Roy Koba has over 15 years of experience in sales, marketing, and operations management. He currently serves as Operations Manager at Henkra Solutions, where he leads a team of 25 employees and manages partnerships with 30 business partners. Previously, he held several regional and national management roles at MTN and Celtel in Uganda, where he consistently exceeded sales targets and grew customer bases. Roy holds a degree in Business Administration from Makerere University and regularly pursues professional development opportunities.

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CURRICULUM VITEA.
1. Name : Andrew Roy Koba. O
2. Date of birth : 11th
-04-1980
3. Sex : Male
4. Nationality : Ugandan
5. Address : HENKRA SOLUTIONS.
Tele: +256-702-142-969 / +256-778-777-977
Email: kobaa2008.ark@gmail.com, kobaa2008@gmail.com;
6. Profile:
Dynamic, enthusiastic and successful sales manager with clear knowledge of
urban and rural Agent Distribution networks. Eight years plus of effective
sales and marketing skills in Fast Moving Consumer goods’ industry.
Remarkable sales innovations, developing workable strategies to exceed
expectations, Proven self-driven abilities to motivate teams and self to
achieve potentials is much attributed to outstanding entrepreneurial
leadership style and interpersonal skills, team work ,training, coaching and
close supervision of on roll and of roll sales personnel for effective
performance monitoring and evaluation.
Proficient in MS Word, Excel, Power point, and internet applications
7. Career Progress.
Current:
Job 1. Position Held : Operations Manager
Employer : Henkra Solutions
Period : October 2012 – To Date.
This position reports to the Directors, Leading a team of 25 on roll
staff and 30 plus business partners.
Duties and Responsibilities

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 Develop and strengthen relationship among employees, Employer and
other stakeholders.
 Grow business Mobile Money Revenues Month on Month.
 Identify existing and new winning sales opportunities and distribution
channels to improve footprint through visibility and availability.
 Create a positive customer product experience through agreed upon
organization Service level agreement.
Key Achievements.
 Grew capital turnover from 50Million to 500Million in 2012 – 2014.
 Streamlined key employee delivery parameters for smooth daily
operations.
 Introduced employees wearing uniforms hence team motivation.
Job 2: Position Held: Project Manager
Mobile Money Accelerator Project.
Employer : MTN (UG) Ltd.
Period : 2012
Reporting to General sales manager & Head of Mobile Money.
Worked closely with three teams, project core team, Steering
committee and regional sales personnel.
Mobile Money Accelerator project was funded by Bill & Melinda Gates
Foundation and MTN Group aligned to extending Mobile Financial services
through Mobile Money to rural population living under $ 2.5 Spend per day.
Main Duties and Responsibilities
 Meet project grant proposal key milestones over 36 months
 Meet specific set project objectives especially those under MTN Ug
deliverables.
 Dissemination of project progress reports both internally and globally
on periodic basis.
 Writing project blogs.

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 Creating project teams for effective key milestone and Objective
delivery
 Manage project budget to zero variance
 Grow Mobile Money usage from 800K to 3.8M by November 2014.
 Manage Agent network channels
 Sign up 10 FSPs (Financial Service Partners) and 10% of their client
using Mobile Money services.
Achievements:
 Shared period 1 progress report with Gates Foundation and MTN on
time.
 Set up working project teams ( Core team of 8 MTN staff and 4
Grameen Foundation)
 Established a project steering committee (MTN GM Sales, CFO, CMO,
& Grameen project Director.)
 4 FSPs where signed up with a total footprint of 109 branches across
54 districts.
 Mobile Money Subscriber base increased from 800k – 1.8M in 2012.
Job 3. Position Held : Regional Manager – Central.
Public Access & Mobile Money.
Employer : MTN (UG) Ltd.
Period : 2010-2011
Reporting to National Sales manager, Supervised 17 on roll
personnel, 3 Area Sales Managers, 14 trade development
representatives and over 3,500 plus off roll personnel.
Main Duties and Responsibilities.
 Develop and strengthen Agents and Dealer relationships.
 Drive regional marketing campaigns
 Manage and Motivate line reports.
 Drive Sales to achieve set targets.
 Ensure relationships with business partners are realized in terms of
increased sales.
 Identify new sales opportunities and distribution channels.

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 Manage expansion of MTN Mobile Money’s retail footprint to ensure
product availability at arm’s length.
 Ensure MTN Mobile Money remains competitive in terms of depth,
customer experience breadth and branding.
Achievements:
 Agent footprint grew above target by over 200% on new agents signed
every quota and 50% on subscriber acquisition.
 Managed and motivated 18 line reports and several other partner staff.
 Built strong partner relationships hence discovered new customer
needs e.g. (saving Accounts on Mobile Money.)
 Initiated Sales campaigns with business partners that culminated a
progressive regional market trend.
Job.4. Position Held : Account Manager Public Access
& Mobile Money.
Region : Western. (Kabarole & Bunyoro)
Employer : MTN (UG) Ltd.
Period : October 2008 -2009.
This position reported to Regional Manager, coached & mentored 5
trade development representatives, managed 1,300 plus off roll retail
footprints.
Duties and Responsibilities.
 Recruit new agents and subscribers as per regional business plan.
 Develop healthy relationships with business partners.
 Direct daily regional operations / activities of account handlers and
foot soldiers.
 Manage and motivate regional sales functions to achieve set targets.
 Manage customer expectations.
 Identify new sales opportunities and establish distribution channels.
 Ensure MTN Mobile Money remains competitive at all times in the
region.

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Achievements:
 Expanded new mobile money agent footprint by 75% and average
22,000 subscribers monthly hence service at arm’s length.
 Identified key trade challenges and worked closely with stakeholders
to develop win – win solutions.
 Leveraged on joined partner cost sharing activations to save the
regional opex.
 Innovated simple selling strategies such as high traffic activations in
night clubs, bus terminals, supermarkets and shopping malls.
 Introduced Quotarly partner review meetings hence improved
relationships and sales growth.
 Coached and mentored line reports on job deliverables thus increased
staff productivity levels.
Job.5. Position Held : Business Development coordinator.
Region : West Nile. Employer
: Celtel Uganda ltd.
Period : Feb 2007 – Oct 2008
Reported to Regional Manager North.
Effectively managed and supervised main stream dealer are long
side 7 sub-dealers across the region.
Main Duties and Responsibilities.
 Recruit, work with and support territory super dealer and sub dealers.
 Recruit retailors.
 Achieve assigned connection and Revenue targets of the territory.
 Implement sales and distribution activities of the territory e.g. MPUs.
 Plan and hold monthly successful sale partner seminars.
 Generate weekly, Monthly reports to Regional Manager.

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Achievements
 Excellent sales performance earned me a paid off two weeks holiday
to South Africa. (2008)
 A winner of Celtel win house promotion campaign hailed from my
region as a result of effective awareness and effective distribution
network of retailors (Availability of Airtime and sim cards.)
 Grew regional revenue from 400Million to 1 Billion shillings over the
period.
 Developed and implemented effective weekly and monthly activation
schedules that boosted on net acquisition and revenues.
 successfully inculcated team work spirit in dealer and sub dealer staff
thus regional performance.
 managed the numeric distribution of product availability, branding to
enhance visibility and build customer loyalty in the region.
 closely monitored competitor activities and report with possible
recommendations of action.
 Tracked dealer performance against targets on a daily and weekly to
focus on gap areas.
 Mentored and coached Customer sales Representative and Trade sales
executives in the territory hence knowledge share from trainings I
attended.
 continuously sought for new business partners – retailors for company
products.
 Generated weekly and monthly performance reports with
Possible action plans and learning’s were necessary.

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Job.6. Position Held : Trade Sales Executive.
Region : Bunyoro sub region.
Employer : Celtel Uganda ltd.
Period : September 2006 – Feb 2007.
Reported to Business Development manager with dotted line to
regional manager. Entirely looked after the retail numeric distribution
Main Duties and Responsibilities.
 Building a database of territory outlets by opening 21 new outlets
weekly and ensuring effective purchase of stock by them.
 Managed daily activities of foot soldiers.
 Monitored and implemented sub dealer sales distribution on a daily
basis.
 Provide market information on competitor activities.
 Prepare daily sales reports.
 Trade dealer and sub dealer stocks and reconcile to zero balance.
Achievements:
 Opened new markets such as oil wells and surrounding landing sites
with sales of 1600 plus sim packs in October 2006.
 Grew revenues from 25Million to 140Million plus.
 Achieved company numeric distribution strategy real time.
 Recruited and maintained seven (7) sub-dealers in Hoima town,
Bukwiri, Masindi, Nakasongola, Kyehooro, Sabagoro and Kaiso Tonya
with guarantee of three day’s stock holding capacities.
 Effectively merchandised and branded outlets hence Celtel brand
visibility strength in the region.
 Provided trade support to retailors through effective communication,
training and timely resolution of customer problems through the
reporting structure of BDC and RM.

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Job.7. Position Held : Operations Manager.
Region : Bunyoro.
Employer : IP Distributors.
Period : March 2006 September 2006.
Main Duties and Responsibilities.
 Execute expected dealer operations of Celtel franchise shops to
measure to standards across the country.
 Maintain required stock levels at all moments of business.
 Create good working relationship with sub dealers.
 Supervise both dealer and sub dealer staff for better output.
 Resolve both internal and external customer issues in a manner
aligned to overall business interest.
Achievements:
 Met business expectations while IP Distributors were in operation.
 Built strong Celtel brand image in the region.
 Kept healthy business relationships with other stakeholders in
territory.
 Created and maintained team spirit working attitude at all business
levels in the territory.
Job.8. Position Held : Promotions’ Hit Man.
Region : Teso sub region.
Employer : Nile Breweries Limited.
Period : March 2004 - 2005.
This position was attached to territory distributor reporting to Nile Breweries
Sales Representative.
Duties and Responsibilities.
 Performing pre-promotion activities such as, pinning of posters in the
designated promotion area.
 Follow up of radio endorsements to confirm their communication on air
is as expected.
 Awarding of promotion prizes to winners of the lucky dip draws.
 Writing of promotion monitoring and evaluation report after the event.
 Collecting and forwarding stockiest orders to the territory distributor.

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Achievements:
 Successful events despite insurgency in the region then.
 Progress in eagle larger brand growth in the region since they
considered raw material sorghum as their own product.
 Won a holiday for 2 due to good performance
 Attained self-confidence and job satisfaction.
9.) PROFESSIONAL TRAINNINGS ACQUIRED.
(Training Providers; Real Impact, MTN Academy, Automobile Association of
Uganda & Coach Africa.)
O Optimizing Sales & Distribution – “The MTN way of Managing Sales and
Distribution”
O Project Management Skills
O Defensive driving course.
O Strategic planning and thinking.
O Reach supervisory Leadership program.
O Sales force Management
O Merchandizing and shop branding skills.
O Key Account Management.
O Corporate Sales Management.
O Territory Management.
O Stock / Inventory Management
O Training of trainers.
O The selling world.
Travel Experiences.
 All commercial regions / zones of Uganda.
 South Sudan.
 Congo
 Kenya (Eldorate, Nakuru, Nairobi)
 Tanzania (Arusha, Moshi, Dodoma & Dare salaam)
 South Africa.

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10) Education.
Institution . Year Award.
1. Makerere University Business School 2012- FEB 2015 Degree in Business
Administration. (MARKETING)
2. Makerere University Business School 2002-2004 Diploma in Business
Studies (Sales & Marketing)
3. Kyambogo College School 2000 - 2001 Uganda Advanced
Certificate of Education.
4. Lango College. 1999 Uganda Certificate of
Education. (UCE)
5. Pioneer Primary School 1995 Primary Leaving
Examinations. (PLE)
I am passionate about Christian values & virtues, reading - best authors being Joel
Osteen specifically “Your best life now”, Napoleon Hill “Think and grow rich”.
I like new challenges, poverty alleviation through working hard, music and
sometimes sports specifically football with Manchester United being my favorite
club.

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11.) Referees.
1) Bernard Anguyo
Head of Sales& Distribution Green light Planet (UG) Ltd
Bernard@greenlightplanet.com
+25675-2-600-060
2) Daniel Opio
Business Manager Stanbic Bank
Daniel.opio@standardbank.co.za
opiod@stanbic.com
+25677-2-668-991
+25670-2-668-991
3) Major Charles Koryang.
Uganda Peoples’ Defense Forces.
+25678-2-899-214