Here are the slides from an innovative IBM Social Business Brieifing

1. Welcome to #ibmsbb

2. Format

3. Introductions
Rooven Pakkiri Veteran of the dot.com revolution, social business evangelist, Head of Social Business at leading
agency and IBM Business Partner Digirati.
Digirati
@roovenp Rooven is an author and speaker on the way in which Social Business technology , adoption and
usage will transform the enterprise. Follow Rooven on http://twitter.com/roovenp
Lee leads the Strategy practice at Headshift where he and his team help large global clients with
Lee Provoost Digital, Social Business and IT Strategy definition and implementation for global rollouts, post-merger
Headshift|Dachis Group integration and top-line/bottom-line growth initiatives.
@leeprovoost Lee is an active advisor to several startups and a mentor at the startup incubator Seedcamp. Lee has
previously lived and worked in Belgium, the Netherlands and India. He now lives in London. You can
follow his ongoing stream of thoughts on http://twitter.com/leeprovoost
Simon Collister Simon is We Are Social’s Consultancy Director where he works with clients to plan and implement
strategies that enable organisations to become more social and porous through changing their
We are Social business knowledge and processes. Prior to We Are Social, Simon worked in digital
@simoncollister communications for leading PR firms, Weber Shandwick and Edelman. A founder member of the
Chartered Institute of PR’s Social Media Advisory Panel, he is currently researching a PhD in
networked communication. http://twitter.com/simoncollister
Stuart Mcintyre Stuart McIntyre is cofounder and CTO of Collaboration Matters. With over 2,500 followers, a
network of millions of LinkedIn contacts and a weekly podcast that reaches thousands worldwide, his
Collaboration Matters social reputation is proven. However, Stuart is not just another 'social networking guru', his
@stuartmcintyre organisation has delivered more IBM Collaboration projects than almost any other IBM Partner,
deliver regular Connections-focused Social Business training sessions for organisation executives, and
run the UK IBM Connections User Group. http://twitter.com/StuartMcIntyre
Dale Roberts Dale is half way through his second decade helping organisations make better decisions. Much of
this time was with Business Intelligence giant, Cognos where, as a European Services Director, he
Artesian Solutions oversaw hundreds of business intelligence solutions for major corporates. Most recently he is part
@decisionhacker of the Executive team of Artesian Solutions, an innovator in social media monitoring and
analytics. He is a commentator, blogger and regular speaker on the Business Intelligence, Analytics
and Performance Management circuit. Follow him on http://twitter.com/DecisionHacker

4. Social Business Social
Analytics
Collaboration Decision Making
Influence
Mentions
Sentiment
Engagement
Talent Management
Marketing
Social Brand

5. Where Brand, Business and Analytics Converge

6. Which
departments are
driving Social ?

7. Gartner predicts that
over 70% of IT-
dominated social media
initiatives will fail
through 2012
Source: IBM White Paper “measuring the value of social software – June 2010

9. Is Social Being
Driven by
Culture or
Leadership ?

10. “If you want to build a ship, don’t drum up the men to gather wood, divide the
work and give orders...
... instead, teach them to yearn for the vast and endless sea...”

11. Social Brand
versus Social
Business, is
there a correct
order of play ?

12. From social brand to social business
"Our chief listener is critical to
making sure the right people in
the organization are aware of
what the conversations on the
web are saying about us, so
that relevant people in the
business can connect with
customers"
Richard Binhammer
Communications Executive, Dell

13. Are organisations
defining clear
objectives for
Social or
attempting to
learn from the
outcomes ?

14. Strategy versus Culture
“Culture eats
Strategy for lunch”
Sandy Carter
IBM

15. Social Business Objectives
Listening – using social media as “real time” research and
gaining insights from listening to customers
Talking – using conversations with customers to promote
products or services
Energizing – building brand stewardship; and identifying
enthusiastic customers and using them to persuade
others
Supporting – making it possible for customers to help
each other
Embracing – turning customers into a resource for
innovation

16. The Reducing Cost of Failure
“Change is powerful, but change
always comes with failure as its
partner. 'This might not work' isn't
merely something to be tolerated;
it's something you should seek
out”
Seth Godin
Poke the Box
“Social Analytics are the new Black”
Sandy Carter, IBM

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