3. • Introduction & icebreaker activity
• The importance of membership
• Membership recruitment
• Membership plans
• Close & team activity
AGENDA
4. PRR Bilal Al Ayoubi PHF+1
• Past Rotaract Representative on RI Rotaract/Interact
Committee
• PDRR RID2450 (now 2451 & 2452)
• Co-founder of Rotaract Mediterranean MDIO
• Past President of Rotaract Tripoli ElMina
• Past RYLA and founder of Rotaract Academy
PDRR Brett Sham PHF
• PDRR RID9685 & RID9680
• Treasurer Rotaract Australia MDIO
• Charter Member & President Elect Lower North Shore
Rotaract Club Inc.
• Past RYLA and iRYLA Facilitator
INTRODUCTION
5. • Understand why new members are
important, why they join Rotaract
(recruitment), and why they stay in Rotaract
(retention)
• Understand how to identify pools of new
members in the community and strategies to
bring Rotaract to them
• Understand how to develop a membership
plan to attract them, welcome them to the
club, and integrate them into club activities
LEARNING OBJECTIVES
6. Where do you stand?
• Your first PreCon / RICON
• You’ve been in Rotaract 5+ years
• You were in Interact
• You’ve been to RYLA
• Your club is community/ university based
• You’ve recruited a new member to Rotaract
• You’re recruited 5+ members to Rotaract
ICEBREAKER ACTIVITY
8. “Your ability to bring in new members and
retain current ones is critical to your club’s
success”
WHY ARE NEW MEMBERS IMPORTANT
Source: Rotary International – Rotaract Handbook
9. • Community service
• International service
• Volunteering
• Fundraising
• Vocational development
• Personal / leadership development
• Social / fellowship / networking
WHY DO PEOPLE JOIN ROTARACT
10. • Responsibility / ownership (e.g. board
role)
• Friendship / sense of community and
belonging
• Rewarding opportunities
• See the international opportunities of
Rotary
• Personal growth in knowledge and
expertise
WHY DO PEOPLE STAY IN ROTARACT
12. • University
• Community
• People new to a city
• People looking volunteer
• People that are civic minded
• Young professionals
• People looking for development
• Interact
MEMBERSHIP SOURCES
13. Group 1: Community-based clubs
Group 2: University-based clubs
RECRUITMENT STRATEGIES
Group discussion
15. Group 1: How can you
inspire new people to
join and
welcome/integrate them
into the club?
Group 2: How can you
charge up your
membership base and
retain current
members?
MEMBERSHIP ENGAGEMENT AND RETENTION
Group discussion
17. • Form a group of 5 people
• Sit on floor, back-to-back
• Link arms
• Try and stand up
TEAM ACTIVITY
18. • Understand why new members are
important, why they join Rotaract, and why
they stay in Rotaract
• Understand how to identify pools of new
members in the community and strategies to
bring Rotaract to them
• Understand how to develop a membership
plan to attract them, welcome them to the
club, and integrate them into club activities
LEARNING OBJECTIVES
Participants move to one side of he room depending on their answer
Understand why new members are important, why they join Rotaract, and why they stay in Rotaract
Ask the room to provide suggestions about why new members are important – in whole of group setting – capture these on whiteboard / paper
Model answers:
…
Ask them the question what happens if you don’t get new members - in whole of group setting – capture these on whiteboard / paper
Model answers:
…
Discuss the fact that people join Rotaract for a range of different reasons
Ask people what the focus of their club is (vision / purpose)
Ask people if they are conscious of this when they recruit and how they market their club and the type of people they try to attract
Ask people if the know of the focus of other clubs and do they help send members to the clubs that people are a good fit for
Understand how to identify pools of new members in the community and strategies to bring Rotaract to them
Ask people to identify strategies and things they can do to attract new members to each type of club
Understand how to develop a membership plan to attract them, welcome them to the club, and integrate them into club activities
People should make up a group of max 5 (could be the group from beforehand) and try to stand up as a group. This means, they sit on the floor back to back linking their arms. Now it’s the task to jointly stand up.
Once again, it’s only possible as a team and they have to work together. The idea is that as a group (i.e. as a strong club) that we work better.
It might not be great if people don’t want to sit on the floor or have other objections or if we are in a small space and can’t move chairs etc. If you have better ideas, I’m all in.
Ask the participants by show of hands to see if they think we have met each objective