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Storytelling in HR
» Rooven Pakkiri
» Head of Social KM
» rpakkiri@intec.co.uk
» Twitter: @roovenp
When we were growing up …
We would have laughed out loud at anyone who said we would pay for this..
Now there are people in China paying for this…
Businesses built with:
No assets
No marketing
No salesforce
NB: You can also argue that the traditional notions
of customer are being replaced by a new form of
partnership
The Sharing Economy and its new stars
The Future
Is Now
Bring your own App
“1. Work is in Office (outlook,
powerpoint, slideshare, salesforce ) =18
2. Hybrid is in Study (flipboard, pocket,
ted talks, podcasts) = 15 and Travel
(Tube, Trains, TripIt) = 21 so total of 36
3. Non-Work (non work stuff such
as iTunes and games) = 9
I have 12 social apps too (WhatsApp,
Twitter etc) which I would put in hybrid
but feel free to categorise them as non-
work”
“I have 75 apps on my iPhone.
Non - work = 15
Work = 30
Hybrid = 30”
Human Capital - the last differentiator
So HR must step up and deliver Business value
IF
People are the most
valuable asset of any
organisation
THEN
Why isn’t HR the most
important function /
department in the
company
The Paradox
PART 1
» What is Storytelling? Putting the Science of
Storytelling into practise. Its importance and
usefulness to HR - David Mason
STORYTELLING IN HR
» David Mason
» Non-executive director
Putting the Science into Practice
Ipswich v. Preston
A Surprise Ending
HR at a Crossroads
Where Can All This Lead (for now)
The Opportunity for HR
Become a Genuine Business Partner
Reduce Administration
Become a Profit Centre
Part 2
» Storytelling in action - Art of the possible
demo – Alex Gibson and Rooven Pakkiri
People are the most
valuable asset of any
organisation
BUT
80% of a company's
knowledge is in the
heads of its employees
The Challenge
Storytelling in HR
Delivering Collaborative Decision
Making
Using evidence based data
Storytelling in HR
Keeping the on-going company
story alive
Using evidence based data
Part 3
» How do I get started? Deconstructing
Storytelling. Key ingredients and expert tips -
Charlotte Harris, David Green and David
Mason.

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HR Storytelling

  • 1. Storytelling in HR » Rooven Pakkiri » Head of Social KM » rpakkiri@intec.co.uk » Twitter: @roovenp
  • 2. When we were growing up … We would have laughed out loud at anyone who said we would pay for this.. Now there are people in China paying for this…
  • 3. Businesses built with: No assets No marketing No salesforce NB: You can also argue that the traditional notions of customer are being replaced by a new form of partnership The Sharing Economy and its new stars
  • 5. Bring your own App “1. Work is in Office (outlook, powerpoint, slideshare, salesforce ) =18 2. Hybrid is in Study (flipboard, pocket, ted talks, podcasts) = 15 and Travel (Tube, Trains, TripIt) = 21 so total of 36 3. Non-Work (non work stuff such as iTunes and games) = 9 I have 12 social apps too (WhatsApp, Twitter etc) which I would put in hybrid but feel free to categorise them as non- work” “I have 75 apps on my iPhone. Non - work = 15 Work = 30 Hybrid = 30”
  • 6. Human Capital - the last differentiator So HR must step up and deliver Business value
  • 7. IF People are the most valuable asset of any organisation THEN Why isn’t HR the most important function / department in the company The Paradox
  • 8.
  • 9. PART 1 » What is Storytelling? Putting the Science of Storytelling into practise. Its importance and usefulness to HR - David Mason
  • 10. STORYTELLING IN HR » David Mason » Non-executive director
  • 11. Putting the Science into Practice
  • 14. HR at a Crossroads
  • 15. Where Can All This Lead (for now)
  • 16. The Opportunity for HR Become a Genuine Business Partner Reduce Administration Become a Profit Centre
  • 17.
  • 18. Part 2 » Storytelling in action - Art of the possible demo – Alex Gibson and Rooven Pakkiri
  • 19. People are the most valuable asset of any organisation BUT 80% of a company's knowledge is in the heads of its employees The Challenge
  • 20. Storytelling in HR Delivering Collaborative Decision Making Using evidence based data
  • 21. Storytelling in HR Keeping the on-going company story alive Using evidence based data
  • 22.
  • 23. Part 3 » How do I get started? Deconstructing Storytelling. Key ingredients and expert tips - Charlotte Harris, David Green and David Mason.

Notes de l'éditeur

  1. Age of Disruption - new relationhips
  2. Age of disruption - Insurance market under threat
  3. Commodisation of IT via self service in the cloud is happening I asked them to classify the apps on their phone into 3 categories - work, hybrid and non-work #1 - It turns out that there are far more Work then Non-work apps on our phones Commoditisation of IT has happened ! #2 - Implication is that we are increasingly sourcing our own software solutions to our business problems - SELF SERVICE #3 – more interestingly from the pov of human capital is the strong suggestion that the richness of your apps on your phone might be a better indicator of your true value then say the fact that you attended a 3 day training course or workshop on Social Selling? Can you see the number and complexion of the apps you have on your phone as being part of the employment criteria? Bottom right is interesting - arranged life in verbs !
  4. And every night that knowledge walks out the door
  5. And every night that knowledge walks out the door