A presentation from the Health Data Initiative - Health Datapalooza - on how to create value from data with an app/product/service/business in health care. http://www.hdiforum.org/ - To learn more: http://goo.gl/GMBRT

1. How to Turn Data into Meaningful Information
for
Business Problems:
for
Start Ups and Status Quos

2. By this evening, you’ll be able to…*
1) Look at an idea/app/product/biz and know
how to make it more valuable
2) See a business need and know what data
solves it
3) Do both while navigating the complexities
of the health care system
* And make a mean quiche

3. Today, at your disposal...*
1) Government Innovators:
Releasing data and pleading with you to use it &
providing incentives to do so
2) Market Powerhouses:
Showing you what the market is up to and how they’re
already going about this
3) Subject Experts:
Absolute leaders and folks who have been there and
done it from across all the skills you’ll ever need
4) Fantastic Peers:
Room packed full of folks like yourselves bent on using
data to create value
* Thanks to all

6. Government is releasing lots of data*
* Expertly captained by

7. Need market to adopt – use to create value
Cf. Weather & Geo-Location data
Thanks, government!

8. Real money behind it – to incentivize market
WRONG – This isn’t the end, it’s just the beginning!*
* Cf.

9. Good for start ups

10. Good for start ups (ALT*)
*‘Behavioral’ Health audience

11. Good for social & public good
>
KickStarter.com gave more $ to the arts last year than the NEA.
Cf. WarbyParker & eyeglasses for Africa.

12. Health care has not done so well
In this race vs. other verticals
“Just wait ‘till next year Financial Services & Energy!”

13. Lots of fluff & noise
Speaking at a major health care conference near you

14. Partially due to market perversities
*
* Source: Dartmouth Atlas for Unwarranted Variation

15. Most take the easy route* (and fail)
*Direct-to-Consumer
Note: People don’t like to pay
out of pocket for something
they don’t like to do
or don’t want to know about

16. Summary
1) Government is releasing data – and lots of it
2) Need market to adopt – use to create value
3) Real money behind it – to incentivize market’s major players
4) Good for start ups – good for social & public good
5) Historically, health care has not done so well – for various reasons
-
Goal: Use this data to create market value
(data-based idea/app/product/biz)

17. Today we’ll take the hard road –
Practice using data to solve biz needs
Agenda:
A) Practice: (few brief presentations)
B) Games: (MadLibs & Speed-Dating)*
* Games Instructions & Materials to follow Practice

18. Presentations on “Practice”
They’re brief (~5 slides, 7-8 Minutes) and
Contain information important for the “Games”
Look at each for:
1) What biz problem are they solving?
2) What data are they using?
3) What is the output?
Bonus: Look for lessons learned along the way

21. INSTRUCTIONS
1 – Find a Group
Find a friend, or better yet someone you would never typically work with – ideally
folks completely outside your expertise and even comfort.
Pro Tip: Make sure they’re fun.
2 – Play the Game
Create some Pitch Cards, Mad-Libs style. Fill in the blanks and use the Taxonomy
Cards for ideas. Find a “White Hat” to help and pick their brain. Now put together a
pitch and make it your own (be able to speak to it and answer questions).
(Note: you must use at least one source from Public Data.)
Pro Tip: Go fast and do a bunch of these – the key is repetition.
3 – Make Your Pitch
Use your Pitch Cards as notes. Sort through them and find the best. When we start
the ‘sharing’ portion, send a representative to make a 30-second pitch to the world.
Pro Tip: Sharing is key – we want to hear what you’ve come up with – and don’t mind
the “Judges,” they’re here to ask questions and push us.