Presented at the Twin Cities Oracle Marketing Cloud User Group by Ron Corbisier, CEO of Relationship One.

1. MAXYMISER
Overview

2. CXO
MAXYMISER
Maxymiser is a software company that helps brands
optimize the visitor experience and dramatically
increase conversions across channels, at scale, utilizing a
data-driven approach

3. The Most Powerful Enterprise Optimization Solution
Founded in 2006
• Quickly became #1 in Europe
• HQ Moved to New York in 2012
• 350+ staff globally
• Formally part of the Oracle Marketing Cloud
Market Leadership
• Unwavering focus over 10 years
• 340+ enterprise customers
• Serving nearly 20 billion optimized experiences
each month
• Highest client renewal rate in the industry
Leader in the Forrester Online Testing Wave Q3 2015

4. A Global, Multi-Vertical Approach: 340+ Enterprise Clients
v
Travel
v
/Other
v
Finance
v
Media
v
Retail

5. Approach to
Customer Experience Optimization

6. Unified Customer Experience Optimization Suite
Remove guesswork:
let data tell you what
works for your audience
Testing
Create unique and
relevant personalized
customer experiences
Personalization
Not data: actionable
insight and usable
customer analytics
Insights
%

7. Enabling True Personalization of the Entire Experience
APIs
Real-time
Web Data
Real-time
Mobile Data
Real-time
Social Data
DMP/CRM
Data
Web
Tablet
Mobile
Offline
Targeted
Experience
Real-time Profile
Real-time
Decision Engine
Deploy a Single Line Of Code <script src=“mmcore.js”>
Has an account
(returning visitor
Purchased X
in the past
User
promotional
code
Has items in
shopping cart
First time site
visitor
Lives in
California
Viewed multiple
product pages
On a tablet
1
Testing
•A/B…n
•MVT
Customer Insight
•Full funnel reporting
Personalization
•Segment discovery
•Customer Lifecycle
•Recommendations
360 degree customer view

8. Case Study: MVT, Mobile, Analytics
» Case Study – MVT, Mobile, Brand/Analy:cs
+ 6.8% Sales
+ 9.4% Sales
+ 59% clicks
+ 2% Sales
Default Test 2 Winner Test 1 Winner

9. Maxymiser Product Suite

10. The Shifting Focus of Marketers

11. 11
90% of customers choose
brand loyalty based on
their experience
89% of U.S. adults would
stop shopping at a
website due to a poor
experience
60% of customers would
pay MORE for brands that
offer them a beGer
experience
Sources: IBM Institute for Business Value,
CEO Report & Riverbed Research
Why Are We Talking About Customer Experience Optimization?

12. Why Are We Talking About Optimization?
12
“Business Value Add: High”
l “Tes%ng and op%miza%on solu%ons…increase the
value of broader digital experience investments
by increasing effec%veness and resonance with
customers of specific elements within the
experience or website.”
“Trajectory: Significant Success”
l “Despite an eCommerce focus today, Forrester
sees strong use cases beyond commerce, at
organiza%ons that take content, digital
experience, and conversion metrics based around
their digital channels seriously.”

13. “Optimize experiences across every step of a
customer’s journey”
“Testing, analytics, personalization,
segmentation and architecture to support
high-volume global sites and mobile apps are
critical capabilities for Forrester customers.”
“WCM vendors support these requirements
with a steadily advancing toolkit of NoSQL
databases, test and target tools, and rules-
based personalization.”
Why Are We Talking About Optimization?

14. HiPPO Approach
Design
UX
Nearly twice as
many senior
marketers say that
converting visitors
into paying
customers is a
bigger challenge
than actually getting
them to the site

16. 16
Sample Campaign – simple changes to get HiPPO buy-in

17. 17
A
B
C
D

18. 18
A
B
C
D
+3% +1% +1% Loser
Increase in Bookings

19. Product
Demo