Learn how to successfully promote Rotary through social
media with tools, tips, and techniques for building audiences
and engagement. We’ll discuss current social media trends
and cover advertising, types of content to post, and how you
can handle a social media crisis.
2. Evan Burrell
The Rotary Club of Turramurra
Social Media Guru, Actor,
Speaker
• Past President Rotary E Club
of Greater Sydney
• Past Member RI Rotaract &
Interact Committee
• RI Alumni Committee
Member
• RI Communications
Committee Member
• 9685 District Youth Chair
• 18 years in the Rotary family
• PROUD ROTARIAN!
3. Mitty Chang
President of the Rotary eClub of
Silicon Valley
Web Designer, Entrepreneur &
Speaker
• Founder & Creative Director of
Candeavor, a digital marketing &
design agency
• 12+ years in the Rotary family
• Founder of Big West Rotaract MDIO
• Chair of the 2017 Atlanta Rotaract
Host Organizing Committee
• RI Rotaract & Interact Committee
Member 2016-2019
• 2017 Rotaract Preconvention Chair
• Travel Lover, this is my 10th Rotary
International Convention!
8. Barriers
Lack of time
Lack of knowledge
Not convinced about the value
Lack of awareness
Lack of help and assistance
Lack of skills
Preconceived ideas
10. Why Do We Use Social Media?
Social Activity
Finding Information
Sharing of opinions
Entertainment
Things to talk about
Sharing information
Knowing about others
35. PROMOTE THE PICTURE
• Happy people
• Try different photo angles
• Lots of light & bright smiles
• Digital cameras never run out of film
• Edit the pictures if you can
• Steer clear of clichés
• Find the hook
The
Do’s
36. • Anything out of focus
• Photograph of people eating
• The backs and bums of people
• People that look like they don’t
want their picture taken
• Pictures that make no sense
• Bad backgrounds
The
Don'ts
64. Top 10 Social Media Tips
1. Tell a story with your pictures and make them
appealing
2.Don’t overload your page, post often but not to
much
3.Encourage your members to buy into social
media & to share your posts
4.Increase your visibility by tagging friends, venues
5.Use Facebook advertising
6.Post content that is relevant to your audience
7. Create a social media strategy for your club
8.Use scheduling & post at the best time’s of the day
9.Be mindful of what you post & always keep it
positive
10.Have FUN
65.
66. Choose A Budget Your
Website Is
Your
Storefront
Use It
Wisely
67. Choose A Budget
Spend As
Little as $10
To Achieve
Results
Ask Yourself:
Would A Stranger
Visiting My Website
Be Convinced To
Visit
A Meeting Or
Event?
85. This presentation and others
from throughout the convention
are available through the
convention mobile app and on
SlideShare at
www.SlideShare.net/Rotary_International.
Notes de l'éditeur
Argh social media! All social media is about
Or them eating food
Or cats!!
Why Rotarians are resistant to social
This is where the conversation is
Tell people why we use it and why social media is important
Explain social for Rotary
Engage the audience
Tell people why we use it and why social media is important and not about the like
It’s the story
Tell rotary’s story
Share success over social
Doughnut explanition
People respond to your personal story on social
If Ron can have fun so can all of us
Having Fun
Share the tips
Get help by adding admins and scheduling posts
No more status update. Always add a picture
Visual Post
If you share a post from your Rotary club page to your persona profile or toa group or another page it will increase your post views
This is a great image, because you want to ask questions about what is going on?
Stop the backs of heads photos
Stop clichés. Think differently
Stop boring presentation photos
Doughnut explanition
Member campaigns
Get your members to show their pride
Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.