Independent Dutch e commerce companies in 2012

• Albumprinter is one of the leading European online photo
book companies.
• They primarily sell into the Netherlands, Belgium, the
United Kingdom, Germany, France, Sweden and
Norway.
• They operate under consumer-facing brands like Albelli
and Bonusprint.
Financials
Company information
Activities
2011 2010
Turnover n.a. € 29,5m
Gross Margin € 17m € 14m
EBITDA € 2,8m € 5,2m
Online revenue of Albelli in the Netherlands in 2010 was € 5m.
www.albelli.nl
Location: Amsterdam
Shareholders: AlbumPrinter Beheer B.V.
Management: Kees Arends (CEO)
• AlbumPrinter Beheer B.V. recently sold Albelli to Vistaprint in
US for € 60m.
• The acquisition, which ties in with Vistaprint's strategy to be
"more proactive" when assessing possible takeovers in
adjacent markets is also worth up to an additional €5m on a
performance-based earn-out.
• Vistaprint NV, a leading online provider of professional
marketing products and services to micro businesses and the
home.
Status & situation
Albelli
3

• Bol.com is a Dutch online retailer, specialized in books,
both Dutch and English, and entertainment products
such as CD‟s, DVD‟s and games, and electronics,
photo/video, media devices, laptops, software, and
accessories.
• Bol.com was founded in 1999 as part of Bertelsmann
Online and as part of a global initiative to sell media
products online worldwide.
• The Dutch site was privatized in 2003 and is currently
owned by Cyrte Investments, a Dutch Investment
company specialized in media and telecom companies.
• Currently, bol.com is an online (local) market leader and
winner of several online retail awards
Financials
Company information
Activities
2011 2010
Turnover € 355m € 304m
EBIT € 16,8m € 17,6m
EBITDA € 22,4m € 22,1m
Number of transactions per year: 14 mio.
www.bol.com
Location: Nieuwegein
Shareholders: Flevo Deelnemingen III B.V.
Management: Daniël Ropers
• Bol.com was one of the first webshops active in the
Netherlands.
• In 2009, PE firm Cyrte, the investment firm of media “tycoon”
John de Mol, acquired Bol.com. Bol.com has recently been
acquired by Ahold.
• Bol.com announced its intentions to grow to €500m revenue by
2013.
Status & situation
Bol.com
4

• Cosmox, founded in 2006 is an online webshop focused
on books, CD‟s, DVD‟s, and games. Their main
competitor is Bol.com.
• Cosmox does not charge any costs for sending the
products to their clients, which is quite unique.
• More than 500.000 products offered on their website
Financials
Company information
Activities
Estimated turnover € 5-10m
Average growth of 70% per year
www.cosmox.nl
Location: Vianen
Shareholders: Clearwood
Management: Pieter Middendorp
• Clearwood (also owner of ECI) acquired the company in 2008.
• They could be interested in a potential exit in the near future.
Status & situation
Cosmox
5

• Beslist.nl is one of the largest comparison websites in
the Netherlands.
• More than 15 million products within 4.342 webshops
can be compared on beslist.nl.
• Comparison is based on price as well as conditions.
• As of 2011, consumers can also order products directly
from their website.
Financials
Company information
Activities
Estimated revenue (FAST50): € 4,5m
More than 6 million visitors per month
The company is classified as and nominated for best e-commerce
company XL (at least more than 2m) in Thuiswinkelawards
26 employees
www.beslist.nl
Location: Arnhem
Shareholders: Beslist.nl B.V.
Management: K. Verpalen
• Strong growing company, second largest comparison website
(kieskeurig.nl is the largest one).
• No. 14 in the Deloitte FAST50 (growth of 1324%).
• Looking for investors to improve their brand awareness.
Status & situation
Beslist.nl
7

• Independer.nl is a large comparison website in the field
of insurance, loans, savings accounts and mortgages.
• Independer.nl had 7 million visitors and 500.000
customers in 2011
• Next to comparing insurances, customers can also buy
insurances at independer.nl
Financials
Company information
Activities
2010
Turnover €21,7m
EBITDA €5,1m
EBIT €-2,2m
Employees 150
www.independer.nl
Location: Hilversum
Shareholders: Independer.nl N.V. (23%) and
Achmea (77%)
Management: E. Hilhorst and D. de Groot
• In 2012, insurance company Achmea took at stake of 77% in
independer.nl .
• Nevertheless, indender.nl is still an independent comparison
site.
• In 2010 and 2011, indpender.nl won the award of „Best
managed company‟.
Status & situation
Independer.nl
8

• kieskeurig.nl is the largest, independent comparison
website in the Netherlands in the field of consumer
goods.
• kieskeurig.nl has 150.000 unique visitors a day and
about 5,1 million visitors per month.
• The site offers about 250.000 products, is linked to 425
web shops and 550 offline shops.
• Next to plain product information, kieskeurig.nl also has
850.000 product reviews and 35.000 shop reviews.
Financials
Company information
Activities
Financials unknown
Employees 60
www.kieskeurig.nl
Location: Culemborg
Shareholders: Sanoma Media Netherlands groep
Management:
• Kieskeurig.nl is since 1999 part of the Sanoma Media
Netherlands Group.
Status & situation
Kieskeurig.nl
9

• 4Launch, founded in 2002 is active as a webshop selling
(computer) electronics. They sell hardware, software and
accessories.
• They have customers in the Netherlands and other
European countries and serve private as well as
business clients.
• More than 100.000 orders each year.
Financials
Company information
Activities
2010
Turnover € 56m (of which € 31,8m online
revenue in the Netherlands)
Employees 80
www.4launch.nl
Location: Eindhoven
Shareholders: GFR Business Solutions B.V.
Management: Leto van Westen
• The company realised a strong growth the past few years.
Status & situation
4Launch
11

• Alternate Nederland offers a wide range of computers,
components, software and multimedia products to
individuals as well as businesses.
• The company is active in Spain (started in 2001), Austria
(started in 2011), Belgium (started in 2003), Germany
(started in 1992) and The Netherlands (started in 1998).
• With the webshop alternate.net, the rest of Europe can
also order at Alternate.
• Alternate now employs around 230 people.
Financials
Company information
Activities
www.alternate.nl
Location: Ridderkerk
Shareholders: Alternate Computerversand
Nederland C.V.
Management: Hans Albert in „T Veld (CEO)
Status & situation
Alternate.nl
12
• High notation (number 15) in the „Twinkle100‟, which is an
overview of the 100 largest webshops in the Netherlands.
• It has been proclaimed to be the best business retailer by
„CRN‟ and won several other awards for „best webshop‟
• Some investors indicated to be interested in this company.
2010
Turnover € 51,6m (online revenue in the Netherlands)
Employees 230

• Azerty sells computers, TV‟s etc.
• 60% of their clients are business clients (resellers,
government etc.)
• Because they offer specific products, they serve several
recurring clients.
• They work with Tweakers on a CPC basis.
• Average order size of € 300,-.
Financials
Company information
Activities
2011 2010 2009
Turnover € 20m € 18,5m € 16,5m
www.azerty.nl
Location: Raalte
Shareholders: Management
Management: Jeroen te Wierik
• We spoke to the CEO of the company. If for the right price, they
could be interested in selling the business.
Status & situation
Azerty
13

BAS Distributie (wholesale)
• Online IT hardware distributor, active in
the Netherlands (800 weekly buying
dealers) and Belgium (300 dealers).
MyCom & Vobis (e-tail and retail)
• Retail and e-tail shops, active in IT
hardware and software products for end-
users.
Icidu
• Production of IT related accessories
under their own brand. These products
are produced in China and sold to
retailers in more than 13 European
countries.
MP
• Software developers for the e-commerce
market
Financials (group)
Company information
Activities
2011/12 2010/11
Gross Margin € 59,7m € 15,7m
EBIT € 3,5m € 938K
EBITDA € 7,1m € 1,8m
www.basgroup.nl
Location: Almere
Shareholders: B.A.S. Holding B.V.
Management: Steven Bakker (CEO)
• The turnover is relatively stable during recent years, but the focus has
shifted from BAS Distribution to MyCom /Vobis, which is now 70% of
total realised turnover.
• They are looking for possible add-ons for their e-tail/retail activities in
different market segments. They don‟t have a specific segment in
mind, but a niche-player in products easy to handle are most
interesting. They recently bought the retail stores Dixons and
Dynabyte (Dexcom group).
• They are also interested in retailers who are in a difficult situation.
They are specifically interested to get in contact with the Swedish KIN
AB, owner of Kijkshop.
Status & situation
Bas Computers
14

• One of the largest online IT retailers in the Netherlands,
offering computers, printers, televisions, network
products and telecom products.
• Central Point is also active in Belgium.
• The companies offers 500.000 products of more than
2.500 brands.
• 50.000 unique visitors per day.
Financials
Company information
Activities
www.centralpoint.nl
Location: Amstelveen
Shareholders: Central Point International B.V.
Management: B.J. Speelman
Status & situation
Centralpoint
15
• In December 2011 Greenfield bought the shares of Endeit
in Centralpoint.nl
• They are now focused on further international expansion.
They would like to become the largest B2B IT retailer in
Western Europe.
2010
Turnover € 50m (of which 25% b2c revenue)
Employees 30

• The EyeTi group is specialised in the sale of IT related
products (hardware, software) via five different websites.
These webshops all focus on a specific target group.
• Takeitnow.nl Focused on companies with up to
10 employees.
• Acesdirect.nl Focused on companies with 10-250
employees.
• Buyonline.nl Focused on companies with over
250 employees.
• Prowarehouse.nl Focused on companies who
are looking for Apple products.
• Rackserver.nl Focused on companies who are
looking for Server related products.
• They are only focused on businesses. The only website
were consumers can also purchase products is
takeitnow.nl.
Financials
Company information
Activities
2011
Expected turnover € 60m
Expected EBIT € 1,5-2m
www.eyeti.nl
Location: Tilburg
Shareholders: TC Holding B.V.
Management: Tom Coehorst (CEO)
• The company is willing to expand their activities.
• They are looking for acquisitions in the following segments:
• Companies active in the (online) sale of software for
companies up to 500 employees
• Service-provider (installation of hardware and software
etc.
• Other interesting companies could be websites active in the
sale of specialised IT products (no website focussed on a broad
range of products).
• Possible sale around 2015. They are willing to discuss an
earlier potential sale when the offered multiple meets
expectations.
Status & situation
EyeTi Group
16

• The company operates seven specialised webshops
focused on network, telecom and communication:
• Routershop
• Wifishop
• Voipshop
• Headsetwinkel
• Vergadertelefonie
• Portofoonwinkel
• Firewallshop
• They provide products mainly B2B.
Financials
Company information
Activities
2010 2009
www.netwerkshop.nl
Location: De Meern
Shareholders: Hemmp Holding BV
Management: Edo Foudraine
• The company is active in the Benelux.
Status & situation
Netwerkshop
17

• Founded in 2001, Salland is active in selling computer
hardware and software online.
• Their clients are private persons, businesses,
government and resellers.
• They sell over 400.000 products.
Financials
Company information
Activities
2010
Turnover € 12,3m (online b2c revenue)
www.salland.eu
Location: Raalte
Shareholders: Oosterveen Holding BV
Management: Ben Oosterveen
• The company is currently active in the Netherlands as well as
Belgium.
Status & situation
Salland Automatisering BV
18

• Kleertjes.com is the largest online retailer for children‟s
clothing and shoes in the Netherlands.
• Some side products offered are nightwear, underwear
and accessories.
Financials
Company information
Activities
2010
Turnover € 11m
EBIT € 1,3m
Employees 125
60.000 customers in 2010
110.000 packages ordered in 2010
www.kleertjes.com
Location: Doetinchem
Shareholders: Comnaar Investments (33%)
Mentha Capital (33%)
Management (33%)
Management: Claudia Willemsen
• The founder of the company, Claudia Willemsen sold a majority
of the shares of kleertjes.com (67%) to the PE houses,
Comnaar Investments and Mentha Capital in 2010.
• They are focussed on further growth of the company and add-
on acquisitions are expected.
• They recently changed the management. At this moment
Claudia is CEO in the meantime.
Status & situation
Kleertjes.com
20

• Omoda offers a wide range of shoes, purses and
accessories. Focus on the mid and high-end of the
market.
• They sell their products in 13 shops throughout the
Netherlands and started online in 2007.
• They won the „Thuiswinkel Award 2011 and 2012‟.
• Omoda currently sells about 140 different brands.
• Also sells through German and Belgium web shops.
Financials
Company information
Activities
www.omoda.nl
Location: Zierikzee
Shareholders: Verton Beheer B.V.
Management: Lourus & Wilhelm Verton
Status & situation
Omoda.nl
21
• Is building a new headquarter and distribution center in
Zierikzee. Many investments have been made to be able to deal
with the increasing volumes.
• Is currently starting a new webshop luccy.nl (broader
productrange within fashion) together with other e-tailers
(competitor of Zalando).
Turnover and number of customers have been growing by 20%
the last years.
After 3 years being active online, the online revenue was equal to
the revenue of 3,5 stores.
40.000 unique visitors per day

Financials
Company information
Activities
www.score.nl
Location: Duiven
Shareholders: Score Group B.V.
Management: Jan Peters (CEO)
Status & situation
Score.nl
22
• Web shop of one of the most successful jeans companies
in the Netherlands, with about 80 physical stores.
• Score.nl is a web shop for well-known brands in men
clothing.
Group financials 2010
Turnover € 66m of which € 12m online
EBITDA € 9,8m
• Score is quite active in using a multi-channel strategy.
Since recently, you can also buy products online within a
store.
• The recently acquired a stake in Jeansonline (focused on
men as well as women and internationally active)

• RFS Holland Holding is the holding company of one of
the largest online retailers in the Netherlands,
wehkamp.nl.
• Wehkamp is an online department store and sells a.o.
clothing and consumer electronics.
• RFS recently bought majority stakes in Create2fit and
Fonq to diversify their productrange and webshop
adresses.
Financials
Company information
Activities
2010
Turnover € 423m (excl Fonq)
EBIT € 46,3m
www.wehkamp.nl
Location: Zwolle
Shareholders: RFS Holland Holding B.V.
Management: Paul Nijhof (CEO)
• RFS is owned by several investors. CEO, Paul Nijhof and
former CFO, Berend van de Maat also have a stake in the
company.
• RFS Holding/Wehkamp is currently for sale, although they
recently put the sale process on-hold and indicated they would
like to realise further growth (a.o. by acquisitions).
Status & situation
RFS Holland Holding
23

Financials
Company information
Activities
2011 2010 2009
Turnover €30m €16m €6.5m
Revenue is divided 50/50 between Belgium and Netherlands
sales
Employees 65
Over 1 million products were sold through venture-exclusive,com
in 2011
www.vente-exclusive.com
Location: Amsterdam
Shareholders: Vente-Exclusive.com NV
Management: Peter Grypdonck (CEO)
Status & situation
Vente-exclusive.com
• Founded in 2006 and market leader in the online private
sale of lifestyle and brand products, direct sales via
brands.
• Over 1,5 million members in The Netherlands and
Belgium
• Sells well-known brands only.
• About 120.000 daily visitors and 3.000 products sold per
day
• Developed an app to increase mobile sales and was ranked
5th in the „Mobile shopping top 10‟, composed by Paypal.
Only Groupon, Ibood, Pathé and Marktplaats performed
better.
• We spoke to the CEO of the company, they are interested
in add-on acquisitions.
24

Household products
& Consumer
electronics

• The webshop sells electronic household products,
camera, audio, TV, Video etc.
• Furthermore budgethouse.nl, operates the following
webshops:
• Bestbabyshop.nl (Baby)
• Bellio.nl (Living)
• Horto.nl (Garden)
Financials
Company information
Activities
2010
Turnover € 6,5m
70-80 orders per day
www.bugethouse.nl
Location: Emmen / Zwolle
Shareholders: Van Dijk Beheer BV
Management: Maurice van Dijk
• Budgethouse is active in the Netherlands.
• Besides selling online, they have an own store in Emmen,
Status & situation
Budgethouse
26

• Create2Fit is the holding company of several specialized
web shops, founded by Dutch race car driver Tom
Coronel.
• The separate web shops offer typical products related to
a masculine interest, with a focus on high-end products.
• Plasma TVs
• Tire chains
• Laundry machines
• Grill sets
• Coffee Machines
Financials
Company information
Activities
Turnover € 37,5m
www.create2fit.com
Location: Naarden
Shareholders: RFS Holland Holding B.V. (Wehkamp)
Management: Tom Coronel (CEO)
• Create2Fit is steadily expanding its revenue
• Halfway 2009, RFS Holding, the parent company of leading
mailorder retailer and online retailer Wehkamp, acquired a
majority stake in Create2Fit.
Status & situation
Create2Fit
27

Elektrokoopjes
• Online retailer, active in the consumer electronics, white
goods and brown goods segment.
Other companies in the Akkerman Invest Group B.V.:
ICIT
• Internet service provider with 25 employees.
• Mainly active in the healthcare and financial services
market.
• Have their own CMS system
ISNet
• A hosting and domain registration company, located in
Franeker (northern Netherlands).
Financials
Company information
Activities
Elektrokoopjes 2010
Turnover € 15m
EBT € 100K
Average order size € 230,-
Expected turnover 2011 € 18-19m
Expected EBT 2011 € 400K
www.elektrokoopjes.nl
Location: Franeker
Shareholders: Akkerman Invest Group B.V.
Management: Jan Harmen Akkerman(CEO)
• They would like to roll-out their CMS system, which they have
developed within ICIT.
• They are looking for possible add-ons for their hosting activities
(ISNet).
Status & situation
Elektrokoopjes
28

• The company is an e-commerce business which
operates 65 specialised webshops in consumer goods
• Fonq operates webshops with a focus on:
• Living & home
• Cooking
• Design & Style
• Gifts & Presents
• The company operates several webshops under their
own brand, but also operates white label webshops for
Rituals for example.
• Fonq employs around 40 fte.
Financials
Company information
Activities
The company realised a revenue of more than € 14,8m in 2010
with an EBITDA-margin around 7%.
Turnover is expected to grow to € 26m in 2012 with an EBITDA-
margin of 9%.
www.fonq.nl
Location: Utrecht
Shareholders: Kehaho beheer / RFS Holding
Management: Patrick Kerssemakers (CEO)
• The members of the management team and owners of Fonq
are Patrick Kerssemakers (CEO), Frank Hanssen (CFO) and
Joost Wels (COO).
• In April 2011, we advised Fonq on the sale of a majority share
of 60% to RFS Holland Holding (Wehkamp). Their personal
holdings currently own the remaining 40% of the shares of the
company via a STAK.
Status & situation
Fonq
29

• Scheer en Foppen operates several webshops selling
consumer electronics.
• Besides webshops like scheerenfoppen.nl, bobshop,
digideals and Internetshop, Scheer en Foppen has 70
stores. In these stores, customers can also buy online.
Financials
Company information
Activities
2010
Turnover € 39m
Turnover Modern.nl (acquired in 2011): € 29m.
Foppen Holding realised a revenue of € 151m with an EBIT of €
8,3m in 2010.
www.scheerenfoopen.nl
Location: Harderwijk
Shareholders: STAK Foppen Holding
Management: Henk Gankema (e-commerce manager)
• In 2011 the company acquired Modern.nl, which was part of the
retail organisation It‟s, who went bankrupt. They bought the
activities for € 2,2m. Modern.nl was awarded 'Best Webshop
Consumer Electronics 2010' by Thuiswinkel.org.
Status & situation
Foppen e-tail
30

• Online retailer, active in the consumer electronics, white
goods and brown goods segment.
• Koopjeskampioen has four locations in the Netherlands.
They can buy the products at these locations or the
products can be delivered at home.
Financials
Company information
Activities
2010
Turnover € 10m
Expected growth 2011 20%
Expected growth per year after 2011 40%
www.koopjeskampioen.nl
Location: Hoogeveen
Shareholders: Privately owned
Management: Henk Pragt
• Koopjeskampioen has realised a negative result in 2010,
caused by a new appointed director of the company.
• The entrepreneur, Henk Pragt became the director again.
• The company went bankrupt in May this year and several
parties are interested in acquiring the domain name, stock etc.
Status & situation
Koopjeskampioen
31

• Founded in 2004, the company is focused on selling
building products (sanitary, doors, window decoration,
lighting etc.)
• They sell these products via several specialised
webshops, like badkamermarkt.nl etc.
• They are focused on selling A-brand products.
• 750.000 unique visitors per month, of which 300.000
visitors focused on the sanitary related websites.
Financials
Company information
Activities
2010
Turnover € 16,2m
www.totaalmarkt.nl
Location: Nistelrode
Shareholders: Markttotaalinvest B.V.
Management: Ton Willemse / Pierre van den Helm
• In 2007 they acquired e-bad.nl
Status & situation
Totaalmarkt.nl
32

• Founded in 2007, deonlinedrogist.nl is a fast growing
100% internet drugstore
• They sell into the Netherlands and Belgium.
• Assortment of around 15.000 products
Financials
Company information
Activities
Turnover unknown
www.deonlinedrogist.nl
Location: Amsterdam
Shareholders: Total Internet Group.
Management: Joachim de Boer
Status & situation
Deonlinedrogist.nl
34
• The company is owned by a website-developer, Total
Internet Group, who are specialised in developing
webshops for third parties.
• Deonlinedrogist.nl has indicated to focus on further growth
by an increase in number of online users.

• Founded in 1999 by two brothers, drogisterij.net is
focused on personal care, household (like cleaning)
products, contact lenses etc.
• Their assortment includes over 20.000 products.
Financials
Company information
Activities
2010
Turnover € 7,2m
www.drogisterij.net
Location: Stellendam
Shareholders: Dadel Investment BV
Management: Jaap Santifort
• The company has grown by 30-60% each year.
• In 2012 they introduced a second webshop, tamika.nl, focused
on sport and slimming products.
Status & situation
Drogisterij.net
35

• Toplenzen.nl has been selling contact lenses and
solutions online in the Netherlands and Belgium since
2001.
• They are different from opticians and other online
contact lens companies because besides offering
competitive prices, they also have eight optometrists
assisting their team.
Financials
Company information
Activities
2010
Turnover € 7m
www.toplenzen.nl
Location: Amstelveen
Shareholders: Eyeone Nederland
Management: Rob Faas / Leoniek Faas
• From their webshop toplenzen.nl they deliver internationally.
The website is available in Dutch, English, Spanish, German,
French and Swedish.
Status & situation
Toplenzen.nl
36

 Founded in 2000, Futurumshop is one of the largest
webshops in high-end sporting goods. Products they
offer include:
 Sportswear
 Sport shoes
 Sporting equipment, like bicycle accessories and
tools, outdoor & camping equipment, running
accessories, GPS etc.
 Futurumshop is also active in Germany. The webshop in
France was sold in 2010.
 More than 60.000 customers per year, 500.000 unique
visitors per month in 2010.
Financials
Company information
Activities
2010
Turnover € 15m
EBIT € 1,5m
Employees Netherlands 30
Employees Germany 5
www.futurumshop.nl
Location: Apeldoorn
Shareholders: Imerge B.V.
Management: Harmen van der Meulen
• Some investors indicated to be interested in this company. We
spoke to the CEO of the company and he may be willing to sell
a minority stake in the business.
• Competitors: Fahrrad.de (no. 2 in Germany, revenue of € 50m)
sold a minority share for 30m of funding. Wiggle has been sold
for 2 times sales (no. 2 in UK, revenue of €120m), Roseversand
realises revenue of € 96m (no. 1 in Germany), Chainreaction
€. 180m (no. 1 in UK).
Status & situation
Futurumshop.nl
38

• Plutosport.nl , founded in 2005, is the largest online all
brands sporting goods shop in The Netherlands.
• They also have an English, German and Italian web
shop.
• Offers about 4.000 products, mainly A-brands.
Financials
Company information
Activities
2010 2007
Revenue: € 10m € 3m
Around 85% of revenue realised by online sales, 75% of revenue
is realised in the Netherlands.
#69 Twinkle100.
www.plutosport.nl
Location: Ter Aar
Shareholders: Pluto Sport Europe B.V.
Management: Monique Broere
Status & situation
Plutosport.nl
39
• Introduction of new management warehouse system in 2009.
• Implemented a „multi-channel strategy‟ in cooperation with
Soflution and Hybris, to be able to serve more countries within
Europe.
• We spoke to the CEO of the company, they are not specifically
looking for add-ons or a buyer but are open for any ideas.

www.opwaarderen.nl
• Sales and distribution of prepaid amounts for mobile
telecom. These activities are realised via their own
websites, via partners and directly via providers under a
private label.
• Active in the Netherlands, Belgium and Germany.
Annabel
• Distribution of personal telephone messages (reminders
for appointments).
• Mainly active in the healthcare sector (hospitals, dentists
etc.) and collecting agent sector.
Ecomobiel
• Platform for sustainable mobility (business events).
Financials
Company information
Activities
2010
www.opwaarderen.nl
Turnover € 27m (of which 15,6m online in
the Netherlands)
Margin NL/B 8-9%
Margin G 5%
Annabel
Turnover € 750K - € 1m
Margin 80-90%
Ecomobiel
Turnover € 750K
www.alphacomm.nl
Location: Rotterdam
Shareholders: Blue Potato Investments B.V.
Management: Huub Sparnaay (CEO)
• The main activity of Alphacomm is the distribution of prepaid
amounts. They are quite competitive in this market and would
like to grow to 5-10% market share.
• They are looking for possible add-ons.
• They are willing to discuss a potential sale of a minority stake to
a financial investor to realise further growth.
Status & situation
Alphacomm
41

• Coolblue is an eCommerce business that runs 67
specialized online shops and 4 live outlets, mainly
focused on consumer electronics (telephones, music
players, PDAs, laptops etc) and consumer care products
(skincare, toothbrushes).
• Coolblue runs their entire support on themselves,
logistics, IT, product development and customer care.
• Coolblue won the award for Best Dutch webshop 2010
and Best Telecom webshop 2010.
Financials
Company information
Activities
2010
Gross Margin € 92m
EBIT € 4,8m
EBITDA € 5,5m
2 million of unique visitors per month
www.coolblue.nl
Location: Capelle aan den Ijssel
Shareholders: Coolblue Holding B.V.
Management: Pieter Zwart
• Until recently, Coolblue‟s separate webshops operated under
their own URL as brand name.
• Upon the strategy to create brand value and consistent services
across all their brands, Coolblue has started to integrate its
webshop under its main brand, Coolblue.
• Coolblue is also active in Belgium
Status & situation
Coolblue
42

• Cameranu.nl is an online retailer of mirror reflex, video
and compact camera‟s and related accessories.
• They offer products from an extensive assortment,
including brands like Canon, Nikon, Sony, Olympus,
Panasonic, Leica, Pentax, Sigma, Tamron etc.
• The company keeps stock and have an own shop in Urk.
• Some side products offered on the website are printers,
navigation, audio & hifi, television & monitors, telecom
products etc.
Financials
Company information
Activities
www.cameranu.nl
Location: Urk
Shareholders: STAK Cameranu.nl
Management: Johan van Slooten (CEO)
• They would like to expand their activities internationally.
• They are willing to discuss a potential sale of the company over
a couple of years.
Status & situation
Cameranu
2010
Turnover € 43m ( +40% compared to 2009)
EBT € 1 - 1,5m
Average order
size € 430,-
Stock value € 3-3,5m
43

• The group operates several webshops focused on young
people, like:
• Smscity.com
• Condoomfabriek.nl
• Beltegoed.nl
• Citytel.nl
• Giftcards.nl
Financials
Company information
Activities
2010
Turnover € 8,4m
www.cg.nl
Location: Nijmegen
Shareholders: Ueberbach Holding BV
Management: Dirk Ueberbach
• They are currently developing:
• Herladen.com
• Recharge.com
• Cadeaukaart.nl
• Early 2012 they acquired several webshops to strengthen their
market position.
Status & situation
Creative Group
44

Gsm.nl
• Online sale of mobile phones and subscriptions. Target
group are consumers.
Bestelmaar.nl
group are consumers.
Zakelijkvoordelig.nl
group are companies.
Related providers are Hi, KPN, T-Mobile, Telfort and Vodafone.
The websites also offers some side-products, such as
camera‟s, TV‟s, laptops and game-stations.
Financials
Company information
Activities
2010
Turnover € 11m
Negative results in 2009 (- € 1,5m) and 2010.
Transactions per year 30.000
www.elderswebsales.nl
Location: Alkmaar
Shareholders: Investors
Management: Boudewijn van Ewijk (Interim CEO)
• The company handles with a difficult financial situation.
• The margins in this segment are quite low and the most
interesting way to earn money in this business segment is via
affiliates.
• The domain name „gsm.nl‟ could be very interesting to acquire.
Status & situation
Elders Websales
45

• GSM Web is a webshop entirely focused on selling cell
phones, accessories, and cell phone contributions.
• GSMweb.nl is the largest webshop in this segment in the
Netherlands.
Financials
Company information
Activities
2009
Turnover € 29,3m
EBIT (2008) € 4,9m
EBITDA (2008) € 5,0m
www.gsmweb.nl
Location: Diemen
Shareholders: BBF Financieel B.V.
Management: Joost Bruining
• GSMWeb is the leading web shop for mobile phones
• In July 2010, GSMWeb acquired (a minority share in) LHMW
B.V., an online platform that keeps track of local discounts in
“real” stores in the area.
Status & situation
GSMweb.nl
46

• Founded in 2000, they are focused on selling mobile
phones and subscriptions.
• The company operates the following webshops:
• Gsmwijzer.nl
• Studentmobiel.nl
Financials
Company information
Activities
2010
Turnover € 15,5m
www.websend.nl
Location: Leidschendam
Shareholders: Boomtop Holding BV and Count Your Luck BV
Management: Thomas Borsboom
• The company is active in the Netherlands.
• They also operated the webshop laptopwijzer.nl, which is not
online anymore.
Status & situation
Websend
47

Financials
Company information
Activities
2011
Turnover Cheaptickets €191m
Tickets sold 400.000
10m unique visitors per year.
Turnover Travix $ 1bln
Employees Travix 375
www.cheaptickets.nl
Location: Oosterhout
Shareholders: Travix International BV
Management: Raymond Vrijenhoek
Status & situation
Cheaptickets
• CheapTickets.nl was founded in 2001. Nowadays
CheapTickets.nl is one of the biggest web shops for flight
tickets in the Netherlands. CheapTickets.nl is an independent
company which compares flights from all airlines on all
destinations.
• CheapTickets.nl is active in the Netherlands as well as
Belgium since 2001. In 2007 they started their activities in
Germany. Currently the company is also active in France,
Austria, Switzerland, Thailand, Hong Kong, Singapore, Spain
and Italy.
• Cheaptickets is part of Travix International BV. Travix is the
largest online travel company in the Netherlands, manages an
extensive portfolio of travel-focused websites operating under
the brand names CheapTickets, BudgetAir, EasyToBook.com,
Vayama, Vliegwinkel and Flugladen.
• Travix is established in January 2011 by a merger of
CheapTickets (Beins Travel Group Ltd), Vliegwinkel, Flugladen,
BudgetAir (Airtrade) and Vayama. EasyToBook.com, an
international platform for hotel reservations, joined Travix in
August 2011.
• We have contact with one of the investors backing the company,
ING Corporate Investments. They are looking for add-ons in India
and China, although they find the multiples quite high in India.
49

Financials
Company information
Activities
2010 2009
Turnover €10m €6.5m
Employees 55
From the start in 2004, greetz realises yearly growth in turnover of
80%-90%
www.greetz.nl
Location: Amsterdam
Shareholders: Greetz BV
Management: Johan van Vulpen & Simen
Schimmel (Managing directors)
Status & situation
Greetz.nl
• Dutch market leader in online, real greeting cards
• Sold over 15 million greeting cards
• Also offers additional products like wine, chocolate and
flowers to be sent together with the greeting cards.
• Prime Technology Ventures invested in Greetz in 2007
• Had a short white label partnership with Hallmark and TNT, but
operates from 2009 on its own again
• Greetz acquired „e-cardservice Kaartenhuis‟ in 2008 and the
German „AhaOho‟ and “The Finishing Touch‟ in 2009
• E-planer Ventures invests in Greetz in 2009
• Winner of many awards, including the 2011 „Thuiswinkel awards‟
• Greetz.nl wants to expand into Europe. They already operate in
The Netherlands, Belgium, Germany and Russia
50

• First firm which offers consumers the possibility to
compose its own postcards.
• Founded in 2002, they now serve 12 countries in
Europe.
Financials
Company information
Activities
www.poobies.nl
Location: Zeist
Shareholders: Tozz Beheer B.V.
Management: Erik Asselberghs
Status & situation
Poobies.nl
51
• Started in Denmark, Norway and Sweden, which brings the
number of countries served to 12.
• Implemented more efficient cash management systems.
• Important growth markets for them are Germany, Switzerland
and Belgium.
unknown

Financials
Company information
Activities
2010
Turnover € 15m (online, Netherlands)
EBITDA € 900K
www.worldticketshop.nl
Location: Groningen
Shareholders: S. Monteban
Management: Mr. Monteban
Status & situation
Worldticketshop B.V.
• Worldticketshop (WTS), founded in 2003 under the
name Budgetticket, is a platform for buying and selling
second hand tickets for (music)concerts, events, sports
games etc.
• Since its start, WTS invested in its international network
and focuses on not-easily-obtainable tickets for events
worldwide.
• Recently, the company has fully automated its inventory
system for all websites and business units.
• Worldticketshop charges a commission per transaction.
• The company is market leader in the Netherlands and
has a leading position in Europe.
• Worldticketshop is active throughout Europe. Currently WTS is
expanding to Eastern Europe and the Nordics; by the end of
2011 the platform is available in 20 languages.
• Worldticketshop is working on becoming market leader in the
German speaking countries by investing in a (multilingual ) C2C
platform.
• WTS has been growing rapidly over the past few years. The
next stage is capitalizing its international roll out. They are
interested in sale/funding.
52

• Bakker Hillegom is a large garden mail-order company in
Europe.
• It is an international organization with over 700
employees and nearly 65 years experience in the
transmission of green products and accessories by mail.
• They are active in a consistent delivery of high quality
flower bulbs, roses, perennials, seeds and garden
products.
Financials
Company information
Activities
2010
Turnover € 143m
EBIT € 7,0m
www.bakker-hillegom.nl
Location: Hillegom
Shareholders: STAK Bakker
Management: Michael van Diemen
• We have spoken to the CFO of Bakker Hillegom.
• They are looking for possible add-ons.
Status & situation
Bakker Hillegom
54

• 123inkt is an online retailer for printer cartridges, printer
ink , toners and photo paper
• The main focus is on private label products
• 123inkt.nl intents to provide best service and 24 delivery
with the best pricing strategy in the market for printer ink
and cartridges.
• 123inkt won the award for best home shopping
company, awarded by the industry platform for
eCommerce and homeshopping
Financials
Company information
Activities
2010
Turnover € 43m
500.000 unique visitors per month
www.123inkt.nl
Location: Nederhorst Den Berg
Shareholders: Privately owned
Management: Gerben Kreuning
• 123inkt.nl continues to grow and welcomed its 500.000s unique
customer in 2010.
Status & situation
Digital Revolution B.V. / 123inkt.nl
55

• iBOOD is Europe's biggest one-day deal platform.
• Everyday at 00:00 iBOOD offers a new product for the
lowest price on the internet. The products are only
offered for 24 hours and as long as stock lasts.
• They are active in 19 countries in Europe and would like
to expand to more European countries.
Financials
Company information
Activities
2010
Turnover € 105m (of which 31m in the
Netherlands)
The company realises a revenue growth of 100% each year on
average.
www.ibood.com
Location: Amsterdam
Shareholders: Management and Allegro
Management: Joran Prinssen
• In July 2007 some informal investors invested in the company.
In December 2007 Allegro bought a part of the shares of the
company.
• Retail company, Media Market indicated to be interested in
acquiring iBood. Because of internal issues the acquisition have
not taken place.
Status & situation
iBood
56

• The company sells outlet stock of A-brands online.
Products include household products, car related
products, toys, electronics, fashion etc.
• Besides these products they are highly focused on
seasonal products.
• They buy their products worldwide.
Financials
Company information
Activities
2010
Turnover € 10m
www.outletplanet.nl
Location: Almelo
Shareholders: Outlet planet BV
Management: Henk Looms
• They are active in the Benelux and Germany.
• Early 2010, RTL started Vanvoordeel.nl. Outlet Planet supplies
around 75% of the products offered on this website.
Status & situation
Outlet Planet
57

• PostNL is focused on delivery services as well as e-
commerce in the Netherlands, Belgium, Germany, UK
and Italy.
• PostNL operates under the following webshops:
• Postnl.nl (postal)
• Kadowereld.nl (gift shop)
• Try-now.nl (newly introduced products)
• Sjopze.nl (fashion)
• Drukwerkservice.nl (printing)
• Besides their own webshops, they operate webshops for
retail businesses like We Fashion and M&S.
Financials
Company information
Activities
2010
Turnover € 23,7m
Total revenue of PostNL N.V. in 2011 was € 4,4 bln.
www.postnl.nl
Location: Den Haag
Shareholders: listed
Management: Harry Koorstra (CEO) / Guido de Wit (e-
commerce director)
• PostNL‟s main growth strategy is focused on the e-commerce
businesses.
• They would like to enter the German and UK e-commerce
market.
Status & situation
PostNL
58

• Read & View is an online media group, started in 2003
with a webshop named 123tijdschrift.nl.
• In 2010 the company sold over 400.000 subscriptions on
magazines.
• The operate the following webshops:
• 123luisterboek.nl
• Gsmplaza.nl
• 123dagblad.nl
• Abokado.nl
• Tijdschriftenbon.nl
• Boekkado.nl
• 123tijdschrift.nl
Financials
Company information
Activities
2010
Turnover € 12,1m
www.readandview.nl
Location: Doetinchem
Shareholders: Sanoma Media
Management: Frederik Brouwers
• They acquired several other webshops and grew quite fast.
• In May 2012 Sanoma Media acquired 100% of the shares of
Read&View.
Status & situation
Read & View
59

• Originating in the Netherlands, Takeaway.com is one of
the world leaders in online food ordering.
• Since the creating of the company in 2000, they became
market leading in the Netherlands and are now actively
developing their services in many European countries.
• Currently they have over 10.000 member‟s and their
websites record an average of 800.000 orders per
month.
• They work closely with several known brand such as
Domino‟s Pizza, Coca-Cola, Heineken and Ben &
Jerry‟s.
Financials
Company information
Activities
2010
Turnover € 72m
www.thuisbezorgd.nl
Location: Utrecht
Shareholders: Gribhold B.V.
Management: Jitse Groen
• The company has made a huge step forward and bought its
only competitor Pizzaweb.nl in 2005.
• Since 2007, the company has expanded its services
internationally by launching its website in several countries.
Besides the Netherlands, the company is now active in
Belgium, Germany, Austria, Switzerland, France, UK,
Luxembourg, Denmark and Sweden with several websites.
• They would like to grow further in Europe.
Status & situation
Takeaway.com B.V. / Thuisbezorgd.nl
60

Independent Dutch e commerce companies in 2012

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