LinkedIn

This presentation is a research project from students at San Francisco State University and is intended for educational purposes only, any other uses are strictly prohibited.

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is LinkedIn? ,[object Object],[object Object],[object Object],[object Object],Logged out homepage screenshot

History of Growth ,[object Object],[object Object],Unique Visitors only counts a user once no matter how many times they visit the site in a given month—this is the industry standard for measuring a website popularity Source: Compete.com

Reid Hoffman ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reid is also involved with other successful start-ups, including;

Management Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Vision & Mission ,[object Object],[object Object],[object Object],[object Object]

Revenue Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LinkedIn revenue model is based on 2 revenue streams , which include:

Revenue Model (cont) Membership ‘feature matrix’ screenshot

Industry Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitor Analysis ,[object Object],[object Object]

Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sample User Profile

Company Growth ,[object Object],[object Object],[object Object],[object Object]

Company Growth Membership Statistics Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%

Company Growth ,[object Object],[object Object],[object Object],[object Object],iPhone App screenshot

Company Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interest in LinkedIn by search volume

Company Growth ,[object Object],[object Object],[object Object]

Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Value added ,[object Object],[object Object],[object Object],[object Object],[object Object]

Closing ,[object Object],[object Object],[object Object]

Thank you for your time! For additional info regarding this presentation, please contact Adam Pastana-- [email_address] This presentation is a research project from students at San Francisco State University and is intended for educational purposed only, any other uses are strictly prohibited.

LinkedIn

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