Adapting for cultural needs beyond translation - Rose Matthews discusses research methods for taking an existing business to new territories, using two quite different case studies.
6. 6
“…we found that there were “classes” of cities that were not based on
country. Case in point, Paris is much more like San Francisco in terms of
car service transportation than New York is.”
Travis Kalanick, 2011
15. who’s who, societal roles and
hierarchies, how things work
15
IMMERSION
First few days
First week
Second week
Third week
End of the month
DEPTH OF DISCOVERY
what people say
what they actually think and do
the impact of issues
domestic violence
23. getting help on using the
website - should be FAQ
23
CONCEPT
Help centre
Withdrawal
Security
Identity theft
Sending money
UNDERSTANDING
how one gets money out from
a gambling website
nothing to worry about until
someone mentions it
when your ID is stolen. But
why would it be?
electronic transfer of funds