Social media strategy
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Social media strategy
- 1. Questions to drive your social media strategy 6www.XcentricServices.com
- 2. Undoubtedly, most companies should have a social media presence today.
- 3. So, let’s assume you’re part of the 95% of companies out there.
- 4. You want to do it.
- 5. You want to do it. You need to do it.
- 6. You want to do it. You need to do it. You don’t know where to start.
- 8. We are going to share with you 6 questions that will help drive your social media strategy.
- 10. but if you can answer them, your social media plan will become self-evident.
- 11. Ready?
- 12. okay, here we go.
- 13. Can you answer this question? “Only we…”
- 14. This is the most difficult task in business.
- 15. It forces you to figure out
- 16. It forces you to figure out why you’re distinctive
- 17. It forces you to figure out why you’re distinctive why customers love you
- 18. It forces you to figure out why you’re distinctive why customers love you and how you fit into the marketplace.
- 19. So why do your customers keep coming back?
- 22. or they have no other choice?
- 23. If you know your “Only we”, you’re ready to move on to Question #2.
- 24. Can our culture nurture & sustain a social media transformation?
- 25. Budget, content & vision will not determine your success
- 26. Budget, content & vision will not determine your success if you don’t have a company culture to sustain & nurture this change.
- 27. Is your company prepared to publish?
- 28. Take the heat of negative comments?
- 29. Entertain?
- 30. Inform?
- 31. Are we a conversational brand? …or could we be?
- 32. Here is the business case for Facebook. Just one sentence.
- 33. Here is the business case for Facebook. Just one sentence. “Come waste time with me.”
- 35. This is what people come to Facebook for.
- 36. and this.
- 37. So why would they pay attention to you?
- 38. So why would they pay attention to you? If you’re not already a conversational brand, does it make sense to become one?
- 39. It worked for this guy.
- 40. It worked for this guy. (300Million YouTube views and counting…)
- 41. Can it work for your company?
- 42. Can it work for your company? You’ll have to weigh the risk and the investment before you jump in Blend-Tec style.
- 44. Where are our customers and competitors?
- 45. This seems like such a basic question but it is often overlooked.
- 46. This seems like such a basic question but it is often overlooked. Doing just a little market research can be very revealing.
- 48. then ask yourself this question.
- 49. How can you stand out?
- 50. What is our source of rich content?
- 51. You have to do more than tweet now and then and update your company’s LinkedIn page.
- 52. That’s called phoning it in.
- 53. You need a source of rich content to fuel your social media presence.
- 54. You need a source of rich content to fuel your social media presence. Something that provides real value to your customers.
- 56. Blogs
- 57. Blogs Podcasts
- 59. Whatever you choose, make it
- 60. Whatever you choose, make it in-depth
- 61. Whatever you choose, make it in-depth searchable
- 62. Whatever you choose, make it in-depth searchable quotable
- 63. Whatever you choose, make it in-depth searchable quotable and evergreen.
- 64. What does success look like?
- 65. Many companies fail to see results from their social media activity.
- 67. But here’s the thing.
- 68. Engagement is not a strategy.
- 69. No matter how much the “gurus” squawk about it.
- 70. Instead, set expectations and metrics ahead of time.
- 71. Instead, set expectations and metrics ahead of time. Then ask yourself this…
- 75. Okay, now take a deep breath.
- 76. Let’s Recap
- 77. Questions to drive your social media strategy 6
- 78. 1. Can you answer the question “Only we…”? 2. Can our culture nurture & sustain a social media transformation? 3. Are we are a conversational brand? Or could we be? 4. Where are our customers and competitors? 5. What is our sources of rich content? 6. What does success look like? 6 Questions
- 79. That’s a lot to think about.
- 80. That’s a lot to think about. But here’s the good news…
- 81. Asking these 6 questions will put you on the path to social media success.
- 82. Need more social media advice?
- 83. Thank You! We look forward to working with you !