20 Reasons a Mobile Website Should Be a Priority

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Which Website Does YOUR Customer See...www.MobileBizHelp.com
By: Ron Richardson
855.432.6762

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As a small business that is focused on generating more customers, you’re
probably constantly thinking of ways to get the job done. But have you
considered a mobile website yet?
If not, you are overlooking a powerful way that will help you generate more
leads and customers. In fact, if your business does not have a mobile-
friendly website, you are literally blocking potential customers from
accessing your business; I’m sure that’s the LAST thing you want to do. But,
chances are that you do not understand yet just how critical a mobile
website is to the success of your business.
You’ve probably noticed that the world has gone “mobile” at an increasing
rate over the past few years. Smartphone and mobile tablet sales have
increased dramatically and is not expected to slow down any time soon.
Due to this, consumers are using their smartphones and tablets to perform a
variety of daily tasks, such as surfing the web, engaging in social media,
reading product reviews, shopping, and so much more.
This massive shift in consumer mobile behavior is forcing businesses all over
the world to implement marketing strategies that will help them stay up to
date when it comes to getting in front of their target audience.
One of the most vital tools to accommodate this change is a mobile-friendly
website that allows mobile users to easily access it. Mobile internet search
via smartphones and tablets is one of the fastest-growing mobile activities of
all times and it’s expected to gain even more momentum in the coming
years.
However, many mobile users are still being met by websites that take
forever to load, are hard to navigate, and hard to read. In this day and age,
every company needs to have a mobile-friendly website if they want any
chance of connecting with consumers.
Compare the Difference - www.MobileBizHelp.com
(This is ONLY an Example, just showing you the differences using a restaurants site)
Here are 20 statistics related to the growth of mobile usage and how they
may impact your business:

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1. There are approximately 6.8 billion mobile subscriptions today:
 This statistic pretty much speaks for itself; this is 96% of the world
population. Mobile usage is definitely not going away anytime soon.
However, this also means that your business has to make sure that
you are implementing mobile strategies that will help you capitalize on
this massive audience.

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2. Mobile marketing is growing 8 TIMES faster than the internet
grew in the early 1990's:
 You’ve probably noticed how quickly the internet has grown over the
past couple of decades. Thanks to the web, small businesses have
been able to implement growth strategies that allow them to generate
more leads and customers than ever before. However, mobile
marketing is growing 8 times faster than the internet, which means if
your business is not “mobilized,” now is the time.
3. Mobile internet search has grown by 500% over the past two
years
 This is proof of just how quickly mobile internet search is growing.
With the massive amount of new mobile subscriptions and smartphone
purchases amongst consumers, the growth rate of mobile search is not
expected to slow down. In fact, it will continue to grow as more people
become comfortable using their smartphones and other mobile devices
to perform online searches.

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4. 50% of all local searches are performed on mobile devices
 Out of all the searches performed by people who are looking for “local”
businesses, products, and services, one-half of them are performed on
mobile devices instead of desktop computers. Again, this shows just
how much consumers depend on their mobile devices in their quest to
find local information.

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5. 33% of mobile internet searches are for "local" products and
services
 More than 1/3 of all internet searches performed on mobile devices are
for “local” products and services. In a nutshell, this means that these
consumers are searching for local businesses in their area that can
provide what they need and want. As a local business, this means if
you do not have a mobile-friendly website, your chances of connecting
with local mobile consumers is slim.
6. 94% of smartphone owners look for local information on their
phone
 As you already know, many consumers today own smartphones and
tablets. But did you know that nearly all of them use these devices to
find “local” information? Smartphones contain several capabilities to
make our lives easier; and one of those capabilities is online search. If
you do not have a mobile-friendly website, many of these smartphone
and tablet owners won’t be able to connect with your business.

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7. 61% of users call a business after finding them on their
smartphone
 Mobile users are usually ready to take some type of action when
searching for local businesses. In other words, these are HOT, ready-
to-spend leads. As a local business, your success thrives on the
number of leads you can get.

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8. 59% of users visit a business after finding them on their
smartphone
 Again these are HOT leads who are ready to take action. Mobile
conversion rates are much higher than any other type of marketing or
advertising. However, without a mobile-optimized website, you’re
missing out on these potential new customers.
9. 71% of smartphone users that see TV ads, printed ads, or online
ads, do a mobile search for more information
 If your business is doing other types of advertising, mobile is still a
major factor in converting those leads into paying customers. For
instance, if you’re running a TV ad, many people use their mobile
devices to find out more information about your company, products, or
services after seeing that ad. So they need to be met with a mobile-
friendly site when doing their research.

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10. 45% of users between 18 and 29 use mobile search daily
 These consumers search the internet from their mobile devices every
single day. That is a large number of “buying age” consumers who
could be potentially trying to access your website, but can’t; which
means lost profits for your business.

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11. 44% of mobile users read reviews and product information
 Mobile users like to see what others have to say about a company
before they do business with them. They also like to get as much
information as possible about products and services before making a
purchasing decision. Make it easy for them to find out everything your
company has to offer by having a mobile version of your website.
12. Local mobile searches are projected to exceed desktop searches
for the first time in 2015
 Currently, most internet searches are performed on desktop
computers. However within a few years, most internet searches will be
performed from mobile devices. This means that most people will rely
on their smartphones and tablets to find local products, services, and
businesses. If you do not have a mobile website yet, it’s not too late
to get one so you can be ahead of the curve and capturing more leads
and customers via mobile.

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13. 74% of consumers will wait 5 seconds for a web page to load on
their mobile device before abandoning the site
 If your business does not have a mobile-friendly website, it probably
takes much longer than 5 seconds to load for mobile users. This
means that you are literally missing out on a large amount of potential
customers. Consumers today move fast and do not have the patience
to wait more than several seconds for a website to load on their mobile
devices.

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14. 40% of mobile users have turned to a competitor’s site after a
bad mobile experience.
 If you think it’s bad that mobile users can’t properly view your
website, it’s even worse that many of them immediately move on to a
competitor’s mobile-friendly website. Not only does your website block
them from reaching you, but it pushes them directly into your closest
competitor’s sales funnel.

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15. 46% of mobile users say they are unlikely to return to a website
they had trouble accessing from their phone
 If consumers experience slow loading times… or have a problem
finding the information they need on your site while using their mobile
devices, they become frustrated. Many of them make a vow to never
“try” to view your website again from their mobile phone. Potentially,
these leads and prospects are lost forever.

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16. 61% of people have a better opinion of brands when they offer a
good mobile experience.
 When consumers can whip out their mobile devices, quickly pull up a
website, and easily find the information they’re looking for, it’s
refreshing. Why is that? It’s because most businesses have yet to
make it easy for them. So when they come across companies that are
actually catering to their mobile audience by having mobile-friendly
websites, they think highly of the brand.

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17. 53% of shoppers compare in-store prices to online prices while
shopping.
 While shopping, consumers want to make sure they’re getting the best
bang for their buck. So they use their mobile devices to compare in-
store pricing to online prices. This proves that consumers are serious
about using their mobile phones to help them make buying decisions.
A mobile-friendly website makes it easy for consumers to check your
products and pricing.

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18. Mobile searchers are 51% more likely to make a purchase than
desktop searchers
 When mobile users perform internet searches, they are usually looking
to take some type of action right away. Whereas, desktop users are
usually doing more “surfing.” This means that businesses that do not
have a mobile-friendly website are losing these potential customers to
their competitors. No one wants to wait until they get in front of a
desktop computer to search for information that they need right now.

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19. 74%, have used their phones to get directions to store locations
and other business information
 Most mobile users search for local information while on the go.
Imagine that a potential customer is looking for your phone number or
directions to your store while out running errands. Well, if they can’t
access your website to get your phone number, directions, hours of
operation, or other information, that lead is pretty much lost.

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20. 48% use them for promotions and coupons
 Consumers today love discounts and coupons, as evident by this
statistic. When consumers are looking for coupons and promotional
offers for your company in particular, the first place they will go is to
your website. However, if your website is not mobile-friendly, they will
be met with a slow-loading, hard to navigate site instead of a great
coupon that they can redeem immediately.
If you have any questions about the information contained in this report, or
if you are ready to design a mobile website, contact me at 855.432.6762
and I can build you a FREE Mockup of your site today.
Thank you,
Ron Richardson
855.432.6762
www.MobileBizHelp.com

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Sources:
http://www.luxurydaily.com/54pc-of-u-s-consumers-crave-in-store-digital-mobile-touch-points-cisco/
http://www.emarketer.com/Article/Mobile-Spurs-Digital-Coupon-User-
Growth/1009639#VtDzxL6QcVIG76xo.99
http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx
http://www.ridgemarketing.com/mobile-solutions-13-key-mobile-statistics-to-know-for-2013.html
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebroadband
http://www.mobify.com/blog/13-stats-to-convince-your-boss-to-invest-in-mobile-in-2013/
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
http://www.ridgemarketing.com/mobile-solutions-13-key-mobile-statistics-to-know-for-2013.html
http://www.vocus.com/blog/50-mobile-search-stats-and-why-you-should-care/
http://www.localytics.com/blog/2013/mobile-statistics/
http://www.tnooz.com/2013/06/04/news/show-these-mobile-usage-stats-to-any-travel-executive-
resisting-change/
http://savvypanda.com/Joomla-Mobile-Websites/statistics-mobile-websites.html

20 Reasons a Mobile Website Should Be a Priority

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20 Reasons a Mobile Website Should Be a Priority