2010-2015 || Osteoporosis Drug Market- Global And China Market Analysis

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3. Summary
In 2009, the global Osteoporosis drug market was worth USD 6.8 billion,
with Bisphosphonate class of drugs leading the market. In the overall
Bisphosphonate, ibandronate (Bonviva/Boniva; Roche) and zoledronate
(Aclasta/Zometa; Novartis) accounted largest share in class, respectively,
and showed an average sales growth rate of about of 20% in the past 2
years.
Amgen’s Denosumab is the recent entrant to the Osteoporosis treatment
market, following its approval from the U.S. and European Union (also
approved for bone loss associated with prostate cancer). Denosumab is
expected to compete directly with the Bisphosphonate drug class. However,
initial uptake of Denosumab is likely to be as second-line therapy, mostly in
patients who are intolerant to Bisphosphonate. In addition to the treatment
of Osteoporosis, there is substantial potential for Denosumab for treating
bone loss in patients with cancer. Denosumab market is expected to reach
USD 3.8 billion in 2015.

4. Scope
The objective of the study on “Global and China Osteoporosis Drug Industry
Analysis and Forecast (2009 – 2015)” is to gain detailed market insights for key
Osteoporosis drugs market segments. The market is analyzed on the basis of
growth trends, ongoing developments, market penetration and revenue share.
The report also covers the strategies followed by “Osteoporosis Drugs Market”
players.
Segmentation & Analysis
The report segments and analyzes the “Osteoporosis Drugs Market” on the basis
of following sub-categories:
• Geographic Markets
o Global
o China

5. Table of Contents :
CHAPTER 1 EXECUTIVE SUMMARY
CHAPTER 2 CHINA OSTEOPOROSIS MARKET ANALYSIS, 2009 – 2015
2.1 MARKET OVERVIEW
2.2 50+ CHINESE POPULATION GROWTH TREND 2007 - 2050
2.3 CHINA POPULATION AGE STRUCTURE, 2010
2.4 CHINESE POPULATION WITH OSTEOPOROSIS, 2008 - 2050 (MILLION)
2.5 DRIVING FACTOR ANALYSIS OF CHINA OSTEOPOROSIS MARKET
2.5.1 BARGAINING POWER OF CUSTOMERS: MEDIUM/HIGH
2.5.2 BARGAINING POWER OF SUPPLIERS: LOW
2.5.3 THREAT OF SUBSTITUTE PRODUCTS: MEDIUM
2.5.4 THREAT OF ENTRY OF NEW COMPETITORS: LOW
2.5.5 INTENSITY OF COMPETITIVE RIVALRY: HIGH
2.6 APPROVED OSTEOPOROSIS TREATMENT LANDSCAPE
2.7 COMPETITIVE STRATEGIES……………..

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