Here are the slides from the thought leader sessions we held in the Collaboration Diner at Olympia.

4. #cbdiner #stay
or
#cbdiner #go
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5. #cbdiner #deal
or
#cbdiner #no deal
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6. 1. Markets are conversations.
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7. Cluetrain Manifesto

9. Q1

10. 18. Companies that don't realize
their markets are now
networked person-to-person,
getting smarter as a result
and deeply joined in conversation
are missing their best opportunity.
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13. Q1
In a networked market
will innovation
come from the
customer or from the
R&D department?

14. Q1 (more)

15. 73. You're invited,
but it's our world.
Take your shoes off at the door.
If you want to barter with us,
get down off that camel!
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17. Q2

18. 13. What's happening to markets
is also happening among employees.
A metaphysical construct called "The Company“
is the only thing standing between the two.
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19. Q2
Will Enterprise
Social change the role
of HR inside the
organisation ?

20. Q3

21. 31. Networked markets
can change suppliers overnight.
Networked knowledge workers
can change employers over lunch.
Your own "downsizing initiatives“
taught us to ask the question:
"Loyalty? What's that?"
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22. Brand loyalty over 12 months

23. Q3
In a world where there
is no customer,
employer or employee
loyalty how do we build
relationships that are
meaningful ?

24. Q4

25. 32. Smart markets
will find suppliers
who speak their own language.
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27. Q4
Does the rise of social
tools
signpost the end of the
corporate web site?

28. Q5

29. 50. Today, the org chart is hyperlinked,
not hierarchical.
Respect for hands-on knowledge
wins over respect for abstract authority.
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30. Q5
Is influence replacing
hierarchy ?

31. Q6

32. 65. We're also the workers
who make your companies go.
We want to talk to customers directly
in our own voices,
not in platitudes written into a script.
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35. Q6
Are companies going to
be bold enough to let
their customers talk to
anyone inside the
business ?

36. Q7

37. 10. Networked markets are getting smarter,
more informed, more organized.
Participation in a networked market
changes people fundamentally.
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38. Cluetrain Manifesto

39. Q7
How does
participation
fundamentally change
people ?

40. Q8

41. 12. There are no secrets.
The networked market knows more
than companies do
about their own products.
And whether the news is good or bad,
they tell everyone.
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43. Q8
Does the networked
market know more
about your products
than you do?

44. Q9

45. 82. Your product broke.
Why?
We'd like to ask the guy who made it.
Your corporate strategy makes no sense.
We'd like to have a chat with your CEO.
What do you mean she's not in?
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46. In the NYC office of Lehman Brothers the CEO was called
the ‘invisible man’ by personnel from the trading floor at HQI
he was so elusive he didn’t even make it to the infamous 31st floor

47. Q9
Does the CEO report
to the shareholders
or to the networked
market ?

48. Q10

49. 17. Companies that assume
online markets
are the same markets
that used to watch their ads on television
are kidding themselves.
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52. Q10
If networked markets
are proving to be
different then what
will a networked
workforce look like?

53. Q11

54. 86. When we're not busy being your
"target market,“
many of us are your people.
We'd rather be talking to friends online
than watching the clock.
That would get your name around better than
your entire million dollar web site.
But you tell us speaking to the market is
Marketing's job.
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55. Q11
Does allowing your
staff to go off piste
increase productivity
?

57. Q12

58. 42. As with networked markets,
people are also talking to each other
directly inside the company —
and not just about rules and regulations,
boardroom directives,
bottom lines.
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59. “the regulators are not comfortable
with our use of Social networking tools
but the will get use to it, its inevitable”
“with these tools, our employees will
create value for us and our customers in
ways we cannot even imagine today”
Reversed employee antagonism and resistance to Sunday opening
by facilitating conversation on the corporate platform and devolving
decision making power to employees . Now employees actively champion
the Sunday opening policies which they actively shaped .

60. Q12
Do Enterprise social
tools represent an
opportunity to re-
engage a disengaged
workforce?