The document outlines Brainly's process for rebuilding their mobile apps to achieve success. It discusses establishing a new team, setting metrics to validate hypotheses, and continually improving the apps. Through this process, Brainly saw significant year-over-year growth in key metrics like user base, questions posted, answers posted, weekly retention, and search usage. The approach emphasized establishing the right environment, testing features through the scientific method, and focusing on simplicity and personalization over unnecessary complexity.
10. 10
MOST PRODUCTS START
WITH A PLAN
Things are changing so quickly, that any
MBA-style business plan is guaranteed
to be flawed in some important way.
11. 11
THE PLAN IS FLUID
You can have a plan, but keep in mind
that it will probably change a lot.
21. 21
KNOW YOUR USERS
„I open this application
and do nothing..”
Unlogged 65.98% Adept 28.17%
Explorer 5.09%
Devoted 0.77%
„I created an account but I don’t
know what I should do now”
„I am here just to search and
I have searched more than 3 times”
„I am addicted to this application and
I have added more than 10 answers and
have asked lots of questions”
25. 25
New part
of application
Old part
of application
Old application
PROBLEM
In both cases, users get the old application after logging in/creating an account
28. 28
BUILD MINIMUM VIABLE PRODUCT
Minimum + Viable
Good products for startups to build
Minimum Viable
Crappy Products
nobody wants to use
Products built by companies
better-financed than you
31. 31
Add Facebook button
Goal: increase the number of newly created accounts
We decreased the no. of created
accounts by about 10%
VS
32. 32
Redesign the „Ask question” button
Goal: increase the number of added questions
Increased the no. of added questions by
about 65% by changing the button
VS
33. 33
Users can change their avatar
Goal: increase the number of added answers
Increased the no. of added answers
by about 40% by this feature
VS
37. 37
BRAINLY MOBILE IN NUMBERS
NEW TEAM
5 developers
1 graphics designer
new Android app
new iOS app
1 year
100 % YOY user
base growth
140 % YOY
posted questions
125 % YOY
posted answers
60 A/B feature tests
in last 6 months
Increased weekly
retention by about
80% YOY
weekly retention
320 % YOY
used search