1.
Questions to drive
your social
media strategy
6www.XcentricServices.com

2.
Undoubtedly,
most companies should
have a social media
presence today.

3.
So, let’s assume you’re
part of the 95% of
companies out there.

4.
You want to do it.

5.
You want to do it.
You need to do it.

6.
You want to do it.
You need to do it.
You don’t know where to start.

7.
We are going to share with you
6 questions that will help drive
your social media strategy.

8.
these aren’t easy
questions

9.
but if you can answer them,
your social media plan will
become self-evident.

10.
Ready?

11.
okay, here we go.

12.
Can you answer
this question?
“Only we…”

13.
This is the most difficult task in
business.

14.
It forces you to figure out

15.
It forces you to figure out
why you’re distinctive

16.
It forces you to figure out
why you’re distinctive
why customers love you

17.
It forces you to figure out
why you’re distinctive
why customers love you
and how you fit into the
marketplace.

18.
So why do your customers
keep coming back?

19.
because they
love you?

20.
they
emotionally
relate to you?

21.
or they have
no other
choice?

22.
If you know your “Only we”,
you’re ready to move on to
Question #2.

23.
Can our culture
nurture & sustain
a social media
transformation?

24.
Budget, content & vision will
not determine your success

25.
Budget, content & vision will
not determine your success
if you don’t have a company
culture to sustain & nurture
this change.

26.
Is your company
prepared to publish?

27.
Take the heat of negative
comments?

28.
Entertain?

29.
Inform?

30.
Are we a
conversational brand?
…or could we be?

31.
Here is the business case for
Facebook. Just one sentence.

32.
Here is the business case for
Facebook. Just one sentence.
“Come waste time with me.”

33.
This is what people come to
Facebook for.

34.
and this.

35.
So why would they pay
attention to you?

36.
So why would they pay
attention to you?
If you’re not already a
conversational brand, does it
make sense to become one?

37.
It worked for this guy.

38.
It worked for this guy.
(300Million YouTube views and counting…)

39.
Can it work for your
company?

40.
Can it work for your
company?
You’ll have to weigh the risk
and the investment before you
jump in Blend-Tec style.

41.
Blending
iPhones isn’t
cheap!

42.
Where are our
customers
and competitors?

43.
This seems like such a basic
question but it is often
overlooked.

44.
This seems like such a basic
question but it is often
overlooked.
Doing just a little market
research can be very revealing.

45.
Study your competitors

46.
then ask yourself this
question.

47.
How can you
stand out?

48.
What is our source
of rich content?

49.
You have to do more than
tweet now and then and
update your company’s
LinkedIn page.

50.
That’s called
phoning it in.

51.
You need a source of rich
content to fuel your social
media presence.

52.
You need a source of rich
content to fuel your social
media presence.
Something that provides real
value to your customers.

53.
What’s your fuel
source?

54.
Blogs

55.
Blogs Podcasts

56.
Blogs Podcasts Video

57.
Whatever you choose, make it

58.
Whatever you choose, make it
in-depth

59.
Whatever you choose, make it
in-depth
searchable

60.
Whatever you choose, make it
in-depth
searchable
quotable

61.
Whatever you choose, make it
in-depth
searchable
quotable
and evergreen.

62.
What does success
look like?

63.
Many companies fail to see
results from their social media
activity.

64.
Conversations? Sure.

65.
But here’s the thing.

66.
Engagement is not
a strategy.

67.
No matter how much the
“gurus” squawk
about it.

68.
Instead, set expectations and
metrics ahead of time.

69.
Instead, set expectations and
metrics ahead of time.
Then ask yourself this…

70.
Are those expectations…
realistic?

71.
Are those expectations…
realistic?
achievable?

72.
Are those expectations…
realistic?
achievable?
focused?

73.
Okay, now take a
deep breath.

74.
Let’s Recap

75.
Questions to drive
your social
media strategy
6

76.
1. Can you answer the question “Only we…”?
2. Can our culture nurture & sustain a social
media transformation?
3. Are we are a conversational brand? Or could
we be?
4. Where are our customers and competitors?
5. What is our sources of rich content?
6. What does success look like?
6 Questions

77.
That’s a lot to think about.

78.
That’s a lot to think about.
But here’s the good news…

79.
Asking these 6 questions will
put you on the path to social
media success.

80.
Need more social
media advice?

81.
Thank You!
We look forward to working with you !