1. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 1
Army Family Team Building (AFTB)
L.3 Effective Communication for Leaders
Outcome Measure: The learners will construct communication strategies to
successfully convey information as leaders to teams or individuals.
TargetAudience: Service Members, Department of Defense (DoD) Civilians,
Military Community Member, and their Families.
Instructor: AFTB Instructors
Class Length: 90 minutes
Equipmentand Supplies:
Digital Projector
Computer
Viewing Screen
Class Materials:
Script
Handouts
1 Are You Communicating Effectively
2 Types of Communication
3.1 Cultural Differences in Nonverbal Communications
3.2 Cultural Differences in Nonverbal Communications
3.3 Cultural Differences in Nonverbal Communications
4 Communicating the Task, Purpose, Method and End State
5 Task, Purpose, Method, End State Scenario
6 Sample Communications Strategy
7 SMART Goals
8 12 Tips for an Effective Communications Strategy and Plan
9 Personal Communications Strategy
Slides
1. Effective Communication for Leaders
2. Learning Objectives
3. Effective Communication
2. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 2
4. Communication Guidelines for Leaders
5. Leaders Use a Variety of Ways to Communicate
6. Cultural Differences in Nonverbal Communication
7. Role of Leader in Communicating with a Team
8. SMART Goals
9. Effective Communication Strategy
10. Communication Strategy
11. Lasting Impression
12. Learning Objectives
13. Effective Communication for Leaders
Instructor Aids
1. Types of Communication
2. Task, Purpose, Method, End State Scenario
Exercises
1. Communication Evaluation
2. Types of Communication
3. Task, Purpose, Method, End State Scenario
4. Lasting Impression
Learning Objectives:
At the end of this class, the learner will:
1. Contrast various types of communication and determine the appropriate
usage as a leader.
2. Communicate the task, purpose, method, and end state.
3. Construct a personal communication strategy to support your leadership
roles.
3. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 3
1. Introduction
Slide 1: Effective Communication for Leaders
What do you consider to be a key ingredient to being an effective leader? PAUSE for
responses. (Possible Answers: Communication, integrity, honesty, personal courage,
etc.)
Would you agree that communication is one of the keys to being an effective
leader?
Communication is central to all human behavior and is one of the essential elements of
leadership. All individuals, especially leaders, must be able to present information in a
manner that is clear and concise in order to be effective in groups or organizations they
lead.
When is communication effective? PAUSE for responses. (Possible Answers:
When it is understood by the intended audience, when the receiver of a message
understands the message that a sender meant to send)
For communication to be effective, the message that is heard has to be the message
that is sent. Effective Communication also requires that the communicator be aware of
the different means of communication available and then choose and utilize the most
effective means. Effective communication also requires leaders to receive information
from others.
What skill does a leader need to have to effectively receive information from
others? PAUSE for responses. (Possible Answer: Good listening skills)
Without effective communication, there is no leadership. The effectiveness of a leader is
directly correlated to his or her ability to communicate. Leaders with exemplary
communication skills stand out in a crowd. Many factors play into effective
communication: our leadership style, the means we choose to communicate, and the
audience receiving the information.
Our purpose today with this class is to identify factors leaders need to consider in their
communication and organize a strategy to ensure effective communication.
Slide 2: Learning Objectives
4. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 4
At the end of this class, participants will be prepared to:
1. Contrast various types of communication and determine the appropriate usage as a
leader.
2. Communicate the task, purpose, method and end state.
3. Construct a personal communication strategy to support your leadership roles.
Many of the problems that occur in a group or an organization are the direct result of
people failing to effectively communicate. Faulty communication can lead to confusion
and cause a good plan to fail. As a leader you need to think about how well your
intended messages are being understood by the receiver. Ask yourself if you are
achieving this goal of communication.
What happens if a leader’s intended message is not understood by the receiver?
PAUSE for responses. (Possible Answers: Confusion, frustration, plans fail, ideas don’t
come to fruition, etc.)
Before we start talking about how leaders can create effective communication within
their teams let us take a few minutes to identify your personal strengths and
opportunities for growth associated with some of the factors of communication.
EXERCISE 1: Are You Communicating Effectively?
INSTRUCTOR NOTE:
This exercise is to help the students evaluate their communication skills as leaders. Give the
students about five minutes to answer questions. Stress to the students that this evaluation is
only as effective as the honesty of their answers. After the students finish the evaluation, have
them circle the number of the question(s) they answered with a No. These are the areas where
they will want to make improvements.
Handout 1: Are You Communicating Effectively?
Turn to Handout 1: Are You Communicating Effectively? This is a personal evaluation.
You will not share your answers. The questions on this evaluation address various
communication factors leaders should consider when communicating. It will only be as
effective as you are honest in evaluating your communication skills. You can use this
exercise as a personal guide to understanding your strengths and opportunities for
growth as a leader with respect to your communication skills.
You have five minutes to complete this evaluation. Please begin.
5. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 5
Once everyone has completed the evaluation, have the students circle the numbers of
the questions they answered with a NO. Then ask the students the following questions.
How did that go? PAUSE for responses.
What does the diversity of the communication factors say to you about
communication as a leader? PAUSE for responses.
How do you think your communication skills would be improved if you worked on
implementing the factors of your ‘no’ responses? PAUSE for responses.
Slide 3: Effective Communication
As we mentioned earlier, effective communication occurs only if the receiver
understands the exact information or idea that the sender intended to transmit.
Is this always an easy task? PAUSE for responses. (Answer: No)
Why or why not? PAUSE for responses. (Possible Answers: Overload of
information, language barriers, non-verbal cues, inattentive listener, etc.)
Would you agree with these guidelines? PAUSE for responses.
Slide 4: Communication Guidelines for Leaders
In the AFTB Personal Growth Communication Class you discussed verbal and non-
verbal communication and listening skills. As a leader, we also need to use a variety of
communication types in the communication process.
On the surface, communication appears to be simple – write an email, make a phone
call, or send a memo, but in fact it is a complex process. Leaders must understand the
various elements of the communication process to apply them effectively. This process
is the chain of understanding that integrates the members of an organization or team
from top to bottom, bottom to top, and side to side. Let us start by taking a closer look at
the types of communication a leader might have and when they are most appropriate.
6. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 6
2. Objective 1: Contrast various types of communication
and determine the appropriate usage as a leader
What are some methods we use to communicate? PAUSE for responses.
(Possible Answers: Telephone, email, face-to-face, meetings, instant messaging,
Facebook/social media, etc.)
Slide 5: Leaders Use a Variety of Ways to Communicate
Handout 2: Types of Communication
INSTRUCTOR NOTE:
Handout 2: Types of Communication is a three part exercise to help the students contrast the
various types of communication. Have students form dyads or triads to determine the
challenges for each type of communication and complete column 2. After five minutes have
students brief out answers and process with the following questions. Then give students five
minutes to determine how to overcome the challenges in column 3. Finally, lead a large group
discussion about when it is best to use each type of communication and have student’s
complete column 4.
As leaders we use a variety of ways to communicate with our teams. Each of them have
pros and cons. Turn to Handout 2: Types of Communication. In the first column there is
a list with types of communication. Work with a partner; list challenges that might be
associated with each type of communication in the second column. You have five
minutes to complete the second column. When everyone is finished we are going to talk
about the challenges.
What are some challenges your group found? PAUSE for responses.
What types of communication do you find most challenging as a leader? PAUSE
for responses.
Do you think it will be easy to overcome these communication challenges? Why or
why not? PAUSE for responses.
Now working with the same group, fill out the next column, “How to Overcome”. Think
of ways that you, in your role as a leader, can overcome the communication challenges
listed on the handout. You will have five minutes.
7. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 7
Was it easy to determine ways to overcome the challenges? PAUSE for
responses.
How will being aware of the challenges and how to overcome them help your
communication as a leader? PAUSE for responses.
Do you think any one method of communication is 100% effective? PAUSE for
responses.
Why or Why not? PAUSE for responses.
Let us look at types of communication and discuss when it is best to use each type.
When is the telephone a good means of communication? PAUSE for responses.
(Possible Answers: When you need the feedback of nonverbal cues such as tone and
voice quality, to make communication more personal)
When is it important to have face to face communication? PAUSE for responses.
(Possible Answers: When you need all the nonverbal cues of body language, voice, eye
contact etc., if you are correcting a behavior or dealing with conflict; when the
communication is vital to success)
When is a meeting appropriate? PAUSE for responses. (Possible Answers: When
there is group conflict, when the group is forming, when group decisions need to be
made, to make a plan, when there is a lot of information to convey)
If you are interested in more detail about when to have a meeting, when not to, and how
to make it successful, you can find it in the AFTB Leadership Development Level: L.4
Developing Great Meetings.
When is it best to put communication in writing? PAUSE for responses. (Possible
Answers: Formal communication, when you need a record of the communication, when
there is a lot of information or details)
When is using Social Media to communicate appropriate? PAUSE for responses.
(Possible Answers: Informal communication, to update team members, when the
information does not affect personal or operational security)
8. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 8
When might you use text or instant messages as a leader? PAUSE for responses.
(Possible Answers: Quick reminders, when you need an immediate response, for very
informal communication)
It is important for you to plan your communication so it can be effective. This is
especially true for leaders. By planning how you will communicate you can avoid
misunderstandings and help your team accomplish their goals. Planning your
communication not only means that you plan what you will say and how you will say it,
but that you will plan when to use specific types of communication.
What are some other considerations you should take into account when planning
your communication? PAUSE for responses. (Possible Answers: The comfort a team
member has with technology, cultural difference that can lead to miscommunication,
etc.).
It is important to consider many factors when you are planning your communication.
Not only do you need to think about the type of communication that is best for your
team, you need to consider individual team members. You may have a team member
that is not comfortable utilizing text messaging or social media. If you chose to use
these methods you may alienate that team member.
In addition to considering the type of communication, you need to take into account the
needs of the group and individuals as discussed in the Leadership Development Level:
L.1 Leadership Through Understanding Needs, the difference in generations as
discussed in the Personal Growth Level: G.1 Learn to Communicate, and differences in
cultures. Our Armed Forces are working together in a joint environment. Each service
has their own terminology and culture. We also find ourselves working alongside those
of many different cultures whether it be abroad or within our local community. As
leaders, it is our job to make sure we are communicating effectively with each of our
team members.
Slide 6: Cultural Differences
Let us start by talking about some of the differences between US military services.
How many of you have been stationed with folks from a different branch of service
or at an Air Force or Navy Base? PAUSE for a show of hands.
What are some of the differences? PAUSE for responses. (Possible Answers:
They call programs and services different names, have different terms and acronyms,
different rank insignia, different customs and courtesies i.e. in official AF receiving line
9. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 9
gentleman precedes lady, in Army and Navy lady precedes gentleman, ranks are more
segregated, may have stereotypes or different expectations)
How might having a team member from a different branch of service affect
communication? PAUSE for responses. (Possible Answers: Ensure they have access
to same systems (e-mail, AKO, etc.), be conscious of speaking “army speak”, be sure
expectations and processes are clearly communicated)
Have any of you lived overseas or been on a team with someone from a different
country or culture? PAUSE for a show of hands.
What were some of the differences in communication that you noticed? PAUSE for
responses. (Possible Answers: See Handout 3: Cultural Differences in Nonverbal
Communications)
As a leader it is important for us to be aware of the possible barriers to communication
that our team member’s different experiences and cultures might create and educate
ourselves when the need arises.
As a leader where might you find information on communication differences
between cultures? PAUSE for responses. (Possible Answers: Internet, embassies,
protocol office)
Handout 3.1-3.3: Cultural Differences in Nonverbal Communication Modes
In addition to those places we have a gift for you. Take a quick read through Handout
3.1, 3.2, 3.3 Cultural Differences in Nonverbal Communications and highlight three
things you were not aware of. You will have a couple of minutes to skim through the
entire handout.
Which cultural difference did you find most interesting on Handout 3.1, 3.2, 3.3:
Cultural Differences in Nonverbal Communications? PAUSE for responses. (Get three
to five responses)
When you find yourself leading a multicultural team you can refer back to this handout
or conduct some of your own research to help you ensure effective communication with
all members of the team.
10. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 10
At this point, we have discussed the various means of communication we use and how
to get the most out of each, and we have addressed how cultural influence can impact
communication. Regardless of which means we choose to communicate or who is on
our team, the role of the leader is to effectively communicate what the team is doing,
why they are doing it, how it is expected to be done, and what the final product should
be. When leaders clearly communicate these four items to all members of the team they
set the team up for success.
3. Objective 2: Communicate the task, purpose, method and
end state
Slide 7: Role of a Leader in Communicating with a Team
Handout 4: Communicating the Task, Purpose, Method and End State
As you can see from the slide, the leader must clearly lay out the task, purpose, method
and end state for their team. The purpose of communicating the task, purpose, method
and end state is not to summarize the concept of the project, but to focus team
members on the desired end state. Effective communication disciplines the team’s
efforts and helps to establish guidelines for the team to follow while working together on
a project. Team leaders should keep the directions short and to the point. There should
be enough information to guide the team and help them when they get confused, but
have enough leeway to let them run with the project and produce a product on a team
level.
Let us look at what each section means.
Defining the task identifies the project to be done, when it is to be accomplished and the
effects desired. You may define this, as the leader, or often this will already be defined
for you.
If the task hasn’t already been defined for you, how would you start to define the
parameters? PAUSE for responses. How would you accomplish this? PAUSE for
responses. (Possible Answers: Find out what the objective of the project is, ask for a
specific timeline, ask for specific end product that the supervisor wants)
The purpose identifies to the team the purpose of the project and what you want from
the team in relation to the project.
11. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 11
What do you need to look at in order to disseminate the purpose of a task? PAUSE
for responses. (Possible Answers: A clear vision to communicate the task, the strength
and weaknesses of the team, etc.)
Describing the method identifies how the task is to be accomplished, to include
checkpoints and deadlines. This can be done in detail or left up to the team to decide
with minimal or no guidance from the leader.
Name some methods you have seen work to keep a task on track. PAUSE for
responses. (Possible Answers: Checklists, clear division of responsibilities, check and
balance systems, etc.)
How do you, as a leader, figure out what the team needs to accomplish a project?
PAUSE for responses. (Possible Answers: Talk with previous leadership, check
regulations, assesses strengths and opportunities of each team member, etc.)
What are some factors you would take into consideration when deciding how much
guidance to give? PAUSE for responses. (Possible Answers: Competence and
commitment, style of leadership used (directing, supporting, coaching, or delegating))
The leader defines the end product. The leader will need to communicate not only the
end state but any specific requirements and time lines. This requires assessment and
decision by the leader. If successful, the team can prepare for future projects. If the
team is not successful, the team will: repeat the process, adjust the methods for getting
the task done.
Have you been on a team where the end state did not match the standard? What
happened? PAUSE for responses.
As a leader when you define the end state, remember to ask yourself: Has the project
been completed to the standards that you set? If not, what needs to change and how is
this accomplished?
What do you believe some of the leader’s responsibilities are for leading a team
while they are working on the project? PAUSE for responses. (Possible Answers: make
sure each member understands his or her part of the project, let the team know how
they are doing, check on the progress, provide assistance and feedback)
As a leader, while the project is in progress it is your responsibility to: Check in with
team members on a consistent basis to ensure the team is meeting project
12. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 12
requirements, offer guidance and answer any questions and forward new information to
the team as it becomes available. You also need to ensure time-lines are met as well as
make and communicate any adjustments needed based on progress of the project or
changes from the originator of the project. Finally, make changes to the team in order to
meet project requirements or deadlines if needed.
Why, as a leader, is it so vital to effectively communicate the Task, Purpose,
Method, and End state to your team? PAUSE for responses. (Possible Answers: You
have to communicate what you are doing to the team or they will not be able to
complete the task, if you do not communicate clearly, your team will not understand
what the end product is supposed to look like)
Let us practice being leaders who communicate a task, purpose, method and end state
to a team.
EXERCISE 4 – TASK,PURPOSE, METHOD,END STATE SCENARIO
Handout 5: Task, Purpose, Method, End State Scenario
INSTRUCTOR NOTE:
Give the students three to five minutes to work individually to complete Handout 5: Task,
Purpose, Method, End State Scenario. Then have the students work in small groups to discuss
their answers for eight to ten minutes. Ask different groups to share their answers. Have
different groups share different parts; that way others can add to their own scenarios.
Please turn to Handout 5: Task, Purpose, Method, End State Scenario. Working
individually, please take about 5 minutes to jot down some answers to the questions
that you see on Handout 5: Task, Purpose, Method, End State Scenario. Then we are
going to break into groups and you will have the opportunity to share your thoughts with
each other.
Would group one identify the task and purpose? PAUSE for responses. (Allow
group to brief out their answer and encourage other groups to take notes)
Group two please tell me how you would disseminate the purpose. PAUSE for
responses. (Allow group to brief out their answer and encourage other groups to take
notes)
Group three what was your chosen methods? PAUSE for responses. (Allow group
to brief out their answer and encourage other groups to take notes)
13. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 13
Would another group state what the desired end state is? PAUSE for responses.
(Allow group to brief out their answer and encourage other groups to take notes)
And finally, let us have our last group share what means of communication they
choose to communicate? PAUSE for responses. (Allow group to brief out their answer
and encourage other groups to take notes)
Ask all of the students the following questions:
What challenges did you or members of your group have as you completed the
worksheet? PAUSE for responses. (Possible Answers: It was difficult determine
methods to employ to make sure the project is done in a timely manner)
In listening to others, do you have any areas you would handle differently now?
PAUSE for responses. Which areas? Pause for one or two responses.
How did this exercise help you in recognizing the importance of defining the task,
purpose, method, and end state? PAUSE for responses. (Possible Answers: I realized it
is more challenging than I thought, I have to really understand these in order to
communicate them to my team)
What is your prediction for the success of a team where the leader communicates
the task, purpose, method, and end state clearly? PAUSE for responses. (Possible
Answers: The project is completed to standard and on time, the team members feel
good about the process, etc.)
It is vital that you communicate effectively with your team during the process and obtain
feedback. A good way to ensure your true intent is being communicated effectively in all
methods of communication is to have an effective communication strategy.
4. Objective 3: Construct a communication strategy to
successfully support their leadership roles
To help enhance your communication skills as a leader it is important to develop an
effective written communication strategy. You may be asking yourself what does that
mean and how does that help with my communication. An effective communication
strategy will take into consideration various questions and goals to keep you focused on
14. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 14
the outcome or processes you wish to accomplish. Let us see what a written
communication strategy might look like.
Slide 8: Communication Strategy
Handout 6: Sample Communication Strategy
Turn to Handout 6: Sample Communication Strategy here you will see a sample
communication strategy for a business. A Communication strategy is a great tool to
help you, as a leader, plan and manage communication. As you can see at the top of
the handout it shows method, purpose, end state, communications team role and
frequency. Each of these categories will allow for more descriptive ways to approach
how best to get what you need across to others in a most appropriate and efficient way.
What communication methods does this strategy use? PAUSE for responses.
(Possible Answers: Intra/Internet, e-mail, meetings)
What is the difference between the purpose and end-state? PAUSE for responses.
(Possible Answers: Purpose is the reason for using that method, the end-state is the
result of using that method)
The fourth column is “Communications team role”. Who would be a leader’s
‘communications team’? PAUSE for responses. (Possible Answers: Webmaster,
secretary, self, etc.)
What else can you point out about this sample communications strategy? PAUSE
for responses. (Possible Answers: It covers different methods of communication; it has
clear ways to create more effective communication)
How will developing your own communication strategy be useful to you in your
leadership position? PAUSE for responses. (Possible Answers: It will help me to think
about ways in which I will communicate to my team in different situations)
An effective way to begin development of a communication strategy is to identify: your
goals, ambitions and strategic aspirations for the organization. You can do this by
creating SMART goals.
15. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 15
Slide 9: SMART Goals
Handout 7: SMART Goals
INSTRUCTOR NOTE:
If students are familiar with SMART goals you can briefly review what each letter stands for
and then move on.
How many of you have heard of SMART goals? PAUSE for a show of hands.
SMART is a pneumonic device to help us remember to incorporate five characteristics
into our goals. Take a look at Handout 7: SMART Goals.
We want our goals to be:
Specific – What do you think we mean by specific? PAUSE for responses.
Specific means the goal is focused on only one particular area or aspect. For example,
a goal to better prepare soldiers and families for deployment is not very specific. If we
said, “Our goal is to ensure every Soldier and Family Member attends pre-deployment
briefings and classes” that is more specific.
Measurable – What do you think makes a goal “measurable”? PAUSE for
responses.
A measureable goal is one that we can tell when it is achieved. Using our previous
example, ensuring every Soldier and Family Member attends pre-deployment briefings
and classes is a specific goal but not very measurable. If we added “Our goal is to
ensure every Soldier and Family Member attends one pre-deployment briefing and all
AFTB classes” then we can tell if we met that goal.
Do you think attending the pre-deployment briefing and all AFTB classes is
“achievable”? PAUSE for response. (Answer: Possibly, but probably not always)
What if we made the goal “attend one pre-deployment briefing and one stress
management class”, is that achievable? PAUSE for responses. (Answer: Yes)
16. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 16
If we say we want them to attend the briefing and classes within two weeks of
deployment, is that realistic? PAUSE for response. (Answer: No)
Why not? PAUSE for responses. (Possible Answers: It is unrealistic, there are
other things going on at that time)
What would be a more realistic goal? PAUSE for responses. (Possible Answer:
“Our goal is to ensure every Soldier and Family Member has the opportunity to attend
one pre-deployment briefing and one stress management class in the 3 months prior to
deployment”)
Time and location specific – what do you think that means? PAUSE for responses.
Time and location specific means we put a limit on when we want to have achieved the
goal and where, if that is applicable.
How would you make our goal of ensuring Soldiers and Family Members have the
opportunity to attend one pre-deployment briefing and one stress management class in
the three months prior to deploying time and location specific? PAUSE for responses.
(Possible Answer: “Our goal is to ensure every Soldier and Family Member in XYZ unit
has the opportunity to attend one pre-deployment briefing and one stress management
class provided by Army Community Service by the end of June.”)
Is that goal specific? Measurable? Achievable? Realistic? Time and location
specific? PAUSE for responses. (Answer: Yes)
What would be the value of having SMART goals for your team? PAUSE for
responses. (Possible Answers: They help us focus on a measurable end product and
time frame)
Once we have our SMART goals we can move on to developing a strategy to
communicate and achieve those goals.
Slide 10: Effective Communication Strategy
17. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 17
Handout 8: 12 Tips for an Effective Communications Strategy
INSTRUCTOR NOTE:
Use the following question to help students process Handout 8: 12 Tips for an Effective
Communications Strategy and recognize all the concepts discussed in this class contribute to
an effective communications strategy. They should come to the conclusion that as a leader,
putting the time into developing a communication strategy will increase the likelihood of their
team’s success.
Turn to Handout 8: 12 Tips for an Effective Communications Strategy. Here we have 12
tips for an effective communications strategy.
After you read through these twelve tips, let us summarize each tip with one word or
short phrase. Please write the word we come up with for each tip to the left of the
number.
What word would you use for #1? PAUSE for responses. (Answer: Purpose)
What word would you use for #2? PAUSE for responses. (Answer: Consistent)
What word would you use for #3? PAUSE for responses. (Answer: Planned)
What word would you use for #4? PAUSE for responses. (Answer: Reality vs.
Expectation)
What word would you use for #5? PAUSE for responses. (Answer: Resourced)
What word would you use for #6? PAUSE for responses. (Answer: Methods)
What word would you use for #7? PAUSE for responses. (Answer: Timelines)
What word would you use for #8? PAUSE for responses. (Answer: Style)
What word would you use for #9? PAUSE for responses. (Answer: Motivation)
18. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 18
What word would you use for #10? PAUSE for responses. (Answer: Feedback)
What word would you use for #11? PAUSE for responses. (Answer: Focus)
What word would you use for #12? PAUSE for responses. (Answer: SMART)
Do you recognize how the concepts we have talked about in this class fit into the
development of an effective communication strategy? PAUSE for responses.
How does taking the time to develop a written communication strategy help
leaders? PAUSE for responses. (Possible Answers: Team members would feel free to
be creative while understanding the project boundaries, team members would be less
frustrated with the project and the leader, etc.)
How will having an effective communication strategy and using these tips help your
communication efforts with your team? PAUSE for responses. (Possible Answers: My
team will understand their assignments better, my team will be able to ask better
questions, enable people to see where the team is and where it is going and all work
together to get there)
Handout 9: Personal Communication Strategy
We are going to take some time to use the blank personal communication strategy on
Handout 9: Personal Communication Strategy to plan how you could better
communicate to the group or organization you lead. Think about a team you are
currently leading or one you have lead in the past. At the bottom of the handout briefly
jot down one goal of your team. Be sure it is a SMART goal.
GIVE students one minute to write down a goal.
Now, think about how best to communicate your team goal: task, purpose, method, and
end-state to your team. Choose the methods you would like to use to communicate and
make some notes. Be sure to consider your team as a whole and the differences in the
individuals on your team. You may need to add some methods in the blank areas on
the table. This is your personal strategy, you can do that; don’t limit yourself to what is
inside the box.
GIVE students three to five minutes to jot down notes on the methods.
19. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 19
Continue working on each method you have chosen by noting the reason for using that
method in the purpose column and recording the result you expect from that method in
the end-state column. Don’t forget to use the delegation leadership style and jot down
who will do those tasks and the frequency they should be accomplished. Think about
how will you continue to monitor the process and progress as your team is working.
GIVE students five more minutes to work on their communication strategy.
Who would like to share how their communication strategy is different from the
sample? PAUSE for one or two student responses.
In what ways will this help you as a leader? PAUSE for responses.
5. Summary and Take Home Challenge
For your Take Home Challenge take the communications strategy you just created and
implement it.
Effective communication is a key element of successful leadership. There are many
factors to consider when communicating with a team; leadership style, the most
effective means of communication, differences in experience and culture of the team
members, clarifying and helping team members focus on the task, method, standard
and end-state, and communicating specific, measurable, achievable, realistic, and time
and location specific goals. A written communication strategy is an effective tool that
can be used to organize all of these factors.
Slide 11: Learning Objectives
Let us review the objectives for this class:
1. What are some different types of communication and when would you use them?
PAUSE for responses. (Possible Answers: Telephonic-follow up and progress
check, face to face-when understanding is imperative, meeting-for group decision
and by in, written-specific and detailed information, social media-general
information and reminders, texting and instant message- reminders or progress
check)
2. How does the leader’s role in communicating the task, purpose and end state
create a more effective team? PAUSE for responses. (Possible Answers: Focus
team members on the desired end state)
20. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 20
3. How can developing a communication strategy help you as a leader? PAUSE for
responses. (Possible Answers: Clarify methods and responsibilities of
communication)
Slide 12: Effective Communication for Leaders
Thank you for attending our class today. We look forward to seeing you in future AFTB
classes. Please remember to fill out the evaluation before you leave.
21. Army Family Team Building Leadership Development
L.3 Effective Communication for Leaders
FY13 Army Family Team Building – Leadership Development 21
References
Army Family Team Building (2006/7) Level III communication skills for leaders.
Army Family Team Building (2006/7) Level III delegation for leaders.
Brigade Aviation Element Handbook. (2006). Appendix J – Fire support quick
reference. (Training Circular No. 1-400). Washington, D.C.: Department of the Army.
Data Entry Outsourcing Services (n.d) Audio transcription services, video transcription
services, conference transcription services. Retrieved at
http://sites.google.com/site/dataentryoutsourcingservices1/audio-transcription-services-
video-transcription-services-conference-transcription-services
Dineshbakshi (2009). What is delegation? Retrieved at
http://www.dineshbakshi.com/igcse-business-studies/business-organisation/revision-
notes/1102-delegation.html
Dotterer, J.C. CPT. (2012) Commander’s intent: Less is better. GlobalSecurity.org.
Retrieved from http://www.globalsecurity.org/military/library/report/call/call_98-
24_ch1.htm
Goman, C. K. (2009, July 17). Body language: Mastering the silent language of
leadership. Washington Post.
http://views.washingtonpost.com/leadership/leadership_playlist/2009/07/body-language-
mastering-the-silent-language-of-leadership.html
Headquarters Department of the Army. (1993). Operations. (FM 100-5). Washington,
DC.: Department of the Army.
Lucas, S, E. (1946). The art of public speaking (10th
ed). McGraw-Hill Higher
Education.
Papa, J. (n.d) Activities for verbal communication skills. Retrieved from
http://www.ehow.com/list_6018794_activities-verbal-communication-
skills.html#ixzz1WdDSrcnb
The Teal Trust (n.d) Delegation skills: Five tips for great delegation. Retrieved at
http://www.teal.org.uk/et/page7.htm
Tidwell, Jr., C. H. Ph.D. (n. d. ) Handout for BSAD560 intercultural business relations.
http://www.andrews.edu/~tidwell/bsad560/NonVerbal.html
US Department of Transportation – Federal Highway Administration. (n.a) Public
involvement techniques for transportation decision making. Retrieved from
http://www.au.af.mil/au/awc/awcgate/fhwa/facil.htm