Watch the full webinar on-demand here: https://www.rollworks.com/resources/webinar/customizing-the-content-experience/
In this class, we’ll show you how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
How to get 7x your current conversion rate
One simple thing you can do today to see an 800% lift in content views
How to implement AI to automatically boost engagement
2. Your lecturer for today’s class
Randy
Frisch
CMO & Co-Founder
Bogdan Zlatkov
Content Marketing Manager
3. Today’s Agenda
3
Improving your Existing
Content
1
What is a Content
Experience?
2
3 Elements of any Content
Experience
4
Personalizing the
Experience
5
Q&A and
Results
26. @uberflip | #conex
Putting your content in more than one
place can increase views by 8x on
average.
Topic A Topic B
Topic C Industry A
Industry B Persona A
Persona B Account A
Increase Content
Views by
27. @uberflip | #conex
How does the management
of content experiences on the back-end
affect its performance?
40. @uberflip | #conex
The way you gate content matters.
Putting a CTA overtop of your content
has a 17 percent conversion rate!
(That’s 7x the conversion rate of a
traditional landing page)
Beat Your Landing Page
Conversion Rates by
41. @uberflip | #conex
With the emergence of
artificial intelligence (AI)
for business applications,
what can AI do for
content experiences?
44. @uberflip | #conex
AI works! Personalized
recommendations increase the
chances of a visitor consuming more
content than generic
recommendations by 60%.
Increase Content
Engagement by
47. @uberflip | #conex
Personalized content
experiences lead to
more engagement,
better leads and
convert more
customers.
Demand Generation
ABM Sales Enablement
Inbound
Driven By Content
48. @uberflip | #conex
Conversions on
Gated Content
Evidence ‘this’ matters
+7x +8x
Increase in
Engagement
+60%
Your Content
Reach