Five Steps to Activating Your People of Action Story
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Your club has a great People of Action story to tell. How can you share it? This session explains five easy steps you can take to show new audiences how you are making an impact in your community. Gain expert knowledge as you learn how to tell a powerful story, how to take pictures that show you in action, and how to use your stories and images effectively through social media, print, broadcast, and other communication channels.
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Five Steps to Activating Your People of Action Story
- 1. A PAGE FOR BIG BOLDBULLET ITEMS GETTING YOUR PEOPLE OF ACTION STORY TOLD Liz Courtney & Dinesh Gajeelee | 05.06.2019
- 3. Origin of “People of Action” Why?
- 4. If you are to ask 10 people what Rotary stands for, you'll get 10 answers.
- 5. Nearly 60 percent of those surveyed weren’t aware of the Rotary clubs in their communities..
- 8. Through People of Action, we bring to life the Rotary story, how together we unite and take action to create lasting change, across the globe, in our communities, and in ourselves…
- 13. A PAGE FOR BIG BOLDBULLET ITEMS ● People of Action Campaign Guidelines ● People of Action Style Guide ● Print ads ● Graphics to share on social media ● Videos and ● Radio ads ● Digital ads ● Outdoor ads ● Roll-up banners ● Templates for creating your own print, digital, and social media ads PEOPLE OF ACTION Get everything you need from the Brand Center
- 14. Clubs as brand ambassadors
- 16. Getting your story told !
- 17. • DEVELOP YOUR PLAN • CREATE MATERIALS • POST on DIGITAL and SOCIAL MEDIA • ADVERTISE on LOW OR NO-COST MEDIA • PITCH YOUR STORY TO LOCAL PRESS GETTING YOUR STORY TOLD Five Steps to Activation
- 19. TITLE | 19
- 20. TITLE | 20
- 21. Water and Sanitation Focus
- 22. Squatters Camp in Fiji Project for NZ Rotarians and public Research freight and distribution to Fiji Create photos for promotion Social Media campaign on Zone, Districts and personal Facebook sites. Gather underwear via National Training event and box up .
- 23. “Knicker Liz”
- 24. Celebrating 30 years of women in Rotary 2019
- 26. CELEBRATING 30 YEARS OF WOMEN IN ROTARY OPPORTUNITY TO INFORM PUBLIC THAT WOMEN ARE MEMBERS OF ROTARY OUTLINED REQUIREMENTS TO MAKE A NEW ZEALAND & PACIFIC ISLAND CAMPAIGN WOMEN ASKED FOR SHORT BIOGRAPHY AND PHOTO MADE INTO A SOCIAL MEDIA POSTS. HELD EVENTS IN EACH MAJOR NZ IN CENTRE
- 30. At 21 Leole was the youngest Club President in New Zealand
- 33. Outcomes Raises profile of women members in Rotary Tells a positive story to the public Shows a diverse range of ethnicities in our country
- 35. CREATE MATERIALS
- 36. POST on DIGITAL and SOCIAL MEDIA
- 37. ADVERTISE on LOW OR NO_COST MEDIA
- 38. PITCH YOUR STORY TO LOCAL PRESS
- 40. A PAGE FOR BIG BOLDBULLET ITEMS Each table chooses a story and works through the five steps • DEVELOP YOUR PLAN • CREATE MATERIALS • POST on DIGITAL and SOCIAL MEDIA • ADVERTISE on LOW OR NO_COST MEDIA • PITCH YOUR STORY TO LOCAL PRESS Hands on-activity
- 41. Questions?
- 42. This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at www.SlideShare.net/Rotary_International.
- 43. THANK YOU!
Notes de l'éditeur
- Welcome Co-presenters
- INTRO: Who doesn’t like stories? Remember not so long ago, when we were still a child, how we were amazed by such awesome stories. Who in this room, told a story today to someone you just met, a story maybe that happened in your club or your community… In fact, it just run in our veins.
- Origin of the People of Action A way of communicating and getting people to have a clearer idea and picture of who we are and what we do.
- Few can really say “What is Rotary?“ The goal is to bring in focus that Rotarians are people of action. A move from just an organization to more insight in its people. Ask the person next to you what they would say if asked “ What is Rotary ? “
- Although many people recognize the Rotary name, our research tells us that too many prospective members and supporters don’t understand who we are or what we do. Nearly 60 percent of those surveyed weren’t aware of the Rotary clubs in their communities. We have always been very discreet about the way we help our neighbours but we cannot do this anymore in todays environment where we are up against a world of advertising and competition.
- Each of us will have our own story but how do we go by telling our story with a common voice. Let’s do a small flashback and go back to the roots of storytelling.
- Telling stories is part of our DNA. Have a look at cave arts. Humans have been telling stories since time immemorial and have continued to develop ways and means to telling stories. From the cave arts, we evolved to books, audio stories, social media, Facebook, Instagram... From what we would today consider as simple gestures, we developed our communications skills into more complex languages. And from this, we come to the subject of our breakout session which is: Getting your people of action story told
- This is your opportunity to make your photos come to life and look professional. Even if you personally cannot take good photos be aware that these templates exist and ask someone to help you. Don’t be shy – let’s get the world of Rotary out there !
- Brand Center
- How many of you have been onto this site ?
- Get back to basics by starting with your club logo. Having it up to date is important for your visibility and can be produced in many forms. This template is under Logos in the Brand Centre.
- What you get from Brand Center
- Wearing Rotary Tee Shirts, vests, or caps when working on projects tells the public who we are. Like many organisations displaying a consistent brand subconsciously reinforces that brand and identifies that group. We want the public to know we are Rotarians doing something positive in our communities.
- Some examples The verbs : Fight Hunger Inspire Empower End Polio Learn Promote Peace Mentor Transform Save Lives Connect
- Colourful isn’t it ? Tells a story ? It has you intrigued as to where this is going ?
- STORY - Liz . Imagine yourselves on a beautiful beach on an Island……….
- This was the reality. Homes made out of gathered rubbish – tin, tree trunks old mats………
- A teacher had organised for these children to have books, toys and games and a teacher. Through the help of Rotary Clubs in Fiji they had provided mobile teaching kits. Then I asked the question “ what can we do in NZ that you need ? “ I was thinking educational items. No. I was blown away when the teacher asked me to provide UNDERWEAR for 2-4 year olds. I asked “is underwear difficult to buy in Fiji ?” “No,” she replied, “but it is too expensive for these people to buy and we are wanting to educate the mothers and children about health problems associated with water and disease. Good sanitation is critical to their health and integration into Fiji schools.”
- Story about identifying a project where we could have a large impact, involve Rotarians and the public and provide a successful promotional campaign for Rotary. Liz will adlib this.
- PRIP Ian Risley nicknamed me “Knicker Liz” . I collected about 3 thousand pairs of underwear for 2 4 year old girls and boys. This project was successful as it worked within the area of Focus Water and Sanitation and made a large impact on a community in need and to the health of children. It gave me the opportunity to create good promotional material within the PoA campign and highlight Rotary to the public. I was given $ 1500 on the night to help these squatters camps and had an article written up in a local newspaper and also in our Rotary Down Under magazine.
- What a fantastic opportunity to celebrate. Women are one of the biggest target market for growing Rotary. We are community minded, we like to make a difference locally and globally, we are involved in all aspects of business globally. Why wouldn’t we be interested in an organisation like Rotary ? I took these facts to celebrate our women members in NZ and the Pacific Islands.
- Checklist : Identify project. WHO we are. WHY? To inform. WHAT is needed . HOW ask women Rotarians. WHERE to promote etc
- The social media FB post we made. A longer biography was put onto our website and will now become part of that club history.
- DEVELOP YOUR PLAN What media or communication channels will you use? Who will be responsible for each task?
- CREATE MATERIALS What is your plan to capture photos that show the club in action? Who will write the ad copy or the social media post and create the materials using the Brand Center?
- POST on DIGITAL and SOCIAL MEDIA Who from your club can add the story and photos to your club’s website? Is there an opportunity to create multiple posts about this project – using different photos or promoting a different aspect of the project?
- ADVERTISE on LOW OR NO_COST MEDIA Which communication channels will provide you with and affordable way to reach your target audience? Community newspaper? outdoor, digital? Radio? TV? Local movie theater? Does anyone at your club have connections with media outlets that can help you?
- PITCH YOUR STORY TO LOCAL PRESS Can you make a connection between your project and the issues that the local press is writing about and is important to your community? Does your club have connections to news directors of local media outlets (print, radio, television, digital)? How can we build a story that so interesting that local media will be coming to you for the news? – Higher education fair : the talk of the town
- Hands on-activity – 45 minutes (20 minutes for activity, 25 minutes to report out) Breakout participants sit at round tables. Each table chooses a story Each table works through the five steps report out
- DEVELOP YOUR PLAN What media or communication channels will you use? Who will be responsible for each task? CREATE MATERIALS What is your plan to capture photos that show the club in action? Who will write the ad copy or the social media post and create the materials using the Brand Center? POST on DIGITAL and SOCIAL MEDIA Who from your club can add the story and photos to your club’s website? Is there an opportunity to create multiple posts about this project – using different photos or promoting a different aspect of the project? ADVERTISE on LOW OR NO_COST MEDIA Which communication channels will provide you with and affordable way to reach your target audience? Community newspaper? outdoor, digital? Radio? TV? Local movie theater? PITCH YOUR STORY TO LOCAL PRESS Can you make a connection between your project and the issues that the local press is writing about and is important to your community? Does your club have connections to news directors of local media outlets (print, radio, television, digital)? How can we build a story that so interesting that local media will be coming to you for the news? – Higher education fair : the talk of the town
- Question slide option #1
- [Keep this slide at the end]