readers of GQ are significantly more likely than the average
australian to be deemed ‘big spenders’.

With a high disposable income coupled with a desire to be stylish and
fashionable, readers of GQ are discerning and pro-active big spenders on
fashion, male grooming, technology, beverages, entertainment and other
lifestyle products and services.

male GroominG products
readers of GQ are three times as likely than the population average to
be men who have purchased facial moisturiser and fragrances over four
times more likely to have purchased a facial toner within the last four
months.

GQ MeN’S STYLe rALPH MeN'S
HeALTH

cosmetics bought by men in the last six months INdex
facial moisturiser -
index to population 339 207 254 282
facial toner -
fragrances
Index to population 365 305 208 254



Fashion, FootWea r
& accessories
65% of GQ readers purchased clothing within the last four weeks – a greater
proportion than that of readers of other men’s lifestyle magazines. these GQ
readers spent an average of $268.80 on clothing within the last four weeks -
higher than the population average of $156.94.

GQ readers are also more likely to have purchased men’s
footwear, sporting footwear and men's accessories than the population average.

GQ readers are also 96% more likely to have bought watches or jewellery over
this period.

GQ MeN’S STYLe rALPH MeNS HeALTH

Bought clothing last 4 weeks –
Bought jewellery or watches in the
last 4 weeks - index to population 196 148 97 136



technoloGy

readers of GQ embrace new technology. they are more likely than
the population average to intend to buy a wide range of technology
products within the next 12 months, including a plasma or lcd
screen tv, a dvd player, an mp3 player, ipod, mobile phone, surround
sound system, digital video camera and personal computer.

they are also more likely than the population average to play
computer and video games in their homes.

GQ
INTeNd TO BUY WITHIN NexT 12 MONTHS reAderS INdex
Plasma or Lcd Screen Tv 355%
dvd Player 198%
MP3 Player 147%
ipod 317%
Surround sound System 278%
digital video camera 138%
Personal computer 137%
Played computer games at home – last 3 months 108%
Played video Games at home - last 3 months 222%
Mobile Phone 212%



enterta inment,
sports & leisure
readers of GQ are significantly more likely than the population average to
have been to the movies, bought a pre-recorded dvd and/or cd, and read a
novel, and played a sport within the last three months.

GQ
reAderS INdex
Saw a movie – last 3 months 163%
Bought a pre-recorded dvd – last 3 months 145%
Bought a pre-recorded cd – last 3 months 214%
read a non-fiction - last 3months 150%
read a novel – last 3 months 118%
entertained friends/relatives – last 3 months 112%
Played a sport – last 3 months 143%
did some formal exercise - last 3 months
(eg. gym, aerobics, running, cycling etc) 141%



u

premium &
imported Beer,
taBle W ine,
spirits & liQueurs
GQ readers are significantly more likely than the population average
to have consumed premium beer, imported beer, table wine, spirits
and liqueurs within the last four weeks.

GQ
reAderS INdex TO POPULATION
drank premium/imported beer – last 4 weeks 217%
drank red wine – last 4 weeks 106%
drank champagne or sparkling wine 164%
drank spirits – last 4 weeks 163%
drank liquerurs - last 4 weeks 222%
drank white wine - last 4 weeks 106%

source • roy morgan readership survey, december 2006


a ir tr av el
56% of GQ readers travelled by air within australia over the last
12 months – 50% more likely than the population average.

42% readers of GQ travelled overseas by air within the last 12 months -2 times more
likely than australian popluation average.

GQ readers are 51% more likely then the average australian to have stayed at a 5 star
resort or hotel on their last long trip.

GQ
reAderS INdex
Travelled by air within Australia last 12 months 150%
Travelled overseas by air in the last 12 months 215%
Planning a long trip in the next 12 Months 139%
Stayed at luxury hotel resort - last long trip 151%



r ates

cASUAL 3x 6x 9x

fULL PAGe cOLOUr $7,950 $7,550 $7,150 $6,750

dOUBLe PAGe SPreAd $15,690 $14,900 $14,120 $13,330

INSIde frONT cOver $18,562 $17,633 $16,705 $15,777

INSIde BAcK cOver $9,010 $8,560 $8,110 $7,660

OUTSIde BAcK cOver $12,000 $11,400 $10,800 $10,200

rATeS dO NOT INcLUde GST


dea dlines
2007/2008
ISSUe BOOKING MATerIAL ON SALe
deAdLINe deAdLINe
WINTer ’07 21 MAr 28 MAr 9 MAY
SPrING ’07 20 jUN 27 jUN 1 AUG
SUMMer ’07 15 AUG 22 AUG 26 SePT
MeN Of THe YeAr 10 OcT 17 OcT 21 NOv
vOL #1 ’08 5 dec 12 dec 20 feB
vOL #2 ’08 20 feB 27 feB 2 APr
vOL #3 ’08 23 APr 30 APr 4 jUN
vOL #4 ’08 25 jUN 2 jUL 6 AUG
vOL #5 ’08 20 AUG 27 AUG 1 OcT
MeN Of THe YeAr 15 OcT 22 OcT 26 NOv

AdverTISING cANceLLATION deAdLINe: 14 dAYS PrIOr TO BOOKING deAdLINe


contact
deta ils
national advertising manager
anthony hennessy
180 Bourke road
alexandria nsW 2015
tel (02) 9353 0900
Fax (02) 9353 6600

victorian advertising manager
Jo constable
level 5, 580 st kilda rd
melbourne 3004
tel (03) 9539 6126
Fax (03) 9539 6166

Queensland advertising manager
myles sharpe
26 chermside street
newstead
Queensland 4006
tel (07) 3620 2077

editor
Grant pearce
180 Bourke road
alexandria nsW 2015
tel (02) 9353 6624
Fax (02) 9353 6600

production manager
michelle o’Brien
180 Bourke road
alexandria nsW 2065
tel (02) 9353 6618
Fax (02) 9353 0221

For more information visit our website: www.fpcmagazines.com.au


mecha nical specs
delivery address: fPc Living 180 Bourke road, Alexandria NSW 2015
attention: chrissy fragkakis Tel: (61 2) 9353 0678 fax: (61 2) 9353 0221

douBle-paGe spread Full paGe halF-paGe horiZontal

Double-Page spreads are to be Bleed 303 x 226mm wide Bleed 154 x 226mm wide
supplied as 2 single pages Trim 297 x 220mm wide Trim 148 x 220mm wide
Type 277 x 200mm wide Type 128 x 200mm wide
one-third -paGe one-third -paGe
halF-paGe vertical vertical horiZontal

Bleed 303 x 116mm wide Bleed 303 x 79mm wide Bleed 105 x 226mm wide
Trim 297 x 110mm wide Trim 297 x 73mm wide Trim 99 x 220mm wide
Type 277 x 90mm wide Type 277 x 53mm wide Bleed 79 x 200mm wide

GateFold inside Flap GateFold outside GateFold spread

Bleed 303 x 223mm wide Bleed 303 x 211mm wide Bleed 428 x 303mm wide
Trim 297 x 217mm wide Trim 297 x 205mm wide Trim 422 x 297mm wide
Type 275 x 197mm wide Type 275 x 185mm wide
look sharp | live smart Type 402 x 277mm wide
Gatefold spreads are to be
supplied as DPS

reQuirements
For suBmittinG advertisinG material to Fpc livinG
• Fpc magazines only accepts advertising material via Quickcut, a service
provider for electronic delivery of digital files. For more information
regarding Quickcut, contact Quickcut on 02 9938 7500 (reception) or
02 9938 7599 (tech support), or visit www.quickcut.com.au
• When supplying advertising material via Quickcut, please ensure
that the cover date and magazine name is entered. this will assist in
keeping track of your advertisement.
• digital files will not be accepted via email or disk.

colour prooFs
• For accurate colour production, all advertising material must be
accompanied by a 3dapv2 digital-approved proof, created from the
supplied file at 100%. 3dapv1 proofs will be invalid after February 2006.
• no responsibility will be taken for print colour reproduction when a
3dapv2 digital-approved proof is not supplied.
• material supplied without a 3dapv2 digital-approved proof will be
proofed by Fpc magazines at the advertiser’s expense. this proof
will be supplied to our printers only. For more information regarding

enquiries:
advertising production co-ordinator: Bianca samaniego tel 02 9353 0170
email bsamaniego@fpc.com.au
production manager: michelle o’Brien tel 02 9353 6618
email mobrien@fpc.com.au


recommendations
File preparation Guidelines
• pdF files are to be created in adobe acrobat distiller.
• Fonts must be embedded into the pdF file. We do not accept true-type
fonts.
• register and trim marks must appear on all ads, located 5mm outside the
trim area and a minimum of 4mm bleed on each page edge is required on
all advertisements.
• all colours are to be process cmyk breakdowns.
• ensure white text/elements are set to knockout.coloured text with a
black drop shadow should be set to knockout, otherwise the black drop
shadow may overprint the coloured text.
• all reverse type is to be no less than 10 points or made up of more than
two colours. small type with fine serifs should be avoided. For white-
reverse type we recommend 12 points as the minimum size.
• no type is to be smaller than 8 points.
• avoid running type across the gutter on double-page spreads. type must
be designed to clear the spine by a minimum of 6mm each side of the
spine (total 12mm).
• When using solid black panels, printing 40-50% cyan under 100% black is
recommended.
• i is recommended that the total ink weight should be 300%. shadow to
t
be approx. 85k with cmy to fall proportionately behind this.

disclaimer
• While internal production processes may verify that material is within specifications, the onus is firmly
on the client/agency to supply material within specifications.
• it is also a requirement of our specifications that the advertising material be delivered on time so quality-
checking procedures can take place. late material is liable to incur additional production charges.
• Fpc magazines reserves the right to refuse any advertising material that does not meet our specifications.


Qg 2007 12 Gq Australia Media Kit 2007

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Qg 2007 12 Gq Australia Media Kit 2007