1. Storytelling in HR
» Rooven Pakkiri
» Head of Social KM
» rpakkiri@intec.co.uk
» Twitter: @roovenp
2. When we were growing up …
We would have laughed out loud at anyone who said we would pay for this..
Now there are people in China paying for this…
3. Businesses built with:
No assets
No marketing
No salesforce
NB: You can also argue that the traditional notions
of customer are being replaced by a new form of
partnership
The Sharing Economy and its new stars
5. Bring your own App
“1. Work is in Office (outlook,
powerpoint, slideshare, salesforce ) =18
2. Hybrid is in Study (flipboard, pocket,
ted talks, podcasts) = 15 and Travel
(Tube, Trains, TripIt) = 21 so total of 36
3. Non-Work (non work stuff such
as iTunes and games) = 9
I have 12 social apps too (WhatsApp,
Twitter etc) which I would put in hybrid
but feel free to categorise them as non-
work”
“I have 75 apps on my iPhone.
Non - work = 15
Work = 30
Hybrid = 30”
6. Human Capital - the last differentiator
So HR must step up and deliver Business value
7. IF
People are the most
valuable asset of any
organisation
THEN
Why isn’t HR the most
important function /
department in the
company
The Paradox
8.
9. PART 1
» What is Storytelling? Putting the Science of
Storytelling into practise. Its importance and
usefulness to HR - David Mason
23. Part 3
» How do I get started? Deconstructing
Storytelling. Key ingredients and expert tips -
Charlotte Harris, David Green and David
Mason.
Notes de l'éditeur
Age of Disruption - new relationhips
Age of disruption - Insurance market under threat
Commodisation of IT via self service in the cloud is happening
I asked them to classify the apps on their phone into 3 categories - work, hybrid and non-work
#1 - It turns out that there are far more Work then Non-work apps on our phones
Commoditisation of IT has happened !
#2 - Implication is that we are increasingly sourcing our own software solutions to our business problems - SELF SERVICE
#3 – more interestingly from the pov of human capital is the strong suggestion that the richness of your apps on your phone might be a better indicator of your true value then say the fact that you attended a 3 day training course or workshop on Social Selling? Can you see the number and complexion of the apps you have on your phone as being part of the employment criteria?
Bottom right is interesting - arranged life in verbs !