Tapping into Packaged Facts’ extensive pet market research collection and analyst expertise, Pet Supplies and Pet Care Products in the U.S, 9th Edition provides category breakouts and insights not available from any other source.

1. Pet Supplies and Pet Care Products in the U.S., 9th Edition
During the economic "new normal" of economic lethargy, U.S. pet owners remain focused on value,
necessitating that U.S. marketers and retailers do the same. Affordable pricing is a key consideration,
but so are premium-style products with functional (health) and indulgence (pampering) attributes
appealing to people and pets alike. Accordingly, stylish, distinctly “human-style” products and brands
continue to make waves in the market, even as lower-priced private labels—often directly comparable
to their national brand counterparts—continue to gain traction.
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care-products-in-the-us-9th-edition.html
Published: July 2012 No. of Pages: 322
Price Single User License: US $ 4850 Price Corporate User License: US $ 9700
To succeed in the current market environment, a solid grasp of broad pet market trends is essential. The
pet supplies market is vast, however, encompassing everything from cat litter and health/hygiene
products to toys and apparel. So market players must examine category by category the wants and
needs of the product purchasers they hope to attract and retain.
Tapping into Packaged Facts’ extensive pet market research collection and analyst expertise, Pet
Supplies and Pet Care Products in the U.S, 9th Edition provides category breakouts and insights not
available from any other source. Covering nonfood pet supplies of all types and for all companion animal
types, the report examines trends in flea/tick care products, cat litter, toys, rawhide chews, bedding,
grooming products, supplements, clean-up products, and numerous other product segments. Using
2011 as the base year, it charts sales since 2007 and forecasts sales through 2016; breaks the market out
by animal type, product category, and retail channel; presents dollar sales and market shares for leading
marketers and brands in mass channels, the natural supermarket channel, and the specialty gourmet
supermarket channel; analyzes competitive strategies and new product trends; and provides
demographic and psychographic profiles of product purchasers.
Trends examined include pet health and pampering; the increasing strength of private-label pet
products; the changing paradigm in flea/tick spot-ons as formerly “vet-only” brands cross over into retail
and patents expire; natural/organic and sustainable appeals; brand licensing and celebrity pitches; and
pet travel and convenience products.
Special features include a discussion of pet supplies purchasing by economy related factors and by retail
channel, focusing on cross-channel shopping and shopper loyalty; proprietary pet owner survey data
collected by Packaged Facts during 2011 and 2012; and a first-hand report on new product trends based
on Packaged Facts’ participation in the American Pet Products Association’s 2012 Global Pet Expo in
Orlando, FL.

2. Table Of contents
Chapter 1: Executive Summary
Chapter 2: The Market
Chapter 3: The Marketers
Chapter 4: Marketing and New Product Trends
Chapter 5: Retail Channel Trends
Chapter 6: The Consumer
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