What's your path to success? Network with fellow presidents-elect and Rotary leaders as we exchange experiences to help accelerate your club through a successful year. Scale up to greatness as we share a common vision and strategies for innovation during your year and beyond.
6. Insight 1
• Meet with new members,
exiting members, disengaged
members, and guests.
• Find out how they perceive the
club today:
Is it welcoming?
Was it exciting to attend?
Were they engaged?
Was your presence
appreciated?
8. Insight 2
• Test and don’t assume
your club is as
welcoming as it can be.
• Ask members of your
incoming board to go to
different Rotary clubs in
the area over the period
of time.
• Meet and review your
finding.
9. Make time to hear from new members to
have better retention rate:
Insight 3
• Have members run Rotary
meetings
• Hold member nights
• Listen to their Rotary experience
10. New members appreciate when their
efforts are acknowledged:
Insight 4
• New Member Award
• Rotary Anniversary
11. Insight 5
At our district conference,
we have introduced “speed
networking”. Five minutes a
person – circulate potential
questions like ”what do you
do when not at Rotary?”
Held a networking event
with Rotarians from the 16+
clubs in the area –
encouraged everyone to
bring business cards,
circulate and meet new
people
12. Insight 6
One successful club set goal
of having 5 members under
30 and 5 members under 40
so they engage each other
Same for recruiting those who
have recently immigrated to
your country and joined your
club – strength in numbers
13. Insight 7
To change when your club
meets, consider offering choice.
• Two meetings will be at the
same time and same location
• One meeting will be between
5:30 and 6:30 p.m. over a
drink – no meal
• One meeting will be a social –
no speaker or formalities
14. Not enough people
are promoting our
e-clubs as
alternative for busy
people!
Insight 8
15. The two fastest
growing clubs
in our district meet
from 5:00 to 6:30 pm
with no meal.
Insight 9
16. Insight 10
• Committees of one get things
done
• Have a current list of all the
things each member is
involved in
• Acknowledge these
contributions
17. “Leaders don’t
set up to climb
the ladder, they
rise by lifting
others up”
Conclusion
29. Perception is “Real”!
• Those familiar with Rotary may have their
knowledge shaped by misperceptions or half-
truths
• Reasons for joining
• Barriers
30. Cultivate our Prospects with
positive images of Rotary
• Reinforce our core values
• Answer the “What’s in it for me?”
• Be consistent in messaging
• Build positive connection with Brand
• We are leaders who exchange ideas and
take action
31. Sharing our Stories
• Use members in media, public relations or
advertising
• Tell a compelling story
• Ask beneficiaries if you could mention
them as beneficiaries
• Cut out the jargon
• Show Rotarians as People of Action
32.
33. A PAGE FOR BIG BOLDBULLET ITEMS
SELECTING A PUBLIC IMAGE COMMITTEE
Professional
background
Relationships
with media
professionals
Effectively
conveys the
essence of
Rotary
Excellent
speaking,
presentation,
and writing skills
Knowledge of
media and
communications
Thorough
knowledge
of club and
district activities
35. A PAGE FOR BIG BOLDBULLET ITEMS
YOUR YEAR AS PRESIDENT
• Support and strengthen clubs
• Focus and increase humanitarian service
• Enhance public image and awareness
36. A PAGE FOR BIG BOLDBULLET ITEMS
YOUR YEAR AS PRESIDENT
• How will your club support one of these
strategic goals in your year as president?
• How would you use the Rotary citation to meet
your strategic goals?
37. A PAGE FOR BIG BOLDBULLET ITEMS
USE THE EVENT APP
39. This presentation and others
from throughout the convention
are available through the
convention mobile app and on
SlideShare at
www.SlideShare.net/Rotary_International.
40. Rate this session in the Rotary
Events app, available in your
Apple or Android app store.
Notes de l'éditeur
Moderator - Introduction
Panelist Introduction
Past AG, District 7090
Anne Bermingham has been a Rotarian for almost 25 years. For many years, she was a member of the Rotary Club of Hamilton and is now a proud member of the Rotary Club of Hamilton AM.
During her time in Rotary, she has been involved in many activities from membership recruitment to organizing their club’s TV Auction to coordinating Rotary volunteers from 20 clubs who are involved in Telling Tales. She is a Past President; a future President, a past Assistant Governor, the Chair of the District 7090 Club Leadership Training Event and the Canadian Coordinator for Club Visioning in her District.
She is the President of 2WA Consulting Inc. and a MacKay CEO Forum chair. She consults on issues related to leadership, performance and change.
In her personal life, Anne is a busy volunteer – active not only in Rotary but also involved as the Chair of the Board of Directors of the United Way of Halton and Hamilton. She is also involved in the Executive Women’s Golf Association. The other hats that she wears with pride are that of being a wife to Gabriel Sedran and mother of two boys- Carmichael (21) and Alistair (19).
Want to focus on two key words… INCLUSIVE AND FLEXIBILE
Presidents who thrive view their club with “Eyes Wide Open”
They test and don’t assume that their club is as welcoming as can be.
Try having the whole club (by having a make up meeting) go to a different Rotary club.
Review your findings:
What does your club do better than other clubs when it comes to receiving guests?
What could your club do better?
New Member Award (voted on by board or membership using list of all those who joined club in last three years) can be a real retention tool
Paul Harris wanted to network and so do most new Rotarians
Diversify with more than One in a category.
Some Rotarians are motivated by security – when changing keep some things the same!
No additional cost
Perfect for busy people
Do the work of Rotary and socialize
Have successfully recruited ”Rotary alumni”
Some of the strongest Rotary clubs celebrate everyone’s contributions - not attendance
Best Presidents have current list of all the things each person is involved in
These contributions are acknowledged. Acknowledgements on scrolling monitor at meeting, from podium, in newsletter
Set some goals this year to lift your club up by making it a bit more inclusive and flexible!
Panelist Introduction
Reid has been involved in numerous sessions on Rotary Foundation on various international conventions. He served as RRFC and is presently chair of the Rotary Foundation (Canada).
Rotarians are always asked what does your club do?
Great clubs have projects locally and internationally
Know your club members for their interests and skills for club projects
Always praise your club members for their activities and accomplishments
Successful service projects require successful fundraisers
Have you appointed all your fundraising events chair people and committee members
Careful planning and promotion makes a successful fundraiser
Our Rotary Foundation is one of the biggest sources for service project funding
All great Rotary clubs are great Rotary Foundation supporters
Leading by example, make your personal donation to our Rotary Foundation
Know your member’s passions to engage them in work that’s meaningful to them
Careful planning and promotion makes a successful fundraiser
Support our Rotary Foundation as it helps to fund our Service Projects and makes our world a better place to live
Panelist Introduction
Ndukwe Chukwu is 2015-18 RPIC for Zone 20a English Speaking Africa and trainer at GETS and Rotary Institute in the zone for the past 3 years.He started as a member of Interact in 1990 and Rotaract in 1993. His experience includes being a charter member of RC Owerri Central in 2001 and served as President in 2006/07. He was Assistant Governor in 2011/12 and Assistant District Trainer for 9140 from 2012 to 2017 facilitating at PETS, DTTS, DTA and RYLA. In 2015/2016, he served as chair for District 9140 Rotary Rotaract Committee.He has presented at various district conferences in Zone 20a on public image and branding. In the 2017 Atlanta convention, he served as facilitator in a breakout session on public image. He is currently a faculty for Rotary Leadership Institute, Nigeria.
Those familiar with Rotary may have their knowledge shaped by misperceptions or half-truthsRotary is organization for people “not like me”Older, male, members are at different educational and professional levelsSeen as an exclusive
People join for:Sense of purposeChampions causes important to me and makes a difference locallyFriendship/fellowshipNetworkingOrganization has an established reputation/strong heritage
Barriers: Time, money and never been invited
Reinforce our core values
Answer the “What’s in it for me?”
Be consistent in messaging
Build positive connection with Brand
We are leaders who exchange ideas and take action
Introduce group activity
Form small groups of 3-4 participants.
Discuss these questions in your group.
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