Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel.

1. Membership Dues Increase Study Best Practices: The Why, How, and Outcomes of Raising Membership Dues Presented by Tony Rossell, SVP Marketing General, Inc. November 2007 - -

5. Sample Characteristics - - Type of Membership Individual 48.5% Organizational 43.0% Other 7.9% Don’t know/no answer 0.6% Number of Members 5,000 or less 68.7% Over 5,000 30.7% 5,001-10,000 9.1% 10,001-15,000 6.1% 15,001-20,000 2.9% 20,001-25,000 1.5% 25,001-30,000 1.5% 30,001-35,000 1.8% 35,001-40,000 0.3% 40,001-45,000 0.3% 45,001-50,000 0.3% 50,001-55,000 1.2% 55,001 or more 5.8% Don’t know/no answer 0.6%