The document discusses employer branding and factors that attract potential employees. It presents 7 principles of branding and shows how employer branding can attract talent, develop an emotional link with acquired talent, and retain talent. A survey was conducted of 60 private banks to understand their awareness of employer branding and factors attracting employees like compensation, career growth, and company culture. The results showed that employer branding positively impacts employee retention. It can be concluded that a strong employer brand helps attract and retain talent by having an attractive reputation and image in the job market.

3. • Employer branding Institute
• Awards facilitation 2012
• 7 principles of Branding.

4. OFFER PROSPECTIVE
ATTRACTION OF CANDIDATES TANGIBLE
APPROPRIATE BENEFITS BASED ON
TALENT EVIDENCE
EMPLOYER DEVELOP AN
EMOTIONAL LINK
BRANDING:
Positioning The
Image Of A
Company As A Great MOTIVATION OF
Place To Work. ACQIURED
TALENT
RETENTION OF
TALENT

6. Research Design Research Descriptive General Survey
Approach
Sampling Size 60
Sampling Technique Convenient
Sampling Area Private Banks of Bhilai Region
Data Collection Method Secondary data - Internet,
Magazines, research papers
Data Representation Through Bar Graphs
Statistical Chi- Square Test
Tool applied

7. Q1) Is your Q4) What are the
organization aware of factors that attract
the factors attracted to most potential
the potential employees.
employees .
70%
Compensation
60%
50%
Career Growth
40%
30% company culture
20%
10% comfortable
0%
Yes No 0% 20% 40%

8. Q5) Does the employer Branding retains
the employee in the organization.
Strongly Disagree
Somewhat disagree
Can't say
Employer
somewhat agree brand effects
retension of
employees
strongly agree
0% 10% 20% 30% 40%

9. • The employers are now highly aware of the importance of Employer
branding.
• Satisfaction of the employees in an organization is one of the
biggest factor.
• There are various factors that contribute to the establishment of an
Employer brand.
• The employers of choice have proven that well-developed employer
brands help attract and retain talent.

10. • A strong employer brand shows what a powerful means
of differentiation an employer branding can be.
• It can be thus be concluded that are remarkable
reputation, perception and image in the job market builds
on both the attractiveness in factors that are
of fundamental importance to high performers as well as
elaborate efforts, which make this attractiveness visible
in the job market.