See my new presentation about Search Engine Optimization field

1. By :Rana Gomaa

2. Seminar Syllables
1. What is Search Engine
2. How search Engine Works
3. Search Engine History from 1990 to 2001
4. The Age of Google begins
5. Search Engine Statistics
6. Search Engine Marketing
7. What is SEO ?

4. What is Search Engine
A web search engine is
 a software system that is designed to
search for information on the World
Wide Web. The search results are
generally presented in a line of results
often referred to as search engine
results pages (SERPs).
 The information may be a mix of web
pages, images, and other types of
files.

5. How Do Search Engines Work

6. Search Engines History from 1990 to 2015
Archie (1990)
First search engine

7. In 1993
• It allowed users to submit their pages
they wanted indexed with their own page
description.
• This meant it needed no bot to collect
data and was not using excessive
bandwidth. The downside of ALIWEB is
that many people did not know how to
submit their site.
the web's first robot came. In June 1993 Matthew Gray
introduced the World Wide Web Wanderer. He initially
wanted to measure the growth of the web and created
this bot to count active web servers. He soon upgraded
the bot to capture actual URL's.

8. In 1994
• First Search engine
to index all pages

9. in 1995
Yahoo
Internet Usage in 1995

10. In 1996
In 1998

11. 2000

12. From 2001 till now
The Age of Google begins
1.65 billion $ in 2006
Rich Snippets

15. Pages should be optimized
to let crawlers or spiders
index them
How
Google
Works

16. Search Engine Marketing (SEO - PPC)

17. SEO VS PPC - Audience interactions

18. What is SEO ?
Search engine optimization (SEO) is the
process of affecting the visibility of a
website or a web page in a search engine's
unpaid results - often referred to as
"natural, "organic," or "earned" results.
Think like google …..

19. On
Page
Factors

20. Coding
Factors

21. Off
Page
Factors

22. /ranaMgomaa
/rana_gomaa
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