8. Scooters are CONSISTENT.
Scooters rank as one of the most noticeable forms of outdoor media across all age groups.
This means your advertising is more effective across a wider range of audiences, male and
female.
Source: Roy Morgan Oct 2010- Sep 2011
0
50
100
150
200
250
300
350
400
Age 14-24
Age 25-34
Age 35-49
9. Scooters are DIFFERENT AND GEN-Y APPROPRIATE.
Gen Y possess more than half of Australia’s discretionary spending power.
It is reported that successful engagement of Gen-Y requires:
• Flexibility
• Little reliance on mainstream/traditional media
• ‘Edginess’ – minimising the ‘generic’ formula for advertising. Gen Y respond to loud and quick
visuals, and advertising that reflects the Gen Y lifestyle and core values in
humorous and emotional ways.
Source: ABS 2007, McCrindle Research 2007, Smith 2006
13. Premium CBD Campaign without the
Premium Price Tag
8 scooters (heavy weight
campaign)
4 weeks
In Melbourne CBD
Including Production
$85k
14. One pair of scooters
covers 70kms a day
The CBD Route is
repeated 7 times a day
Therefore four pairs
over four weeks ride
5600kms
And circle the CBD
560 times
34. LOVING THE VESPA 2012 COMPETITION
Book a campaign with Media-V
between March and August for your
chance to win a LX 150 IE Vespa.
For competition details visit www.media-v.com.au.
