Update your social media skills with this interactive workshop. Step by step, you'll quickly develop the techniques you need to grow your membership and convey our People of Action message. Bring your laptop (not tablet) and start building digital fluency and social media know-how. You'll walk away with 10 free and easy tools that you can immediately put into action.

1. EXPAND YOUR SOCIAL MEDIA
REACH WITH THESE FREE TOOLS
Michelle O’Brien, RPIC Zone 24W & Evan Burrell, ARPIC Zone 8

2. 135The number of minutes per
person, per day spent on
social media globally

3. A third of a billion of these users will be in India, and another
750 million in China. However, the United States has the highest
Penetration with over 70% of people having a social media profile.
1/3The portion of the world
population that will be
On social media by 2021.

4. Where are
People
Spending
Their
Time?

5. H
Human Beings
Process Images
60,000 Times
Faster Than
Text.

6. • Ask a question. Questions get double the amount
of likes, comments, and shares.
• Get visual.
• Promote others; your community and projects.
• Identify your voice and personality, no one wants to
have a conversation with someone who is not
exciting.
• 90% of people will not take action without the
recommendation of a friend.
CONTENT IS KING.
BUT CONTEXT IS WHAT KEEPS THE
CONVERSATION GOING.

7. TOOL #1
CANVA.COM
DESIGN “COOL” SOCIAL
MEDIA, FLYERS, EMAILS,
AND MUCH MORE.

9. The Ridiculously Easy Way to Create Professional Designs.
Choose your font, choose your size & color, and even use a
pre-prepared “logo” type of text. Also, upload your own
photos if you wish for free.

10. Tool #2: Crello. Just like Canva, but
with animation ability.
Check it out at www.crello.com

11. Section Break or
statement
10XHow much more attention
your social media post can
get with a high quality image

12. Section Break or
statement

13. Tool #3: pngtree.com. Millions of free images,
graphics, vectors and backgrounds for free!

14. Tool #4: Fastory.io. Easily create animated or photo
stories and publish them from your mobile phone onto
Instagram or Snapchat.

15. 1200%
The amount of shares video
generates compared to text
or image only posts

16. Tool #5: Typito.com. Its drag-and-drop interface allows you to
quickly create engaging videos with beautiful typography, images, and
videos.

17. Tool #6: Anchor Video. Allows you to convert audio instantly into a
video and share it on social media platforms.

18. Tool #7: Facebook Live. A fun, engaging way to connect with your
audience and potential Rotary members.
• Promote it ahead of
time
• Write a catchy
description of your
broadcast
• Do a practice run, set
your settings to only
YOU
• Give a shout out to your
viewers
• Ask your viewers to
subscribe to live
notifications.
• The longer you
broadcast, the more
viewers you are likely to
have!

19. Slide Title
Presenter
Date
89%
Of millennials attended a live
event in the last 12 months
compared to 71% of adults
over the age of 32.

20. Tool #8: Evensi/Eventbrite Create and share your event, sell
tickets, and be seen everywhere.

21. Tool #9: Botletter. Marketing via Facebook messenger with images,
title, and call to action

22. HEAD
A PAGE FOR BIG BOLD BULLET ITEMS
71%
Of consumers make
decisions about an
organization based on their
impression via social media
So how do
we find
the time to
use all
these cool
tools?

23. Tool #10: Hootsuite. Plan effectively and save loads of time!

24. Tool #10: Your VOICE is your most important tool.

25. Questions?
Michelle O’Brien,
facebook.com/michelle.obrien.7
Evan Burrell
@RotarianEvanBurrell on Facebook

26. This presentation and others
from throughout the convention
are available through the
convention mobile app and on
SlideShare at
www.SlideShare.net/Rotary_International.

27. Rate this session in the Rotary
Events app, available in your
Apple or Android app store.