Social Media For Job Seekers
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This webinar focuses on social media tools for job seekers. Topics covered include; * Linked-In (from creating a profile to finding jobs) * Facebook (from security to job search tools and networking) * Twitter (from job searching to twesumes) * Various other social media tools
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Social Media For Job Seekers
- 1. Social Media for Job Seekers Rose Holland – rose.m.holland2.civ@mail.mil Ana Brown – ana.b.brown2.civ@mail.mil
- 2. Disclaimer ACS does not control or guarantee the accuracy, relevance, timeliness or completeness of information contained on a linked website. ACS does not endorse the organizations sponsoring linked websites, and we do not endorse the views they express or the products/services they offer. ACS cannot authorize the use of copyrighted materials contained in linked websites. Users must request such authorization from the sponsor of the linked website. The ACS is not responsible for transmissions users receive from linked websites. The ACS does not guarantee that outside websites comply with Section 508 (Accessibility Requirements) of the Rehabilitation Act. ACS Disclaimer of Endorsement: Any reference obtained from this server to a specific product, process, or service does not constitute or imply an endorsement by ACS or the United States Government of the product, process, or service, or its producer or provider. The views and opinions expressed in any referenced document do not necessarily state or reflect those of the ACS or the United States Government. ACS Disclaimer of Liability: Neither ACS, the United States Government, nor any of their employees, makes any warranty, express or implied, including warranties of merchantability and fitness for a particular purpose, or assumes any legal liability for the accuracy, completeness, or usefulness of any information from servers or the links to servers on the presentation.
- 3. How do you capitalize on this trend? •Build a consistent, professional and memorable personal social media brand via social media avenues. •Proactively manage your online reputation and monitor it regularly • Learn how to use social media sites to network, build your personal brand and expand your job search. Strong Resume + Professional Social Media Brand = Career Success! •94% of recruiters use, or plan to use social media for recruiting. •73% of all recruiters report having hired someone through LinkedIn. *sources: Herd Wisdom, Jobvite (2014) Did you Know ….
- 5. Linked In
- 6. • Create Profile – professional or business goals • Invest on the Headline/Tagline and Summary sections • Add professional contacts – Consider LIONS • Conduct market research • Request and give professional Recommendations • Joins or create Groups • Post relevant articles • Comment and/or share • Find jobs, opportunities Your Resume Marketing Tool
- 8. •Photo – use privacy settings •Share a professional headline •Personalize LinkedIn public profile URL •Current position and 2 past positions •Education section •Summary section •Highlight Specialties •Recommendations – at least 3 LinkedIn Profile Strength
- 9. Customize Public Profile •Default LinkedIn Public Profile www.linkedin.com/pub/11/111/111 oEdit profile TAB oClick on ‘Edit’ beside ‘Public Profile URL’ o No spaces, symbols or special character to create vanity URL www.linkedin.com/in/anabbrown/ •Audit your privacy settings- check public visibility • Add QR code to cards/web pages/blogs …
- 10. Add Your Resume to LinkedIn Share Profile Export to PDF See your resume in a very simple form
- 11. Your LinkedIn Profile When You're Unemployed • Less than 1 Month Unemployed End date on last position – no explanation • 1-3 Months Unemployed Include an update, headline or job entry that shows interest in new career opportunities • More than 3 Months Unemployed Layoff date – present “Actively Seeking Employment” “Experienced . . . available for new opportunity”
- 13. LION – LinkedIn Open Networker Professional networker Exclusive networker Source: http://theundercoverrecruiter.com/3-linkedin-networking-strategies- work/ The 3 Types of Networkers on LinkedIn
- 15. Get Introduced Through a Connection
- 19. Search Engine Optimization (SEO) 1.Use Anchor Text in Links 2. Finish Your Profile 3. Keyword-Optimize Your Job Titles 4. Maximize Your Group Membership 5. Aggressively Expand Your Network 6. Optimize Your Job Descriptions 7. Claim Your Vanity URL
- 20. Search Engine Optimization (SEO) 8. Don’t overkill on Keyword Stuff 9. Promote Your 9. LinkedIn Profile Elsewhere 10. Be Vigilant About Building Recommendations 11. Leave No Field Blank 12. Shamelessly Self-Promote 13.Keep Collecting Endorsements Source: http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/263750/The-13-Sneakiest- LinkedIn-SEO-Tips-to-Boost-Your-Profile-s-Views
- 21. RallyPoint
- 22. RallyPoint
- 23. Cross promote LinkedIn Profile Visual Resumes Blog Personal Website - DoYouBuzz, About.me Take information and ideas from your interactions on a professional level and use them to brand yourself. Cross promoting will help you push information to pop up on the web. You can add all your links/social media tools into your profile. Cross Promote
- 24. •Spread your content across social •Add links to other content •Write guest blogs on other sites •Add links to your signature •Update existing links Source: http://www.zerys.com/content-marketing-blog-0/bid/94588/5-Essential-Tips-For-Cross-Promoting-Your-Content Cross Promote
- 25. Add Twitter Go to settings
- 26. Help is Out There
- 27. BREAK
- 28. Facebook
- 29. Using Facebook to Your Benefit Use as a Tool – Network and Research Create a Professional Page Using a Vanity URL – www.facebook.com/username Use Your Timeline as a Resume
- 31. What’s Out There Recruiters are Checking You Out! What does Facebook Say About YOU?
- 32. Facebook – Privacy & Security
- 33. Privacy Checkup
- 34. Who Can See My Stuff?
- 35. Tagging – Watch Out!
- 36. How Do Other People See Me?
- 37. Privacy Setting for Photos
- 38. How Can You Use Facebook? NETWORK! Follow Companies / Locations Follow Organizations Supporting Spouse and Vet Hiring Feds Hire Vets Heroes to Hired (H2H) Military Spouse Employment Program (MSEP) Spouse Education and Career Opportunities (SECO) Follow Professional Organizations Create an Advertisement with your Career Goal
- 39. Create an Interest List
- 40. Find Companies – Research!
- 41. http://www.myjobapps.com Search “Jobs” Job Apps App
- 43. Twitter
- 44. Profile Create Your Handle @name and experience Same as Linked-In / Facebook Create a Bio (160 Characters) Add Website Link Consider Taglines Twesume – Twitter Bio Less is More
- 45. Twésumé Used with #twesume – Tweet, Message or E-Mail to Potential Employers Employers will ask for #twesume Easter Bunny: Logistics and candy expert. 1,000 years delivering on-time world-wide. Looking for position in chocolate industry. http://tinyurl.com/xxxx #twesume
- 46. Finding Jobs #hiring #tweetmyjobs #hr #jobopening #jobposting #employment #jobsearch #joblisting #jobs
- 47. Follow Organizations & Companies Professional Societies & Organizations Companies Locations @H2Hjobs @MSEPjobs @Marylandgovjobs @MWEjobs
- 48. Finding Jobs – The RIGHT Search NSA Jobs National Security Agency Jobs
- 51. Pinterest
- 52. Graphic Resumes
- 53. Create Boards – Portfolio
- 56. What is Your Digital Presence? Search Yourself
- 57. Clean Up Your Presence Edit and Delete Services: Socioclean Dirtymouth
- 58. Leverage Your Social Media Create a CONSISTENT Brand Connect Your Profiles Use and Leverage Social Media Manage and Monitor Google Alerts – www.google.com/alerts Twitter – www.tweetbeep.com Social Mention – www.socialmention.com
- 59. More Tools Customize and Integrate TweetDeck – Creates Customized Twitter – http://www.tweetdeck.com Hootsuite – Manages Social Media – http://hootsuite.com Twilert – Searches for you - https://www.twilert.com/ Shorten URL’s http://is.gd https://bitly.com/
- 60. Example of Leveraging Google +
- 61. Stay in the Know Keep up with Trends http://www.google.com/trends/ http://www.buzzfeed.com http://www.mashable.com http://www.tweetstats.com http://trendsmap.com/ http://likebutton.com/ http://www.youtube.com/trendsdashboard
- 62. Can you . . . •Build a consistent, professional and memorable personal social media brand via social media avenues? •Proactively manage your online reputation and monitor it regularly? • Use social media sites to network, build your personal brand and expand your job search? Strong Resume + Professional Social Media Brand = Career Success! Let’s Review….
- 63. Social Media for Job Seekers Rose Holland – rose.m.holland2.civ@mail.mil Ana Brown – ana.b.brown2.civ@mail.mil
Notes de l'éditeur
- CAUTION: PRIOR TO PRESENTING THIS CLASS, BE SURE TO GO THROUGH ALL SOCIAL MEDIA SITES AND SEARCH FOR CHANGES IN THE WAY THINGS ARE DONE. ALL SOCIAL MEDIA SITES CHANGE REGULARLY TO REMAIN RELEVANT. YOU MAY NEED TO UPDATE YOUR SNAPSHOTS. Th TO CREATE A SNAPSHOT: you can do a full screen by holding down CTR and PRINT SCREEN and paste (CTR and V) into the document. You can also use the “snipping tool”, found under accessories. TO PREPARE, PULL UP THE FOLLOWING SITES: https://www.youtube.com/watch?v=0eUeL3n7fDs www.linkedin.com http://www.slideshare.net/saranyan/visual-resume www.facebook.com www.twitter.com www.pinterest.com www.tagcrowd.com
- 94% of recruiters use, or plan to use social media for recruiting. This number has increased steadily for the last 6 years. 73261206% of all recruiters report having hired someone through LinkedIn. How do you capitalize on this trend? Our objectives for today’s workshop: Build a consistent, professional and memorable personal social media brand via social media avenues. •Proactively manage your online reputation and monitor it regularly (for example: Google yourself and sign up for Google Alerts, view profiles as others would see you) • Learn how to use social media sites to network, build your personal brand and expand your job search. We know networking is the best way to find a job, social media is just one method to utilize to expand your network.
- Social media can be confusing. There are so many platforms and you need to determine which one or ones you will use and how you can use them in your job search. What are some ways in which you might be able to use social media in your job search? Sample answers: networking, research, finding open positions, determining corporate needs that fit your skills You need to have a holistic approach to your job search. You should be using social media to network, research, market/brand yourself. You want to be visible and easy to locate so the right job can find you.
- This is THE professional social media platform. It was designed specifically to build professional networks. Mission (from LinkedIn website) Our mission is simple: connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. LinkedIn, just as most social media platforms today, is constantly changing and reinventing itself to stay current and relevant. Are you? The background shown on Mr. Weiner’s (founder of LinkedIn) is coming soon.
- LinkedIn – Your Resume Marketing Tool Create Profile – professional or business goals Invest on the Headline/Tagline and Summary sections Add professional contacts-past/present coworkers, thought leaders, recruiters etc. –consider LIONS - stands for Linked In Open Networker. http://maximizesocialbusiness.com/what-is-a-linkedin-lion-290/ Conduct market research Request and give professional Recommendations Joins or create Groups- intervene creatively and showing subject matter expertise Post relevant articles Comment on and/or share articles, questions, discuss issues Find jobs, consulting opportunities, review companies.
- GO ONTO LinkedIn TO DEMONSTRATE
- When creating and editing profile – be sure to switch off your activity feed until you have your profile completed so it doesn’t give updates until you are ready for people to view it! Edit profile – blue pen will show on side Photo: You can make it visible only to your connections – see privacy settings Professional – NOT in uniform Adds 40% more searches of your profile Show a professional headline – show professional title related to the types of jobs you are searching for “currently searching for” Personalized Linked-In URL For the current and 2 past positions – ONET can provide key words and job titles (9,740 occupations are listed) / MySkillsMyFuture.org – give related professions in a field Education Section – include extra activities / clubs / internships / volunteer work Summary Section: You can add sections to this area to discuss areas of specialties, accomplishments and education. Here it is OK to talk in the 1st person. Highlight Specialties – certifications / licenses / etc. Recommendations WHY IS THIS IMPORTANT? Private sector is now asking for you to apply to jobs through LinkedIn 100% complete increases your visibility in the search engine Edit your profile once a week so people see that you are active – it shows you are actively seeking to network to others and lets the system know you are active – the more active you are the more likely you are to pop up as others are searching for your specific skill set
- Default LinkedIn Public Profile www.linkedin.com/pub/11/111/111 Edit profile Click on pen by link under photo Click on ‘Edit’ beside ‘Public Profile URL’ No spaces, symbols or special character to create vanity URL – www.linkedin.com/in/anabbrown/ Audit your privacy settings- check public visibility – do this regularly just as you should for all social media – these settings can change. Add QR code to cards/web pages/blogs …
- You can customize its formatting Add bullets – google Donna Serdula - https://www.linkedin.com/in/todonna – article on customizing your LinkedIn Shorter than your normal resume Accomplishment focused Action verb Heavy on key words - Tagcrowd.com – at least 5 places in your profile should contain keywords a recruiter might search for (JAVA or RN license or instructor . . . ) If you don’t have work experience – strategic volunteering – volunteermatch.org for on-line volunteering / AVCC for opportunities at FGGM Gain experience Cover gaps in employment ARROWS Next to the “edit profile” there is a small arrow pointing dow Drop down menu allows View Recent Activity Ask to be recommended Create profile in another language Share profile (to FB) Export to PDF Note: this is not the ideal format for a resume Manage Profile Settings
- Make your intentions look serious I am volunteering I am completing school I am working part-time I took a personal sabbatical and am ready to embrace new challenges Less than 1 Month Unemployed End date on last position – no explanation 1-3 Months Unemployed Include an update, headline or job entry that shows interest in new career opportunities More than 3 Months Unemployed Layoff date – present Actively Seeking Employment Available for Employment Available for New Opportunities Unemployed and Looking for Work Operations Logistic Professional Seeking Work Experienced Retail Manager available for new opportunity Marketing Professional in Transition Pharmaceutical Sales Representative currently exploring options Recent College Graduate Seeking Entry Level Programming Position
- Another way to add content to your profile if you are not satisfied with traditional resume. Slide share creates a visual resume. Can also link to other social media venues. Google has templates for slide share resumes. c.v.i.v – Anthony Graeme interactive CV Make sure that your linked-in shows the url to connect to another site SO NOW YOU HAVE A COMPLETED PROFILE AND ARE READY TO GET GOING AND NETWORK
- LinkedIn is all about networking. There are 3 main types of networks on LinkedIn: LION - These users are totally open and will accept any invitation. The idea here is to connect to as many people as possible in order to reach out to more people. A larger network is particularly useful when prospecting for leads and doing research on people and companies. Professional networker – These professionals connecting up to further each others’ careers. This would be the most typical LinkedIn user. A salesperson would connect to his or her clients, the client would connect to their suppliers etc. You don’t actually have to have met the other person but you will have dealt with them and deem there is a value being connected for both your careers. Exclusive networker- This category of people will only ever connect to people they know well, trust and respect. This type of network is likely to be very selective and can be drawn upon for passing on introductions and recommendations. You could say that the exclusive networker is actually not increasing their connections, merely storing them digitally on LinkedIn. There can be several reasons for wanting to be an exclusive networker, keeping your connections and activities confidential is certainly a major one. Source: http://theundercoverrecruiter.com/3-linkedin-networking-strategies-work/
- Start by finding people you might know Current and past colleagues Old classmates Friends – old and new Past employers DON’T JUST HIT CONNECT – LinkedIn takes spam very seriously You have to tell how you know them and even asks you which job if you stated you worked with them! Go to their profile Connect – fill in the small space – write showing why you want to connect Works well with recruiters ORGANIZE YOUR CONNECTIONS LIST You can tag and organize your connections a variety of ways Organize early! PRIVACY If you are preparing for an interview – you may not want them to know you have viewed their profile Under privacy settings you can select what other see BE AWARE: the more you limit your settings the less you will be able to see of others
- You can ask the person who is a 1st line connection to someone to introduce your or you can send them a direct message or email telling them who you would like to connect you. Look in the upper right corner for a little red number by an envelope to see if you have any pending contacts or messages You can accept or ignore connection requests You don’t have to pay to look for connections. LinkedIn and Google are extremely close. There are ways around it – research the person – put in name and position / company Go to the company website and see if they have email lists or directory with names If you have over 100 connections, more information opens up to include access to recruiters
- 70% that apply for a job have recommendations/referrals for the position 1% of people who just apply on-line get a job Recommend others – unwritten etiquette – when you recommend they return the favor Recommendations should be based on their professional skills
- Building your presence is important, as is showing you are active. Show your expertise. Focus on providing content relevant to your career. Provide thoughtful comments on articles. Be sure you are using proper grammar and spelling! LinkedIn does not have an autocorrect option (as of now), so write your comments in word to check spelling and grammar then cut and paste. Rallypoint: https://www.rallypoint.com/answers
- Your social presence / influence can be ranked. http://support.klout.com – 40-60 is a regular score – Obama has a 90% score because of the amount of people that search. 1. Use Anchor Text in Links - Every LinkedIn profile can list as many as 3 links. 2. Finish Your Profile - This one is almost a no-brainer, but far too many of us haven’t taken the time to complete it. 3. Keyword-Optimize Your Job Titles - Optimizing your job titles slightly to include a few keywords is just smart. Key words should appear at least in 5 places on your profile. 4. Maximize Your Group Membership - Since the group names appear on your profile, search engines have no choice but to crawl the titles and learn more about who you are and what you do. 5. Aggressively Expand Your Network – This is the perfect platform for connecting with colleagues but still maintaining a semblance of work-life separation on social media. 6. Optimize Your Job Descriptions – “your job descriptions on LinkedIn should be creative, truthful, descriptive and succinct.”
- 7. Claim Your Vanity URL - Connecting your LinkedIn profile to your name will allow you to be found easier by real-life connections 8. Don’t overkill on Keyword Stuff -Take an approach of optimizing around secondary keywords that are still relevant and descriptive of your skill set. 9. Promote Your 9. LinkedIn Profile Elsewhere - Put a link to your LinkedIn profile on Facebook, Google+, and any websites you maintain to create inbound links. 10. Be Vigilant About Building Recommendations - 10 or more recommendations will elevate your profile’s search ranking. 11. Leave No Field Blank - Your LinkedIn profile shouldn’t leave too much to the imagination. Fully optimize your Honors & Awards and Languages. 12. Shamelessly Self-Promote - certainly can’t hurt, right? 13.Keep Collecting Endorsements - the more endorsements for your skills and talents that you get, the more often you’ll appear in search results. Source: http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/263750/The-13-Sneakiest-LinkedIn-SEO-Tips-to-Boost-Your-Profile-s-Views
- makes it possible for current service members to reach across the military complex and see where they might be stationed, and then either make connections or keep up contact with people who have served with them. can make inquiries about personnel shifts and get a sense of whether a job might open up within a few months of when he might need it. extensive graphic organizational chart that shows almost every location around the world where members of the U.S. military are working
- Anything you do on-line – add links
- Spread your content across social media - The more active you are on social media, the better your chances of building an audience. But people tend to spend more time on some channels than others. That's why you have to use everything at your disposal to promote your content Add links to other content - Of course, you want potential readers to check out the content you're promoting. Add websites, Pinterest resume/portfolio board, DoYou Buzz resume page, Twitter, SlideShare or SlideRocket Write guest blogs on other sites- Posting guest blogs on other sites introduces you to people who may not have heard of you otherwise. It brings new people to your site. Add links to your signature - When you receive an email, you may notice a signature with the sender's name, email, phone number and website. That sender had made it easy for you to find them online, and an email signature could do the same for you. Update existing links - Studies show that new content fares better in search engines than old content. That means your most recent content will run circles around older posts. One way to breathe new life into older content is to update it for newer audiences. Source: http://www.zerys.com/content-marketing-blog-0/bid/94588/5-Essential-Tips-For-Cross-Promoting-Your-Content
- ‘#in’ connects twitter and linked in so you can separate personal and professional tweets #starbuck yummy #in conference #starbuck
- At the bottom left hand side of the of the page is a link to help - There are even tutorials
- Wait . . . This is my personal network, why should I use this?!? Let people know you are job searching – it’s who they know who knows someone You can get help reviewing your resume from people you know! Tool to learn more about organizations Jobs are posted here!
- Vanity URL can only be personalized twice You don’t have to connect FB to your professional life, but you can choose to.
- BranchOut – focus is similar to Linked-In You can search for people and jobs
- Watch what is out there If your profile is open to all that means they see everything. Clean up photos and post Check to see what people have posted on your wall Is this sample you see good and bad – it is of a recent college grad Recruiters, schools and hiring managers want to know about you so they are checking all social media including FB Many thing FB is their private playground – not so much Look at all the information you might be telling someone Your likes and interests can tell someone your religious and political view Your photos may show both good (see how she volunteered for German group) and not so good (see the photos of being out) Others can tag you and depending on how they have So what do we do?
- Go to this at least once a month. This constantly changes!
- You can make your information. more private. this new setting will walk you step by step visiting most of your privacy settings.
- Be aware who you are allowing to view your profile. Imported photos from your mobile phone may be viewed by all unless you specify who can see them. You see I have mine set to friends, you can also set to friends and friends of friends or public. DO view as others would see you. NOTE your profile and cover photos will be able to be seen by all You can also customize who can contact you and send you friend requests AGAIN, THIS IS CONSTANTLY CHANGING!! They open a new feature and then some things automatically become public.
- You can also block others from tagging you in photos. The photo shown here is from a recent college graduate. While there is nothing wrong with a 21 year old having a glass of wine with friends, you never know how an employer will look at this. You may want to turn off tagging as you job hunt because if the person tagging you allows the public to view their photos your name will be on this public photo.
- You can see what others see. What can people tell about me by what they see here? I am affiliated with the military I have children I belong to groups to include a sorority and Northern Wisconsin NaNoWriMo
- If you upload photos from your mobile phone they may automatically appear public. You can change the settings by editing the photo. NOTE: you can not turn your profile or cover picture private.
- So we’ve heard the bad . . . Why on earth would we use FB? Ask network for input on your resume, let them know you are job hunting and for what! Find out about companies and organizations you are interested in being a part of What are they doing Where are they located Newest innovations / products Jobs! You can use some of the posts on groups to increase your network Professional organizations – just as on LinkedIn, you can provide strong comments on posts to build your network and your presence You can create a paid advertisement targeted to a specific area fairly inexpensively. It is another creative to market yourself.
- One way to follow organizations or company is to create interest lists. You see here my “employment” interest list Feds hire vets H2h.jobs ESGR ACAP Hiring our Heroes Office of Personnel Management Career One Stops / MWE Jobs
- FB is a great research tool. Look what you can all find out about! What is going on in the company Culture New products What are they doing for their employees? Do they do have activities Are they heavy on team building Job postings (many companies have a “Facebook App” for this)
- Search type of jobs Companies have job apps Organizations to include professional organizations have job apps
- This is a partnership with: Department of Labor National Association of State Workforce Agencies National Association of Colleges and Employers Direct Employers Association Check out the number of jobs as of 8/20/2014!
- Facebook and LinkedIn aren’t your only tools. Twitter is another tool you can utilize. Remember, you can connect Twitter to LinkedIn “#in” connects twitter to linked in so you can separate personal and professional tweets
- Create Your Handle @name and experience Same as Linked-In / Facebook You have 160 characters on your bio – use your bio with key words. Area of expertise, years of experience, what you are looking for – add # (make it blue) 140 For Each Tweet – Less is More! Makes you think and be consice. Direct people somewhere else - Can create shortened URL to connect to your LinkedIn profile (we’ll show you how) Hashtag (#) is how you can create taglines. Twesume – you can include your bio in this. See how the shown adds a picture related to her creative writing line of work?
- Used with #twesume – Tweet, Message or E-Mail to Potential Employers Employers will ask for #twesume, use @ to connect to organizations/business handles For example you might say #in 2012 @pennstate grad with 2 years marketing @dell looking for marketing manager. Link to groups where people may know you
- You can search twitter to find organizations and jobs – common # include: #hiring #tweetmyjobs #hr #jobopening #jobposting #employment #jobsearch #joblisting #jobs Follow conversations – after chat is done do a search through twitter www.searchtwitter.com Retweet and be retweetable by making smart tweets – this is part of your brand
- If you have a specific organization or company you want to work for, follow them. Often they post positions through their social media faster than they do on-line.
- Just as with anything, you need to know how to search If you want to work at NSA and search NSA jobs you may not find much, but if you search National Security Agency Jobs there is a whole twitter page dedicated to this. Search multiple ways
- Once again, this is a great way to find out about an organization or company. It provides you with information on the organization/company Lets you know what is going on within Shows you who they are following or are connect to Provides you with trends you may want to follow
- Pinterest is a way in which you can show your creative side. Many companies have Pinterest boards, again a great tool to research and learn about a company
- If you want something a little different to make your resume stand out, there are many samples of graphic resumes
- Show your work. You can create an interactive resume showing your certificates, awards, sample work, photos of you on the job, etc.
- OTHER SOCIAL MEDIA: Google + - Personalize at http://gplus.to – use as a part of your image Blogs - use to create a professional image and show your expertise Instagram – create a portfolio or series of pictures that show you at work You-Tube – create a creative video resume or advertisement, show you in action Vine – short video or advertisement about you, show samples of you at work Create a professional image that links to each other Make sure your private social media is private
- There are billions of visits a day. Choose where you want to be seen. Choose HOW you want to be seen. Make this a part of your branding. What social media do you need to belong to? Discuss – you don’t HAVE to belong to any, BUT it can be a tool If you are in a field such as marketing, sales, design or computer programming it may be more important to have a variety of platforms.
- Do you need an on-line presence? If so increase it! So how do you increase it? Get involved and active in discussions Be active on the platforms you are using – weekly update your proflles What does your presence say about you? Find out! Use multiple search engines and search for yourself.
- What does your presence say? What if it isn’t so great? Clean it up! Edit and delete There are tools you can use such as socioclean and dirtymouth
- Create a CONSISTENT Brand Connect Your Profiles Use and Leverage Social Media Manage and Monitor Google Alerts – www.google.com/alerts Twitter – www.tweetbeep.com Social Mention – www.socialmention.com
- Customize and Integrate TweetDeck – Creates Customized Twitter – http://www.tweetdeck.com Hootsuite – Manages Social Media – http://hootsuite.com - you can even schedule posts here Twilert – Searches for you - https://www.twilert.com/ Shorten URL’s – this is especially important for twitter http://is.gd https://bitly.com/
- So how do I leverage my social media? Share from the professional organizations and experts in your field Share from companies or organizations you want to work for – it should be related to your field! Comment on posts related to your field – show you are an expert Remember – this is PROFESSIONAL – not for fun!!
- Keep up on the trends! Why? It shows you are exploring and learning. It proves you are proactive. We are in the “information age” and you need to be in the know.
- 94% of recruiters use, or plan to use social media for recruiting. This number has increased steadily for the last 6 years. 89% of all recruiters report having hired someone through LinkedIn. How do you capitalize on this trend? Our objectives for today’s workshop: Build a consistent, professional and memorable personal social media brand via social media avenues. •Proactively manage your online reputation and monitor it regularly (for example: Google yourself and sign up for Google Alerts, view profiles as others would see you) • Learn how to use social media sites to network, build your personal brand and expand your job search. We know networking is the best way to find a job, social media is just one method to utilize to expand your network.
- Please complete your evaluations.