"Social media Websites" - Mark James, MEDA Webinar

1. Social Media Websites
& Tools
By
Mark J James, CEcD
ED Solutions, Inc.
mark.james@solutionsED.com
http://www.linkedin.com/in/edsolutions
http://twitter.com/EcoDev
1
Objectives
• Social Media for the Practical
ED!
• Overview
• Facebook
• LinkedIn
• Slideshare
• Flickr
Fli k
• Twitter
• Others….
2010 © ED Solutions, Inc. 2
1

2. 2010 © ED Solutions, Inc.
3
Social Media Integration
2010 © ED Solutions, Inc.
4
2

3. Indypartnership.com
addthis.com
or
sharethis.com
2010 © ED Solutions, Inc.
5
What social networks or tools,
if any, do you use?
71 % use
LinkedIn, and
just over 50%
use facebook.
2010 © ED Solutions, Inc.
6
Source: Atlas Advertising Research,September 2009
3

4. •500 million active users
•Avg of 130 ‘friends’
friends
•Avg user connected to
80 community pages, groups,
events
•70% of users are
from outside US
•More than a1 million websites
have integrated FB
•200 million regularly use
FB-mobile
2010 © ED Solutions, Inc.
7
2010 © ED Solutions, Inc.
8
4

5. OK, so let’s admit this…
Using Facebook – Start Smart
Who’s Your Target Audience?
Prospects
p
Existing Business
Investors
Find Your Voice
Business
Community
Stakeholder
Post C
Current Relevant C Content
Use Applications to Pull Your SM together
Push traffic to your website
Engage your community
Create “Super Fans”
10
5

6. 2010 © ED Solutions, Inc.
11
2010 © ED Solutions, Inc.
12
6

7. Using Facebook
Analytics and Advertising
Insights – Detailed real time demographics
real-time
Advertising – VERY targeted pay-per-click
schedules
Link other Fan Pages - Favorites
13
2010 © ED Solutions, Inc.
14
7

8. Facebook – The Good News
Business and Community Use is Growing
Exponentially
You can separate your personal from your
professional persona
It matters in SEO
15
16
8

9. About
• “The world’s largest professional network”
• 80 Million plus users worldwide, in 170 industries and
200 countries
200 countries
• Execs in all of the Fortune 500
• 60% of incomes over $93,000
• Segments:
• Executives: 28%
• Networkers/Consultants: 30%
p
• Late Adopters: 22%
• People with incomes of $200K + were seven times more
likely to have 150 plus connections than lower income
users.
• What is LinkedIn:
http://www.youtube.com/watch?v=ZVlUwwgOfKw
Source: Atlas Advertising
What social networks or tools,
if any, do you use?
71 % use
LinkedIn, and
just over 50%
use facebook.
2010 © ED Solutions, Inc.
18
Source: Atlas Advertising Research,September 2009
9

10. Key Features of LinkedIn
• Your profile
• Your Contacts
Your Contacts
• Your Connections
• Status updates
• Companies
• Groups
• Events
• InMail Feature
InMail Feature
• Applications
• Advertising
• Mobile Access
Source: Atlas Advertising
2010 © ED Solutions, Inc.
20
10

11. 2010 © ED Solutions, Inc.
21
Don’t forget Keywording…
2010 © ED Solutions, Inc.
22
11

12. w
www.wayneallia
ance.org
2010 © ED Solutions, Inc. 23
2010 © ED Solutions, Inc.
24
12

13. Where Does Twitter “Fit In”
• Link sharing, not trite sharing
• Offer twitter feeds to chamber members
• Search twitter to see if existing companies
in your community are tweeting
• Start conversations on Twitter- e.g., does
anyone know which skills their employees
need and aren’t found in X.
• Celebrate newsworthy events
25
2010 © ED Solutions, Inc.
26
13

14. A Word About Followers
• Its not how many, its who
• Look for people to follow who have more
followers than they are following
• Beware of ‘someone’ with very little
followers and lots of people they are
following.
following This = spam
• Check this out-
http://twittercounter.com
27
Create a Custom Background
2009 © ED Solutions, Inc. 28
14

15. How… http://www.ehow.com/how_4613303_twitter-
background.html
Step 1
• Create a Twitter account. If you haven’t gotten around to signing up for
Twitter yet, what are you waiting for? Go to twitter.com and sign up for an
account. If you need a little more help, read How to Set Up a New Twitter
Account in the resources below.
Step 2
• Decide what type of image you want to portray. Part of the difficulty in
setting the correct background is deciding what you want your Twitter
page design to say about you. Many folks take any image or graphic and
upload it to their Twitter account without much thought. Take some time
to come up with something that speaks of your style, taste and
personality.
Step 3
• Consider the screen real estate. The important information to be viewed
on Twitter occurs in the center of the page. No matter how many images
or sayings you have on your background, the center of the screen
belongs to Twitter. Therefore you have to create a background that gives
Twitter center stage.
Step 4
•
29 Go large. Larger images and/or graphics reduce the necessity for tiling
an image. It gives the appearance of one large background specifically
made for Twitter. Try starting with an image as large as 1600 x 1200.
How…
Step 5
• Remember that all screen resolutions are not the same. The smaller the
screen resolution, the lower the likelihood of your image will have to repeat.
In other words, if you elect to use an image that has a flower located to the
extreme left of the screen, on a lower resolution screen (800 x 600 for
instance), the flower displays once. A screen with a resolution of say 2048 x
1536, the flower will display tiled on the screen several times.
Step 6
• Think about using a border. When creating an image, remember that a
small portion of the top of the screen is dedicated to the Twitter logo and
user navigation. It’s a little easier on the eyes if the design included a
boarder over which the Twitter logo and navigation could sit without having
to fight against a busy background
background.
Step 7
• Upload your image to Twitter. Once you’ve played around with the image,
upload it to Twitter to see how it looks. Log onto your account. Click
“Design” found under the “Settings” tab. Once on the design screen click
“change background image.” Once you upload your image, check it out to
see if you like it. If you don’t you can change it or use one of the Twitter
default images until you come up with something you like.
30
15

16. Top 21 Twitter Apps.
Twitpic 1,236,828 Hellotxt 45,754
Tweetdeck 285,864 Twitdom 45,411
Digsby 233,472 Tweetscan 44,463
Twittercounter 212,200 Tweetburner 41,754
Twitterfeed 149,812 Tweetvisor 31,621
Twitterholic 147,164 Twittervision 30,708
Twhirl 143,333 Twitterfall 29,592
Twitturly 88 793
88,793 Monitter 25 433
25,433
Twtpoll 74,154 10 Twibs 17,168
Retweetist 60,051 Twistori 16,229
Tweepler 51,304 Twitbin 14,986
http://www.techcrunch.com/2009/02/19/the-top-20-twitter-applications/ 31
Consider a profile on…
16

17. www.tinytwitter.com
33
Why is 120 the New 140?
Retweets!
RT@ecodev....
34
17

18. 2010 © ED Solutions, Inc.
35
http://www.youtube.com/user/NCDeptofCommerce 36
18

19. Get your video indexed-
http://www.quickonlinetips.com/archives/2010/03/videos-indexed-by-google/
1. Put a video on your page : I mean a real video, hosted on your site, not on Youtube
or DailyMotion. You need a .flv file (or .mpg, .avi, .mp4) and a video plugin that
supports this kind of video formats. Jing is perfect to record onscreen action and
make nice video tutorials.
2. Create a thumbnail of your video : that’s the thumbnail that Google will display on
its search results page, so making a good quality thumbnail out of your video is an
important step. Personally, I’ve found that 160×120 gif or jpg works well for that
purpose….and they actually don’t need to be extracted from your video. Any image
pertinent to the content of your video will make the trick.
3. Create a video sitemap : Video sitemaps are XML files similar to usual sitemaps but
using a different syntax. See an example below.
4. Submit your video sitemap to Google : Video sitemaps can be submitted in
Google Webmaster Tools exactly as a standard sitemap. If you had not yet registered
your site in Google Webmaster Tool, that’s the perfect occasion to do it now.
2010 © ED Solutions, Inc. 38
19

20. Social Media Metrics
• Some interesting metric tools-
– Compete.com
– Google Alerts
– Xinureturns.com
– Bit.ly
– search twitter com
search.twitter.com
– Twittercounter.com
2010 © ED Solutions, Inc.
40
20

21. 2010 © ED Solutions, Inc.
41
Lots of aggregation!
2010 © ED Solutions, Inc.
42
21

22. Lots of aggregation!
2010 © ED Solutions, Inc.
43
2010 © ED Solutions, Inc.
44
22

23. mark.james@solutionsED.com
And
sdunnigan@grpva.com
Thanks for your attention!
2010 © ED Solutions, Inc.
45
23