1. Roseanne Amoros
2701 Lake Park Circle West ~ Davie, FL 33328 ~ Cell (954) 257-6611
Purchasing, Customer Service and Operations Manager with experience at retail,
convenience stores, distribution & manufacturing; materials management, supplier
relations, distribution, home delivery, packaging design, printing, new product
development, merchandising and customer service. Innovative leader and team player
with excellent people skills, and the ability to think creatively yet still be detail oriented
with strong analytical and problem solving skills.
• Designed Inventory Mgmt programs to maximize fill rates in four to nine warehouses.
• Designed new packaging and printing process that reduced costs by 60% and
improved quality.
• Reduced material costs 5 % per year for 5 years at Celestial while improving quality,
reducing waste and lowering inventories.
• Cross-functional team leader for New Product Development at Celestial and
LifeSpring.
• Developed and executed Celestial’s line of Nutritional Supplements including
sourcing, purchasing, sales and managing 9 co-manufacturers.
• Keen understanding of customer needs, buying habits, product selection and
profitability growth.
Professional Experience:
Silmar Electronics – Miami, FL (March 2007 to Present)
Distributor selling security systems, fire alarm systems, home theater and IP
networking for homes, businesses, schools and law enforcement.
Corporate Purchasing Manager – developed programs to analyze sales to maximize
sales while reducing excess inventory. Manage purchasing to ensure sales and profit
growth for 9 locations.
Herman Electronics- Miami, FL (October 2001 to March 2007)
Distributor stocking over 100,000 electronic parts, accessories and audio-video
broadcast supplies - selling over 4 million parts per year domestically and
internationally.
Customer Service and Purchasing Manager
- Developed & Manage Customer Service Call Center, Order Entry, Key
Account Sales Reps and Research Center
- Developed, implemented and debugged new company wide computer
systems.
- Designed programs to analyze sales to maximize fill rates in four warehouses

2. while minimizing excess inventory
- Manage Purchasing and Inv Mgmt team to maximize our profits and customer
satisfaction
- Advisor to the Employee Satisfaction Team - the People Team!
LifeSpring Home Nutrition -San Francisco (1998 to 2001) -Closed FL
Div
Startup Food Company manufacturing and delivering direct to the consumer’s
home a line of nutritional - yet great-tasting - meals, soups, snacks and frozen yogurts.
Director of Customer & Consumer Services (09/99 to 3/01) - South Florida
- Managed National Call Center including programming development,
customer relationship management, order entry, and cost effectiveness.
- Managed National Distribution function including Cold Storage, order
picking, home delivery, routing efficiencies, ingredient and packaging
procurement, hiring & training, inventory and quality control.
- Developed systems, procedures and integration with SQL Order entry, SAP,
OPS and Finance.
- Supported Marketing & Sales to develop new customers, new products and
execute marketing programs.
Director of Operations (07/98 to 06/00) - San Francisco, CA
- Developed & managed Planning, Purchasing, Manufacturing, Cold Storage
Warehousing, Order Picking and Home Delivery.
- Cost reduced meal assembly by 50% & increased capacity.
- Cost reduced packaging by 60% and delivery costs by 20%.
- Sourced and purchased all ingredients: meats, poultries, produce & vegetables,
potatoes, etc.
Celestial Seasonings - Boulder, CO (1993 to 1998)
Manufacturer of Teas, Nutritional Supplements and gift items.
Director of Corporate Purchasing (02/93 to 07/98)
- Managed Corporate Purchasing & a $30 million annual budget.
- Managed the New Product Development Process through concept development,
sourcing, timeline maintenance, cross-functional communications, P & L, and
execution.
- Cost reduced and improved quality of packaging & printing.
- Analyzed & managed COGS, PPV, BOMs, STD Costs, new product P & L
review, forecast update process and inventory levels.
- Recipient of Celestial Golden TeaCup Award for creating & executing the Travel
Tin in-pack promotion which increased sales by 15% for two years consecutively.
- Developed RTD Beverage, Nutraceutical and Gift lines

3. Southland Corporation (7 Eleven Stores) - Denver, CO (1984 to 1992)
Buyer Merchandiser
- Maximized sales & profits in assigned categories by monitoring & managing
through selection, cost negotiation, implementation, effective promotions, layouts,
retail positioning, thorough field training, communication to field & vendors,
effective vendor service & relations, development of vendor-sponsored
advertising, monitoring competition and creating growth opportunities for a
division of more than 460 stores in four states.
- Developed the “New Age” & Bottled Water beverage category for 7 Eleven
nationally.
- Category responsibility included all beverages- beer, wine, liquor, soft drinks,
juices, and dairy.
- Developed creative promotional and consumer value programs with suppliers &
media groups.
Education: Mathematics, SUNY Brockport, NY