Cavin Santoya

1. Cavin H. Santoya
EVOLUTION OF MEDIA

3. So what is Media?
 Media is a way to
communicate information
from person to person.

4. Why is media so important?
o All media have their importance and
usefulness. The Media serve to keep
you informed of current issues.
o And the development
of a better society
through an informed
public opinion.

5. 1. PREHISTORICAL AGE
2. INDUSTRIAL AGE
3. ELECTRONIC AGE
4. NEW(INFORMATION) AGE
"THE 4 EVOLUTION OF
TRADITIONAL TO NEW MEDIA"

6.  refers to the time before the existence of written or
recorded history. Petroglyphs can be carvings in rocks or
caves.
 Prehistoric Technology is the technology that predates
recorded history. The Stone Age is a broad prehistoric
period during which stone was widely used in
manufactured and broadcast message.
PREHISTORICAGE
(200,000 BC- 4,000 BC

9. • The beginning of human
communication dates back to ancient
cave paintings, drawn maps, and writing.

10. In the Caves
Man has always had a need to
communicate

15. INDUSTRIAL AGE ( 3000
BC- 100 AD)
 is a period of history that encompasses the changes
in economic and social organization that began around
1760 in Great Britain and later in other countries,
characterized chiefly by the replacement of hand tools
with power driven machines such as power loom and the
steam engine.

16. Example is writing, metallurgical art and
bronze sculpture, alphabet, drama, and
paper

17. ELECTRONICAGE (1450
AD- 1620)
Era of instant communication; a return to the global
village with all-at-once sound and touch. The age of print
had its obituary tapped out by the telegraphs. The
electronic media are detribalizing the human race. Instant
communication has returned us to a prealphabetic oral
tradition. Electronic Media is a kind of media which
requires the user to utilize an electric connection to
access it. It is also known as Broadcast Media. It includes
television, radio, and new- age media like internet,
computers, telephones, etc.

18. Phone
Device invented by Italian Antonio
Meucci.

20. Newspaper

22. TELEVISION

24. Radio

27. NEW(INFORMATION)AGE( 1839-
PRESENT)
(also known as the Computer Age, Digital
age, or New Media Age) is a period in
human characterized by the shift from
traditional industry that the Industrial
Revolution brought through
industrialization, to an economy based on
information computerization.

28. However, today we associate the word’ mass
media’ to computers, internet, newspapers,
magazines, mobile phones……

32. CELLPHONE

35. LAPTOP

36. FLAT SCREEN TELEVISION

38. INTERNET

39. That’s what Media
evolved as time goes by
from the past 200,000
BC until in the present
time.

40. THE END