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Unconscious Bias: From Awareness to Action
Jessie R. M. Legros, EdD, MPH
6/25-27/2018
Rotary Club of Dunwoody
Georgia, USA
Outline
Biased Brain?
Decision-making Processes
Altering Your Biases
Learning Objectives
Examine own background and identities to interact
more authentically with colleagues, consumers, and the
community at large
Explore how the brain functions to recognize
unconscious bias as a natural function of the human
mind
Expose patterns of unconscious bias to navigate their
impact on our decision-making processes
Once upon a time…..
A Story…
Defeating Unconscious Bias film, available at
SunShowerLearning.com
Identifying Your Biases
Source: Sunshower Learning
• Bias – Preference that inhibits impartial judgment
• Prejudice – Strong feelings or beliefs about a
person or subject; pre-judging others without
reviewing facts or information; often based on fear.
Prejudice is CONSCIOUS.
• Stereotype – Assumption that everyone in a group
is the same.
Basic Definitions
BIASES ARE OFTEN:
HIDDEN/UNSCONSCIOUS/AUTOMATIC
• Bias – Preference that inhibits impartial
judgment
• Normative Bias
• Performance Bias
• Confirmation Bias
• Performance & Attribution Bias
• Personal Filters and Competence/Likeability
Tradeoff
• Maternal Bias
Basic Definitions
• Implicit Associations Test
• Examine your level of bias related to things like gender, sexuality, ethnicity, religion, body
type, and more.
• The IAT is available online, free of charge, via Project Implicit
(implicit.Harvard.edu)
• Researchers have indicated that the IAT has shortcomings, HOWEVER, still
useful for awareness of one’s biases
Implicit Association Test
All That We Share
https://www.youtube.com/watch?v=jD8tj
hVO1Tc
or
Florence Griffith-Joyner
Michael C. Hall
Florence Griffith-Joyner was actually one of the fastest runners from the USA
Who Would You Hire?
(Assume all are equally qualified)
or
Position: Marketing Director
or
Position: Trainee
or
Position: Bank Director
or
Position: PR Representative
or
Position: Construction Manager
or
Position: Nurse
Want to Give it Another Shot?
or
What is The Safer Method of Transport?
or
What Are You Most Afraid Of?
or
The chances of dying in a vehicle accident is 1 in 84, as
opposed to a 1 in 5,000 chance of dying in a airplane
crash…
Are you more afraid of the shark or the lion?
The World Health Organization estimates that more
than 1 million people die yearly due to mosquito
bites.
Statistics show that falling coconuts are a much more
likely to hit us than to be attacked by a shark.
What Are You Most Afraid Of?
or
Who Is More Competent?
The nicely dressed physician on the left is on German TV daily to give his
expertise for advertisement purposes only. He has nothing to do with
health concerns nor is he a doctor.
The smoker was Germany´s Chancellor
for 8 years – Helmut Schmidt
• What most of us normally see
or experience doesn’t rise to
the most extreme levels—but
there’s still pain and conflict
• Quick dialogue
• What have you seen, heard
about or experienced within the
last year that seemed to reflect a
culture clash?
PRIVILEGE IS WHEN YOU THINK
SOMETHING IS NOT A PROBLEM
BECAUSE IT IS NOT A PROBLEM
TO YOU PERSONALLY
*LEARNING OR ATTENTION
DISORDER (e.g. ADHD)
SWGS 6050: OPPRESSION & SOCIAL
SOCIAL
PRIVILEGE,
POWER & STATUS
e.g. Access to
Opportunities/
Resources
Winning…
“White privilege: P
Privilege Anyone?
White Privilege
Male Privilege
MALE PRIVILEGE AT NETWORKING EVENTS
1. My relationship is NOT a primary topic of conversation
2. I rarely have to worry abut unsolicited sexual advances at a
professional social gathering
3. I never feel anxious about “sticking out” as one of the few
members of my gender in attendance
4. Acquaintances greet me with a handshake rather than a hug or
kiss.
From “White Privilege: Unpacking the Invisible Backpack” by Peggy
McIntosh
University of San Francisco:
Check Your Privilege Campaign
“We live in a society that is often oppressive to certain groups of
people. However, we all carry particular types of privilege(s) that allow
us to advocate for social justice and change in various situations.”
This campaign was designed to begin the discussion around privilege
and social inequalities in an effort to raise critical awareness of the
institutional oppression often seen in the United States of America.
Goals included:
• To increase knowledge and improve beliefs about privilege.
• To heighten awareness of privilege among the USF community.
• To encourage the use of privilege to advocate for others.
USF: Check Your Privilege Campaign…
Privilege Campaign…USF: Check Your
“LET’S GO”…
Now That You Know…
What Will You Do?
http:SunShowerLearning.com
https://implicit.harvard.edu/implicit/
http://nymag.com/scienceofus/2017/01/psychologys-racism-measuring-tool-isnt-up-
to-the-job.html
https://www.nccpsafety.org/assets/files/library/Understanding_Bias-
A_Resource_Guide.pdf
https://www.ryerson.ca/content/dam/equity/documents/Types-of-Unconscious-
Biases-and-Ways-to-Counteract.pdf
https://www.psychologytoday.com/blog/in-practice/201508/6-ways-overcome-your-
biases-good
http://www.gcorr.org/stereotypes-vs-generalizations/
https://myusf.usfca.edu/student-life/intercultural-center/check-your-privilege
Kahneman, D. (2011). Thinking Fast and Slow. Farrar, Straus and Giroux. New
York: NY
Thiedeman, S (2015). 3 Keys to Defeating Unconscious Bias: Watch, Think, Act.
Cross-Cultural Communications. San Diego, CA.
Sources and Citations
Acknowledgments:
Anne Dillard Glenn, Global Grant Chair - Rotary Club of Dunwoody
Joel Lesko, Filmmaker and Director - SunShower Learning
Vicki Clark, Diversity and Management Leadership Coach
My Parentals
Questions?
Dr. Jessie R. M. Legros, JessieLegros366@gmail.com
This presentation and others
from throughout the convention
are available through the
convention mobile app and on
SlideShare at:
www.SlideShare.net/Rotary_International.
Rate this session in the Rotary
Events app, available in your
Apple or Android app store.

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Unconscious Bias: From Awareness to Action (.ppt)

Notes de l'éditeur

  1. Learn about the different types of bias. Overcoming unconscious biases is a complex process because there are so many different types of biases and they manifest in different ways. To make it easier for you to identify when you may be showing an unconscious bias, learn about the different types of bias and how they usually manifest. These types include:[5] Normative bias. Having an idea of how things ought to be or how a person should be, which affects your ability to see the positives of things that are outside of these definitions. Performance bias. Overestimating someone’s abilities based on their background, such as by associating a person’s name with experience in their field. Confirmation bias. Looking for information that will confirm a bias, such as by scanning a person’s Facebook profile for evidence that what you think about them is true. Performance and attribution bias. Attributing the success of someone from a high performance group to their abilities, and attributing the success of someone from a low performance group to the help they received from other people. Personal filters and competence/likeability tradeoff. Assessing someone based on how much you like them or think they would fit in with your community, rather than by looking at their actual qualifications. Maternal bias. Doubting someone’s commitment to their chosen field because of things like their age, sex, ethnicity, sexual orientation, family status, or disability. Maternal bias. Doubting someone’s commitment to their chosen field because of things like their age, sex, ethnicity, sexual orientation, family status, or disability.
  2. [Keep this slide at the end]
  3. [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.