Some thoughts and examples around creating effective and engaging social media and integrating it withBroadcast. radio using examples from BBC Radio 6 Music.

1. Social Media & Radio
Rowan Collinson

2. Some Unusual Examples Of Radio & Social Media
Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=726544860693858&set=a.587817574566588.147789.579831765365169&type=1

3. Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=701244443223900&set=a.587817574566588.147789.579831765365169&type=1

4. Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=736703606344650&set=a.587817574566588.147789.579831765365169&type=1

5. “We focus on publishing content our readers
love so much they think it is worth sharing. It
sounds simple but it’s hard to do. ”
Jonah Peretti - CEO Buzzfeed

6. ‘Why make your show
social?’

7. giving your
audience control
giving
tastemakers &
artists a stake
hand over
direct control

8. giving the
audience control

9. giving the
audience control

10. giving the
audience control

11. giving the
audience control

12. giving tastemakers and
artists a stake

13. giving tastemakers and
artists a stake

14. giving tastemakers and
artists a stake

15. giving tastemakers and
artists a stake

16. giving tastemakers and
artists a stake
Source: Digitalspy: http://www.digitalspy.co.uk/music/news/a445653/alunageorge-are-uks-most-blogged-about-artist-of2012.html
Source: NME:
http://www.nme.com/news/alunageorge/67770

17. hand over
direct control

18. hand over
direct control

19. hand over
direct control

21. two
screens
good, one
screen bad

24. A winner which generated debate and social chatter

27. what can
we learn?

28. it’s all about
communities
it’s not just
content, it’s a
conversation
make content?
be social

29. it’s all about
communities

30. it’s not just a programme, it’s a
conversation

31. make content?
be social!

32. Further Links/Case Studies
6 Music Greatest Hits
http://www.somethinelse.com/content/projects/6-music-greatest-hits/
Now Playing @6 Music
http://www.somethinelse.com/content/projects/case-study-now-playing6music/
6 Music T Shirt Day
http://www.bbc.co.uk/programmes/b03j0z3j/live